Latest news with #PMMAF
Web Release
01-08-2025
- Business
- Web Release
Panasonic Introduces Versatile, Powerful and Hygienic Stick Vacuum Cleaners
Panasonic Marketing Middle East and Africa FZE (PMMAF) has announced the official launch of its latest premium cordless stick vacuum cleaners in the region – the MC-SBR70 and MC-SBR40. Reflecting Panasonic's renowned global standards, both models combine hygienic, powerful performance with extended runtime, all packed into a compact, reliable appliance. Top of the line model MC-SBR70 even boasts an intelligent dust sensor, which automatically increases the vacuum cleaner's suction power when it detects higher dust levels for a more efficient cleaning. This MC-SBR70, as the premium version, is also engineered with a high-torque, brushless motor and energy-efficient inverter that can deliver up to 135W of suction power. This ensures exceptionally effective cleaning, effortlessly tackling dirt and even microscopic dust on any surface – from tiles to carpets to wooden floors. Sleek and lightweight at just 2.7 kg, it also comes with an additional battery and charger for extra convenience. For uninterrupted cleaning sessions, the premium model also boasts a longer running time, offering a total of 116 minutes of operation with the 2 batteries. Complementing the MC-SBR70's raw power is its Dust Sensor Feature. The dust sensor detects dust particles as small as 0.02mm in size. Based on the amount of dust detected, it notifies the user by changing the ring light on the display across 6 levels and automatically adjusts the suction power. The integrated LED Light illuminates hidden dirt and dust, leaving no corner unnoticed and ensuring a truly thorough clean. The vacuum cleaner also incorporates an advanced, four-stage filtration system designed to capture fine dust particles and allergens, ensuring that only clean air is released. Its HEPA filter makes it possible to capture and lock-in 99.99% of microscopic dust and allergens, helping maintain a cleaner, more hygienic home. Takashi Sasaki, Director, Consumer Marketing Division, PMMAF, said: 'Consumers have long grappled with the common pain points of vacuum cleaners – short run time of battery, inadequate suction power, even the inability to effectively clean tricky, hard-to-reach areas. Our new cordless stick vacuum cleaners address all those concerns and more, developed with our customers' needs in mind, to solve their everyday cleaning dilemmas and offer a truly superior, more hygienic, and effortless experience that redefines cleanliness in the home.' 'Panasonic's commitment to health and hygiene, deeply rooted in Japan's cultural values, naturally extends to every aspect of our home appliances. Both MC-SBR70 and MC-SBR40 vacuums are a direct reflection of that unwavering dedication, that is why we designed these new models with top-notch innovations aimed at providing our customers with a hassle-free cleaning experience like never before,' Sasaki added. Truly feature-packed for effective cleaning performance, the stick vacuums also boast versatile attachments and smart storage solutions. The Motorised Mattress/Pet Nozzle removes pet hair, dust mites, and other allergens from mattresses and sofas with powerful suction, powered by a motor. Both models are built with 254mm wide nozzle with LED lights, along with a telescopic wand that can adjust up to 20cm in length, making it easy to clean stairs, under furniture, high ceilings, and more. When the task is done, the appliance stores on its included stand, ensuring quick access and a clutter-free living space. Panasonic also integrated smart technologies, transforming these new cordless stick vacuum models to truly enable smart living and deliver ultimate convenience. For mess-free disposal, users only need to empty the dust box with a single button press for quick and hassle-free cleaning. The dust box and filters of the main unit are easily detachable and fully washable in water, which ensures effortlessly everything is kept clean. On top of these, there is also the Smart Display for guided cleaning. The smart display shows battery status and dust levels, with easy control of power and modes. The Panasonic Cordless Stick Vacuum Cleaners MC-SBR70 and MC-SBR40 are now available across retail outlets in the Middle East, as well as online at Amazon UAE. For more information, visit
Web Release
17-06-2025
- Business
- Web Release
Panasonic awarded Best Brand in Customer Experience at Oman CX Forum 2025
Panasonic Marketing Middle East and Africa FZE (PMMAF) today announced that it has been awarded as the Best Brand in Customer Experience at the prestigious Oman CX Forum 2025. The recognition celebrates Panasonic's unwavering commitment to set new benchmarks in providing exceptional customer service through its leading approach to customer engagement, personalization and continuous innovation in delivering smooth digital and in-person experiences across the region. Held recently in Muscat, the Oman CX Forum 2025 brought together over 200 influential regional leaders and dedicated customer experience professionals. The event, presented by Infoline and organised by Muscat Media Group, served as a pivotal platform for discussing the latest digital customer experience trends, exploring groundbreaking innovations, and dissecting customer-centric strategies shaping the future of industries. The forum's key highlight was the awards ceremonies, which featured 25 categories selected through nationwide consumer voting. Among the top plums of the event's recognition was the distinguished 'Best Brand in Customer Experience' award. Panasonic's strong customer-first approach has been pivotal to its continued success and esteemed reputation as a premium trusted brand across the region. The special accolade validates the company's commitment to forward-thinking initiatives in order to foster meaningful customer connections. Furthermore, it is a testament to Panasonic's consistent efforts to deeply understand its customers' needs, behavior and preferences in delivering seamless digital and in-person experiences, characterized by exceptional engagement and thoughtful personalization. Hiroyuki Shibutani, CEO, PMMAF, commented: 'We are incredibly honored to receive the 'Best Brand in Customer Experience' award at the Oman CX Forum 2025. It marks a significant point in our journey and speaks to the standards we've maintained through the years. This recognition is a powerful affirmation of our dedication to placing the customer at the heart of everything we do. It reflects the hard work and relentless pursuit of excellence by our teams who are committed to understanding and exceeding customer expectations at every touchpoint.' John Hardy, COO, PMMAF, added: 'As businesses embrace innovation to stay relevant in a changing world, we at Panasonic remain focused on shaping what future-ready technology looks like. This recognition not only reinforces the trust our customers place in us, but, equally important, it also motivates us to further invest in strategies that drive us forward and ensure our customers receive unparalleled service.' Truly focused on refining and enhancing its top-tier customer experience, Panasonic consistently strives to make an even bigger impact with its customers. In recent years, the company introduced the SMART CARE App, a digital platform which allows customers, dealers, and service centers to seamlessly communicate all service-related matters and claim warranties at the touch of a button. Panasonic is the first appliances brand in the region to launch this kind of paperless warranty system – a testament to its continuing efforts to enhance customer experience through digital excellence. Also in April of this year, Panasonic established the Digital Studio at its Digital Repair Training Center in Dubai, UAE with the aim of revolutionizing technical training and ultimately deliver efficient service to its customers. With this new platform, optimized technical knowledge transfer is achieved, ensuring that Panasonic engineers and technicians stay updated with the latest product insights and troubleshooting techniques.
Web Release
09-05-2025
- Business
- Web Release
Panasonic Set to Showcase Cutting-Edge Broadcast and Projector Solutions at CABSAT 2025
Panasonic Marketing Middle East & Africa (PMMAF) announced today its participation in CABSAT 2025, the premier broadcast, content creation, digital media, and satellite expo in the Middle East, taking place from May 13 to 15 at the Dubai World Trade Centre (DWTC). At the event, Panasonic will present its latest glass-to-glass Broadcast and Projector solutions alongside several new launches, underscoring its commitment to innovation and excellence in the media and entertainment industry. Panasonic's products ensemble in Stand No. AR-D10 at the Trade Centre Arena Hall is top-tier, guaranteeing a comprehensive showcase of advanced technologies designed to streamline workflows, enhance content quality, and drive creative possibilities. Key technologies highlights will include the KAIROS AT-KC200E IT/IP Platform, the brand-new AK-UCX100 4K Studio Camera, the versatile AW-UE150A, AW-UE160, and AW-UR100 4K Integrated Cameras, these on top of a diverse range of high-performance 4K projectors. Keen to demonstrate how its solutions facilitate seamless, flexible, and scalable live productions, the Japanese manufacturer will place a strong emphasis on its groundbreaking advancements in IP-based broadcasting technology, while concurrently featuring AI-driven content creation tools in order to offer a glimpse into the future of automated and intelligent media production. Furthermore, Panasonic will present its next-generation projection solutions, designed for impactful visual experiences across various applications. Adding to the excitement, Panasonic is set to launch several new and enhanced products at the trade show. These include the KAIROS Version 1.8 Hybrid, a significant update to its IT/IP platform, as well as a new line-up of industry leading projectors, bannered by the PT-CMZ50, an Ultra Short Throw Projector that delivers stunning visuals from ultra-short distances with minimal shadowing, easy installation, and convenient adjustment. Carl Pocknell, Division Head & General Manager – System Solutions & Communications Division, PMMAF, said: 'We are looking forward for CABSAT 2025 attendees to truly experience the power and integration of Panasonic's technologies. Our presence at this premier event is not just about showcasing Panasonic's latest innovations, but more importantly, we're providing an environment for visitors to interact with our technologies and gain a deeper understanding of their potential. Seeing the seamless IP workflows powered by KAIROS, getting a hands-on experience to try the advanced features of our cameras, and the stunning visuals of our projectors, attendees will gain a clear vision of how Panasonic technologies can empower their current and future productions, giving them a competitive edge in the industry.' Taking centerstage at Panasonic's CABSAT 2025 showcase include: • KAIROS AT-KC200E IT/IP Platform (New Version 1.8 Hybrid): A next-generation IT/IP platform offering compatibility with various input/output signals, smart routing, agile input routing for expanded I/O, resolution independence, customizable multi-viewers, video/audio/still picture file retention, format-free canvas, short one-frame latency, variable frame delay, multiple control of up to two cores, and compatibility with Media Production Suite's Device View. • AK-UCX100 4K Studio Camera (New Product): A next-generation 4K studio camera featuring a 4/3-type MOS sensor with 5.8K oversampling, operation with or without CCU, support for 12G-SDI (x2), Dante®, ST 2110, NDI® High Bandwidth, SRT, user-replaceable optical transceivers for network redundancy (ST 2022-7), simultaneous HDR/HLG and SDR output, built-in ND and FX filters, moiré suppression filter, support for 4K 2x and HD 2x/3x/4x high-speed shooting (via CCU), and integration with Panasonic PTZ cameras. • AW-UE150A 4K Integrated Camera: A flagship 4K PTZ camera with a 1-type MOS sensor, built-in auto-tracking, 20x optical zoom with a wide 75.1° horizontal angle of view, simultaneous 4K output via 12G-SDI, HDMI, optical fiber, and IP, links with AK-HRP1010GJ/HRP1015GJ for studio-level color matching, FreeD protocol support, OIS, high-precision PTZ control, and flexible control options. • AW-UE160 4K Integrated Camera: Similar to the AW-UE150A with enhanced features, including built-in auto-framing capabilities. • AW-UR100 4K Integrated Camera: A 4K integrated camera offering precision performance. • AG-CX370 & AG-CX20 4K Memory Camera Recorders: New CX Series handheld camcorders optimized for production, broadcasting, and live streaming with features like 4-channel audio and GENLOCK inputs (12G-SDI for AG-CX370, 3G-SDI for AG-CX20), wide-angle 24.5mm optical 20x zoom, high-sensitivity 1.0-type 15M MOS sensor, simultaneous LCD and OLED EVF display, dual memory card slots, streaming capabilities with 4K quality and SRT protocol support, and compatibility with Media Production Suite's Device View. • AK-UB50/UB10 4K Multi-Purpose Box Style Cameras: Compact and flexible 4K cameras featuring a full-frame MOS sensor (24.2 MP for AK-UB50, 10.2 MP for AK-UB10), wide dynamic range with VLOG/VLOG-L, dual native ISO, unified IP control protocol compatible with Panasonic PTZ systems, and future support for IP transmission standards like NDI®|HX2, RTMPS, and SRT. • PT-CMZ50 Ultra Short Throw LCD Laser Projector (New Product): A 5200 lumens WUXGA projector capable of projecting an 80-120 inch screen from just 1cm distance, supports widescreen display and 4K input signals, includes HDMI out and edge blending, digital zoom extender and image shift, quiet 25dB operation, 20,000-hour maintenance-free life, USB port, built-in 10W speaker, and optional wireless projection. • PT-VMZ7ST Short Throw LCD Laser Projector: A 7000 ANSI lumens WUXGA projector with a 5,000,000:1 dynamic contrast ratio, 0.797-1.01:1 throw ratio, 1.2x optical zoom, wide-range shift, digital image extender and shift, angle monitor, enhanced curve screen correction, support for next-generation control protocols, and optional wireless projection. • ET-FMP50 Media Processor: A flexible media processor with compact box-type and function board designs, auto calibration, pixel-based adjustment, 4K media playback, NDI support, up to 300 Mbps video bandwidth, 4TB internal storage, and optional rack-mounting kits. • ET-RQ7 Compact 1-Chip DLP 4K Projectors: Delivering smooth, detailed 4K images with 7500 ANSI lumens, featuring a new Digital Art Mode for enhanced contrast and vivid color, supports 240 Hz projection with minimal latency, Intel®-SDM ready slot, and evolved dynamic contrast for a 20,000:1 contrast ratio.
Zawya
05-05-2025
- Business
- Zawya
Panasonic forges retail partnership with SACO to enhance customer experience in Saudi Arabia
Panasonic bats for enhanced service and supply efficiency by collaborating with Saudi Company for Hardware (SACO) Riyadh, Saudi Arabia: Panasonic Marketing Middle East and Africa (PMMAF) has revealed a groundbreaking strategic partnership with Saudi Company for Hardware (SACO), KSA's premier electronics and lifestyle retail distributor. This collaboration marks a significant evolution in the Kingdom's retail and electronics sectors, as it pioneers a direct supply model in the Saudi market, aligning a major international manufacturer directly with a leading national retailer. The partnership is also strategically designed to redefine how Saudi customers access and experience Panasonic's innovative products, bringing them closer to consumers through SACO's extensive network of retail locations across the Kingdom. The partnership was formalized in a signing ceremony held recently in Riyadh, attended by Hiroyuki Shibutani, CEO of PMMAF; John Hardy, COO of PMMAF; Abdel-Salam Bdeir, CEO of SACO; and, Makram Malaeb, COO of SACO. This step underscores Panasonic's strong and growing commitment to the local market. Moreover, it builds upon Panasonic's recent inauguration of its regional office in Riyadh, which is seen as a strategic investment aimed at fostering closer connections with local consumers and strengthening relationships within the Saudi ecosystem. The partnership with SACO further solidifies Panasonic's long-term vision and growth strategy for the region. It enables the group to deliver a unique value proposition to Saudi customers though one of the biggest networks in the kingdom. 'This strategic alignment allows us to cater to the unique needs of the Saudi market through SACO's extensive retail network,' Shibutani commented. 'SACO is recognized as a retail powerhouse in the Kingdom, and we are confident that through this collaboration, we have better opportunities to showcase the full spectrum of Panasonic's cutting-edge consumer electronics and elevate the shopping experience for our Saudi customers, building upon our growing presence in the region.' By combining Panasonic's renowned technological expertise and its diverse range of consumer electronics with SACO's deep-rooted understanding of Saudi consumer behavior and its expansive retail footprint, this partnership promises to deliver elevated and locally relevant product offerings and customer experiences. Together, the two companies will create unique in-store environments tailored to the preferences of Saudi consumers. Expressing SACO's enthusiasm for the business alliance, Mr. Bdeir, CEO of SACO said: 'Partnering directly with a global leader like Panasonic will enable us to provide our customers with an even wider selection of cutting-edge electronics, and a more seamless shopping experience. Together, we will strive to drive mutual success and showcase our shared ambition for excellence.' This alliance transcends a traditional commercial agreement, representing a shared commitment to co-develop innovative retail experiences, gain deeper insights into local needs, and shape the future of the consumer electronics market in Saudi Arabia. Panasonic and SACO are poised to establish a new standard for collaboration between manufacturers and retailers in the Middle East.
Web Release
05-05-2025
- Business
- Web Release
Panasonic Forges Retail Partnership with SACO to Enhance Customer Experience in Saudi Arabia
Panasonic Marketing Middle East and Africa (PMMAF) has revealed a groundbreaking strategic partnership with Saudi Company for Hardware (SACO), KSA's premier electronics and lifestyle retail distributor. This collaboration marks a significant evolution in the Kingdom's retail and electronics sectors, as it pioneers a direct supply model in the Saudi market, aligning a major international manufacturer directly with a leading national retailer. The partnership is also strategically designed to redefine how Saudi customers access and experience Panasonic's innovative products, bringing them closer to consumers through SACO's extensive network of retail locations across the Kingdom. The partnership was formalized in a signing ceremony held recently in Riyadh, attended by Hiroyuki Shibutani, CEO of PMMAF; John Hardy, COO of PMMAF; Abdel-Salam Bdeir, CEO of SACO; and, Makram Malaeb, COO of SACO. This step underscores Panasonic's strong and growing commitment to the local market. Moreover, it builds upon Panasonic's recent inauguration of its regional office in Riyadh, which is seen as a strategic investment aimed at fostering closer connections with local consumers and strengthening relationships within the Saudi ecosystem. The partnership with SACO further solidifies Panasonic's long-term vision and growth strategy for the region. It enables the group to deliver a unique value proposition to Saudi customers though one of the biggest networks in the kingdom. 'This strategic alignment allows us to cater to the unique needs of the Saudi market through SACO's extensive retail network,' Shibutani commented. 'SACO is recognized as a retail powerhouse in the Kingdom, and we are confident that through this collaboration, we have better opportunities to showcase the full spectrum of Panasonic's cutting-edge consumer electronics and elevate the shopping experience for our Saudi customers, building upon our growing presence in the region.' By combining Panasonic's renowned technological expertise and its diverse range of consumer electronics with SACO's deep-rooted understanding of Saudi consumer behavior and its expansive retail footprint, this partnership promises to deliver elevated and locally relevant product offerings and customer experiences. Together, the two companies will create unique in-store environments tailored to the preferences of Saudi consumers. Expressing SACO's enthusiasm for the business alliance, Mr. Bdeir, CEO of SACO said: 'Partnering directly with a global leader like Panasonic will enable us to provide our customers with an even wider selection of cutting-edge electronics, and a more seamless shopping experience. Together, we will strive to drive mutual success and showcase our shared ambition for excellence.' This alliance transcends a traditional commercial agreement, representing a shared commitment to co-develop innovative retail experiences, gain deeper insights into local needs, and shape the future of the consumer electronics market in Saudi Arabia. Panasonic and SACO are poised to establish a new standard for collaboration between manufacturers and retailers in the Middle East.
