Latest news with #PEDIGREE
The Wire
28-07-2025
- Health
- The Wire
Love Them Like Family, Feed Them Like Cats and Dogs
• Mars launches new PEDIGREE® and WHISKAS® brand films to raise awareness on the nutritional needs of dogs and cats in India. • New Research shows that 9 in 10 vets say Indian pets lack proper nutrition. • The campaign delivers a simple but powerful message: while pets are family, their biological and nutritional needs are quite different. New Delhi, July 28, 2025 — Despite growing love and emotional bonding in Indian pet households, pets are still fed like humans — from the same kitchen, and often the same plate that lacks essential nutrients pets require. Addressing this gap, Mars, Incorporated, a global leader in pet care products and services, has launched 'Feed Them Like Cats and Dogs,' a campaign each for the Pedigree® and Whiskas® brands on raising awareness about the specific nutritional needs of dogs and cats. The message is simple and universal: pets may be family, but their nutrition requirements are biologically different. In the Pedigree® brand film, a pet parent realises that dogs respond to their own natural instincts, especially around food. The Whiskas® brand film captures a quiet bonding moment where the pet parent comes to understand that while we treat cats as part of the family, their nutritional needs are uniquely their own. The campaign has been created by BBDO India and BBDO Guerrero, respectively. The Pedigree® brand film The Whiskas® brand film The campaign is supported by a recent survey conducted among Indian veterinarians, which captured observations on what pets are being fed and the impact this has on their health. According to the findings, nutrition gaps are widespread among pets fed home prepared diets. Most vets recommend complete and balanced packaged pet food as a safer and more consistent option. Many vets report visible improvements in digestion, energy, and coat health when pet parents transition to packaged pet food. Key findings include: Imbalanced pet bowls: 9 in 10 vets say Indian pets lack proper nutrition. • 91% of vets say packaged pet food is the best way to ensure calorie precision and complete nutrition. • 88% of vets agree that home-cooked food is not enough to provide adequate nutrition to pets. • 86% of vets are concerned that feeding human food that lacks essential nutrients, or the right proportion of nutrients leads to nutritional imbalance, and toxicity. • 79% say pet parents are willing to learn — but lack awareness. Stop feeding from your plate: say Indian vets as pet illnesses surge. • 69% of vets say a common mistake made by Indian pet parents is ignoring veterinary recommendations and giving homemade diets without professional guidance. • 65% of vets recommend feeding packaged pet food instead of human food and avoiding unsafe foods as the top way to ensure healthy feeding at home. Difference is visible: benefits of switching to packaged pet food. • 70% of vets noted better weight control in pets. • 66% saw increased energy in pets. • 61% observed fewer digestive issues in pets. Dr. Umesh Kallahalli, Senior Veterinarian & Small Animal Consultant, Bangalore, said, 'We regularly treat pets affected not by lack of care, but by habits driven by emotion rather than nutritional understanding. Pet parents today are more attentive, more involved, and more loving than ever. However, home-cooked food, no matter how wholesome it seems, does not provide what pets truly need, unless formulated by a qualified veterinary nutritionist. We see the effects every day — fatigue, weak immunity, dull coats, and digestive issues. These are not signs of neglect; they are signs of misinformed love. That is what makes campaigns like these on feeding the right nutrition to pets by Mars an imperative for a country like India.' Salil Murthy, Managing Director, Mars Petcare India, said, 'We are seeing a generational shift in how India relates to pets. They are companions at the heart of the family, but this emotional closeness has also created blind spots especially with respect to pet nutrition. Feeding choices by pet parents in India are often guided by sentiment, not science. Our campaign is helping pet parents bring the two together and shift the narrative from emotional feeding to informed feeding. As market leaders, we believe it is our responsibility to educate pet parents on what feeding right truly means and counter the common misconceptions regarding pet nutrition.' Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, 'India needs a step change in how we think about pet nutrition. Despite rising pet ownership and growing affection towards pets, over 90% of Indian pet parents still feed home-cooked food—unaware that it lacks all the essential nutrients pets need to live a healthy, happy life. It is time to shift from emotional feeding to evidence-based care. Backed by Mars 90 years of global nutritional expertise in pet care, the Pedigree® and Whiskas® brands ensure complete and balanced nutrition when fed as recommended.' The high decibel campaign will be visible across pet stores, ecommerce platforms, social media, digital platforms, veterinary clinics, retail environments and the distribution network of Mars. It invites Indian pet parents to reflect on what goes into the bowl — and whether it truly reflects what their pet needs, to lead a healthier life. The Pedigree® and Whiskas® brands are scientifically formulated to provide complete and balanced nutrition tailored to the unique needs of dogs and cats. Developed with experts at the Waltham Petcare Science Institute, it ensures pets receive the right nourishment every day, in every bowl. ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. For more information about Mars, please visit Join us on Facebook, Instagram, LinkedIn and YouTube. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI This is an auto-published feed from PTI with no editorial input from The Wire.
News18
28-07-2025
- Health
- News18
Love Them Like Family, Feed Them Like Cats and Dogs
Agency: PTI Last Updated: • Mars launches new PEDIGREE® and WHISKAS® brand films to raise awareness on the nutritional needs of dogs and cats in India. • New Research shows that 9 in 10 vets say Indian pets lack proper nutrition. • The campaign delivers a simple but powerful message: while pets are family, their biological and nutritional needs are quite different. New Delhi, July 28, 2025 — Despite growing love and emotional bonding in Indian pet households, pets are still fed like humans — from the same kitchen, and often the same plate that lacks essential nutrients pets require. Addressing this gap, Mars, Incorporated, a global leader in pet care products and services, has launched 'Feed Them Like Cats and Dogs,' a campaign each for the Pedigree® and Whiskas® brands on raising awareness about the specific nutritional needs of dogs and cats. The message is simple and universal: pets may be family, but their nutrition requirements are biologically different. In the Pedigree® brand film, a pet parent realises that dogs respond to their own natural instincts, especially around food. The Whiskas® brand film captures a quiet bonding moment where the pet parent comes to understand that while we treat cats as part of the family, their nutritional needs are uniquely their own. The campaign has been created by BBDO India and BBDO Guerrero, respectively. Imbalanced pet bowls: 9 in 10 vets say Indian pets lack proper nutrition. • 91% of vets say packaged pet food is the best way to ensure calorie precision and complete nutrition. • 88% of vets agree that home-cooked food is not enough to provide adequate nutrition to pets. • 86% of vets are concerned that feeding human food that lacks essential nutrients, or the right proportion of nutrients leads to nutritional imbalance, and toxicity. • 79% say pet parents are willing to learn — but lack awareness. Stop feeding from your plate: say Indian vets as pet illnesses surge. • 69% of vets say a common mistake made by Indian pet parents is ignoring veterinary recommendations and giving homemade diets without professional guidance. • 65% of vets recommend feeding packaged pet food instead of human food and avoiding unsafe foods as the top way to ensure healthy feeding at home. Difference is visible: benefits of switching to packaged pet food. • 70% of vets noted better weight control in pets. • 66% saw increased energy in pets. • 61% observed fewer digestive issues in pets. Dr. Umesh Kallahalli, Senior Veterinarian & Small Animal Consultant, Bangalore, said, 'We regularly treat pets affected not by lack of care, but by habits driven by emotion rather than nutritional understanding. Pet parents today are more attentive, more involved, and more loving than ever. However, home-cooked food, no matter how wholesome it seems, does not provide what pets truly need, unless formulated by a qualified veterinary nutritionist. We see the effects every day — fatigue, weak immunity, dull coats, and digestive issues. These are not signs of neglect; they are signs of misinformed love. That is what makes campaigns like these on feeding the right nutrition to pets by Mars an imperative for a country like India." Salil Murthy, Managing Director, Mars Petcare India, said, 'We are seeing a generational shift in how India relates to pets. They are companions at the heart of the family, but this emotional closeness has also created blind spots especially with respect to pet nutrition. Feeding choices by pet parents in India are often guided by sentiment, not science. Our campaign is helping pet parents bring the two together and shift the narrative from emotional feeding to informed feeding. As market leaders, we believe it is our responsibility to educate pet parents on what feeding right truly means and counter the common misconceptions regarding pet nutrition." Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, 'India needs a step change in how we think about pet nutrition. Despite rising pet ownership and growing affection towards pets, over 90% of Indian pet parents still feed home-cooked food—unaware that it lacks all the essential nutrients pets need to live a healthy, happy life. It is time to shift from emotional feeding to evidence-based care. Backed by Mars 90 years of global nutritional expertise in pet care, the Pedigree® and Whiskas® brands ensure complete and balanced nutrition when fed as recommended." The high decibel campaign will be visible across pet stores, ecommerce platforms, social media, digital platforms, veterinary clinics, retail environments and the distribution network of Mars. It invites Indian pet parents to reflect on what goes into the bowl — and whether it truly reflects what their pet needs, to lead a healthier life. The Pedigree® and Whiskas® brands are scientifically formulated to provide complete and balanced nutrition tailored to the unique needs of dogs and cats. Developed with experts at the Waltham Petcare Science Institute, it ensures pets receive the right nourishment every day, in every bowl. Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. top videos View all For more information about Mars, please visit Join us on Facebook, Instagram, LinkedIn and YouTube. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: July 28, 2025, 17:00 IST News agency-feeds Love Them Like Family, Feed Them Like Cats and Dogs Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Daily Mirror
23-07-2025
- Entertainment
- Daily Mirror
'Heroic' dogs have a 'sixth sense' for their owners' feelings, say Brits
A survey of 2,000 dog owners found that dogs have a superhero impact on their owners' lives - including the ability to know when food has been dropped or bags of treats have been opened from rooms away. Dog owners reckon their furry friends have a 'sixth sense' for their emotions, with nearly half saying their pets have responded to their feelings before they've even shown any outward signs. A survey of 2,000 dog owners revealed dogs play a significant role in providing comfort when needed, most commonly by lying next to their owners. Nearly half of the respondents said their pet follows them around the house when they're feeling down, while four in ten found the distraction of their pup enough to alter their mood. A third of pet owners even hailed their dog as their 'hero'. Mariana Coronel, director for PEDIGREE, which commissioned the study as part of its partnership with DC Studio's new Superman movie, said: " Dogs have a superhero impact on our lives and some of them show hero powers." "Whether they're lifting our moods, making us laugh, or simply lying quietly by our side, their strength – emotional or otherwise – can completely transform how we feel at home." The research also discovered that owners believe their dogs possess 'powers', such as knowing when food has been dropped or treat bags have been opened from rooms away. One in five owners humorously claimed their dog has the power to locate the only muddy puddle within a 10-mile radius during walks. Meanwhile, other dogs possess a 'Tail of Destruction', capable of knocking over mugs, toddlers, and wine glasses with a single wag. For 21 per cent, their pets have one weakness - the vacuum. However, according to figures from the most common fear among pets is fireworks. Despite the nation's affection and loyalty towards dogs, Mars Petcare's State of Pet Homelessness Index reveals that an estimated 63,000 dogs are still housed in animal charity centres across the UK, waiting for someone to recognise their potential. PEDIGREE is urging potential pet parents to look beyond stereotypes and find their next hero in a local shelter. The spokesperson added: "Our furry friends are an essential part of everyday life, and we often don't realise just how heroic they are. "Not all heroes wear capes – some have wagging tails."
Yahoo
08-05-2025
- Entertainment
- Yahoo
The PEDIGREE® Brand Unleashes its Sauciest Innovation Yet for Your Dog's Next Meal
The brand launched PEDIGREE® DRIZZLERS™ Sauce, a mealtime sauce made just for dogs that brings bold flavors to every bite FRANKLIN, Tenn., May 8, 2025 /PRNewswire/ -- The PEDIGREE® brand, proudly part of the Mars family of brands, launched its latest innovation, PEDIGREE® DRIZZLERS™ Sauce, a tasty mealtime sauce just for dogs that brings bold flavors to every bite. With pet parents showing continued interest in enhancing their pets' meals through flavor, texture and variety, the meal complement category has experienced double digit growth1. This inspired the PEDIGREE brand to launch PEDIGREE DRIZZLERS Sauce and provide a convenient, affordable and less messy way to add enjoyment to dogs' meals. To celebrate the launch, the brand is debuting its Sauce for All Dogs campaign calling on people and their pets to indulge in their favorite sauce during mealtimes. Just as you wouldn't want a hot dog without the condiments, the brand believes dogs would better enjoy their kibble with some sauce. So, we're debuting a hot dog stand in Central Park in New York on Saturday, May 17, from 11 a.m. to 3 p.m. ET where pet parents can enjoy hot dogs and their dogs can enjoy kibble topped with PEDIGREE DRIZZLERS Sauce. The brand also teamed up with Summer House reality star and self-proclaimed hot dog fanatic West Wilson to encourage pet parents – and their dogs – to stop by and enjoy a saucy lunch with him. "Sauce is key to adding flavor and dogs can now enjoy a tasty mealtime with a sauce of their own, PEDIGREE DRIZZLERS," said Wilson. "Ever since I learned that so many dogs are eating sauceless meals, I realized just how passionate I am about making dogs' meals across the country saucy." Pet parents who aren't able to visit the hot dog stand can still participate. To continue its mission to ensure that dogs have variety at mealtimes, the PEDIGREE brand is also offering a limited-time sWAG kit sweepstakes featuring PEDIGREE DRIZZLERS Sauce and gear for pets and pet parents alike. The sweepstakes ends on Sunday, May 18, 2025. There is no purchase necessary to enter or win and the sweepstakes is open to legal residents of the 50 US and DC; 18+ (19+ in AL and NE, 21+ in MS). To enter for a chance to win and to see Official Rules for all details, visit "The PEDIGREE brand knows that sauce and flavors play an integral role in food culture for people, and we wanted to give dogs the chance to experience these delicious flavors, too," said Jean-Paul Jansen, Chief Marketing Officer, Mars Pet Nutrition North America. "We recognize that our pets are an extension of our families and with the launch of our newest innovation, PEDIGREE DRIZZLERS Sauce, we are giving dogs the opportunity to enjoy their mealtimes with new flavors just like we do." PEDIGREE® DRIZZLERS™ Sauce is now available at retailers nationwide for less than $1 for two servings, and come in four delicious flavors dogs are sure to devour: Natural Beef Flavor, Natural Chicken Flavor, Natural Turkey Flavor and Natural Lamb Flavor. To learn more about the Sauce for All Dogs campaign, please visit or follow the brand on Facebook and Instagram. ABOUT MARS, INCORPORATEDMars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH™ offers breakthrough capabilities in pet diagnostics. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. For more information about Mars, please visit Join us on Facebook, Instagram, LinkedIn and YouTube. 1 Source: Nielsen FDM + Pet Supers + Neighborhood Pet + ePOS, 52 weeks ending 3/22/25 ; Stackline Pureplay eCom; 52 Weeks ending 3/22/25 vs. YAG; Earnest projected D2C sales, 52 weeks ending 3/22/25 ; excludes all RX items. *Pureplay eCom, Supplements and D2C data are projected; use directionally. Media Contacts:Jonathan E. BaylessMars Kate DrydenWeber Shandwickkdryden@ View original content to download multimedia: SOURCE PEDIGREE Brand Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fashion Value Chain
25-04-2025
- Health
- Fashion Value Chain
The PEDIGREE Brand in India Reimagines Pet Nutrition as a Love Language in its Latest Campaign with Bhumi Pednekar
MARS Petcare, a global leader in pet nutrition and care, has unveiled its new digital-first campaign for the PEDIGREE brand in India gravy's range, celebrating the deepening bond between pets and their parents. The campaign features Bollywood actor and devoted pet parent Bhumi Pednekar. The campaign employs innovative storytelling to show Pedigree gravy as more than just a meal-it's a language of love. In the ad film, Bhumi Pednekar is seen sharing heartfelt moments with their beloved dogs, illustrating how offering a pouch of Pedigree gravy becomes a daily act of care and affection. The PEDIGREE brand in India Reimagines Pet Nutrition as a Love Language in its Latest Campaign with Bhumi Pednekar The PEDIGREE gravy range is meticulously formulated to provide 100% complete and balanced nutrition, ensuring that dogs receive the appropriate amounts of proteins, fats, carbohydrates, vitamins, and minerals in every meal. Beyond nutritional completeness, gravy offers several advantages that are sometimes overlooked. Its higher moisture content aids in maintaining proper hydration, crucial for overall health. The rich aroma and texture make wet food more appealing, especially for picky eaters. The soft consistency is gentle on the digestive system, beneficial for dogs with certain medical conditions. The PEDIGREE gravy range, suitable for puppies and adult dogs, is made with real chicken in gravy and is a rich source of high-quality protein, calcium, dietary fiber, Omega 6, and Zinc-supporting holistic health and everyday vitality. By integrating these functional benefits with the emotional narrative of love and care, the campaign aims to educate pet parents on making informed dietary choices that enhance their pets' health and happiness. Ayesha Huda, Chief Marketing Officer, MARS Petcare India, commented: 'We launched this campaign to celebrate the unconditional love between pets and their parents and to highlight the PEDIGREE gravy's range as a meaningful expression of that love through complete and balanced nutrition. Our gravy not only offers delicious taste but also supports better hydration, improved digestion, and overall well-being for dogs.' She further added ' Recent surveys indicate that over 60% of Gen Z and millennial pet parents in India view their pets as family and are actively seeking better nutrition options. Many are realizing that home-cooked food alone may not meet the specific nutritional needs of dogs, particularly concerning calorie conversion and complete nourishment. With Bhumi as a partner for the campaign we're connecting emotionally while also educating pet parents on how simple choices like incorporating gravy food can significantly enhance their pet's health. This initiative is not just about growing our brand-it's about advancing the category by making nutrition more accessible, relatable, and heartfelt.' India's pet parenting landscape is undergoing a significant transformation. Pets are now considered integral family members, leading to a heightened focus on their health and nutrition. This shift underscores the importance of providing diets that are not only lovingly prepared but also nutritionally comprehensive. Bhumi Pednekar shared, 'My partnership with the PEDIGREE brand in India is a natural extension of the deep love I have for my pet. PEDIGREE is a legacy brand committed to delivering 100% complete and balanced nutrition, an intention I wholeheartedly support. Our campaign celebrates the special bond we share with our pets and highlights how we can express our love in a sweet and playful way. I couldn't help but say 'I love you' to both Pedigree and my pet in the same breath. PEDIGREE's wet food range is the perfect choice for my pet because it meets its nutritional needs and has an irresistible taste.' The campaign, produced by Kulfi Collective, extends beyond digital platforms through interactive installations in dog-friendly parks and collaborations with key regional influencers, ensuring widespread reach and cultural resonance. With 'I Pouch You', The PEDIGREE brand in India combines emotional storytelling with product education, reinforcing the message that feeding better is not just a choice-it's an act of love. Ad Links: Pedigree Gravy – Bhumis Unconditional Love for Beau Bhumi and Beau Play Who's More Likely To About Mars Petcare Mars Petcare, part of Mars, Incorporated, is a global leader in pet care with over a century of history in advancing the health and well-being of pets. With brands like PEDIGREE, WHISKAS, ROYAL CANIN, GREENIES™, and SHEBA, Mars Petcare serves the needs of pets in more than 50 countries. Its commitment to pet health extends through veterinary care, genetic research, and a deep-seated mission to create 'A BETTER WORLD FOR PETS.' With a focus on innovation and a belief in the power of pets, Mars Petcare is dedicated to nurturing the bond between pets and their families around the world.
