Latest news with #OxfordRoad
Malay Mail
02-06-2025
- General
- Malay Mail
Creative Primary School and Creative Primary School's Kindergarten Celebrate 40th Anniversary with Successful Open Day
Established in 1985, CPS and CPSKG have championed holistic education, aligning with Hong Kong's 2000 education reforms emphasizing critical thinking, character, and lifelong learning. The motto of Creative Schools Continuum is "Nurture Future Minds * Build Boundless Capacity", highlighting the continuum's foresights and insights of quality education and our commitments to our students and parents. highlighting the continuum's foresights and insights of quality education and our commitments to our students and parents. Creative Primary School and Creative Secondary School are award-winning "Inviting Schools". The award recognizes the schools' commitments to providing an exceptionally caring, trusting, respectful and positive learning environment for its students and staff. As International Baccalaureate (IB) World Schools, Creative Primary and Creative Secondary Schools offer the IB Primary Years Programme (IB PYP), IB Middle Years Programme (IB MYP) respectively. Creative Secondary School also offers the Hong Kong Diploma of Secondary School Examination (HKDSE) course in parallel with the IB Diploma Programme (IBDP) as pathways to university entrances. HONG KONG SAR - Media OutReach Newswire - 2 June 2025 - On 24 May 2025, Creative Primary School (CPS) and Creative Primary School's Kindergarten (CPSKG) held a grand open day to celebrate their 40th anniversary, welcoming guests, parents, alumni, and community members. Nestled in the prestigious educational hub of Oxford Road, Kowloon Tong, Hong Kong, China, these two institutions have, for four decades, served as distinguished private schools, delivering exceptional education and nurturing generations of outstanding day featured the IB PYP Units of Inquiry Exhibition, student-led research presentations, workshops, and performances, reflecting the school's commitment to holistic education. Parents explored the campus guided by students, while alumni reconnected with teachers. Special guests from the International Alliance for Invitational Education (IAIE) attended, highlighting the school's "Care, Respect, and Trust" "Sky of Growth" exhibition showcased child-led learning across subjects like English, Chinese, science, robotics, and art, embodying the philosophy of "Inspiring curiosity, nurturing explorers." Teachers guided students in constructing knowledge through research, fostering critical thinking and lifelong learning. Parents admired the children's creativity, witnessing the student-centered curriculum in alumnus shared: "Returning to my alma mater let me see the school's ongoing innovation."Established in 1985, CPS and CPSKG have championed holistic education, aligning with Hong Kong's 2000 education reforms emphasizing critical thinking, character, and lifelong learning. With the later addition of Creative Secondary School (CSS), the institution now offers a seamless 3–18 education, blending Eastern and Western an IB World School, the institution emphasizes inquiry-based learning, with trilingual (English, Chinese, Putonghua) foundations in early years and English-medium secondary education. Its " Inviting School Award " from IAIE underscores its nurturing Victor Fong, Open Day Committee Chairman and School Supervisor, noted:He thanked faculty and parents for their open day celebrated past achievements while marking a new chapter. The school invites the community to join its journey—inspiring future generations of #CSS #CPS #CPSKG #CreativeSchoolsContinuum The issuer is solely responsible for the content of this announcement.
Yahoo
04-04-2025
- Business
- Yahoo
Oxford Road and Edison Research Publish Landmark White Paper Defining Podcasting for the Future
"What is a Podcast?" Reveals Industry Fragmentation and Proposes Unified Standards to Drive Growth and Clarity LOS ANGELES, April 04, 2025--(BUSINESS WIRE)--Oxford Road, the world's leading audio and podcast advertising agency, in partnership with Edison Research, a global authority in media research, announces the release of their comprehensive white paper, "What is a Podcast?: Preserving its Essence, Structuring for Expansion." The groundbreaking report reveals critical insights into how evolving listener habits, industry fragmentation, and ambiguity in podcast definitions are affecting podcasting's future growth and commercial viability. Despite podcasting's rise as a multi-billion-dollar industry with enormous cultural influence, the study identifies a significant identity crisis driven by the convergence of audio-only content and video formats popularized by platforms like YouTube and Spotify. According to the new data: 72% of Americans 12+ consider recordings of people discussing any topic on YouTube that are also available as audio-only shows elsewhere to be a podcast. Advertisers face significant barriers to investment due to inconsistent standards, fragmented reporting, and unclear attribution. A clear, shared definition and interoperable measurement are urgently needed to realize podcasting's full economic potential. "Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it," says Dan Granger, CEO of Oxford Road and Veritone One. "What was once a niche, audio-driven medium is now fragmented across platforms, formats, and metrics. Our research shows that to preserve what made podcasting powerful and drive sustainable growth, we must create a unified standard that welcomes innovation while maintaining clarity." The white paper synthesizes extensive research, including a nationally representative survey of over 4000 people (conducted by Edison Research), qualitative interviews with listeners, and insights from over 30 leading industry executives featured on Oxford Road's Media Roundtable podcast series. The report proposes new working definitions: Podcast (noun): "An on-demand audio-driven program featuring episodic content across wide-ranging themes and formats. Traditionally delivered via open RSS and conversational in nature, it can include platform-based distribution and is commonly supplemented by video." Video Podcast (noun): "An episodic, on-demand program centered on spoken-word content, where synchronized visuals meaningfully shape the experience." The research underscores that resolving definitional ambiguity and measurement inconsistency could unlock billions of dollars in advertiser investment. To address these challenges, the paper calls for an industry-wide collaboration to develop an Open Measurement Protocol for Podcasting, advocating for interoperable, privacy-safe measurement standards and clear taxonomy across all platforms. To download the full white paper, "What is a Podcast?: Preserving its Essence, Structuring for Expansion", visit For the complementary podcast series exploring the future of podcasting, listen on Spotify or Apple. About Oxford Road: Oxford Road is the largest independent audio advertising agency, combining data-driven strategies with deep creative expertise to deliver best-in-market results at scale. Following its merger with Veritone One, Oxford Road provides unmatched capabilities in podcasting, streaming audio, radio, and influencer-led video, continually advocating responsible influence and performance excellence. About Edison Research: Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 66 countries. Edison Research's The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company's Share of Ear® survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. Since 2004, Edison Research has been the sole provider of election data, race projections and analysis to the National Election Pool (ABC News, CBS News, CNN, NBC News). View source version on Contacts Kiri Jewell, PR Director, kiri@ Sign in to access your portfolio
