Latest news with #PEAQ
Emirates Woman
3 days ago
- Health
- Emirates Woman
8 protein matchas to try for some post-workout fuel in Dubai
If you're in Dubai and craving protein matchas, several cafés offer innovative drinks that combine the health benefits of matcha with a protein boost. These cafés not only serve delicious matcha drinks but also incorporate ingredients that enhance the nutritional profile, making them a great choice for those looking to enjoy a protein-rich, flavorful beverage. Here are some top spots you might want to pop-by pre or post-workout Backyard View this post on Instagram A post shared by Backyard (@ Backyard Dubai offers a selection of protein-rich matcha beverages across its various locations, including Silicon Oasis, Meydan, Al Khawaneej, and Umm Suqeim. Their menu features the Protein Matcha, which combines matcha powder, spinach, banana, almond milk, agave, and vegan protein, priced at Dhs38. Additionally, they offer other protein shakes such as Protein Berry (mix berries, almond milk, almond butter, agave, whey protein) and Chaga Cacao (chaga powder, banana, almond milk, peanut butter, cacao nibs, agave, whey protein), both priced at Dhs40 These beverages are available for delivery through platforms like Deliveroo. Location: Nadd Al Hamar, Jumeirah, Al Khawaneej & American University of Dubai. Website: @ Maison Cha Cha This NYC-inspired café in Downtown Dubai known for its creative and wellness-driven matcha drinks. While not all beverages are labeled as 'protein matcha,' several options like the Peanut Matcha (made with organic peanut butter and full-fat milk) and The Chill Pill (with ashwagandha, almond milk, and cinnamon) offer functional benefits and some protein content. Other popular drinks include Get The Glow with taro and blue spirulina, and Matcha Chai with warming spices. The café focuses on premium ingredients and is open daily from 7:30am onwards. Location: Burj Crown, Emaar Boulevard Website: Refuel Bar, SIRO One Za'abeel Situated next to the Fitness Lab, offers a menu of customisable shakes and healthy snacks curated by the hotel's in-house nutritionist. From drinks such as GenC to Immunity booster, the options are endless. Guests can even make their own drinks, while combining matcha with their favourite protein. Location: SIRO, One Za'abeel Website PEAQ View this post on Instagram A post shared by @ The first social wellness club in Dubai promises a matcha unlike any other. PEAQ focuses on wellness services such as contrast therapy, cold plunge, sauna sessions, Lagree workouts, and recovery treatments. Additionally, guests can indulge in a variety of protein shakes including the matcha protein shake with vanilla protein. Prices start at Dhs39. Location: Goshi Warehouse City 2 Warehouse 25, Al Quoz Industrial 3 Website Barry's Barry's Fuel Bar in Dubai offers a variety of protein-rich matcha beverages designed to support your fitness and wellness goals. One standout option is the Matcha Made in Heaven, which combines almond milk, matcha powder, spinach, banana, almond butter, and vanilla whey protein for a nutrient-packed smoothie priced at AED 42. Additionally, the Cloud 9 and Above smoothie features coconut milk, matcha powder, cashew butter, and vanilla whey protein, offering a creamy and satisfying option at Dhs37. You can also order them through delivery platforms like Deliveroo. Location: DIFC, Marina, and The Galleria Mall Website: NETTE This French-Japanese gastro bistro renowned for its health-conscious menu and premium matcha offerings. While the café doesn't explicitly label drinks as 'protein matcha,' several options are designed to support wellness and may appeal to those seeking protein-rich beverages. Visitors can savour the classic preparation of ceremonial-grade matcha whisked to perfection, available hot or iced and add their protein to it. Additionally, NETTE offers the option to enhance your smoothies with vegan protein or collagen jelly, allowing you to customize your drink to meet your nutritional need. It's open daily from 8am to 10pm. A padel workout after this is a must. Location: Matcha Club, Al Qouz Website: – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Instagram @ itiscarine
Campaign ME
26-06-2025
- Lifestyle
- Campaign ME
YSL Beauty and PEAQ blur the lines between wellness and beauty
Wellness is no longer a side quest – it's the main story. As explored in our luxury issue, the concept of luxury is shifting from exclusivity to emotional, physical and sensory well-being. This shift is increasingly visible across sectors, including beauty. A recent example, the sensory-filled activation by YSL Beauty and PEAQ, a social wellness club in the Middle East. The collaboration reflects how wellness is moving beyond traditional hospitality – embedding itself into daily routines, personal care, and beauty rituals. 'We weren't interested in creating a branded moment for the sake of branding. The idea was simple: what if beauty was already part of your recovery? Not something added on, but something integrated,' says Alwee Villarosa, Creative & Brand Strategy Director, Internaut. 'We're always asking: how do we turn routines into rituals?' says Ali Hassoun, PEAQ's founder. 'When you combine movement, scent, and intention, you're not just caring for the body – you're shifting the emotional tone of the entire day. That's the kind of awareness we were after. Not fleeting attention, but lasting association. When a product becomes a part of how you feel – that's when it lives beyond the campaign. Integrating beauty into recovery Working with creative agency Internaut, ComCo Middle East & Africa, and Jack Taylor PR, PEAQ designed an activation built around YSL Beauty's Libre L'Eau Nue, an alcohol-free fragrance centered on softness with notes of lavender and orange blossom. 'The message was quiet but clear: wellness isn't just internal. It's in the mood you set, the rituals you build, and the space that holds you,' mentioned Villarosa. The scent was diffused during Lagree cooldowns, while the hydration bar carried the same fragrance notes. Instructors led breathwork and visualisations inspired by the scent, creating an immersive and sensory environment. The Libre L'Eau Nue shower gel, body oil, lotion, and fragrance were placed strategically in the changing rooms, not with signage or fanfare. It was simply part of the ritual. Something you instinctively reached for after class and was aimed to be a moment of rest. 'We didn't present the range as a display. We embedded it,' said Josie Delfin Perret, Head of Hospitality, ComCo Middle East and Africa. She continues, 'The goal was emotional connection – not just exposure. We wanted people to feel something, and to connect that feeling to the scent. Calm. Softness. A sense of return. Not a hard sell, not product placement. Just memory, formed through repetition and atmosphere.' In the Lagree sessions, instructors paired scent with breath, and guiding members through a visualisation that felt like a reset. A warm summer evening. A softer pace. A moment of pause. The perfume became more than a fragrance. It became the anchor to that state of mind,' added Josie Delfin Perret, Head of Hospitality, ComCo Middle East and Africa. A sensory approach to marketing This activation reflected a broader shift in how people define wellness. It's about how you feel in your environment. The atmosphere you create, the textures you reach for, the energy you carry with you. The intersection of beauty and wellness now includes fragrance, skincare, self-expression in recovery. 'We want PEAQ to be the point where beauty and wellness meet. Not as two separate industries, but as one lived experience,' says Hassoun. It came from a wider shift in how people are redefining wellness. It's no longer limited to movement or nutrition. It includes what you apply to your skin, how you recover, how you express yourself. There's a growing awareness that fragrance, skincare, and self-presentation are all part of well-being. This was an opportunity to show that in a lived, embodied way. YSL and PEAQ partner for Lagree and Libre Influencers and creators were part of the activation, but the focus was on community. The event was open to the public, and intentionally designed around PEAQ's regular members – people who already move through the space, know its rhythm, and engage with its rituals. 'Everyone experienced it the same way . That made all the difference. They weren't promoting an idea. They were participating in something they already care about. Their content reflected that – it felt personal and grounded, not staged,' comments Hassoun By centring real community members, the campaign created resonance over reach; beauty wasn't being advertised it was being used. In doing so, the activation moved beyond product placement and became a memory trigger – a fragment of someone's day, not a performance for the algorithm. The roll-out of YSL Beauty and PEAQ The activation was promoted mainly through Instagram – using reels, stories, and formats that felt intimate and unfiltered. 'We weren't interested in content that looked branded. We wanted it to feel lived-in. That's how we like to show up online: present, unfiltered, and in rhythm with the space. The goal wasn't to flood the feed, but to make people feel like they were in the room. Watching something unfold in real time, not watching an ad,' said Hassoun. Partnered with ComCo Middle East & Africa to lead media outreach, influencer curation, and campaign amplification. Their team ensured we had the right voices in the room – creators, tastemakers, and wellness figures whose presence felt aligned with both the product and the space. The Internaut, the creative agency, led visual direction and digital storytelling. They shaped how the experience would live online – subtle, sensory, and grounded in how the activation actually felt. From campaign assets to real-time content, they captured all the raw moments. Jack Taylor PR, brought YSL Beauty to PEAQ. 'They helped build a bridge between two brands that believe in mood, presence, and intentional rituals,' comments Hassoun. Together, the teams translated a physical, atmospheric experience that brought the world of beauty and wellness together.
Emirates Woman
02-06-2025
- Business
- Emirates Woman
All the tranquil Dubai cafés to work from in 2025
Whether you're working remotely or simply catching up on a few emails over the weekend, finding a tranquil space to work can easily increase productivity. So, if you're on the lookout for a relaxing space to work from, scroll through our exclusive guide of where to visit in Dubai. SOUB A Social Club where modern heritage and heart come together, filling the winter air with warmth, connection, and stories waiting to be shared. Situated at The 77 Valley, Khawaneej, this sleek seventies Emirati-owned specialty coffee shop is well worth bookmarking. For more information visit @ Toby's Estate Straight out of Australia, Toby's Estate has locations in Jumeirah 2, Dubai Hills Mall and Jumeirah. The coffee shop offers quiet from the busy roads no matter what part of town you are. Modern architecture mixed with the presence of green plants evokes a sense of luxury bliss. The bright space offers a selection of coffee beans with aesthetic interiors. For more information visit @ PEAQ Wellness Beyond physical wellness, PEAQ fosters social connections through its in-house cafe, providing a welcoming environment for members to relax, work, and socialise. By combining cutting-edge fitness techniques with traditional healing practices and a strong sense of community, PEAQ redefines the concept of wellness, offering a transformative experience for those who seek a balanced and fulfilling lifestyle, as the first social wellness club in the Middle East. For more information visit JAOW This clean minimalistic cafe promises a dreamy experience with various delightful desserts such as Tiramisu, a pecan bar, vimto slush and more. Made with care and perfection, both the dishes and design is carefully crafted for a pleasant experience with each visit. Located in Jumeirah 3, it's open daily from 8am to 12am. For more information visit Café Dori Known for their bespoke leather goods, guests can take a break from shopping and dine at this cafe with its all-day breakfast menu. There is an extensive menu for coffee lovers alongside iced and hot teas, fresh juices and smoothies. It's a pet-friendly cafe so your furry friend can enjoy with you. Besides the delicious food and coffee, Café Dori also has the perfect ambience for you to relax and work from. Located in Alserkal Avenue, it's open daily from 11am to 8pm. For more information visit Bageri Form Inspired by Scandinavian design, this artisanal cafe elevates classics and serves dishes with the freshest of ingredients. With Nordic-infused interiors, this bakery also serves freshly sourced coffee for a rejuvenating start to the day. With an aesthetic presentation, this place is beyond Instagram-worthy. This haven is known for its clean aesthetic and cutlery to complement it. It's located in Dubai Design District, Building 4. For more information visit The Grey This bespoke coffee haven is a minimal epicentre for creative freedom, where a subtle yet charming aura is felt throughout the space. From luxe coffees to a relaxing meeting place, for different cultures, minds and communities to unite, The Grey is definitely a must-visit here in Dubai. Located on Al Wasl Road, it's open daily from 8am to 11pm. For more information visit La Nena View this post on Instagram A post shared by La Nena Coffee (@lanenacoffee) The cafe presents an avant-garde approach to interior and furniture design. As an ode to Galician craftsmanship, this cavernous space promises a calming experience from the moment you enter. Visitors can also purchase the carefully-crafted pottery and interior pieces after enjoying a delectable cup of coffee with their loved ones. Surrounded by sculptural décor, the deep clay-like tones are a delight to the eye. Located in Al Quoz, this cafe is open from Tuesday to Sunday 8am to 10pm and is closed on Monday. For more information visit @lanenacoffee ORIJINS View this post on Instagram A post shared by ORIJINS (@orijins) It is an atmosphere where the finest cup of coffee is prepared with the greatest coffee origins. With a play on textures and curves, this aesthetic space ensures visitors can unwind with a delicious cup of freshly brewed joe crafted to perfection. Located in Gate Village 8, DIFC, it's open on weekdays from 8am to 10:30pm and on weekends from 8am to 12am. For more information visit @orijins HOOF Café Originating from Sharjah, every cup that they serve is the result of their passion and dedication to coffee. It is the by-product of their farmers, roasters and baristas who honed their crafts over many years. Designed with clean interiors, this cafe is situated in the heart of Fashion Avenue at Dubai Mall. The cafe is open from Monday to Tuesday and Thursday from 8am to 12am, Friday to Sunday 8am to 1am and on Wednesday from 8am to 2am. For more information visit – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Instagram @fashky
Emirates Woman
27-05-2025
- Health
- Emirates Woman
7 protein matchas to try for some pre-workout fuel in Dubai
If you're in Dubai and craving protein matchas, several cafés offer innovative drinks that combine the health benefits of matcha with a protein boost. These cafés not only serve delicious matcha drinks but also incorporate ingredients that enhance the nutritional profile, making them a great choice for those looking to enjoy a protein-rich, flavorful beverage. Here are some top spots you might want to pop-by pre or post-workout Backyard View this post on Instagram A post shared by Backyard (@ Backyard Dubai offers a selection of protein-rich matcha beverages across its various locations, including Silicon Oasis, Meydan, Al Khawaneej, and Umm Suqeim. Their menu features the Protein Matcha, which combines matcha powder, spinach, banana, almond milk, agave, and vegan protein, priced at Dhs38. Additionally, they offer other protein shakes such as Protein Berry (mix berries, almond milk, almond butter, agave, whey protein) and Chaga Cacao (chaga powder, banana, almond milk, peanut butter, cacao nibs, agave, whey protein), both priced at Dhs40 These beverages are available for delivery through platforms like Deliveroo. Location: Nadd Al Hamar, Jumeirah, Al Khawaneej & American University of Dubai. Website: @ Maison Cha Cha This NYC-inspired café in Downtown Dubai known for its creative and wellness-driven matcha drinks. While not all beverages are labeled as 'protein matcha,' several options like the Peanut Matcha (made with organic peanut butter and full-fat milk) and The Chill Pill (with ashwagandha, almond milk, and cinnamon) offer functional benefits and some protein content. Other popular drinks include Get The Glow with taro and blue spirulina, and Matcha Chai with warming spices. The café focuses on premium ingredients and is open daily from 7:30am onwards. Location: Burj Crown, Emaar Boulevard Website: PEAQ View this post on Instagram A post shared by @ The first social wellness club in Dubai promises a matcha unlike any other. PEAQ focuses on wellness services such as contrast therapy, cold plunge, sauna sessions, Lagree workouts, and recovery treatments. Additionally, guests can indulge in a variety of protein shakes including the matcha protein shake with vanilla protein. Prices start at Dhs39. Location: Goshi Warehouse City 2 Warehouse 25, Al Quoz Industrial 3 Website Barry's Barry's Fuel Bar in Dubai offers a variety of protein-rich matcha beverages designed to support your fitness and wellness goals. One standout option is the Matcha Made in Heaven, which combines almond milk, matcha powder, spinach, banana, almond butter, and vanilla whey protein for a nutrient-packed smoothie priced at AED 42. Additionally, the Cloud 9 and Above smoothie features coconut milk, matcha powder, cashew butter, and vanilla whey protein, offering a creamy and satisfying option at Dhs37. You can also order them through delivery platforms like Deliveroo. Location: DIFC, Marina, and The Galleria Mall Website: NETTE This French-Japanese gastro bistro renowned for its health-conscious menu and premium matcha offerings. While the café doesn't explicitly label drinks as 'protein matcha,' several options are designed to support wellness and may appeal to those seeking protein-rich beverages. Visitors can savour the classic preparation of ceremonial-grade matcha whisked to perfection, available hot or iced and add their protein to it. Additionally, NETTE offers the option to enhance your smoothies with vegan protein or collagen jelly, allowing you to customize your drink to meet your nutritional need. It's open daily from 8am to 10pm. A padel workout after this is a must. Location: Matcha Club, Al Qouz Website: – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Instagram @ itiscarine
Emirates Woman
25-03-2025
- Health
- Emirates Woman
Your ultimate 2025 guide to ice baths in Dubai
After an intense workout routine, ice baths are the most efficient way of recovering after a long day. They offer numerous benefits, including reduced muscle soreness, faster recovery, and decreased inflammation by constricting blood vessels and flushing out metabolic waste. The cold exposure also triggers the release of endorphins and norepinephrine, improving mood, focus, and resilience to stress. Regular ice baths may boost circulation, strengthen the immune system, and enhance brown fat activation, which supports metabolism and heat regulation. Additionally, they can improve sleep quality by lowering core body temperature. However, they should be approached with caution, especially for those with cardiovascular conditions. Here are five of the best ice bath spots to visit in Dubai to calm your muscles and to ensure you're ready for the next HITT or spin class. The PEAQ Club PEAQ offers a diverse range of services, including high-intensity workouts like Lagree Method, rejuvenating recovery treatments like ice baths and hyperbaric oxygen therapy, and calming practices such as breathwork and sound healing. Beyond physical wellness, PEAQ fosters social connections through its in-house café, providing a welcoming environment for members to relax, work, and socialize. By combining cutting-edge fitness techniques with traditional healing practices and a strong sense of community, PEAQ redefines the concept of wellness, offering a transformative experience for those who seek a balanced and fulfilling lifestyle. A single cold plunge session is priced at Dhs130. For more information visit PLUME Studio View this post on Instagram A post shared by Plume (@ This is a haven exclusively for women—a sanctuary where empowerment meets elegance and transformation is woven into every detail. Located in the prestigious neighborhood of Jumeirah 2, Plume redefines luxury fitness with a holistic approach that integrates movement, mindfulness, and strength. Guests can avail of the class credits package that can be used towards the sauna and ice bath sessions. For more information visit BEIT SISU Each session at BEIT SISU takes place in a private suite, allowing clients to focus on their well-being without distractions – unless they choose to bring a friend. Rooms are equipped with a tv (Netflix and Prime Video), bluetooth speakers, shower, and Aesop amenities. BEIT SISU's infrared saunas utilize advanced light therapy to generate heat from within, leading to a deeper and more effective detoxification process. This is a dry sauna. This therapy supports mental health, improves sleep, and boosts the immune system. The studio offers contrast therapy that combines cold plunge baths, infrared saunas and red light therapy towers. Benefits include: burning up to 600+ calories in a 60min session, produces collagen production, reduce inflammation, improves cardiovascular health and boosts focus, motivation and mood. The studio offers contrast therapy that combines cold plunge baths, infrared saunas and red light therapy towers. Benefits include: burning up to 600+ calories in a 60min session, produces collagen production, reduce inflammation, improves cardiovascular health and boosts focus, motivation and mood. It's located in Arjaan by Rotana. The sessions are priced at Dhs160 for 30 minutes. For more information visit Embody Fitness Embody Fitness offers state-of-the art recovery suites, Olympic standard gym equipment, sport therapy treatment rooms, luxury changing rooms and a healthy café. For expert sports therapy, customers can utilise the modern recovery suite including infrared saunas, ice baths and sports therapy treatment rooms to improve their performance to the next level. Located in ICD Brookfield, the session is priced at Dhs130 for 60 minutes and Dhs1,200 for unlimited sessions per month. For more information visit Contrast Guests can experience an immersive ice bath to improve circulation, reduce inflammation, aid muscle recovery and strengthen mental resilience, making it the perfect modality to complement the sauna experience. As a sanctuary for recovery, visitors can soothe, switch off, rest and recharge. With both hot and cold therapy, guests have the choice to promote relaxation and detoxification. Located at Golden Mile 6, Palm Jumeirah, the Ice Bath is priced at Dhs95 per 30-minute session. For more information visit ReFIVE Spa, FIVE Palm Jumeirah Plunge into the icy cool waters at the Ice Bath at ReFIVE Spa, FIVE Palm Jumeirah. After quickly becoming one of the top wellness treatments, this cold-water immersion action has an array of epic benefits including faster muscle recovery, improved sleep patterns, stress reduction and even boosting immunity. Expect reduced stress and anxiety levels, an increased metabolic rate to aid with weight loss and cellulite, plus the ultimate sports recovery for those post-workout muscle aches. Post-treatment, you can expect a deeply relaxed state for improved sleep. At ReFIVE Spa, the Ice Therapy treatment represents the epitome of this fusion, providing you with an opportunity to embark on a journey of self-discovery, revitalization, and transformation. Rediscover yourself at ReFIVE Spa, where the power of Ice Therapy meets the art of well-being. Immerse yourself in a world of renewal and embrace the cold as your ally on the path to a healthier, happier you. Each session is priced at Dhs125 per person. Boxica Guests can opt for this regimented training technique to regulate the nervous system and train the vagus nerve which is linked to the parasympathetic nervous system. Beneficial to anyone, ice baths are recommended to be between 10 to 15 degrees Celsius. This experience is designed to improve mood, completemental clarity, reduce inflammation, muscle soreness and conquer fear. Located in Dubai Studio City, the sessions are priced at Dhs100 for Boxica members and Dhs150 for non-members. For more information visit Longevity Wellness Hub Longevity offers a variety of wellness treatments focused on athletic recovery and performance, including infrared saunas, sports massages, yoga, stretching, and mobility treatments, in addition to ice baths. Founder Dani Afiouni is a passionate mountaineer with extensive experience in endurance sports and brought his expertise to Dubai to allow athletes and health enthusiasts to use cold water immersion to unlock their bodies' recovery potential. Located at Umm Suqeim, Warehouse #S6, the cold dip is priced at Dhs115 per session. For more information visit – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied
