Holley Performance Brands to Expand Ford Fest with New Truck and Off-Road Experiences
BOWLING GREEN, Ky.--(BUSINESS WIRE)--May 14, 2025--
Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, is expanding its annual Ford Fest from a Mustang-centric event into a full-throttle celebration of all things Ford – with expanded truck and off-road experiences that tap into the surging growth of enthusiasts for Bronco and F-150 platforms. The 7th annual Ford Fest is an action-packed weekend of drag racing, off-road adventures and high-energy motorsports competitions. As the grand finale in Holley's nationwide series of flagship events, the highly anticipated festival will take place from September 26-27, 2025, at Beech Bend Raceway Park in Holley's hometown of Bowling Green, Kentucky.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250514004060/en/
The 7th annual Ford Fest will take place from September 26-27 at Beech Bend Raceway in Bowling Green, Kentucky.
The announcement of the expansion comes after news that Holley Performance Brands would take full ownership of Ford Fest, after several years of hosting the event in partnership with the NMRA World Finals.
'As Ford Fest enters a new era, we're taking performance, safety, fun and excitement to the next level for Ford enthusiasts,' said Matthew Stevenson, President & CEO, Holley Performance Brands. 'Modern truck and off-road event experiences have become some of our most popular, so we're pushing the limits this year with new off-road Bronco challenges and bigger truck competitions. If you're passionate about Ford performance, this is the ultimate weekend to experience it firsthand.'
Fest Firsts and Fan Favorites
Ford Fest 2025 will introduce an array of new experiences for the truck and off-road enthusiast audience, including off-road skill training, obstacle courses and expert-led sessions on off-road driving and vehicle recovery for Bronco owners. Additionally, an all-new drag racing class called Truck Warz will provide even more competitive excitement for truck enthusiasts.
Past Ford Fest fan favorites on the schedule include drag races, drift exhibitions, autocross, car shows and the wildly popular burnout contest. Additionally, a brand-new drag racing class will debut for vehicles powered by Ford's latest engine, the Godzilla, giving enthusiasts the chance to showcase how much performance they can unleash from this exciting platform.
Exciting Performance Products on Display
Attendees can also explore a wide range of product offerings tailored specifically for Ford performance and customization. The lineup includes innovative solutions from Holley's iconic brands to help Ford owners build faster, safer and more capable vehicles, such as:
With an estimated 20,000 attendees, 2,000 participating vehicles and more than 50 vendors and sponsors showcasing the latest Ford parts, accessories and technology, Ford Fest continues to grow as a premier event in the performance automotive space.
For more information about Ford Fest, including participant registration and spectator tickets, click here.
For more information about Holley's lineup of flagship events in 2025, click here.
For more Holley company news, click here.
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20250514004060/en/
CONTACT: Media Relations Contact(s):
Jordan Moore,[email protected]/ Sydney Goggans,[email protected] Relations Contact(s):
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
[email protected]
KEYWORD: UNITED STATES NORTH AMERICA KENTUCKY
INDUSTRY KEYWORD: MOTOR SPORTS AFTERMARKET SPORTS AUTOMOTIVE AUTOMOTIVE MANUFACTURING MANUFACTURING OTHER AUTOMOTIVE PERFORMANCE & SPECIAL INTEREST OFF-ROAD TRUCKS & SUVS
SOURCE: Holley Performance Brands
Copyright Business Wire 2025.
PUB: 05/14/2025 08:30 AM/DISC: 05/14/2025 08:29 AM
http://www.businesswire.com/news/home/20250514004060/en
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