17-07-2025
M&S dishes out treats to millions of customers as a ‘thank you' after cyber attack
If you missed your birthday reward you could get a free treat
NOT JUST ANY FREEBIE
NOT JUST ANY FREEBIE M&S dishes out treats to millions of customers as a 'thank you' after cyber attack
M&S will dish out treats to millions of customers as a thank you following its cyber attack.
Over 1.8 million customers will receive birthday gifts this month, and those who missed out in May and June will also be rewarded.
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M&S is giving back after the cyber attack impacted rewards for customers
Credit: Getty
Today, the home of the Percy Pig has announced its Sparks loyalty scheme is fully back online following the cruel attack.
Eager customers will be able to choose between one of two of M&S' bestselling Food products.
These could include Percy Pigs or a Swiss Truffle Assortment Box, a Bouquet of Flowers or bottle of Prosecco, a punnet of Grapes or a packet of Outrageously Chocolatey Round Biscuits.
Sparks birthday treats were among the casualties of the cyber attack for those who had a birthday over the spring and early summer.
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It comes after M&S told The Sun it was "looking to surprise Sparks customers with a range of rewards in the coming weeks".
Sharry Cramond, director of Loyalty, Fashion, Home & Beauty Marketing and Masterbrand, said: 'Over the last three months, our colleagues have demonstrated real commitment and teamwork. At the same time, our customers have shown us fantastic support and loyalty.
"These extra Sparks rewards are a small gesture to say thank you.'
Alongside the return of the rewards M&S said its Coffee Stamp scheme will soon be reinstated across M&S Café's across the UK.
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The brand said customers who have collected their six stamps a free coffee in their Sparks Hub to redeem during their next visit.
Elsewhere, employees are also in for a boost.
