Latest news with #PR
Zawya
8 hours ago
- Business
- Zawya
PRCA Thailand Conference 2025 to Explore "AI: Truth, Trust and Thailand"
BANGKOK, THAILAND - Media OutReach Newswire - 24 July 2025 - As artificial intelligence redefines how stories are told, trust is built, and reputations are managed, PRCA Thailand is calling on communicators, business leaders, and curious minds to join a first-of-its-kind national conversation. The inaugural PRCA Thailand Conference will take place on 6th August 2025 at SCBx NEXT Tech, Siam Paragon, under the theme "AI: Truth, Trust and Thailand." This bilingual, half-day event offers a rare opportunity to hear from Thailand's top PR, tech, and business leaders as they unpack what AI means for the future of communication. From deepfakes and data ethics to real-world PR case studies and insights into Thai public opinion, the conference will equip attendees with fresh perspectives, practical tools, and expert guidance for navigating the AI era with clarity and integrity. At the heart of the programme is the launch of a new PRCA APAC x YouGov study, revealing how AI is already influencing trust, media, and behaviour in Thailand. The findings will be presented by Wiwat (Alee) Khamsawai and Krishkanok (Kayla) Nima of Vero. Following this, a special fireside chat will feature Media OutReach Newswire, Founder and CEO Jennifer Kok and Dr. Karine Lohitnavy, Chair of PRCA Thailand and Founder of Midas PR. As the event's Gold Sponsor, Media OutReach Newswire will lead the discussion titled 'Viva La Press Release! Old Format, New Tech.' This dynamic session will explore how digital transformation is breathing new life into the traditional press release, expanding its reach, deepening its impact, and redefining its role in today's AI-powered communications landscape. Speaker Narongyod Mahittivanicha, Founder of TWF Agency and Vice President of the Artificial Intelligence Association of Thailand, will explore how AI is transforming PR strategy at every level, from content to crisis management. Dynamic panel sessions will follow, featuring leaders from Xponential Co, Microsoft Thailand, SCBx, and Predictive, with moderation by respected industry voices including Edelman Thailand 's Vorasit Turongsomboon and digital creator Tossapol Leongsuppon. Dr. Karine Lohitnavy, Chair of PRCA Thailand and Founder of Midas PR, commented: "This conference comes at a pivotal moment for the communications industry in Thailand. AI is rapidly influencing how people perceive truth, build trust, and engage with information. Through data, discussion, and thought leadership, this event will help PR professionals, decision-makers and those on the front lines of communications, in all its forms, to better understand and respond to these shifts." Conference Details: Date: 6 August 2025 Time: 1:30 PM to 5:30 PM Venue: SCBx NEXT Tech, Siam Paragon, Bangkok The PRCA Thailand Conference 2025 highlights PRCA Thailand's commitment to promoting ethical, innovative, and locally relevant communications practices in Thailand, as well as fostering dialogue on emerging technologies that are shaping the future of the industry. For more information and tickets, visit: Hashtag: #PRCA The issuer is solely responsible for the content of this announcement. About PRCA The Public Relations and Communications Association (PRCA) is the world's largest professional PR body. We represent more than 35,000 PR professionals in 82 countries worldwide, and we are a global advocate for excellence in public relations. PRCA APAC was founded in 2018 to further our growth across the APAC region. Our mission is to create a more professional, ethical and prosperous PR industry. PRCA Thailand is building a community for PR and communications pros to level up. Through expert training and exclusive events, it helps boost skills and deliver real results. By connecting professionals and raising industry standards, PRCA Thailand is shaping the future of communications. It fuels collaboration and ensures PR's voice is heard loud and clear across Thailand's economy. PRCA Thailand
Malay Mail
8 hours ago
- Business
- Malay Mail
PRCA Thailand Conference 2025 to Explore "AI: Truth, Trust and Thailand"
Date: 6 August 2025 Time: 1:30 PM to 5:30 PM Venue: SCBx NEXT Tech, Siam Paragon, Bangkok BANGKOK, THAILAND - Media OutReach Newswire - 24 July 2025 -As artificial intelligence redefines how stories are told, trust is built, and reputations are managed, PRCA Thailand is calling on communicators, business leaders, and curious minds to join a first-of-its-kind national conversation. The inaugural PRCA Thailand Conference will take place on 6th August 2025 at SCBx NEXT Tech, Siam Paragon, under the theme "AI: Truth, Trust and Thailand."This bilingual, half-day event offers a rare opportunity to hear from Thailand's top PR, tech, and business leaders as they unpack what AI means for the future of communication. From deepfakes and data ethics to real-world PR case studies and insights into Thai public opinion, the conference will equip attendees with fresh perspectives, practical tools, and expert guidance for navigating the AI era with clarity and the heart of the programme is the launch of a new PRCA APAC x YouGov study, revealing how AI is already influencing trust, media, and behaviour in Thailand. The findings will be presented byandofFollowing this, a special fireside chat will featureand. As the event's Gold Sponsor, Media OutReach Newswire will lead the discussion titled 'Viva La Press Release! Old Format, New Tech.' This dynamic session will explore how digital transformation is breathing new life into the traditional press release, expanding its reach, deepening its impact, and redefining its role in today's AI-powered communications Founder ofand Vice President of the, will explore how AI is transforming PR strategy at every level, from content to crisis panel sessions will follow, featuring leaders from, and, with moderation by respected industry voices including'sand digital creator, commented: "This conference comes at a pivotal moment for the communications industry in Thailand. AI is rapidly influencing how people perceive truth, build trust, and engage with information. Through data, discussion, and thought leadership, this event will help PR professionals, decision-makers and those on the front lines of communications, in all its forms, to better understand and respond to these shifts."Conference Details:The PRCA Thailand Conference 2025 highlights PRCA Thailand's commitment to promoting ethical, innovative, and locally relevant communications practices in Thailand, as well as fostering dialogue on emerging technologies that are shaping the future of the more information and tickets, visit: Hashtag: #PRCA The issuer is solely responsible for the content of this announcement. About PRCA The Public Relations and Communications Association (PRCA) is the world's largest professional PR body. We represent more than 35,000 PR professionals in 82 countries worldwide, and we are a global advocate for excellence in public relations. PRCA APAC was founded in 2018 to further our growth across the APAC region. Our mission is to create a more professional, ethical and prosperous PR industry. PRCA Thailand is building a community for PR and communications pros to level up. Through expert training and exclusive events, it helps boost skills and deliver real results. By connecting professionals and raising industry standards, PRCA Thailand is shaping the future of communications. It fuels collaboration and ensures PR's voice is heard loud and clear across Thailand's economy.
Yahoo
21 hours ago
- Business
- Yahoo
Former Y Combinator, a16z experts hold invite-only summit for founders
On August 9, the people who previously ran startup incubator Y Combinator's events and PR, along with a former Andreessen Horowitz social media manager, are holding a small, invitation-only event, TechCrunch has learned. The To Do List Summit will cap off at 80 early-stage founders and will teach them how to work with the press and run their own social media, the organizers promise. The fee for the event is $600. YC laid off most of the folks putting on this event between a small layoff about a year ago and a larger one in 2023. These layoffs were surprising at the time because Y Combinator's events have always been highly popular and were a major force in making San Francisco the hub for the burgeoning AI startup community. (Of course, the center of that universe is YC-affiliated OpenAI, also headquartered in San Francisco and run by former YC president Sam Altman). The people putting on this event are doing it because they are appalled at how often early-stage startups are led to believe they must pay tens of thousands of dollars to hire PR and social media agencies, one person involved told TechCrunch. Still, in the wake of startups that routinely go viral, like Cluely, founders feel pressured to do the same. It's also true that a single social media post can make an early-stage startup go viral these days. The founders of app vibe coding startup Rork were almost broke when a viral tweet led them to raise $2.8 million and nab a spot in a16z's Speedrun program. Defense tech startup Theseus landed a contract with the U.S. Special Forces, $4.3 million in funding, and a spot in YC from a viral X post. If the folks behind the new event could help YC founders, they believe they can help founders who aren't part of the famed program — and on the cheap without giving up equity. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
TechCrunch
a day ago
- Business
- TechCrunch
Former Y Combinator, a16z experts hold invite-only summit for founders
On August 9, the people who previously ran startup incubator Y Combinator's events and PR, along with a former Andreessen Horowitz social media manager, are holding a small, invitation-only event, TechCrunch has learned. The To Do List Summit will cap off at 80 early-stage founders and will teach them how to work with the press and run their own social media, the organizers promise. The fee for the event is $600. YC laid off most of the folks putting on this event between a small layoff about a year ago and a larger one in 2023. These layoffs were surprising at the time because Y Combinator's events have always been highly popular and were a major force in making San Francisco the hub for the burgeoning AI startup community. (Of course, the center of that universe is YC-affiliated OpenAI, also headquartered in San Francisco and run by former YC president Sam Altman). The people putting on this event are doing it because they are appalled at how often early-stage startups are led to believe they must pay tens of thousands of dollars to hire PR and social media agencies, one person involved told TechCrunch. Still, in the wake of startups that routinely go viral, like Cluely, founders feel pressured to do the same. It's also true that a single social media post can make an early-stage startup go viral these days. The founders of app vibe coding startup Rork were almost broke when a viral tweet led them to raise $2.8 million and nab a spot in a16z's Speedrun program. Defense tech startup Theseus landed a contract with the U.S. Special Forces, $4.3 million in funding, and a spot in YC from a viral X post. If the folks behind the new event could help YC founders, they believe they can help founders who aren't part of the famed program — and on the cheap without giving up equity.
Forbes
a day ago
- Business
- Forbes
5 Essential Strategies To Build Value With Your Story
Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. Today's world is more media-saturated than it has ever been. With the myriad of products, services and information that the average consumer is presented with, brands find themselves competing not just for product quality but for the attention of the audience. The traditional paradigm, where brands focused their energy on product development and then built their marketing strategy as an afterthought, can now be considered a thing of the past. Today, it's not just the product that is the product. It's people's perception of the product that is the product. One major component that drives perception is public relations (PR). Contrary to popular belief, PR is not just about getting media coverage, issuing press releases or managing crises. Modern PR is much more proactive and creative. It is an engine for shaping the narrative around your brand. If your business is not putting PR strategy at the center of your product promotion efforts, you're missing out on a huge opportunity to highlight your true value in this media-saturated market. Here's why PR is your most valuable asset and why the smartest businesses are taking their narratives more seriously than ever. Why PR Is Now A Strategic Investment In the past, businesses invested more of their time and money into research and development (R&D). Product quality is the core of gaining a consumer's trust and loyalty. However, the truth that the most successful businesses have unlocked is that even the best product in the world can be ignored if not presented to the world in a strategic, attractive way. Beyond product quality, you need a loud, clear and consistent brand voice. It's PR that helps your company build that voice, attracting the attention of your target audience. With excellent PR, you establish social and emotional relevance, allowing you to position yourself front and center in important conversations within your industry. This directly leads to tangible results: networking with investors, attracting top talent and growing your customer base. 5 Ways To Build PR Like A Product Paying the same attention to PR as R&D will get you further ahead. More than organizing one-off events or interviews, PR should be seen as a long-term asset that develops as your brand grows. Here are five things you can do to improve your PR. 1. Think about PR from the get-go. Startups can get so caught up in product development that they put off their PR, and that is a missed opportunity. A PR strategy should not be activated during product launch or right after a public crisis. If your product development plans are carefully laid out from inception to execution, your communications strategy should be treated with the same amount of care. From the start, you should have clear answers to questions such as "What does your company stand for?" or "How do you want people to react when they hear about you?" Getting your message sorted from the start helps you ensure that your narrative is clear and consistent, so that future customers or investors are interested when they do a deep dive into your brand history. 2. Think of PR as ongoing narrative development. Your communications strategy should be proactive, not reactive. When you have a consistent message, brand values, mission and advocacy, you're able to participate in the cultural moment more effectively. If your industry faces a crisis, create articles or speeches with confidence that will allow you to participate as a thought leader in the discussion. Once you launch a new product, you're able to present the product as a point of growth, allowing both customers and investors to cultivate a deeper trust in you after seeing steady development. 3. Adopt a people-focused approach. Brands that appear to be "business as usual" all the time often fall short in creating meaningful connections with their audience. At the end of the day, people want to connect with people. It cannot be denied or ignored that emotional connections are at the core of human interaction, whether that be in the boardroom or on the sidewalk. That's why it's important for a brand to make leadership visible. Founders, executives and key team members should represent the brand personally. Everything from podcast interviews to written online content allows them to build those emotional connections. 4. Rely on data at all times. For a growing business, the effectiveness of a PR strategy can be measured through data research, surveys, social media metrics, website visits and more. In the same way that you pay close attention to product usage after your product is launched, you should also keep a close eye on how your message is being received by the public. From there, you're able to identify strengths and opportunities for improvement. 5. Invest in a thorough, targeted communications strategy. Even though your brand narrative is not a tangible asset, it's an asset nonetheless, and it is arguably just as important as the product itself. If your brand narrative is what draws eyes to your business in the first place, then it is worth investing time, energy and resources in. Dedicate time for planning, work with the right PR experts, and gather the technology needed to make good PR happen. Most importantly, devote time to internal training, briefing key brand representatives and team members on your strategies. This will allow you to delegate brand stewardship from top-level executives to team members in all departments. Perception Drives Value While great products often speak for themselves, they need to be given the opportunity to take the stage. It's your brand narrative that creates those opportunities. In a market that overwhelms people with information, brands that stand out are those that are smart, prepared, intentional and human-centered with their approach to communications. They understand that PR truly is the new product. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
