Latest news with #Outreach
Yahoo
a day ago
- Business
- Yahoo
Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting
This powerful combination helps mutual customers drive better business outcomes by efficiently identifying and effectively engaging prospects in an active buying journey NEWTON, Mass., June 09, 2025--(BUSINESS WIRE)--TechTarget, Inc. ("Informa TechTarget") (Nasdaq: TTGT), global growth accelerator and leading provider of intent data and insights to the B2B technology sector, today announced a strategic partnership and integration with Outreach, the only workflow-first sales execution platform. The integration empowers mutual customers to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create more pipeline, and accelerate deal velocity. "Roughly 9 out of 10 initial conversations with BDRs never progress through the sales cycle. Our new integration addresses this challenge head-on by fueling the timely and relevant engagement required to maximize conversion and pipeline impact," said Jillian Coffin, Senior Vice President of Customer Enablement and Strategy, Informa TechTarget. "By automatically adding Informa TechTarget's Active Prospects directly into topically aligned Outreach sequences, reps can dramatically improve their ability to connect with warm contacts when they're actively researching relevant topics and solutions." The new integration empowers sales teams to: Streamline workflows between Priority Engine, Informa TechTarget's proprietary purchase intent data platform, and Outreach to maximize sales efficiency Instantly add Active Prospects directly into relevant Outreach sequences with one click Automatically export Active Prospects to topically aligned Outreach sequences on a weekly basis Key benefits of this strategic partnership include: Increased efficiency and improved focus: Informa TechTarget's precise, person-level intent data helps reps more quickly identify and prioritize prospects with demonstrated solution interest so they can focus their efforts squarely on accounts and prospects showing active buying behavior. Timely engagement: Informa TechTarget continuously identifies new prospects from in-market accounts who are actively researching relevant topics across our network and delivers these permissioned buyers directly to Outreach. These automated workflows improve success by reducing the time to get from intent signal to outreach, enabling reps to engage prospects while they are actively researching and get into deals earlier. Improved conversion: Informa TechTarget delivers deep, real-time insights into the specific needs, pain points, and current topics of interest for each individual buyer who is actively researching on their topically relevant editorial communities. With this contextual intelligence at their fingertips, sellers can personalize every touchpoint based on a prospect's demonstrated interests and drive meaningful conversations that increase conversion to opportunity. The Informa TechTarget-Outreach integration is available now to current Priority Engine Sales subscribers at no additional cost. Customers must have both a Priority Engine Sales subscription and an Outreach license to utilize the integration. To learn more, click here. About Informa TechTarget TechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world's technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit and follow us on LinkedIn. © 2025 TechTarget, Inc d/b/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners. View source version on Contacts Garrett MannVice President of Corporate CommunicationsInforma Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Business Wire
a day ago
- Business
- Business Wire
Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. ("Informa TechTarget") (Nasdaq: TTGT), global growth accelerator and leading provider of intent data and insights to the B2B technology sector, today announced a strategic partnership and integration with Outreach, the only workflow-first sales execution platform. The integration empowers mutual customers to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create more pipeline, and accelerate deal velocity. "Roughly 9 out of 10 initial conversations with BDRs never progress through the sales cycle. Our new integration addresses this challenge head-on by fueling the timely and relevant engagement required to maximize conversion and pipeline impact,' said Jillian Coffin, Senior Vice President of Customer Enablement and Strategy, Informa TechTarget. 'By automatically adding Informa TechTarget's Active Prospects directly into topically aligned Outreach sequences, reps can dramatically improve their ability to connect with warm contacts when they're actively researching relevant topics and solutions.' The new integration empowers sales teams to: Streamline workflows between Priority Engine, Informa TechTarget's proprietary purchase intent data platform, and Outreach to maximize sales efficiency Instantly add Active Prospects directly into relevant Outreach sequences with one click Automatically export Active Prospects to topically aligned Outreach sequences on a weekly basis Key benefits of this strategic partnership include: Increased efficiency and improved focus: Informa TechTarget's precise, person-level intent data helps reps more quickly identify and prioritize prospects with demonstrated solution interest so they can focus their efforts squarely on accounts and prospects showing active buying behavior. Timely engagement: Informa TechTarget continuously identifies new prospects from in-market accounts who are actively researching relevant topics across our network and delivers these permissioned buyers directly to Outreach. These automated workflows improve success by reducing the time to get from intent signal to outreach, enabling reps to engage prospects while they are actively researching and get into deals earlier. Improved conversion: Informa TechTarget delivers deep, real-time insights into the specific needs, pain points, and current topics of interest for each individual buyer who is actively researching on their topically relevant editorial communities. With this contextual intelligence at their fingertips, sellers can personalize every touchpoint based on a prospect's demonstrated interests and drive meaningful conversations that increase conversion to opportunity. The Informa TechTarget-Outreach integration is available now to current Priority Engine Sales subscribers at no additional cost. Customers must have both a Priority Engine Sales subscription and an Outreach license to utilize the integration. To learn more, click here. About Informa TechTarget TechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world's technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit and follow us on LinkedIn. © 2025 TechTarget, Inc d/b/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.
Yahoo
a day ago
- Business
- Yahoo
Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting
This powerful combination helps mutual customers drive better business outcomes by efficiently identifying and effectively engaging prospects in an active buying journey NEWTON, Mass., June 09, 2025--(BUSINESS WIRE)--TechTarget, Inc. ("Informa TechTarget") (Nasdaq: TTGT), global growth accelerator and leading provider of intent data and insights to the B2B technology sector, today announced a strategic partnership and integration with Outreach, the only workflow-first sales execution platform. The integration empowers mutual customers to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create more pipeline, and accelerate deal velocity. "Roughly 9 out of 10 initial conversations with BDRs never progress through the sales cycle. Our new integration addresses this challenge head-on by fueling the timely and relevant engagement required to maximize conversion and pipeline impact," said Jillian Coffin, Senior Vice President of Customer Enablement and Strategy, Informa TechTarget. "By automatically adding Informa TechTarget's Active Prospects directly into topically aligned Outreach sequences, reps can dramatically improve their ability to connect with warm contacts when they're actively researching relevant topics and solutions." The new integration empowers sales teams to: Streamline workflows between Priority Engine, Informa TechTarget's proprietary purchase intent data platform, and Outreach to maximize sales efficiency Instantly add Active Prospects directly into relevant Outreach sequences with one click Automatically export Active Prospects to topically aligned Outreach sequences on a weekly basis Key benefits of this strategic partnership include: Increased efficiency and improved focus: Informa TechTarget's precise, person-level intent data helps reps more quickly identify and prioritize prospects with demonstrated solution interest so they can focus their efforts squarely on accounts and prospects showing active buying behavior. Timely engagement: Informa TechTarget continuously identifies new prospects from in-market accounts who are actively researching relevant topics across our network and delivers these permissioned buyers directly to Outreach. These automated workflows improve success by reducing the time to get from intent signal to outreach, enabling reps to engage prospects while they are actively researching and get into deals earlier. Improved conversion: Informa TechTarget delivers deep, real-time insights into the specific needs, pain points, and current topics of interest for each individual buyer who is actively researching on their topically relevant editorial communities. With this contextual intelligence at their fingertips, sellers can personalize every touchpoint based on a prospect's demonstrated interests and drive meaningful conversations that increase conversion to opportunity. The Informa TechTarget-Outreach integration is available now to current Priority Engine Sales subscribers at no additional cost. Customers must have both a Priority Engine Sales subscription and an Outreach license to utilize the integration. To learn more, click here. About Informa TechTarget TechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world's technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit and follow us on LinkedIn. © 2025 TechTarget, Inc d/b/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners. View source version on Contacts Garrett MannVice President of Corporate CommunicationsInforma Sign in to access your portfolio
Yahoo
28-05-2025
- Business
- Yahoo
New Outreach Innovations Enable Revenue Teams to Leverage AI Agents and Build for the Future
Delivers Compelling Opportunities to Consolidate Tech Across Sales Engagement, Conversation Intelligence, and Forecasting SEATTLE, May 28, 2025--(BUSINESS WIRE)--Outreach, the AI Sales Execution Platform built for intelligent revenue workflows, today announced new innovations and enhancements to its AI Revenue Agents as part of its quarterly release. Outreach updated its AI Revenue Agents to further supercharge revenue teams by targeting ideal prospects and customers with hyper-personalized engagement across every motion - from outbound prospecting, inbound lead follow-ups to renewals, expansions, and event promotions. The AI Revenue Agent enhancements harness the underlying power of Outreach's Data Cloud to provide revenue leaders with data and AI-driven insights to optimize productivity and pipeline across the entire revenue cycle. These insights come from first- and third-party data from Outreach and its data partners. "Modern revenue organizations require AI and automation across workflows to have visibility into their pipeline and to accurately forecast," said Nithya Lakshmanan, SVP of Product at Outreach. "We've heard from customers that they want to consolidate their tech stacks and break down silos to work in one platform. With continuous innovations to meet customers where they're at and support their future goals, Outreach is the place to do that." In addition to the AI Revenue Agents, Outreach has released new features in conversational intelligence, sales engagement, account management, and forecasting workflows, providing a compelling opportunity for organizations to consider consolidating their tech stack to one platform. Expanded forecast and reporting insights for leaders Outreach now integrates seamlessly with Microsoft Dynamics for Forecasting, and new forecast trend visualizations enable leaders to meet targets consistently. Enhanced reporting layouts and custom filters allow managers to monitor team and business performance with precision. Accurate and timely insights from meetings Smart topics quickly track product and competitor mentions in conversations, surfacing critical insights. All Outreach Voice users now get insights on trending topics and buyer sentiment, summaries, talk times and more to move conversations forward. AI-generated meeting and call summaries, and meeting attendee details are synced to CRM, ensuring nothing falls through the cracks. Improved account visibility and seller productivity Sellers gain more visibility with enhanced engagement timeline and updated activity feed with meeting details in their account views. New tile layout formats and update tracking for account plans make it easy for sellers to identify where to focus in the book of business. Reps can quickly prioritize inbound calls with integrated call waiting and call forwarding. See Outreach's new features in action at Unleash 2025 from June 9-11. Learn more here. About Outreach Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world's largest foundation of customer interactions and go-to-market team data, Outreach gives teams the tools they need to design, execute, and continuously improve a revenue strategy that is disciplined, achievable, and optimized for every stage of the customer journey. The world's most effective revenue organizations, including Okta, SAP, Siemens, Snowflake, and Verizon use Outreach to power workflows, put customers at the center of their business, and win in the market. Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit View source version on Contacts PR contact: Haley Flanagan pr@
Yahoo
28-05-2025
- Business
- Yahoo
New Outreach Innovations Enable Revenue Teams to Leverage AI Agents and Build for the Future
Delivers Compelling Opportunities to Consolidate Tech Across Sales Engagement, Conversation Intelligence, and Forecasting SEATTLE, May 28, 2025--(BUSINESS WIRE)--Outreach, the AI Sales Execution Platform built for intelligent revenue workflows, today announced new innovations and enhancements to its AI Revenue Agents as part of its quarterly release. Outreach updated its AI Revenue Agents to further supercharge revenue teams by targeting ideal prospects and customers with hyper-personalized engagement across every motion - from outbound prospecting, inbound lead follow-ups to renewals, expansions, and event promotions. The AI Revenue Agent enhancements harness the underlying power of Outreach's Data Cloud to provide revenue leaders with data and AI-driven insights to optimize productivity and pipeline across the entire revenue cycle. These insights come from first- and third-party data from Outreach and its data partners. "Modern revenue organizations require AI and automation across workflows to have visibility into their pipeline and to accurately forecast," said Nithya Lakshmanan, SVP of Product at Outreach. "We've heard from customers that they want to consolidate their tech stacks and break down silos to work in one platform. With continuous innovations to meet customers where they're at and support their future goals, Outreach is the place to do that." In addition to the AI Revenue Agents, Outreach has released new features in conversational intelligence, sales engagement, account management, and forecasting workflows, providing a compelling opportunity for organizations to consider consolidating their tech stack to one platform. Expanded forecast and reporting insights for leaders Outreach now integrates seamlessly with Microsoft Dynamics for Forecasting, and new forecast trend visualizations enable leaders to meet targets consistently. Enhanced reporting layouts and custom filters allow managers to monitor team and business performance with precision. Accurate and timely insights from meetings Smart topics quickly track product and competitor mentions in conversations, surfacing critical insights. All Outreach Voice users now get insights on trending topics and buyer sentiment, summaries, talk times and more to move conversations forward. AI-generated meeting and call summaries, and meeting attendee details are synced to CRM, ensuring nothing falls through the cracks. Improved account visibility and seller productivity Sellers gain more visibility with enhanced engagement timeline and updated activity feed with meeting details in their account views. New tile layout formats and update tracking for account plans make it easy for sellers to identify where to focus in the book of business. Reps can quickly prioritize inbound calls with integrated call waiting and call forwarding. See Outreach's new features in action at Unleash 2025 from June 9-11. Learn more here. About Outreach Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world's largest foundation of customer interactions and go-to-market team data, Outreach gives teams the tools they need to design, execute, and continuously improve a revenue strategy that is disciplined, achievable, and optimized for every stage of the customer journey. The world's most effective revenue organizations, including Okta, SAP, Siemens, Snowflake, and Verizon use Outreach to power workflows, put customers at the center of their business, and win in the market. Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit View source version on Contacts PR contact: Haley Flanagan pr@
