Latest news with #PMMAF
Web Release
09-05-2025
- Business
- Web Release
Panasonic Set to Showcase Cutting-Edge Broadcast and Projector Solutions at CABSAT 2025
Panasonic Marketing Middle East & Africa (PMMAF) announced today its participation in CABSAT 2025, the premier broadcast, content creation, digital media, and satellite expo in the Middle East, taking place from May 13 to 15 at the Dubai World Trade Centre (DWTC). At the event, Panasonic will present its latest glass-to-glass Broadcast and Projector solutions alongside several new launches, underscoring its commitment to innovation and excellence in the media and entertainment industry. Panasonic's products ensemble in Stand No. AR-D10 at the Trade Centre Arena Hall is top-tier, guaranteeing a comprehensive showcase of advanced technologies designed to streamline workflows, enhance content quality, and drive creative possibilities. Key technologies highlights will include the KAIROS AT-KC200E IT/IP Platform, the brand-new AK-UCX100 4K Studio Camera, the versatile AW-UE150A, AW-UE160, and AW-UR100 4K Integrated Cameras, these on top of a diverse range of high-performance 4K projectors. Keen to demonstrate how its solutions facilitate seamless, flexible, and scalable live productions, the Japanese manufacturer will place a strong emphasis on its groundbreaking advancements in IP-based broadcasting technology, while concurrently featuring AI-driven content creation tools in order to offer a glimpse into the future of automated and intelligent media production. Furthermore, Panasonic will present its next-generation projection solutions, designed for impactful visual experiences across various applications. Adding to the excitement, Panasonic is set to launch several new and enhanced products at the trade show. These include the KAIROS Version 1.8 Hybrid, a significant update to its IT/IP platform, as well as a new line-up of industry leading projectors, bannered by the PT-CMZ50, an Ultra Short Throw Projector that delivers stunning visuals from ultra-short distances with minimal shadowing, easy installation, and convenient adjustment. Carl Pocknell, Division Head & General Manager – System Solutions & Communications Division, PMMAF, said: 'We are looking forward for CABSAT 2025 attendees to truly experience the power and integration of Panasonic's technologies. Our presence at this premier event is not just about showcasing Panasonic's latest innovations, but more importantly, we're providing an environment for visitors to interact with our technologies and gain a deeper understanding of their potential. Seeing the seamless IP workflows powered by KAIROS, getting a hands-on experience to try the advanced features of our cameras, and the stunning visuals of our projectors, attendees will gain a clear vision of how Panasonic technologies can empower their current and future productions, giving them a competitive edge in the industry.' Taking centerstage at Panasonic's CABSAT 2025 showcase include: • KAIROS AT-KC200E IT/IP Platform (New Version 1.8 Hybrid): A next-generation IT/IP platform offering compatibility with various input/output signals, smart routing, agile input routing for expanded I/O, resolution independence, customizable multi-viewers, video/audio/still picture file retention, format-free canvas, short one-frame latency, variable frame delay, multiple control of up to two cores, and compatibility with Media Production Suite's Device View. • AK-UCX100 4K Studio Camera (New Product): A next-generation 4K studio camera featuring a 4/3-type MOS sensor with 5.8K oversampling, operation with or without CCU, support for 12G-SDI (x2), Dante®, ST 2110, NDI® High Bandwidth, SRT, user-replaceable optical transceivers for network redundancy (ST 2022-7), simultaneous HDR/HLG and SDR output, built-in ND and FX filters, moiré suppression filter, support for 4K 2x and HD 2x/3x/4x high-speed shooting (via CCU), and integration with Panasonic PTZ cameras. • AW-UE150A 4K Integrated Camera: A flagship 4K PTZ camera with a 1-type MOS sensor, built-in auto-tracking, 20x optical zoom with a wide 75.1° horizontal angle of view, simultaneous 4K output via 12G-SDI, HDMI, optical fiber, and IP, links with AK-HRP1010GJ/HRP1015GJ for studio-level color matching, FreeD protocol support, OIS, high-precision PTZ control, and flexible control options. • AW-UE160 4K Integrated Camera: Similar to the AW-UE150A with enhanced features, including built-in auto-framing capabilities. • AW-UR100 4K Integrated Camera: A 4K integrated camera offering precision performance. • AG-CX370 & AG-CX20 4K Memory Camera Recorders: New CX Series handheld camcorders optimized for production, broadcasting, and live streaming with features like 4-channel audio and GENLOCK inputs (12G-SDI for AG-CX370, 3G-SDI for AG-CX20), wide-angle 24.5mm optical 20x zoom, high-sensitivity 1.0-type 15M MOS sensor, simultaneous LCD and OLED EVF display, dual memory card slots, streaming capabilities with 4K quality and SRT protocol support, and compatibility with Media Production Suite's Device View. • AK-UB50/UB10 4K Multi-Purpose Box Style Cameras: Compact and flexible 4K cameras featuring a full-frame MOS sensor (24.2 MP for AK-UB50, 10.2 MP for AK-UB10), wide dynamic range with VLOG/VLOG-L, dual native ISO, unified IP control protocol compatible with Panasonic PTZ systems, and future support for IP transmission standards like NDI®|HX2, RTMPS, and SRT. • PT-CMZ50 Ultra Short Throw LCD Laser Projector (New Product): A 5200 lumens WUXGA projector capable of projecting an 80-120 inch screen from just 1cm distance, supports widescreen display and 4K input signals, includes HDMI out and edge blending, digital zoom extender and image shift, quiet 25dB operation, 20,000-hour maintenance-free life, USB port, built-in 10W speaker, and optional wireless projection. • PT-VMZ7ST Short Throw LCD Laser Projector: A 7000 ANSI lumens WUXGA projector with a 5,000,000:1 dynamic contrast ratio, 0.797-1.01:1 throw ratio, 1.2x optical zoom, wide-range shift, digital image extender and shift, angle monitor, enhanced curve screen correction, support for next-generation control protocols, and optional wireless projection. • ET-FMP50 Media Processor: A flexible media processor with compact box-type and function board designs, auto calibration, pixel-based adjustment, 4K media playback, NDI support, up to 300 Mbps video bandwidth, 4TB internal storage, and optional rack-mounting kits. • ET-RQ7 Compact 1-Chip DLP 4K Projectors: Delivering smooth, detailed 4K images with 7500 ANSI lumens, featuring a new Digital Art Mode for enhanced contrast and vivid color, supports 240 Hz projection with minimal latency, Intel®-SDM ready slot, and evolved dynamic contrast for a 20,000:1 contrast ratio.
Zawya
05-05-2025
- Business
- Zawya
Panasonic forges retail partnership with SACO to enhance customer experience in Saudi Arabia
Panasonic bats for enhanced service and supply efficiency by collaborating with Saudi Company for Hardware (SACO) Riyadh, Saudi Arabia: Panasonic Marketing Middle East and Africa (PMMAF) has revealed a groundbreaking strategic partnership with Saudi Company for Hardware (SACO), KSA's premier electronics and lifestyle retail distributor. This collaboration marks a significant evolution in the Kingdom's retail and electronics sectors, as it pioneers a direct supply model in the Saudi market, aligning a major international manufacturer directly with a leading national retailer. The partnership is also strategically designed to redefine how Saudi customers access and experience Panasonic's innovative products, bringing them closer to consumers through SACO's extensive network of retail locations across the Kingdom. The partnership was formalized in a signing ceremony held recently in Riyadh, attended by Hiroyuki Shibutani, CEO of PMMAF; John Hardy, COO of PMMAF; Abdel-Salam Bdeir, CEO of SACO; and, Makram Malaeb, COO of SACO. This step underscores Panasonic's strong and growing commitment to the local market. Moreover, it builds upon Panasonic's recent inauguration of its regional office in Riyadh, which is seen as a strategic investment aimed at fostering closer connections with local consumers and strengthening relationships within the Saudi ecosystem. The partnership with SACO further solidifies Panasonic's long-term vision and growth strategy for the region. It enables the group to deliver a unique value proposition to Saudi customers though one of the biggest networks in the kingdom. 'This strategic alignment allows us to cater to the unique needs of the Saudi market through SACO's extensive retail network,' Shibutani commented. 'SACO is recognized as a retail powerhouse in the Kingdom, and we are confident that through this collaboration, we have better opportunities to showcase the full spectrum of Panasonic's cutting-edge consumer electronics and elevate the shopping experience for our Saudi customers, building upon our growing presence in the region.' By combining Panasonic's renowned technological expertise and its diverse range of consumer electronics with SACO's deep-rooted understanding of Saudi consumer behavior and its expansive retail footprint, this partnership promises to deliver elevated and locally relevant product offerings and customer experiences. Together, the two companies will create unique in-store environments tailored to the preferences of Saudi consumers. Expressing SACO's enthusiasm for the business alliance, Mr. Bdeir, CEO of SACO said: 'Partnering directly with a global leader like Panasonic will enable us to provide our customers with an even wider selection of cutting-edge electronics, and a more seamless shopping experience. Together, we will strive to drive mutual success and showcase our shared ambition for excellence.' This alliance transcends a traditional commercial agreement, representing a shared commitment to co-develop innovative retail experiences, gain deeper insights into local needs, and shape the future of the consumer electronics market in Saudi Arabia. Panasonic and SACO are poised to establish a new standard for collaboration between manufacturers and retailers in the Middle East.
Web Release
05-05-2025
- Business
- Web Release
Panasonic Forges Retail Partnership with SACO to Enhance Customer Experience in Saudi Arabia
Panasonic Marketing Middle East and Africa (PMMAF) has revealed a groundbreaking strategic partnership with Saudi Company for Hardware (SACO), KSA's premier electronics and lifestyle retail distributor. This collaboration marks a significant evolution in the Kingdom's retail and electronics sectors, as it pioneers a direct supply model in the Saudi market, aligning a major international manufacturer directly with a leading national retailer. The partnership is also strategically designed to redefine how Saudi customers access and experience Panasonic's innovative products, bringing them closer to consumers through SACO's extensive network of retail locations across the Kingdom. The partnership was formalized in a signing ceremony held recently in Riyadh, attended by Hiroyuki Shibutani, CEO of PMMAF; John Hardy, COO of PMMAF; Abdel-Salam Bdeir, CEO of SACO; and, Makram Malaeb, COO of SACO. This step underscores Panasonic's strong and growing commitment to the local market. Moreover, it builds upon Panasonic's recent inauguration of its regional office in Riyadh, which is seen as a strategic investment aimed at fostering closer connections with local consumers and strengthening relationships within the Saudi ecosystem. The partnership with SACO further solidifies Panasonic's long-term vision and growth strategy for the region. It enables the group to deliver a unique value proposition to Saudi customers though one of the biggest networks in the kingdom. 'This strategic alignment allows us to cater to the unique needs of the Saudi market through SACO's extensive retail network,' Shibutani commented. 'SACO is recognized as a retail powerhouse in the Kingdom, and we are confident that through this collaboration, we have better opportunities to showcase the full spectrum of Panasonic's cutting-edge consumer electronics and elevate the shopping experience for our Saudi customers, building upon our growing presence in the region.' By combining Panasonic's renowned technological expertise and its diverse range of consumer electronics with SACO's deep-rooted understanding of Saudi consumer behavior and its expansive retail footprint, this partnership promises to deliver elevated and locally relevant product offerings and customer experiences. Together, the two companies will create unique in-store environments tailored to the preferences of Saudi consumers. Expressing SACO's enthusiasm for the business alliance, Mr. Bdeir, CEO of SACO said: 'Partnering directly with a global leader like Panasonic will enable us to provide our customers with an even wider selection of cutting-edge electronics, and a more seamless shopping experience. Together, we will strive to drive mutual success and showcase our shared ambition for excellence.' This alliance transcends a traditional commercial agreement, representing a shared commitment to co-develop innovative retail experiences, gain deeper insights into local needs, and shape the future of the consumer electronics market in Saudi Arabia. Panasonic and SACO are poised to establish a new standard for collaboration between manufacturers and retailers in the Middle East.
Zawya
30-04-2025
- Business
- Zawya
Panasonic takes customer service excellence to new heights at 2025 strategy conference, launches Digital Studio and Holds Technical Olympics
Introduction to AI solutions stands out as one of the event's highlights, designed to keep participants abreast of future technological advancements Dubai, United Arab Emirates: Panasonic Marketing Middle East & Africa FZE (PMMAF) is pleased to announce the successful conclusion of its highly anticipated Customer Service Strategy Conference 2025 held recently in Dubai, UAE. This pivotal event, building on the success of previous years, reinforces Panasonic's dedication to enhancing customer experience. Key highlights of the event included the unveiling of the Digital Studio for Technical Training, a workshop focused on utilizing Artificial Intelligence (AI), and the staging of the the 14th Regional Technical Olympics. Strong on its development strategies to reinvent customer service excellence, Panasonic established the Digital Studio to transform technical knowledge transfer and expand training accessibility across the region. Likewise, the company stepped up its efforts to help employees adapt to an AI-driven world through a practical workshop focused on the fundamentals of effectively leveraging Artificial Intelligence. The session aimed to raise awareness, equip participants with actionable insights, and prepare them for the paradigm shift in customer service by fostering a culture of innovation and integration. The 14th Regional Technical Olympics, meanwhile, added excitement to the event as annual repair skills contest demonstrated the competencies of service technicians representing Panasonic's MEA Service Partner Companies. Revolutionizing Technical Training with the New Digital Studio Consistent with its efforts to innovate and deliver better experiences for its customers, Panasonic established the Digital Studio at Digital Repair Training Center to address the key challenges faced in current eLearning programs and create a more interactive and scalable training experience. Traditionally, eLearning sessions have been limited to PowerPoint-based content with no hands-on interaction with physical products. Moreover, only a select number of Authorized Service Center (ASC) Engineers have been able to attend in-person central trainings in the UAE, with travel restrictions further limiting accessibility and the cost of conducting individual training sessions in each country has also been considerable. With the launch of the Digital Studio, Panasonic will transform training by: • Enabling real-time interaction with physical products using collaborative tools: This allows for dynamic, hands-on learning, simulating real-world repair scenarios. • Expanding reach—allowing more Engineers across the PMMAF region to participate in training sessions: Overcoming geographical barriers and ensuring wider access to vital technical knowledge. • Delivering high-quality recorded technical training through PMMAF's digital channels: Providing on-demand learning resources for continuous professional development. • Reducing travel costs for both PMMAF trainers and ASC Service Engineers: Optimizing training budgets and increasing efficiency. With this new platform, technical knowledge transfer becomes more efficient, engaging, and cost-effective, ensuring that ASC Engineers stay updated with the latest Panasonic product insights and troubleshooting techniques. Mr. Hiroyuki Shibutani, CEO, PMMAF, said: 'Rooted in Japan's cultural values, Panasonic has always regarded customer service excellence as a core principle deeply ingrained in our corporate philosophy. We believe in anticipating our customers' needs and we are committed to ensuring that our people have the skills required for the jobs of today and tomorrow. We continue to launch initiatives and programs – as well as fit-for-purpose facilities – to help strengthen the competencies of our personnel, and upskill our technicians in terms of navigating changing technologies.' Affirming Mr. Shibutani's views, Mr. Anthony Peter, Director, Customer Service Division (CSD), PMMAF, commented: "The launch of our Digital Studio for Technical Training represents another significant stride in Panasonic's ongoing digitization journey. We recognize the imperative of embracing future-ready initiatives to remain at the forefront of innovation and service excellence. The Digital Studio is not just about training – it's about transforming how we connect, collaborate, and empower our partners in an increasingly digital world. By leveraging cutting-edge technology and fostering a culture of continuous learning, we are ensuring that our team and our partners are equipped to navigate the challenges and seize the opportunities of tomorrow. Similarly, the push to equip our CS workforce with essential artificial intelligence (AI) knowledge is aligned with our continuous commitment to providing smarter, future-ready solutions to optimize customer experience." The Customer Service Strategy Conference was attended by key service and distribution partners from across the region and involved discussions on the company's CS Plan for the fiscal year 2025. Meanwhile, the 14th Regional Technical Olympics saw participating technicians from Panasonic Service Partner's Technical teams demonstrate their technical expertise and proficiency in repairing appliances, through a series of practical and theoretical tests. This year, the products chosen for the competition were washing machines and air fryers. The competition not only highlighted the participants' skill mastery but also fostered continuous learning, thus promoting the highest standards of repair and maintenance, to ensure that customers receive exceptional after-sales service. To cap the event, PMMAF recognized the STAR Service Competition Awardees in appreciation of outstanding performance at company and individual levels in achieving service excellence in FY2024. Additionally, winners and runners-up of the Technical Olympics were honored.
Mid East Info
14-04-2025
- Business
- Mid East Info
Panasonic Launches New Garment Steamer With Unique Expandable Hanger For Ultimate Ease In Steaming Wide Clothes
Garment Steamer NI-GWG090GTH's freely-adjustable hanger is ideal for smoothening tricky wrinkles on wide-width clothes, including abayas and thoube Panasonic Marketing Middle East & Africa (PMMAF) has announced the launch of the brand-new Garment Steamer NI-GWG090GTH. Designed for ultimate ease and efficiency in straightening out creases on dresses and freshening up other fabrics, this garment steamer features a unique expandable hanger ideal for eliminating wrinkles on tricky wide clothing. In addition, the NI-GWG090GTH's impressive 2400W power output and wide steam head provide powerful steam to effortlessly care for garments with fewer strokes. Consistently at the forefront developing industry-leading innovations in consumer electronics, Panasonic designed the NI-GWG090GTH's hanger with freely-adjustable length to ensure maximum functionality, especially for households toiling with clothing pieces that are too big to fit on an ironing board. The hanger's width can be adjusted from a minimum of 43 cm to a maximum of 83 cm. This allows users to securely hold various sizes of clothing, enhancing the wrinkle removal effect. Takashi Sasaki, Director, Consumer Marketing Division, PMMAF, shared that the new garment steamer embodies Panasonic's promise to offer technologies with local needs in mind. 'We have a rich history of improving people's lives through our innovative products and solutions. At the core of this is a continuing commitment to provide locally-adapted products with our renowned Japanese quality and craftsmanship. With the unique expandable hanger feature of the garment steamer, we hope to help our regional customers who have always struggled in smoothening wrinkles on their wide garments. In fact, the NI-GWG090GTH is the ideal solution for abaya and thoube users, providing the ultimate garment care with faultless results to the most heat-sensitive fabrics,' he said. Sasaki added that the new model with 3-liter water tank capacity is the perfect mix of style and function. 'The NI-GWG090GTH is not only a practical and reliable solution for garment care, but it is also visually appealing making it an attractive addition to modern living spaces,' Sasaki explained. In addition to the quick care appeal offered by the expandable hanger, the garment steamer packs plenty of innovations not only to bust wrinkles but also to freshen the fabric, with half the hassle. Among them are: Powerful Steam: The NI-GWG090GTH offers effective steam care with its 30-second quick start. The 2400W steam power delivers large-capacity steam at up to 50 g/min, making it easy to smoothen wrinkles and refresh the fibers of clothes in no time. Unlike an iron, there is no heated surface, so there is less risk of burning. This garment steamer is built with a head 1.5X wider than the previous model, thus, fewer strokes are required to efficiently care for wider garments. With three steam levels, users can choose the right amount depending on the material of the clothes and the finish you want. Convenient Functions: Garment Steamer NI-GWG090GTH is first-rate in versatility – not only can you use it to steam clothes upright on the hanger, it also allows horizontal position for pressing. Users can turn the ironing board to horizontal position, enabling you to place the garment on a flat surface to tackle stubborn creases. The appliance's pole-mounted stoppers also make it easy to adjust height for convenient steaming and storage. Moreover, steam head can be stored either facing forward or backward. This is convenient because you do not have to worry about which direction to place the steam head while operating the appliance. The base of the garment steamer is equipped with wheels so that it can be moved easily around without the hassle. Additionally, there is the Draining Cap, which helps prevent scale buildup, therefore contributing to long product life with easy maintenance. It also has a 3L Large Volume Detachable Tank that is easy to detach and attach for smooth refills. The Panasonic Garment Steamer NI-GWG090GTH is now available across Panasonic outlets in the Middle East, as well as online at Amazon UAE and KSA. About the Panasonic Group: Founded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022 with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. The Group reported consolidated net sales of 8,496.4 billion yen for the year ended March 31, 2024. About Panasonic Marketing Middle East and Africa FZE (PMMAF): Panasonic Marketing Middle East and Africa FZE (PMMAF) are the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic are handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.
