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Honda India Eyes 30 Pc Share In 2W Market, Sees Potential To Grow Sales Among Women
Honda India Eyes 30 Pc Share In 2W Market, Sees Potential To Grow Sales Among Women

News18

time2 days ago

  • Automotive
  • News18

Honda India Eyes 30 Pc Share In 2W Market, Sees Potential To Grow Sales Among Women

Last Updated: The company's arm, HMSI, sees huge potential to grow sales among female customers, who currently account for just about 10 per cent of the overall industry sales Jpanese auto major Honda is targeting a 30 per cent share in the Indian two-wheeler market by 2030, as it chases the goal to achieve half of global two-wheeler sales in the long term, according to a top official of the company's arm in India. The company's arm, Honda Motorcycle & Scooter India (HMSI), sees huge potential to grow sales among female customers, who currently account for just about 10 per cent of the overall industry sales, HMSI President Tsutsumu Otani told PTI in an interview. He also said that while the company sees a shift from internal combustion engine (ICE) to electric vehicles in the two-wheeler segment in the long term, bottlenecks around charging infrastructure and electricity supplies are major impediments at present. 'Considering the Indian market size, we want to achieve 30 per cent share in India by 2030," Otani said when asked about the significance of the Indian market in Honda's overall long-term goal to garner 50 per cent of global two-wheeler sales. Currently, he said HMSI has a 27 per cent market share in the Indian market. Otani said that already in the ASEAN region, Honda has over 80 per cent market share. Earlier in January this year, Honda Motor Co announced that the industry-wide global motorcycle (two-wheeler) sales, currently at a scale of 50 million units, are projected to grow to 60 million units by 2030, including electric vehicles. The company has set 'a long-term target" for itself to capture a 50 per cent share of the global motorcycle market, including electric motorcycles. According to the Federation of Automobile Dealers Associations (FADA), the total two-wheeler retail sales in India stood at 1,88,77,812 units in FY25 compared to 1,75,27,115 units in FY24. HMSI's retail sales in FY25 were 47,89,283 units against 40,93,895 units in FY24. It was the number two player after Hero MotoCorp, which clocked 54,45,251 units in FY25 and 53,97,315 units in FY24. Otani noted that Honda sees huge potential to tap female customers to increase its two-wheeler sales in India with increasing women empowerment and many of them entering the workforce. 'In India, the overall two-wheeler usage is mostly male, with 90 per cent, and females just around 10 per cent. It means the potential for two-wheeler sales to grow among the female customers is huge," he said. When asked about the company's product pipeline programme for the Indian market to achieve the 2030 target, Otani declined to comment, but asserted that, being a global company, Honda has a range of products in its portfolio, which can be considered for India. Otani said the company will consider a wide range of technologies, including EVs and flex fuels, for the Indian market, considering the different consumer demands in different parts of the country. Honda had stated that it plans to introduce 30 electric models globally by 2030 to achieve the goal of increasing its global annual sales of electric motorcycle models to 4 million units by 2030. The company had also said it would strive to capture the largest market share in the electric two-wheeler segment in India, where it will begin operating a dedicated electric two-wheeler production plant in 2028. When asked if the company has finalised the location of the EV-only plant and investments for it, Otani said it has not been decided as yet. He said in the long term, the shift from ICE to electric vehicles will happen in India, but at present, the bottlenecks around charging infrastructure and electricity supplies are major impediments. . Get the latest updates on car and bike launches in India — including reviews, prices, specs, and performance. Stay informed with breaking auto industry news, EV policies, and more, Also Download the News18 App to stay updated! tags : Honda Scooters view comments Location : Delhi, India, India First Published: July 21, 2025, 17:41 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

Honda eyes 30% share in Indian two-wheeler market, sees potential to grow sales among women
Honda eyes 30% share in Indian two-wheeler market, sees potential to grow sales among women

Time of India

time2 days ago

  • Automotive
  • Time of India

Honda eyes 30% share in Indian two-wheeler market, sees potential to grow sales among women

Japanese auto major Honda is targeting a 30 per cent share in the Indian two-wheeler market by 2030, as it chases the goal to achieve half of global two-wheeler sales in the long term, according to a top official of the company's arm in India. The company's arm, Honda Motorcycle & Scooter India (HMSI), sees huge potential to grow sales among female customers, who currently account for just about 10 % of the overall industry sales, HMSI President Tsutsumu Otani told PTI in an interview. He also said that while the company sees a shift from internal combustion engine ( ICE ) to electric vehicles in the two-wheeler segment in the long term, bottlenecks around charging infrastructure and electricity supplies are major impediments at present. "Considering the Indian market size, we want to achieve 30 per cent share in India by 2030," Otani said when asked about the significance of the Indian market in Honda's overall long-term goal to garner 50 per cent of global two-wheeler sales. Currently, he said HMSI has a 27 per cent market share in the Indian market. Otani said that already in the ASEAN region, Honda has over 80 per cent market share. Earlier in January this year, Honda Motor Co announced that the industry-wide global motorcycle (two-wheeler) sales, currently at a scale of 50 million units, are projected to grow to 60 million units by 2030, including electric vehicles. The company has set "a long-term target" for itself to capture a 50 per cent share of the global motorcycle market, including electric motorcycles. According to the Federation of Automobile Dealers Associations (FADA), the total two-wheeler retail sales in India stood at 1,88,77,812 units in FY25 compared to 1,75,27,115 units in FY24. HMSI's retail sales in FY25 were 47,89,283 units against 40,93,895 units in FY24. It was the number two player after Hero MotoCorp, which clocked 54,45,251 units in FY25 and 53,97,315 units in FY24. Otani noted that Honda sees huge potential to tap female customers to increase its two-wheeler sales in India with increasing women empowerment and many of them entering the workforce. "In India, the overall two-wheeler usage is mostly male, with 90 %, and females just around 10 per cent. It means the potential for two-wheeler sales to grow among the female customers is huge," he said. When asked about the company's product pipeline programme for the Indian market to achieve the 2030 target, Otani declined to comment, but asserted that, being a global company, Honda has a range of products in its portfolio, which can be considered for India. Otani said the company will consider a wide range of technologies, including EVs and flex fuels, for the Indian market, considering the different consumer demands in different parts of the country. Honda had stated that it plans to introduce 30 electric models globally by 2030 to achieve the goal of increasing its global annual sales of electric motorcycle models to 4 million units by 2030. The company had also said it would strive to capture the largest market share in the electric two-wheeler segment in India, where it will begin operating a dedicated electric two-wheeler production plant in 2028. When asked if the company has finalised the location of the EV-only plant and investments for it, Otani said it has not been decided as yet. He said in the long term, the shift from ICE to electric vehicles will happen in India, but at present, the bottlenecks around charging infrastructure and electricity supplies are major impediments.

HMSI targets 30% share in Indian two-wheeler market, bets big on women buyers
HMSI targets 30% share in Indian two-wheeler market, bets big on women buyers

Hindustan Times

time2 days ago

  • Automotive
  • Hindustan Times

HMSI targets 30% share in Indian two-wheeler market, bets big on women buyers

HMSI is aiming to go bigger in the Indian two-wheeler market, and in an attempt to become larger, the company is eyeing to tap female buyer segment. Check Offers Honda Motorcycle & Scooter India (HMSI) is aiming to grab a larger chunk of the Indian two-wheeler market, and in that goal, the Japanese auto company is betting big on women buyers. The auto major has revealed that it aims to target a 30 per cent market share in the Indian two-wheeler space by 2030. This is a key part of the OEM's larger goal to achieve half of the global two-wheeler sales in he long term. Speaking to PTI, HMSI President Tsutsumu Otani has said that the company sees huge growth potential among the female customers, who currently account for just about 10 per cent of the overall industry sales. The company that has been known for making the widely popular Honda Activa range of scooters, is aiming to target women buyers in a larger number to grab a bigger chunk of the Indian two-wheeler market. Otani also revealed that while the OEM sees a shift from internal combustion engine (ICE) to electric vehicles in the two-wheeler segment in the long term. However, he has pointed out the bottlenecks around EV charging infrastructure and electricity supplies as major impediments to the growth of electric vehicles. "Considering the Indian market size, we want to achieve 30 per cent share in India by 2030," Otani said when asked about the significance of the Indian market in Honda's overall long-term goal to garner 50 per cent of global two-wheeler sales. Currently, HMSI has a 27 per cent market share in the Indian market, while in the ASEAN market, Honda holds more than 80 per cent share. HMSI betting big on women buyers Otani noted that Honda sees huge potential to tap female customers in India to increase the company's two-wheeler sales in the country, with increasing women's empowerment and many of them entering the workforce. "In India, the overall two-wheeler usage is mostly male, with 90 per cent, and females just around 10 per cent. It means the potential for two-wheeler sales to grow among the female customers is huge," he said. When asked about the company's product pipeline programme for the Indian market to achieve the 2030 target, HMSI didn't reveal anything, but asserted that, being a global company, Honda has a range of products in its portfolio, which can be considered for India. Otani said the company will consider a wide range of technologies, including EVs and flex fuels, for the Indian market, considering the different consumer demands in different parts of the country. Honda had previously stated that it plans to introduce 30 electric models globally by 2030 to achieve the goal of increasing its global annual sales of electric motorcycle models to 40 lakh units by 2030. The company had also said it would strive to capture the largest market share in the electric two-wheeler segment in India, where it will begin operating a dedicated electric two-wheeler production plant in 2028. Check out Upcoming Bikes In India. First Published Date: 21 Jul 2025, 08:03 am IST

Erratic rains & low farm income hit entry-level bike sales: HMSI
Erratic rains & low farm income hit entry-level bike sales: HMSI

Time of India

time2 days ago

  • Automotive
  • Time of India

Erratic rains & low farm income hit entry-level bike sales: HMSI

Erratic rains and stagnating farm incomes hit motorcycle sales, especially at the entry-level, impacting overall two-wheeler volumes in the June quarter, said a top executive at Honda Motorcycle & Scooter India (HMSI), the country's second largest two-wheeler maker. The executive is however optimistic of a demand revival in the coming months in line with the onset of the festive season. Two-wheeler sales fell by 6% on-year to 4.67 million units in the first three months of this financial year. While scooter sales remained almost flat at 1.66 million units, those of motorcycles dropped by 9% to 2.9 million units. Entry motorcycles having up to 110cc engines comprise 45% of all motorcycles sold in the country. Speaking to ET, Tsutsumu Otani, president, HMSI, said while the Indian two-wheeler market is expected to record growth in FY26, it will fall short of the peak of over 21 million units recorded in FY19 prior to the pandemic. Two-wheeler sales grew by 9% to 19.61 million units last fiscal. 'While the market for scooters has been mostly growing, demand for motorcycles is under pressure, especially at the entry-level. These motorcycles are mostly sold in rural areas, where the growth in farm income is not so good,' said Otani. 'Rains too have been erratic, excess in some parts and scanty in others, which has also affected demand.' According to an analysis of data compiled by the Commission for Agricultural Cost and Prices (CACP), farmers have been hit by stagnating incomes and declining profit margins. For nearly all major crops, the growth in agricultural income has not kept pace with the rural inflation rate, denting consumption. Otani expects demand momentum in rural and semi-urban markets to pick up post monsoons, and at the onset of the festive season. 'Customers in rural and semi-urban areas still tend to wait and make purchases during festivals like Dussehra and Diwali. Among buyers in urban markets, the propensity to make purchases during this period is not as much,' he noted. In addition to petrol-powered motorcycles and scooters, Otani said he sees further growth opportunities for electric scooters in the medium to long-term, depending on the pace of development in charging infrastructure. Otani also said HMSI sees a lot of opportunity to enhance sales to women buyers, given a large number of this population enters the workforce every year. Women buyers prefer electric scooters, given the ease and comfort of riding them, he said adding, male buyers currently comprise about 90% of its sales. Overall, Otani said HMSI is aiming to boost its domestic market share to 30% by the turn of the decade from 27% currently. The company will introduce multiple products in an effort to drive sales, he said without elaborating. The company will also continue to keep its focus on profitability, Otani said. HMSI's local sales grew by nearly 18% to 5.33 million units last fiscal. Rival Hero MotoCorp sold 5.61 million units in the same period.

Erratic rains & low farm income hit entry-level bike sales: HMSI
Erratic rains & low farm income hit entry-level bike sales: HMSI

Time of India

time2 days ago

  • Automotive
  • Time of India

Erratic rains & low farm income hit entry-level bike sales: HMSI

Erratic rains and stagnating farm incomes hit motorcycle sales, especially at the entry-level, impacting overall two-wheeler volumes in the June quarter, said a top executive at Honda Motorcycle & Scooter India (HMSI), the country's second largest two-wheeler maker. The executive is however optimistic of a demand revival in the coming months in line with the onset of the festive season. Two-wheeler sales fell by 6% on-year to 4.67 million units in the first three months of this financial year. While scooter sales remained almost flat at 1.66 million units, those of motorcycles dropped by 9% to 2.9 million units. Entry motorcycles having up to 110cc engines comprise 45% of all motorcycles sold in the country. Explore courses from Top Institutes in Select a Course Category Data Analytics Management PGDM Public Policy Others Project Management Product Management Design Thinking Healthcare MBA Artificial Intelligence healthcare Finance others MCA Data Science Degree CXO Data Science Digital Marketing Leadership Technology Operations Management Cybersecurity Skills you'll gain: Data Analysis & Visualization Predictive Analytics & Machine Learning Business Intelligence & Data-Driven Decision Making Analytics Strategy & Implementation Duration: 12 Weeks Indian School of Business Applied Business Analytics Starts on Jun 13, 2024 Get Details Speaking to ET, Tsutsumu Otani, president, HMSI, said while the Indian two-wheeler market is expected to record growth in FY26, it will fall short of the peak of over 21 million units recorded in FY19 prior to the pandemic. Two-wheeler sales grew by 9% to 19.61 million units last fiscal. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like This New AC Cooler Cools the Room In Seconds dailygadgetreviews Undo 'While the market for scooters has been mostly growing, demand for motorcycles is under pressure, especially at the entry-level. These motorcycles are mostly sold in rural areas, where the growth in farm income is not so good,' said Otani. 'Rains too have been erratic, excess in some parts and scanty in others, which has also affected demand.' According to an analysis of data compiled by the Commission for Agricultural Cost and Prices (CACP), farmers have been hit by stagnating incomes and declining profit margins. For nearly all major crops, the growth in agricultural income has not kept pace with the rural inflation rate, denting consumption. Live Events Otani expects demand momentum in rural and semi-urban markets to pick up post monsoons, and at the onset of the festive season. 'Customers in rural and semi-urban areas still tend to wait and make purchases during festivals like Dussehra and Diwali. Among buyers in urban markets, the propensity to make purchases during this period is not as much,' he noted. In addition to petrol-powered motorcycles and scooters, Otani said he sees further growth opportunities for electric scooters in the medium to long-term, depending on the pace of development in charging infrastructure. Otani also said HMSI sees a lot of opportunity to enhance sales to women buyers, given a large number of this population enters the workforce every year. Women buyers prefer electric scooters, given the ease and comfort of riding them, he said adding, male buyers currently comprise about 90% of its sales. Overall, Otani said HMSI is aiming to boost its domestic market share to 30% by the turn of the decade from 27% currently. The company will introduce multiple products in an effort to drive sales, he said without elaborating. The company will also continue to keep its focus on profitability, Otani said. HMSI's local sales grew by nearly 18% to 5.33 million units last fiscal. Rival Hero MotoCorp sold 5.61 million units in the same period.

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