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Yahoo
20-05-2025
- Automotive
- Yahoo
PA Consulting's Brand Impact Index: Rivian tops rankings as US consumers pay more for purpose, innovation, and connection
2025 results reveal what the most successful brands are getting right NEW YORK, May 20, 2025 /PRNewswire/ -- PA Consulting, the global innovation and transformation consultancy, released today its 2025 Brand Impact Index, ranking Rivian as the top-performing brand in the United States. The Index, based on a survey of 7,000 U.S. consumers and 360 business leaders, evaluates over 350 brands across customer centricity, dependable delivery, intelligent innovation, conscious creation, and community connection. Key report highlights: Consumers prioritize connection over cost. Despite a tightening economy, consumers reject the idea of choosing brands based on cost alone. Nearly 50% of U.S. consumers say they are willing to pay more for brands that understand and respond to their needs—making customer centricity the most influential driver of brand engagement. AI is transforming consumer-brand relationships. While only 35% of business leaders believe they see a return on AI investment, 60% of consumers are comfortable using AI in brand interactions, and 40% believe AI-driven experiences justify a premium—highlighting a growing disconnect between brand perception and consumer reality. Purpose drives loyalty. Consumers are searching for a new type of holistic value – one that builds a better world. 77% of consumers lose respect for brands that put profit before the planet and increasingly seek out brands that align with their values and contribute to a better future. Sustainability is a growth opportunity to build future-ready brands. Despite strong consumer demand, only 15% of business leaders plan to significantly increase investment in sustainability initiatives. This reveals a potentially costly disconnect between consumer expectations and corporate priorities, signaling that organizations are missing a deeper understanding of their customers. Jorge Aguilar, growth strategy expert at PA Consulting, said: "Leading brands recognize that consumers are becoming more intentional with their spending, and these brands are stepping up to offer more than just products. The brands that thrive in this new normal are the ones that go beyond the transaction, meeting customers where they are and delivering real value. Consumers remain loyal to the brands who listen – those that are making a positive impact and building trusted relationships that last." The top ten performing brands in the survey are: Brand Category 1. Rivian Luxury and premium vehicles 2. Samsung Tech ecosystems 3. Little Spoon Baby food 4. SoulCycle Fitness studios 5. Google Tech giants 6. Mercedes-Benz Luxury and premium vehicles 7. Urban Remedy Protein and nutrition 8. SmartSweets Confections 9. Sony Tech ecosystems 10. Oura Wearables Chris Fosdick, growth strategy expert at PA Consulting, said: "Consumers today demand more than just quality; they seek brands that align with their values and aspirations. Rivian has emerged as a standout in this regard, recognized by consumers for its approach to customer centricity and conscious creation, all while providing an exceptional user experience. The top performers in our Brand Impact Index reflect a broader trend – consumers connect most deeply with the brands that innovate to deliver personalized interactions while driving social impact." Methodology The PA Consulting Brand Impact Index ranks 350 market-leading consumer brands with innovative offerings, services, or business models across 17 categories. In late 2024, PA Consulting surveyed 7,000 US consumers, reflecting national diversity across age, gender, zip code, race/ethnicity, income, and household composition. The 2025 edition includes expanded executive insights after surveying 360 business leaders in the roles of director and above at brands across a range of 17 product and service categories to correlate brand strength with revenue, profit, and stock performance. Both perspectives highlight the most important ingredients for brand success in a changing world. About PA Consulting We believe in the power of ingenuity to build a positive human future. As strategies, technologies, and innovation collide, we create opportunity from complexity. Our diverse teams of experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results. We are about 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands. Discover more at and connect with PA on LinkedIn and Twitter. View original content to download multimedia: SOURCE PA Consulting Group - US Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
South Wales Argus
14-05-2025
- South Wales Argus
NSPCC warns social media platforms are failing to protect girls
Social media platforms, messaging apps and gaming platforms are failing to protect girls at every stage, according to new research from the NSPCC. The children's charity commissioned PA Consulting to conduct a new report, Targeting of Girls Online, which identified a wide range of risks girls face across ten popular online platforms including grooming, harassment and abuse. As part of the research, fake profiles of a teenage girl were created on these sites. (Image: Getty Images) The report found that the detailed nature of the profiles made it too easy for adult strangers to pick out girls and send unsolicited messages to their accounts. Findings also highlighted how many of the features and functionalities employed by tech companies subliminally encourage young girls to increase their online networks, online consumption, and online activity - often at the expense of their own safety. In response the NSPCC is urging Ofcom to address the significant gaps in its Illegal Harms Codes which fail to take into account specific risks which would be mitigated by solutions found in the report. The Targeting of Girls Online report analysed features and design choices of these platforms which expose girls to harm online - including abuse, harassment and exploitation from strangers. Proposed solutions include: all services conducting their own 'abusability studies' to identify risky features and functionalities, as well as testing any new feature before rolling it out. These tests must include a gendered analysis of likely risk social media apps should integrate screenshot capabilities into a reporting function, along with automatically detecting identifiable information in bios. social media apps should implement a 'cooling off' period once a connection is made between users, resulting in increased restrictions on interactions. increased measures to prevent non trusted adults from being able to video call young users. Young people looking for support on any of the issues mentioned, can contact Childline on 0800 1111 or visit Childline is available to all young people until their 19th birthday. Adults who are concerned about a child can contact the NSPCC Helpline by calling 0808 800 5000, or email: help@ Rani Govender, Policy Manager for Child Safety Online, said: "Parents are absolutely right to be concerned about the risks their daughters' are being exposed to online, with this research making it crystal clear that tech companies are not doing nearly enough to create age-appropriate experiences for girls. 'We know both on and offline girls face disproportionate risks of harassment, sexual abuse, and exploitation. That's why it's so worrying that these platforms are fundamentally unsafe by design – employing features and dark patterns that are putting girls in potentially dangerous situations. 'There needs to be a complete overhaul of how these platforms are built. This requires tech companies and Ofcom to step up and address how poor design can lead to unsafe spaces for girls. 'At the same time Government must layout in their upcoming Violence against Women and Girls (VAWG) Strategy steps to help prevent child sexual offences and tackle the design failures of social media companies that put girls in harm's way.'
South Wales Guardian
14-05-2025
- South Wales Guardian
NSPCC warns social media platforms are failing to protect girls
Social media platforms, messaging apps and gaming platforms are failing to protect girls at every stage, according to new research from the NSPCC. The children's charity commissioned PA Consulting to conduct a new report, Targeting of Girls Online, which identified a wide range of risks girls face across ten popular online platforms including grooming, harassment and abuse. As part of the research, fake profiles of a teenage girl were created on these sites. (Image: Getty Images) The report found that the detailed nature of the profiles made it too easy for adult strangers to pick out girls and send unsolicited messages to their accounts. Findings also highlighted how many of the features and functionalities employed by tech companies subliminally encourage young girls to increase their online networks, online consumption, and online activity - often at the expense of their own safety. In response the NSPCC is urging Ofcom to address the significant gaps in its Illegal Harms Codes which fail to take into account specific risks which would be mitigated by solutions found in the report. The Targeting of Girls Online report analysed features and design choices of these platforms which expose girls to harm online - including abuse, harassment and exploitation from strangers. Proposed solutions include: all services conducting their own 'abusability studies' to identify risky features and functionalities, as well as testing any new feature before rolling it out. These tests must include a gendered analysis of likely risk social media apps should integrate screenshot capabilities into a reporting function, along with automatically detecting identifiable information in bios. social media apps should implement a 'cooling off' period once a connection is made between users, resulting in increased restrictions on interactions. increased measures to prevent non trusted adults from being able to video call young users. Young people looking for support on any of the issues mentioned, can contact Childline on 0800 1111 or visit Childline is available to all young people until their 19th birthday. Adults who are concerned about a child can contact the NSPCC Helpline by calling 0808 800 5000, or email: help@ Rani Govender, Policy Manager for Child Safety Online, said: "Parents are absolutely right to be concerned about the risks their daughters' are being exposed to online, with this research making it crystal clear that tech companies are not doing nearly enough to create age-appropriate experiences for girls. 'We know both on and offline girls face disproportionate risks of harassment, sexual abuse, and exploitation. That's why it's so worrying that these platforms are fundamentally unsafe by design – employing features and dark patterns that are putting girls in potentially dangerous situations. 'There needs to be a complete overhaul of how these platforms are built. This requires tech companies and Ofcom to step up and address how poor design can lead to unsafe spaces for girls. 'At the same time Government must layout in their upcoming Violence against Women and Girls (VAWG) Strategy steps to help prevent child sexual offences and tackle the design failures of social media companies that put girls in harm's way.'
The Herald Scotland
14-05-2025
- The Herald Scotland
NSPCC warns social media platforms are failing to protect girls
The children's charity commissioned PA Consulting to conduct a new report, Targeting of Girls Online, which identified a wide range of risks girls face across ten popular online platforms including grooming, harassment and abuse. As part of the research, fake profiles of a teenage girl were created on these sites. (Image: Getty Images) The report found that the detailed nature of the profiles made it too easy for adult strangers to pick out girls and send unsolicited messages to their accounts. Findings also highlighted how many of the features and functionalities employed by tech companies subliminally encourage young girls to increase their online networks, online consumption, and online activity - often at the expense of their own safety. In response the NSPCC is urging Ofcom to address the significant gaps in its Illegal Harms Codes which fail to take into account specific risks which would be mitigated by solutions found in the report. The Targeting of Girls Online report analysed features and design choices of these platforms which expose girls to harm online - including abuse, harassment and exploitation from strangers. Proposed solutions include: all services conducting their own 'abusability studies' to identify risky features and functionalities, as well as testing any new feature before rolling it out. These tests must include a gendered analysis of likely risk social media apps should integrate screenshot capabilities into a reporting function, along with automatically detecting identifiable information in bios. social media apps should implement a 'cooling off' period once a connection is made between users, resulting in increased restrictions on interactions. increased measures to prevent non trusted adults from being able to video call young users. Young people looking for support on any of the issues mentioned, can contact Childline on 0800 1111 or visit Childline is available to all young people until their 19th birthday. Adults who are concerned about a child can contact the NSPCC Helpline by calling 0808 800 5000, or email: help@ Rani Govender, Policy Manager for Child Safety Online, said: "Parents are absolutely right to be concerned about the risks their daughters' are being exposed to online, with this research making it crystal clear that tech companies are not doing nearly enough to create age-appropriate experiences for girls. 'We know both on and offline girls face disproportionate risks of harassment, sexual abuse, and exploitation. That's why it's so worrying that these platforms are fundamentally unsafe by design – employing features and dark patterns that are putting girls in potentially dangerous situations. 'There needs to be a complete overhaul of how these platforms are built. This requires tech companies and Ofcom to step up and address how poor design can lead to unsafe spaces for girls. 'At the same time Government must layout in their upcoming Violence against Women and Girls (VAWG) Strategy steps to help prevent child sexual offences and tackle the design failures of social media companies that put girls in harm's way.'
STV News
14-05-2025
- STV News
Social media platforms 'failing to protect girls from harm at every stage'
Social media platforms, messaging apps and gaming platforms are 'failing to protect girls at every stage', according to new research from the NSPCC. The charity is calling on tech companies to reassess how social media platforms are designed and prioritise creating age-appropriate experiences for young girls online. The children's charity commissioned PA Consulting to conduct a new report, Targeting of Girls Online, which identified a wide range of risks girls face across ten popular online platforms including grooming, harassment and abuse. As part of the research, fake profiles of a teenage girl were created on these sites. The report found that the detailed nature of the profiles made it too easy for adult strangers to pick out girls and send unsolicited messages to their accounts. Findings also highlighted how many of the features and functionalities employed by tech companies subliminally encourage young girls to increase their online networks, online consumption, and online activity – often at the expense of their own safety. In response the NSPCC is urging Ofcom to address the significant gaps in its Illegal Harms Codes which fail to take into account specific risks which would be mitigated by solutions found in the report. The Targeting of Girls Online report analysed features and design choices of these platforms which expose girls to harm online – including abuse, harassment and exploitation from strangers. iStock NSPCC calls for more safeguards to protect young people online The recommendations made in the NSPCC report include: · All services conducting their own 'abusability studies' to identify risky features and functionalities, as well as testing any new feature before rolling it out, including a gendered analysis of likely risk. · Social media apps should integrate screenshot capabilities into a reporting function, along with automatically detecting identifiable information in bios. · Social media apps should implement a 'cooling off' period once a connection is made between users, resulting in increased restrictions on interactions. · Increased measures to prevent non trusted adults from being able to video call young users. The NSPCC also urges Ofcom to develop best practice guidance for regulated services, outlining how safety settings and other protections can be adapted based on children's age. The charity suggests the regulator should then work with service providers, especially those most popular with children, to implement this guidance. Chiefs warn young users – in particular girls – remain highly vulnerable to unsafe online interactions without these safeguards. One 15-year-old who contacted Childline said: 'I've been sent lots of inappropriate images online recently, like pictures of naked people that I don't want to see. At first, I thought they were coming from just one person, so I blocked them. But then I realised the stuff was coming from loads of random people I don't know. I'm going to try disable ways people can add me, so hopefully I'll stop getting this stuff.' The research comes as new YouGov polling for the children's charity of 3,593 adults from across Great Britain, including 326 adults from Scotland, found that most respondents in both GB (86%) and in Scotland (86%) believe tech companies are doing too little to protect girls under the age of 18 on their platforms. The survey also polled parents with daughters (431 from across GB), who listed contact from strangers (41%), online grooming (40%), bullying from other children (37%), and sexual abuse or harassment (36%) as their top four concerns related to their child's experience online. Half of the parents surveyed (52%) expressed concern over their daughter's online experiences. Rani Govender, Policy Manager for Child Safety Online, said: 'Parents are absolutely right to be concerned about the risks their daughters' are being exposed to online, with this research making it crystal clear that tech companies are not doing nearly enough to create age-appropriate experiences for girls. 'We know both on and offline girls face disproportionate risks of harassment, sexual abuse, and exploitation. That's why it's so worrying that these platforms are fundamentally unsafe by design – employing features and dark patterns that are putting girls in potentially dangerous situations. 'There needs to be a complete overhaul of how these platforms are built. This requires tech companies and Ofcom to step up and address how poor design can lead to unsafe spaces for girls. 'At the same time Government must layout in their upcoming Violence against Women and Girls (VAWG) Strategy steps to help prevent child sexual offences and tackle the design failures of social media companies that put girls in harm's way.' An Ofcom spokesperson said: 'No girl should have to face abuse or sexual harassment simply for being online. Yet this is the reality for too many girls growing up in the UK – and it's time for tech companies to act. 'Under the Online Safety Act, platforms are legally required to protect all users from criminal activity. This includes violent threats, harassment, stalking, and coercive or controlling behaviour targeting girls. Children must also be protected against harmful content promoting violence, abuse and hate. Companies that fail to meet these new requirements can expect to face enforcement action. 'But we also know that many online harms disproportionately affect women and girls. So there is a moral imperative for tech firms to take action, and we've proposed practical guidance on what more they can do to ensure women and girls can live safer lives online.' Young people looking for support on any of the issues mentioned, can contact Childline on 0800 1111 or visit Childline is available to all young people until their 19th birthday. Adults who are concerned about a child can contact the NSPCC Helpline by calling 0808 800 5000 , or email: help@ Get all the latest news from around the country Follow STV News Scan the QR code on your mobile device for all the latest news from around the country
