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News18
07-08-2025
- Business
- News18
From jingles to LED screens, Delhi gears up for tourism makeover
New Delhi, Aug 7 (PTI) From radio jingles and airport hoardings to LED screens inside metro coaches and flight magazines, the Delhi government is planning a branding campaign to showcase the capital's cultural and tourism appeal in 2025-26. While Rs 5 crore has been allocated for branding, Rs 20 crore will be dedicated to enhancing tourism infrastructure across the city, according to an official. Alongside promotional campaigns, the plan includes participating in national and international tourism marts, hosting festivals and upgrading key infrastructure across major tourist spots, said an official. To boost its presence across the country and abroad, the Delhi Tourism and Transportation Development Corporation (DTTDC) has lined up participation in several renowned tourism and trade events which include the India International Travel Mart (IITM), Travel and Tourism Fair (TTF), Outbound Travel Mart (OTM), South Asia Travel and Tourism Exchange (SATTE) and India International Trade Fair (IITF), he said. The tourism department planned to organise popular festivals such as the Rakhi Mela, Dandiya Nights, Diwali Mela, Winter Carnival, North East Cultural Festival and New Year celebrations, according to the official. Other cultural attractions include the children's theatre festival, musical concerts, Delhi Film Festival and a unique Itra and Sugandhi Mela, he said. To enhance the tourist experience, key upgrades are planned at popular venues. Dilli Haat at INA will see redevelopment of its food court area, installation of 3D mapping, baggage scanners, CCTV cameras and other safety upgrades, according the official. Dilli Haat Janakpuri and Pitampura will undergo repairs, waterproofing, electrical and lighting enhancements, and beautification of entry points and play areas. Similarly, the GTB Memorial at Singhu Border is set for renovation, including road repairs, roof waterproofing and a new light-and-sound show, he said. Additionally, he said that the branding strategy will also include advertisements across traditional and digital media. Publicity will be extended to railway stations, airports, Delhi Metro and in-flight magazines, ensuring Delhi's tourism message reaches passengers and commuters in real time. Brochures, event-based advertising and partnerships with media houses are also part of the campaign to reinforce Delhi's image as a culturally rich and welcoming destination, he added. PTI SHB KSS KSS view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Zawya
10-02-2025
- Business
- Zawya
Visit Qatar attends OTM 2025, the leading travel trade show in India and Asia
Visit Qatar participated in Outbound Travel Mart (OTM) 2025, showcasing the country's diverse attractions, rich cultural experiences, and exceptional offerings to the Indian market. The three-day event took place from January 30 to February 1 at the Jio World Convention Centre in Mumbai. The travel trade show enabled Visit Qatar to establish key partnerships and directly connect with tour operators, decision-makers, and travel agents, further strengthening its presence in the Indian and Asian markets. In 2024, Qatar achieved a record-breaking milestone by welcoming 5 million international visitors. With India being Qatar's second-largest source market, making up 8.3% of total arrivals in 2024, the event provided a strategic opportunity to capture a larger share of the outbound market, a major component of Visit Qatar's overall strategy. This year's booth featured tourism and hospitality partners. Looking ahead, Visit Qatar remains committed to elevating Qatar's international profile by participating in prominent trade events such as OTM where tourism professionals can connect and collaborate. About Visit Qatar Visit Qatar is the main arm of Qatar Tourism. Visit Qatar's mission is to promote and expand tourism in Qatar by cultivating its rich culture, developing thrilling attractions, enhancing Qatar's calendar, becoming the leading MICE destination in the region, diversifying events and luxury experiences. Visit Qatar is rooted in Service Excellence, boosting the entire tourism value chain, and increasing local and international visitor demand in Qatar. Through Visit Qatar's network of international offices in priority markets, cutting-edge digital platforms, and marketing campaigns, Visit Qatar is expanding Qatar's presence globally and enhancing the tourism sector.
