6 days ago
OURA Reveals Cutting-Edge New Health Features For Oura Ring
The Oura smart ring can tell you how well you've slept, whether you're about to come down with a cold and how ready you are for the day ahead. On Aug. 12, the company announced two new initiatives addressing women's health.
The new features are designed to 'support women through key life stages,' the company said. There are two new areas of interest, pregnancy and perimenopause.
Pregnancy Insights
First is a 'next-generation' Pregnancy insights, which analyzes common patterns of pregnancy and has new capabilities.
It now has continuous tracking of physiological changes during pregnancy, educational content and tools women can use each day to interpret phases of pregnancy.
These new features include gestational age tracking. With trimester rings and weekly insights. New members can enter a calibration state of seven to 15 days before they see Pregnancy Trends.
There's an all-new view called Trend to help visualize key biometrics such as temperature trends, heart rate variability and more.
Users can tag symptoms, as well as emotions they're feeling, for instance, in Keeping Track. This ties in to an expanded library of pregnancy-specific symptom tags. There's also educational content integrated into the app.
Other updates include a pregnancy-aware Oura advisor, cycle insights and biometrics from resting heart rate to heart rate variability which are used to provide insights for pregnant women.
Perimenopause Check-In
The second feature 'empowers members to track symptoms, understand their impact, and secure care with greater confidence through a combination of structured self-assessment, health data visualisation,' Oura says.
Insights follow a 12-question survey which leads to a personalized assessment and a PDF report that summarizes symptoms, cycle data and biometric trends. This can easily be shared with healthcare providers. And there's a suitable educational content hub to go with it.
The Pregnancy Insights roll out from Aug.12 on iOS and Android. Perimenopause Check-In is available from Aug. 13 on iOS and Android, for U.S. users only at first.
These new features are typical of Oura, which has consistently added new elements with insights built on software, rather than new hardware.
