Latest news with #PLAYPavilion
Hypebeast
5 days ago
- Entertainment
- Hypebeast
Here's What Went Down at LEGO®'s PLAY Pavilion In Serpentine Gallery
This summer,The LEGO Grouplaunched its PLAY Pavilion installation at theSerpentine Gallery, London. The colorful space, designed by iconic architectSir Peter Cook, featured a two-month-long program of free initiatives and activations spanning a range of creative disciplines — created to spark creativity in the younger generation and provided an inclusive space for all to channel their creativity and tap into the power of imagination. Covering art, music, and sport, Hypebeast enlisted three London-based content creators to head down to the PLAY Pavilion and get involved in the various workshops last month. Keep reading to check out what they experienced through their lens. To kick off, we teamed up with running enthusiast David Zakwan to get an inside look at the PLAY Pavilion'sNikex LEGO® football-inspired activation. Bringing his younger sister along, they started their day at the PLAY Pavilion, where football jerseys received 1-of-1 LEGO®-inspired customizations. After exploring the space, in true Zakwan fashion, he raced the shuttle bus provided to take visitors to the second part of the Nike x LEGO® PLAY Arena in Warren Street. At this unique collaborative pitch experience, visitors took part in a range of football drills, brick-inspired play, and trialled the latest Nike Phantom boot. Whether replicating iconic artwork using LEGO® bricks or reimagining the Kensington Gardens surroundings through abstract art — visitors at this workshop were encouraged to use their imagination to create 2D and 3D representations with the guidance of expert LEGO® Master Builders. Tapping Moe Osman aka @hellacreps, the lifestyle content creator made his way to the activation to try his hand at the workshop. From trailing his creative flair on baseplates to adorning the Pavilion walls, Osman signed off his name before taking home an exclusive LEGO® Make & Take to add to his growing interior design pieces. With a workshop for every creative mind, music producer and radio host Jaguar heads to the Record Shop activation to channel her love for electronic tracks into making an album cover. Whilst her list of music muses is never-ending, Jaguar chooses to delve into her own portfolio of sounds, recreating her debut single 'WILD!' in LEGO®-form. On a square baseplate, she sifts through a variety of multi-colored bricks and stacks them up to build a close-to-original interpretation of the cover. To finish, the artwork is fused onto the Pavilion's panoramic wall, taking pride of place for all to see.
Hypebeast
16-06-2025
- Entertainment
- Hypebeast
Channel Your Inner Creativity at the LEGO® PLAY Pavilion in Serpentine London
To commemorate this year's World Play Day,the LEGO Grouphas unveiled its latest installation at theSerpentine Galleryin London with a calendar of must-visit programs running all summer. Designed by iconic British architect Sir Peter Cook, the new cultural center is a free, inclusive space for all to channel their creativity and tap into the power of imagination, with the vibrant, interactive structure bringing a burst of color to Kensington Gardens. Launched as a response to LEGO®'s research, which found one in three kids feel overlooked by urban design, the space aims to champion creativity, uplift London's grassroots communities, and give young people a place to craft freely. Speaking on the inspiration behind his design, Cook explains, 'I've always believed architecture should surprise you, especially if you're young. The Play Pavilion does just that, not in a grand way, but in the small detail and moments of discovery as you navigate the space. Inspired by young people there is a space to hide, climb, perform or simply let your imagination run wild. It really is about unlocking infinite possibilities through play.' As well as music curated byNTS Radio, LEGO® has brought together its master builders alongside the scene's most influential figures to host a variety of immersive workshops spanning art, sport, fashion, and everything in between. Each session aims to explore the infinite possibilities of the humble yet iconic LEGO® brick. Whether creating abstract art, reimagining iconic album covers, or allowing visitors to get a first-hand experience from London's thriving creative communities including edit workshops that go behind the scenes of the creative processes ofMartine RoseandNiko B, a discovery of ecology session through guided walks in nature withFlock Together, and transforming LEGO® into soundscapes for live beat making with producers Kepler andIglooghost— the rich programming embraces the limitless power of play. Elsewhere, LEGO® also brings its recentmulti-year partnership with Niketo the physical realm, which sees the Swoosh brought to life in brick form. Hosting a series of immersive workshops that find the intersection of football culture, streetwear and creativity, the 'Brickswoosh' builder exercises champion both brands' shared values. See what went down at the launch of PLAY Pavilion in the video above. The LEGO® PLAY Pavilion is open now and will run until August 10. For more information and to book a slot for the free sessions, visit the LEGO Groupwebsitenow. Serpentine South GalleryKensington Gardens,London, W2 3XA
