Latest news with #PRCA
Campaign ME
2 days ago
- Business
- Campaign ME
PRCA MENA launches Pitch Forward survey to reshape pitching practices
PRCA MENA, the regional arm of the world's largest PR body, has launched Pitch Forward, a regionally-focused survey designed to spotlight and reshape pitching practices across the public relations and communication industry. The findings will inform practical recommendations and codes of best practice to drive fairer and more sustainable pitching standards globally. According to PRCA, pitching remains one of the most contentious issues in the industry, from unpaid work, unrealistic timelines and 'ghosting' to unclear briefs and a lack of post-pitch transparency. Therefore, the Pitch Forward survey aims to confront these issues head-on by gathering honest, region-specific insights from agency leaders, in-house teams and consultants regionally and worldwide. 'The way we pitch has remained largely unchanged for years, despite seismic shifts in how we work, collaborate and create,' said Conrad Egbert, Head of PRCA MENA. 'With Pitch Forward, we're not just opening a survey – we're opening the door to a better, fairer future for pitching in the region and eventually across the globe.' Adding to this, Sarah Waddington CBE, Interim CEO of PRCA, said: 'The pitch process needs to evolve. Pitch Forward is our opportunity to understand what good looks like and what must change. This survey gives professionals everywhere the chance to speak up and help raise industry standards for transparency, accountability and respect.' The initiative has been launched in partnership with PRCA APAC and PRCA Africa. All survey responses will remain strictly confidential. The Pitch Forward survey is now live and open to all communication professionals. PRCA calls on professionals within the industry to share experiences, shape future standards, and contribute to an industry-wide call for change. The survey is open till 30 June 2025 and can be accessed here.
Yahoo
01-05-2025
- Sport
- Yahoo
Rodeo Hall of Famer Roy ‘Super Looper' Cooper dies in house fire at 69
DECATUR, Texas (KAMR/KCIT) – Roy 'Super Looper' Cooper, a rodeo legend and a member of the Professional Rodeo Cowboys Association Hall of Fame, died Tuesday in a house fire at his home in Decatur, Texas. He was 69. 'The rodeo world has lost a legend,' the PRCA stated in an announcement following Cooper's death. Cooper was inducted into the ProRodeo Hall of Fame in 1979, only a few years after the Rookie of the Year title in 1976. During his career, he won seven individual event world championships, the PRCA noted. He was also one of only 10 people to win three world titles in one year, winning the tie-down roping, steer roping and All-Around titles in 1983. His roping skills are also what earned him the nickname 'Super Looper,' his Hall of Fame bio explains. New Mexico Sports Hall of Fame inducts new members to 2024 Hall of Fame Class In addition to his honors with the ProRodeo Hall of Fame, Cooper has been honored in the Rodeo Historical Society's Rodeo Hall of Fame, the Oklahoma Sports Hall of Fame, the Texas Rodeo Hall of Fame and the Lea County Sports Hall of Fame. In 2024, when he was inducted into the New Mexico Sports Hall of Fame, the organization called him one of 'the most significant former athletes in the state of New Mexico's History.' PRCA added that Cooper also went on to host an annual junior world roping championship for over 40 years. Childress cowboy, 2008 world champion to be inducted into ProRodeo Hall of Fame Officials in Wise County, Texas, confirmed Cooper's death Wednesday after a fire tore through his Decatur home the night before, the Wise County Messenger reported. The cause of the fire was not immediately disclosed. His son, Tuf Cooper, also a professional rodeo competitor, shared a statement on Cooper's passing, the Fort Worth Star Telegram reported. 'We're all in shock and at a loss for words from this tragedy at the moment,' Tuf Cooper said. Country legend George Strait, whom Cooper has called 'one of his very best friends,' said Cooper was one of his heroes in a tribute posted to social media. 'We lost our good friend and my hero Roy Cooper yesterday. He's with our Lord And Savior Jesus Christ now,' Strait wrote. 'God please be with the Cooper family and friends. We'll miss you amigo. I'll come find you one day.' Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
30-04-2025
- Sport
- Yahoo
Rodeo Hall of Famer Roy Cooper Dies in House Fire: ‘We're All in Shock,' Says Son
Rodeo legend Roy Cooper died in a Texas house fire earlier this week. He was 69. 'It is with great sadness that our family shares the passing of our Dad, The Super Looper, Roy Cooper," Tuf Cooper, Roy's youngest son as well as a 4x World Champion Cowboy, wrote in a Facebook statement. "We're all in shock and at a loss for words from this tragedy at the moment." The Professional Rodeo Cowboys Association (PRCA) also confirmed the sad news. Local authorities responded to a call about the fire around 7 p.m. local time on Tuesday, April 29, fire officials confirmed in a statement obtained by PEOPLE. Cooper's body was found inside about 30 minutes later. An investigation into the cause of the fire is ongoing. Related: Olympic Runner Rebecca Cheptegei's Neighbor Recalls Her 'Running Towards My House on Fire' Before Her Death According to the PRCA, Cooper's roping skills earned him the nickname "Super Looper" and he was inducted into the inaugural class of the PRORODEO Hall of Fame in 1979. During a recent appearance on Ty Harris' Lets Freakin' Rodeo podcast, the legendary cowboy reflected on the origin of the moniker, the PRCA shared in their tribute. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. "In Oklahoma City at the Finals a guy from Sports Illustrated hung it on me," Cooper said. "I don't know if I'm Super Looper. I'm just Roy. I'm not one to brag on myself and there are so many good ropers today. You can't compare me to Toots Mansfield or Dean Oliver because we were in different eras. I had my time for 10 years there." Related: 'Talented' Bull Rider, 24, Dead After Being Thrown Off a Bull at a Youth Fair in Texas: 'Once a Cowboy, Always a Cowboy' In 1983, Cooper won the PRCA All-Around World Title and became one of 10 people to ever secure rodeo's elusive Triple Crown: three world titles in the same year. Decades later, he spoke to PRORODEO Sports News in March 2023 about the special buckle, saying, "It's the only one I wear. Since I won it, I've never taken it off.' However, he admitted there's one person he would let wear his prized possession. "Actually, I would give it to George Strait if he would wear it. I would because he's one of my very best friends," he said. The country star expressed his condolences on X, writing, 'We lost our good friend and my hero Roy Cooper yesterday. He's with our Lord And Savior Jesus Christ now. God please be with the Cooper family and friends. We'll miss you amigo. I'll come find you one day.' Related: Teen Rodeo Champ 'Fighting For His Life' After Bull Stomps on His Chest Cooper was also remembered in a tribute from the National Cowboy Museum, which remembered him as 'a true game-changer in tie-down roping, from his rookie year in 1976, when he won his first world title, to becoming the first cowboy to earn $2 million in ProRodeo history.' The museum added that Cooper will be honored with the Ty Murray Top Hand Award at this year's PBR Heroes & Legends event in July. They added, "Our thoughts are with the Cooper family and the entire rodeo community." Read the original article on People
CBS News
30-04-2025
- Sport
- CBS News
Rodeo legend Roy "The Super Looper" Cooper dies in fire at Decatur home
A rodeo legend has died following a house fire Tuesday night in Wise County, according to the Professional Rodeo Cowboys Association. PRORODEO Hall of Famer Roy Cooper, also known as "The Super Looper," was found dead inside his Decatur home. He was 69 years old. Cooper's son, Tuf, confirmed the news on his official Facebook fan page. "We're all in shock and at a loss for words from this tragedy at the moment," the post read in part. Cooper exploded onto the rodeo scene in 1976, taking the title of Rookie of the Year, the PRCA said. He was named to the inaugural class of the PRORODEO Hall of Fame in 1979 in Colorado Springs. According to the PRCA, Cooper took home seven individual event world championships, six in tie-down roping, one in steer roping and one all-around crown over the course of his career.
Express Tribune
30-04-2025
- Sport
- Express Tribune
Roy Cooper, Rodeo icon 'Super Looper', dies in tragic house fire at 69
The rodeo world is mourning the heartbreaking loss of Roy Cooper, a legendary cowboy and eight-time world champion, who reportedly died in a house fire Tuesday night at his property in Decatur, Texas. He was 69. Known affectionately as 'The Super Looper,' Cooper was a trailblazing force in calf roping and professional rodeo, earning his place as one of the most iconic figures in the history of the sport. His passing has sent shockwaves through the rodeo community, with tributes pouring in from across the country. "It is with great sadness that our family shares the passing of our Dad, The Super Looper, Roy Cooper," read a statement posted to Tuf Cooper's Facebook page, Roy's son and fellow rodeo star. "We're all in shock and at a loss for words from this tragedy at the moment." While local authorities have yet to confirm the cause of death, media reports suggest a fire broke out at Cooper's home. Randall Preuinger, Wise County EMS director, noted that he had 'nothing to confirm,' though the Professional Rodeo Cowboys Association (PRCA) and multiple rodeo organizations have acknowledged the tragic news. 'The rodeo world will forever mourn the loss of Roy,' wrote one Oklahoma rodeo group. "Roy wasn't just a legend in the arena — he was a legend in life," shared a Texas-based rodeo organization. A Cowboy's Legacy Born in New Mexico, Cooper made history as the PRCA Rookie of the Year in 1976, and went on to win eight world titles, including the coveted All-Around Cowboy crown in 1983. His calm demeanor, fierce talent, and unmatched dedication earned him the nickname 'Super Looper'—a title he modestly brushed off. 'I don't know if I'm no Super Looper, I'm just Roy,' he said in a February episode of Let's Freakin Rodeo. Cooper's influence on the sport spanned generations. He inspired future champions, mentored young cowboys, and maintained an unshakable love for rodeo, family, and faith. 'He inspired so many with his strength, grit, and heart,' one tribute read. 'Whether you knew him personally or admired him from afar, you knew he was someone special.' Andra Estes Beatty, a 2020 Texas Rodeo Cowboy Hall of Fame inductee, echoed those sentiments: 'Heartbroken to hear of the passing of Roy Cooper… He inspired generations of cowboys and his legacy lives on.' Cooper's humility, sportsmanship, and enduring legacy will live on in the hearts of the rodeo community and beyond.
