Latest news with #PEFC
Yahoo
05-06-2025
- Business
- Yahoo
Trainers Choice Leads the Way in Sports Medicine Innovation with Launch of GeoCell -- A Natural, High-Performance Material
Trainers Choice launches its sustainable, plant-based GeoCell line of braces and supports as part of its renowned, high-performance line initially launching at Shoppers Drug Mart. BARRIE, ON, June 5, 2025 /CNW/ - Trainers Choice, a trusted Canadian family-owned and operated sports medicine brand with over 35 years clinical expertise and product innovation, proudly announces the launch of GeoCell, its new eco-friendly brace and support line into Canada's leading pharmacy retailer, Shoppers Drug Mart. This initiative sets a new industry standard for sustainability and performance in sports medicine innovation. The GeoCell product line was created by industry veteran Rick Schaly, founder of a chain of award-winning rehabilitation clinics and the Trainers Choice brand. His vision combines clinical expertise with innovative solutions to enhance recovery and performance. Trainer's Choice products reflect a unique and synergistic collaboration among healthcare professionals including physiotherapists, chiropractors, athletic therapists, massage therapists, doctors, and orthopaedic surgeons. Trainers Choice's exclusive range of products have been meticulously designed and rigorously tested in these clinics with one primary goal in mind: to alleviate pain and discomfort so that patients are empowered to resume their active lives and pursue their passions. The GeoCell line of products uses a sustainable, plant-based material that replaces traditional neoprene without compromising on performance. With the launch of GeoCell, Trainers Choice becomes first sports medicine brace and support company to use GeoCell material in their products. What is GeoCell? Derived from Hevea trees with a 30-year rubber production lifespan, GeoCell is sourced from FSC and PEFC certified plantations, ensuring it meets the highest standards in responsible forest management. It is made using recycled laminate fabrics and water- based adhesives, and is manufactured without the use of harmful chemicals. Engineered with supportive stretch and stabilizing properties for injury recovery, GeoCell keeps muscles protected and comfortable through every stage of movement and sustainability. "To continue to improve our environmental impact we are moving toward sustainable materials," says Rick Schaly. "We want to improve our customers' health and well-being, while contributing to the health of the planet one step at a time. These braces and supports were designed with performance, functionality, and sustainability as the focus." Beyond the commitment to quality, Trainers Choice utilizes sustainable design practices, natural-based premium materials and cutting-edge technologies like kinetic paneling to help patients achieve unparalleled support and healing. Trainers Choice is now positioning itself for growth in new markets—bridging the gap between functional medical products and responsible design. In Canada, Shoppers Drug Mart will be the first national retailer to feature the GeoCell brace and support line. About Trainers Choice: Trainers Choice is a clinic-based Canadian company that has been in business for over 30 years. Its Canadian Sports Medicine Development Team includes Orthopaedic Surgeons, Primary Care Sports Medicine Physicians, Physiotherapists, Chiropractors, and Athletic Therapists, providing leading edge treatment solutions to help people recover from their injuries. This knowledge and patient experience is leveraged to design and develop innovative Brace and Support products that are functional, comfortable, and exceed expectations. The Trainers Choice brand can be found at Shoppers Drug Mart, Loblaw Companies Ltd, Save-On, PharmaSave, Metro Ontario, and McKesson owned independent banners. In addition, Trainers Choice is launching in the USA in July 2025 at a southeastern regional grocery chain and plans to expand the GeoCell line into additional Canadian retailers. Learn more about Trainers Choice at SOURCE Trainer's Choice View original content to download multimedia:
Cision Canada
05-06-2025
- Health
- Cision Canada
Trainers Choice Leads the Way in Sports Medicine Innovation with Launch of GeoCell -- A Natural, High-Performance Material
The GeoCell product line was created by industry veteran Rick Schaly, founder of a chain of award-winning rehabilitation clinics and the Trainers Choice brand. His vision combines clinical expertise with innovative solutions to enhance recovery and performance. Trainer's Choice products reflect a unique and synergistic collaboration among healthcare professionals including physiotherapists, chiropractors, athletic therapists, massage therapists, doctors, and orthopaedic surgeons. Trainers Choice's exclusive range of products have been meticulously designed and rigorously tested in these clinics with one primary goal in mind: to alleviate pain and discomfort so that patients are empowered to resume their active lives and pursue their passions. The GeoCell line of products uses a sustainable, plant-based material that replaces traditional neoprene without compromising on performance. With the launch of GeoCell, Trainers Choice becomes first sports medicine brace and support company to use GeoCell material in their products. What is GeoCell? Derived from Hevea trees with a 30-year rubber production lifespan, GeoCell is sourced from FSC and PEFC certified plantations, ensuring it meets the highest standards in responsible forest management. It is made using recycled laminate fabrics and water- based adhesives, and is manufactured without the use of harmful chemicals. Engineered with supportive stretch and stabilizing properties for injury recovery, GeoCell keeps muscles protected and comfortable through every stage of movement and sustainability. "To continue to improve our environmental impact we are moving toward sustainable materials," says Rick Schaly. "We want to improve our customers' health and well-being, while contributing to the health of the planet one step at a time. These braces and supports were designed with performance, functionality, and sustainability as the focus." Beyond the commitment to quality, Trainers Choice utilizes sustainable design practices, natural-based premium materials and cutting-edge technologies like kinetic paneling to help patients achieve unparalleled support and healing. Trainers Choice is now positioning itself for growth in new markets—bridging the gap between functional medical products and responsible design. In Canada, Shoppers Drug Mart will be the first national retailer to feature the GeoCell brace and support line. About Trainers Choice: Trainers Choice is a clinic-based Canadian company that has been in business for over 30 years. Its Canadian Sports Medicine Development Team includes Orthopaedic Surgeons, Primary Care Sports Medicine Physicians, Physiotherapists, Chiropractors, and Athletic Therapists, providing leading edge treatment solutions to help people recover from their injuries. This knowledge and patient experience is leveraged to design and develop innovative Brace and Support products that are functional, comfortable, and exceed expectations. The Trainers Choice brand can be found at Shoppers Drug Mart, Loblaw Companies Ltd, Save-On, PharmaSave, Metro Ontario, and McKesson owned independent banners. In addition, Trainers Choice is launching in the USA in July 2025 at a southeastern regional grocery chain and plans to expand the GeoCell line into additional Canadian retailers.
Yahoo
05-06-2025
- Business
- Yahoo
Trainers Choice Leads the Way in Sports Medicine Innovation with Launch of GeoCell -- A Natural, High-Performance Material
Trainers Choice launches its sustainable, plant-based GeoCell line of braces and supports as part of its renowned, high-performance line initially launching at Shoppers Drug Mart. BARRIE, ON, June 5, 2025 /CNW/ - Trainers Choice, a trusted Canadian family-owned and operated sports medicine brand with over 35 years clinical expertise and product innovation, proudly announces the launch of GeoCell, its new eco-friendly brace and support line into Canada's leading pharmacy retailer, Shoppers Drug Mart. This initiative sets a new industry standard for sustainability and performance in sports medicine innovation. The GeoCell product line was created by industry veteran Rick Schaly, founder of a chain of award-winning rehabilitation clinics and the Trainers Choice brand. His vision combines clinical expertise with innovative solutions to enhance recovery and performance. Trainer's Choice products reflect a unique and synergistic collaboration among healthcare professionals including physiotherapists, chiropractors, athletic therapists, massage therapists, doctors, and orthopaedic surgeons. Trainers Choice's exclusive range of products have been meticulously designed and rigorously tested in these clinics with one primary goal in mind: to alleviate pain and discomfort so that patients are empowered to resume their active lives and pursue their passions. The GeoCell line of products uses a sustainable, plant-based material that replaces traditional neoprene without compromising on performance. With the launch of GeoCell, Trainers Choice becomes first sports medicine brace and support company to use GeoCell material in their products. What is GeoCell? Derived from Hevea trees with a 30-year rubber production lifespan, GeoCell is sourced from FSC and PEFC certified plantations, ensuring it meets the highest standards in responsible forest management. It is made using recycled laminate fabrics and water- based adhesives, and is manufactured without the use of harmful chemicals. Engineered with supportive stretch and stabilizing properties for injury recovery, GeoCell keeps muscles protected and comfortable through every stage of movement and sustainability. "To continue to improve our environmental impact we are moving toward sustainable materials," says Rick Schaly. "We want to improve our customers' health and well-being, while contributing to the health of the planet one step at a time. These braces and supports were designed with performance, functionality, and sustainability as the focus." Beyond the commitment to quality, Trainers Choice utilizes sustainable design practices, natural-based premium materials and cutting-edge technologies like kinetic paneling to help patients achieve unparalleled support and healing. Trainers Choice is now positioning itself for growth in new markets—bridging the gap between functional medical products and responsible design. In Canada, Shoppers Drug Mart will be the first national retailer to feature the GeoCell brace and support line. About Trainers Choice: Trainers Choice is a clinic-based Canadian company that has been in business for over 30 years. Its Canadian Sports Medicine Development Team includes Orthopaedic Surgeons, Primary Care Sports Medicine Physicians, Physiotherapists, Chiropractors, and Athletic Therapists, providing leading edge treatment solutions to help people recover from their injuries. This knowledge and patient experience is leveraged to design and develop innovative Brace and Support products that are functional, comfortable, and exceed expectations. The Trainers Choice brand can be found at Shoppers Drug Mart, Loblaw Companies Ltd, Save-On, PharmaSave, Metro Ontario, and McKesson owned independent banners. In addition, Trainers Choice is launching in the USA in July 2025 at a southeastern regional grocery chain and plans to expand the GeoCell line into additional Canadian retailers. Learn more about Trainers Choice at SOURCE Trainer's Choice View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
New Straits Times
01-06-2025
- General
- New Straits Times
Malaysia among world's top countries for certified tropical rainforest areas
KANGAR: More than 83 per cent of the Permanent Forest Reserves (PRF) in this country have been certified under the Programme for the Endorsement of Forest Certification or PEFC scheme to date, making Malaysia among the countries with the largest area of certified tropical rainforest in the world. Peninsular Malaysia Forestry director-general Datuk Zahari Ibrahim said the achievement also places Malaysia as the only tropical rainforest country in the top 10 globally in terms of certified forest area, surpassing major tropical countries such as Brazil and Indonesia. "This achievement not only proves the effectiveness of state policies but also reflects the commitment to enforcement at the local level as well as the continued determination of the Peninsula Malaysia Forestry Department in practising the principles of sustainable, responsible and competitive forest management on the global stage," he said. He was speaking at the closing ceremony of the Nakawan Rainforest Festival, held in conjunction with this year's state-level International Forest Day celebration, at the South Perlis District Forest Office Square, Sungai Batu Pahat Ecotourism Complex, near here, today. The closing ceremony was officiated by the Raja of Perlis, Tuanku Syed Sirajuddin Jamalullail. Also present was the Raja Perempuan of Perlis Tuanku Tengku Fauziah Almarhum Tengku Abdul Rashid. Meanwhile, Zahari said that four new areas had been gazetted as PFR, making the total PFR area in the state of Perlis 11,140 hectares last year, compared to 10,870 hectares in 2023. "Congratulations and well done to the state government for this commitment, which should be used as an example to other states in increasing efforts to preserve and conserve priceless natural treasures," he said. He added that 114.72 million trees, comprising 1,972 tree species, had been successfully planted nationwide since the launch of the 100 Million Tree Planting Campaign. Zahari also expressed his appreciation to the Perlis state government for the success of the campaign, which had recorded 1,039,759 trees planted as of May 22, exceeding the initial target of one million trees. – BERNAMA
The Sun
01-06-2025
- General
- The Sun
Over 83% of Malaysia's PFR under PEFC, places nation in world's top 10
KANGAR: More than 83 per cent of the Permanent Forest Reserves (PRF) in this country have been certified under the Programme for the Endorsement of Forest Certification or PEFC scheme to date, making Malaysia among the countries with the largest area of certified tropical rainforest in the world. Peninsular Malaysia Forestry director-general Datuk Zahari Ibrahim said the achievement also places Malaysia as the only tropical rainforest country in the top 10 globally in terms of certified forest area, surpassing major tropical countries such as Brazil and Indonesia. 'This achievement not only proves the effectiveness of state policies but also reflects the commitment to enforcement at the local level as well as the continued determination of JPSM (Peninsula Malaysia Forestry Department) in practising the principles of sustainable, responsible and competitive forest management on the global stage,' he said. He was speaking at the closing ceremony of the Nakawan Rainforest Festival, held in conjunction with this year's state-level International Forest Day celebration, at the South Perlis District Forest Office Square, Sungai Batu Pahat Ecotourism Complex, near here, today. The closing ceremony was officiated by the Raja of Perlis Tuanku Syed Sirajuddin Jamalullail. Also present was the Raja Perempuan of Perlis Tuanku Tengku Fauziah Almarhum Tengku Abdul Rashid. Meanwhile, Zahari said that four new areas had been gazetted as PFR, making the total PFR area in the state of Perlis to 11,140 hectares last year compared to 10,870 hectares in 2023. 'Congratulations and well done to the state government for this commitment which should be used as an example to other states in increasing efforts to preserve and conserve priceless natural treasures,' he said. He added that 114.72 million trees, comprising 1,972 tree species, had been successfully planted nationwide since the launch of the 100 Million Tree Planting Campaign. Zahari also expressed his appreciation to the Perlis state government for the success of the campaign, which had recorded 1,039,759 trees planted as of May 22, exceeding the initial target of one million trees.
