Latest news with #PIPEDA
Yahoo
a day ago
- Business
- Yahoo
OPINION: Start secure, scale smarter: cybersecurity essentials for Canada's AI startups
Canada's AI ecosystem is booming. With more than 670 startups and over 30 generative AI companies, Canada ranks fourth globally in generative AI firms per capita, according to Deloitte. The market was on track to reach US$4.13 billion in 2024, fueled by fast-moving innovation hubs in Toronto, Montreal, Vancouver and Calgary. However, behind the momentum lies a growing blind spot: cybersecurity. For many AI founders, the race to ship products and secure funding can overshadow security concerns. This tradeoff may seem efficient now, but it creates long-term risks that can derail even the most promising ventures. Canadian startups can't afford to ignore cybersecurity Most founders are familiar with the Personal Information Protection and Electronic Documents Act (PIPEDA), which governs how Canadian organizations handle personal data. But fewer are actively aligning with emerging global standards such as the EU AI Act, which is already shaping how AI systems must be designed, secured and monitored worldwide. Even if your company does not operate in the EU today, your users or enterprise clients might. If you plan to scale internationally, security and ethics will become non-negotiable. The hidden risks of speed Modern AI products are often built using large language models (LLMs) like ChatGPT, Claude or open-source versions. Developers increasingly rely on tools like GitHub Copilot to generate code from natural language prompts. This trend is known as vibe coding. Vibe coding refers to the practice of using generative AI tools to accelerate software development, often without a deep understanding of the generated code. It enables rapid prototyping and gives non-technical team members access to development processes. However, the speed it enables comes with significant risks. These include insecure default settings, lack of input validation, poorly understood codebases, susceptibility to prompt injection and data leaks and training data that may contain vulnerabilities or bias. These issues can accumulate quickly. One incident such as a data breach, flawed output or regulatory violation can stall growth and erode user trust. Security best practices every Canadian AI startup should adopt Security should not be treated as an afterthought. It must be a fundamental part of product development. From day one, apply a security-first mindset when designing your AI systems. Conduct threat modeling to understand how your data flows, who interacts with it and where potential vulnerabilities exist. This includes identifying high-risk areas such as unsecured APIs, risky third-party dependencies and overly permissive access controls. Go beyond traditional application security by accounting for risks unique to AI systems. These include adversarial attacks, model extraction and unpredictable behavior in fine-tuned models. Building with security in mind from the start can prevent major issues later in your product's lifecycle. Your model is only as trustworthy as the data it is trained on. Poor data hygiene can embed toxic language, biased assumptions or sensitive information directly into your AI outputs. Avoid scraping random data from the web or relying on unverified synthetic content. Instead, establish a process to validate, sanitize and document your datasets, just as you would with source code. This ensures reproducibility, transparency and compliance with legal or ethical standards. Use scanning tools to detect anomalies, inappropriate language or bias indicators. Store dataset documentation in a way that makes it easy to audit when needed. High-quality data is foundational to safe and effective AI. Prompt injection is one of the most critical threats facing LLM-based applications today. These attacks manipulate inputs to trick models into behaving in unintended ways. This can include revealing internal logic, executing hidden instructions or leaking sensitive information. To prevent this, sanitize and validate user inputs rigorously. Avoid exposing system-level prompts to end users and implement safeguards for any feature that allows file uploads, command execution or plugin integrations. Conduct regular AI red teaming exercises to test how well your application defends against malicious or unpredictable input. Controlling what your model sees and how it responds is essential to maintaining the integrity of your product. AI-specific regulations are still evolving in Canada, but global frameworks already provide valuable guidance. The NIST AI Risk Management Framework helps teams assess and mitigate risks associated with deploying AI systems. ISO/IEC 42001 offers a governance model for responsible AI development, while the OWASP Top 10 for LLMs identifies the most common vulnerabilities found in AI-powered applications. Adopting these standards early allows your startup to build systems that meet enterprise-grade expectations, improve credibility with investors and prepare for future compliance obligations. The more opaque your AI model is, the harder it becomes to protect, debug or improve. Explainability is essential for building trust, ensuring accountability and meeting regulatory requirements. Use tools like LIME or SHAP to help unpack how your models make decisions. Maintain detailed logs of model inputs, outputs, user interactions and changes over time. Strong traceability supports both incident response and compliance with privacy laws such as PIPEDA and GDPR. It also provides a foundation for transparency when communicating with customers or responding to audits. When users understand your model, they are more likely to trust and adopt your product. Closing thoughts Security should not be treated as an after thought. The earlier you integrate cybersecurity into your startup's culture and development lifecycle, the more resilient, trusted and scalable your product becomes. By embracing secure-by-design principles now, your team can avoid costly rework, reduce risk exposure and build the kind of AI that earns market respect and stands the test of time. Canadian AI founders have a unique opportunity in leading innovation and setting the bar for ethical, secure AI that puts users and trust at the center of technology. Kelly Onu is a cybersecurity consultant at EY with eight years of experience and a passion for building secure systems across various industries. She is an active community advocate, sharing thought leadership and mentoring emerging professionals through outreach and inclusion initiatives. This section is powered by Revenue Dynamix. Revenue Dynamix provides innovative marketing solutions designed to help IT professionals and businesses thrive in the Canadian market, offering insights and strategies that drive growth and success across the enterprise IT spectrum. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Cision Canada
13-08-2025
- Business
- Cision Canada
RunSensible Introduces AI Platform With 54,000+ Court/Legal Forms to Automate Legal Work by 70%
AI-guided intake and jurisdiction-specific automation slash hours off routine document prep for U.S. and Canadian legal professionals. TORONTO, Aug. 13, 2025 /CNW/ - Legal professionals can now prepare and file court forms in minutes—not hours—with RunSensible Forms, a new AI-powered platform from practice management leader RunSensible. Officially launched today, the platform includes over 54,000 jurisdiction-specific templates and intelligent intake workflows designed to streamline legal operations across North America. As law firms face mounting pressure to reduce overhead, respond faster to clients, and stay compliant across jurisdictions, RunSensible Forms arrives at a pivotal moment—bridging the gap between routine admin and high-value legal work. Book a personalized demo and discover how your firm can reduce document-prep time by up to 70%: RunSensible Forms "During pilot deployments, early adopter firms reported a 70% reduction in preparation time and a 40% drop in error rates," said Nima Fardi, Product Manager at RunSensible. "Those gains translate into fewer write-offs, faster matter throughput, and higher client satisfaction." RunSensible Forms is powered by domain-specific AI trained on thousands of legal workflows, enabling it to understand case context and recommend the right forms—not just available ones. Unlike static template libraries or generic automation tools, the platform actively guides users through each step of document generation and filing. "We believe technology should empower—not encumber—legal professionals," said Kaven Hendiz, CEO of RunSensible. "With RunSensible Forms, we're removing the grind from document prep so lawyers can focus on strategy, advocacy, and delivering exceptional service." Pilot deployments across North America consistently demonstrated reduced prep time, improved accuracy, and measurable workflow gains within weeks of adoption, highlighting the platform's immediate impact. Key Features and Benefits for Legal Teams AI-Guided Form Finder – Describe your case in plain language and receive context-aware recommendations validated by legal experts. • Smart Intake & Autofill – Automatically populates fields using client and matter data, minimizing re-keying. • Integrated Legal Workflow – Sync seamlessly with RunSensible's CRM, document management, billing, and time tracking modules. • eSignatures & Secure Storage – Encrypted, end-to-end document editing, signing, and archiving, with data hosted in the appropriate jurisdiction to meet compliance requirements. • Built-In Compliance – Designed to align with HIPAA, PIPEDA, and the Law Society of Ontario technology standards. Massive Template Library, Expanding Coverage RunSensible Forms launches with over 54,000 court forms and legal documents across U.S. and Canadian jurisdictions. Initial availability focuses on Ontario, with British Columbia to follow later this year and full U.S. coverage—expanding to 160,000+ templates —targeted by early 2026. Flexible, Transparent Pricing Enterprise licensing and volume discounts are available on request. About RunSensible RunSensible is a Canadian legal technology company modernizing the business of law. From intelligent client intake and automated document assembly to full-scale practice management, RunSensible empowers law firms to deliver faster, more accessible legal services.
Time Business News
25-06-2025
- Health
- Time Business News
Google Ads Agency for Healthcare Industry: Driving Growth Through Targeted Digital Advertising
The healthcare industry has become more competitive and digitally driven than ever before. As patients increasingly turn to online platforms to find medical providers, book appointments, and research health services, healthcare businesses must adopt modern marketing tools to stay visible. One of the most effective strategies? Google Ads. However, running a successful healthcare ad campaign requires more than just setting a budget and picking a few keywords. That's where a specialized Google Ads agency for the healthcare industry becomes essential. These agencies understand the unique regulations, audience behaviors, and conversion goals that define medical marketing—and they know how to navigate the platform effectively to drive real results. A Google Ads agency is a digital marketing company that specializes in creating, managing, and optimizing pay-per-click (PPC) advertising campaigns on Google. These ads appear at the top of search engine results pages (SERPs), in the display network, on YouTube, and across various apps and websites. An agency that focuses on the healthcare sector is trained to create compliant, effective ad strategies for medical clinics, hospitals, dental practices, physiotherapy centers, and other health service providers. Patients today are active online users. They search for symptoms, compare providers, check reviews, and often make healthcare decisions based on what they find on Google. Here's why Google Ads is a top choice for healthcare marketers: Google Ads lets you show up when users are actively searching terms like 'family doctor near me,' 'ICBC physiotherapy clinic,' or 'chiropractor for back pain.' These are high-intent users, often ready to book. Unlike organic SEO, which can take months to show impact, Google Ads can drive traffic and leads immediately after launch. Ads can be geo-targeted to specific cities, postal codes, or even a radius around your clinic—making them ideal for local healthcare providers. Every click, call, and booking can be tracked, giving you actionable insights into which services, times, and ads perform best. Even if users don't click, your brand is displayed at the top of Google search results, reinforcing awareness and credibility. The healthcare industry faces distinct challenges when it comes to advertising online: Compliance and Privacy: Ads must adhere to strict regulations, such as HIPAA in the U.S. and PIPEDA in Canada. Ads must adhere to strict regulations, such as HIPAA in the U.S. and PIPEDA in Canada. Sensitive Services: Certain medical topics (like mental health, fertility, or cosmetic surgery) must be approached with care and in line with Google's ad policies. Certain medical topics (like mental health, fertility, or cosmetic surgery) must be approached with care and in line with Google's ad policies. Ad Disapprovals: Healthcare ads are more likely to be flagged or disapproved by Google if not properly structured. Healthcare ads are more likely to be flagged or disapproved by Google if not properly structured. Complex Conversions: Unlike retail, conversions in healthcare are often leads (calls, form fills, appointment bookings), which require specialized tracking. This makes partnering with a Google Ads agency experienced in healthcare not just beneficial—but essential. A specialized agency typically provides end-to-end services, including: Focusing on medical intent, condition-based queries, local searches, and service-specific terms. For example: 'Massage therapy Langley' 'Allergy testing Calgary' 'Best pediatrician near me' Writing ad headlines and descriptions that are clear, compliant, and persuasive while maintaining medical professionalism. Custom landing pages designed to convert traffic into booked appointments—fast loading, mobile-friendly, and user-focused. Only show ads during business hours, to the right age demographics, or within a 10 km radius of your clinic. Setting up form tracking, call tracking, and Google Analytics integration to measure performance and ROI. Re-engage users who visited your site but didn't book. Remarketing campaigns help increase conversion rates and reduce cost-per-lead. A wide range of healthcare providers can benefit from professional Google Ads management, including: Medical clinics and family doctors Physiotherapy and chiropractic centers Dental and orthodontic practices Mental health professionals and therapists Optometrists and eye care centers Cosmetic and dermatology clinics Fertility, prenatal, and wellness centers Diagnostic labs and imaging centers Urgent care and walk-in clinics Whether you're an independent practitioner or managing a multi-location healthcare group, Google Ads can help you reach more patients efficiently. While anyone can technically run Google Ads, healthcare practices benefit significantly from hiring an expert team: Healthcare marketers understand patient psychology, seasonality, and competitive dynamics within the sector. Agencies are certified Google Partners who know how to reduce cost-per-click (CPC) and improve ad quality scores. Specialized agencies know how to avoid disapprovals and ensure ad copy complies with privacy and advertising rules. Running your clinic is a full-time job. Outsourcing your ads ensures consistent management, testing, and reporting without draining your in-house resources. When evaluating agencies, look for these key qualities: Proven healthcare portfolio or case studies Google Ads certifications Experience with HIPAA/PIPEDA-compliant campaigns Transparent pricing models Responsive customer service and regular reporting Full-funnel support—from ads to landing pages and conversions In today's digital-first world, a strong online presence is no longer optional for healthcare providers—it's essential. Partnering with a Google Ads agency that specializes in the healthcare industry allows your practice to reach patients precisely when they're looking for help, while maintaining the professionalism, compliance, and care your brand represents. TIME BUSINESS NEWS
Yahoo
17-06-2025
- Business
- Yahoo
Dialbox Launches as Canada's First AI-Powered Voice Answering Service
24/7 Reception Built for Canadian Service Businesses TORONTO, June 17, 2025 (GLOBE NEWSWIRE) -- Dialbox, Canada's first fully bilingual AI voice receptionist, launches today to help Canadian businesses instantly turn incoming calls into booked appointments and captured leads. Dialbox ensures no call goes unanswered, answering on the first ring, capturing leads, booking appointments, and increasing sales, all while maintaining PIPEDA compliance and local data residency. Key Highlights: 24/7 Voice Answering: No hold queues, no missed leads, even after hours or on holidays. Bilingual & Multilingual: Speaks English and French fluently. Lead Capture & Bookings: Schedules and reschedules appointments, collects caller info, and integrates with calendars and CRMs. Call Intelligence: Automatically generates call recordings, transcripts, and summaries. Simple Pricing: Starts at $69/month with 25 free minutes, scalable plans available for growing teams, and no hidden fees. Designed for Different Industries from Trades to Tech Dialbox works for a range of sectors, from trades like plumbing and HVAC to IT, wellness, and professional services. It intelligently captures industry-specific caller details and escalates high-priority calls when needed. Each deployment is tailored to meet the communication needs of that specific industry. Why Now? Why Dialbox? Up to 80% of callers hang up on voicemail, costing businesses leads and revenue. Human receptionists are costly and inconsistent. Dialbox offers a cost-effective, always-on solution, with some users seeing ROI within their first month. Available Now Launch Offers Businesses across Canada can start today—no credit card required. Get: 25 free minutes Easy 5-minute setup: train AI, forward your number, and go live in minutes With affordable pricing tiers and enterprise-grade options, including advanced integrations, dedicated support, Dialbox caters to businesses of all sizes. Founder & CEO Mike Dawson says: 'Dialbox is transforming how Canadian small businesses manage phone calls. Instead of losing valuable leads to voicemail, businesses can now leverage AI to engage every caller instantly and professionally. It's efficient, affordable, and delivers immediate value for both businesses and their customers.' About DialboxFounded in 2025, Dialbox is headquartered in Toronto and is the first AI voice receptionist specifically engineered for the Canadian market. Offering bilingual support, 24/7 availability, PIPEDA-compliant privacy, and seamless integrations, Dialbox transforms missed calls into business opportunities. Website: CONTACT: Media Contact Mike Dawson, Founder Dialbox Inc. Email: hello@ Phone: 647-294-4448Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Martechvibe
22-05-2025
- Business
- Martechvibe
BoomerangFX Introduces LeadEngineAI
LeadEngineAI is powered by AUVIA, an AI assistant designed to convert leads in fields like medical aesthetics, dermatology, cosmetic surgery, hair restoration, weight loss, hormone therapy, and elective dentistry. BoomerangFX has announced the global launch of LeadEngineAI—a revenue-generation platform that combines AI, marketing automation, and CRM tools into a single conversion ecosystem purpose-built for private healthcare. Unlike legacy CRMs or passive chatbots, LeadEngineAI is a fully autonomous AI platform that redefines how clinics generate, nurture, and convert leads—turning inquiries into lifelong patients. It helps increase revenue by improving lead-to-booking conversion rates, automating SMS and email-based drip and nurture marketing, and streamlining operations by removing the need for manual follow-ups. LeadEngineAI also learns continuously, analysing behavioural and performance data across campaigns to optimise conversion strategies in real-time. With omnichannel capabilities, AUVIA engages patients seamlessly across web, SMS, email, and more—all while ensuring full compliance with HIPAA, PIPEDA, and global data security standards. LeadEngineAI is powered by AUVIA, an AI assistant designed to convert leads in fields like medical aesthetics, dermatology, cosmetic surgery, hair restoration, weight loss, hormone therapy, and elective dentistry. Using machine learning models based on research into patient behaviour, AUVIA responds to inquiries and books consultations quickly and efficiently. ALSO READ: Sally Beauty Delivers Immersive Beauty Experiences from Anywhere with Salesforce Key Capabilities of LeadEngineAI: AI-Powered Digital Assistant: Converts inbound leads in real time using intelligent decision trees, persuasive messaging, and industry-specific behavioural data Unified Lead Conversion Dashboard: Centralises all inbound leads from websites, Google Ads, Meta Ads, and social media into one actionable hub with hot-lead tagging, follow-up prompts, and SMS/call capabilities Automated Drip & Nurture Campaigns: Re-engages no-shows, cold leads, and past patients through personalised SMS and email journeys—maximising retention and lifetime value 24/7 Lead Coverage with No Staff Required: Ensures no lead is ever missed, delayed, or lost—responding instantly at all hours Conversion Intelligence Engine: Trained on millions of data points to optimise timing, language, and response behaviour for different treatment types Performance Analytics & AI Feedback Loop: Tracks conversion metrics, campaign performance, and patient behaviour insights—feeding data back into the AI to continuously improve messaging, timing, and targeting 'This is more than a lead tool—it's an AI revenue engine,' said Jerome Dwight, CEO of BoomerangFX. 'With LeadEngineAI and AUVIA, we're giving clinics the power to scale without adding staff. It knows when to follow up, what to say, and how to close—24/7, without fail.' Dr. Stephen Mulholland, Co-Founder of BoomerangFX and an expert in aesthetic medicine, explained, 'The greatest challenge facing private-pay clinics is achieving predictable, high-quality patient growth and retention. Traditional manual efforts and people-dependent processes are inconsistent and unscalable.' 'With LeadEngineAI, we've built an AI-driven engine that automates lead conversion, follow-up, and lifetime bookings—enabling clinics to grow reliably, efficiently, and without additional staff—unlocking sustainable success for practices around the world.' LeadEngineAI is available globally and integrates seamlessly with the full BoomerangFX ecosystem, which supports clinics across 20+ countries. ALSO READ: Team Velocity Unveils Automated Deal Alerts & Customer Scoring The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. 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VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
