Latest news with #PRstrategy
Daily Mail
2 days ago
- Entertainment
- Daily Mail
EXCLUSIVE Inside JoJo Siwa's 'calculated' relationship with Love Island's Chris Hughes
JoJo Siwa and Chris Hughes 's relationship rollout has been branded 'calculated' by a celebrity publicist, as speculation continues to grow over whether the pair are in a genuine romance. The couple developed feelings for each other during a stint in the Celebrity Big Brother UK house in April but played coy over their relationship status in the weeks that followed – despite numerous cosy public outings. After igniting much suspicion, JoJo, 22, finally confirmed last week that she and Chris, also 22, are officially an item and that she's started calling him her boyfriend. But while JoJo and Chris seem every inch the doting couple, there are many who are unconvinced by their relationship. Sarah Schmidt is a celebrity publicist and president of PR firm, Interdependence and she believes that doubt over their partnership is due to the 'breadcrumbs' that JoJo and Chris's fans have been fed over the course of their journey together. Speaking exclusively to Daily Mail, she said: 'JoJo's relationship with Chris is either a brilliant PR strategy, or a real relationship being handled with PR care. 'Either way, it's a timely reset for her brand. JoJo has been publicly evolving, shedding the bows, embracing her queerness and redefining her artistry. 'Even if it started as genuine chemistry, the way it's been rolled out with breadcrumbs on social, teased in interviews, and confirmed only when the speculation peaked, it feels calculated. 'That's not a bad thing. It's smart. Because JoJo's not just selling a relationship, she's selling her reinvention.' has reached out to reps for comment. JoJo and Chris finally confirmed that they were dating last week following weeks of frenzied speculation. In an interview with Capital Radio, JoJo said: 'I'm sure it's no secret to people, I am in a lovely relationship with a sweet boy named Christopher Hughes.' She also gushed about her blossoming romance with Chris in an interview with The Guardian when asked whether things between them were still platonic. 'It's not platonic anymore, and it's been a beautiful development, a beautiful connection, and I'm absolutely head over heels for him and he's the same way,' she told them. For many, JoJo and Chris's partnership is unexpected, which again has aroused suspicion. When JoJo entered the ITV reality show, she was in a relationship with her now ex-partner Kath Ebb. She later dumped them at the wrap party just hours after the finale episode aired. JoJo's ex Kath was one of the first to accuse JoJo of a publicity stunt. Speaking to Betches about their breakup, Kath mused: 'I feel a bit like I've been this pawn that's been moved around in this story by Big Brother, by JoJo, by her PR team, by the tabloids. 'And I feel really beaten around by that because it's just not something I asked for. And I think at the end of the day, the boring headline is: I'm just heartbroken, and I've just gone through a really messy breakup that I didn't see coming, and I'm in shock, and I'm picking up the pieces of my love life and of my life in that.' Since then, JoJo has been spending time with 'soulmate' Chris in both the US and UK, having recently met his family. 'In today's celebrity ecosystem, visibility is survival, and few things hijack a narrative faster than an unexpected love interest — especially one that crosses markets, continents, and fan bases,' celebrity publicist Sarah added. She also said that both parties stand to gain from the romance. 'Chris gains international relevance, and JoJo reclaims control of her story,' she added. Earlier this week, it was reported that JoJo has been dropped by her record label, Columbia Records. JoJo had been signed to the record company in 2024, and she released her single Karma and EP Guilty Pleasure with the label. But less than a year later, the US reality star is no longer working with Columbia Records and released her latest song Bulletproof independently. The timing of the JoJo's contract with the label coming to an end mixed in with her already dubious relationship with Chris has added to the uncertainty. 'The public's suspicion isn't about homophobia or age gaps. It's about the timing,' Sarah noted. 'In entertainment, timing is everything. If you're dropped by your label and suddenly fall in love with a handsome British reality star, people are going to talk.
The Sun
07-06-2025
- Entertainment
- The Sun
Nicola Peltz hires Harvey Weinstein's ‘attack dog' PR to ‘crisis manage' her image amid Beckham family feud
NICOLA Peltz has hired Harvey Weinstein's former PR guru to help manage her image amid her ongoing feud with the Beckham family. According to reports, Nicola has enlisted the services of Hollywood's go-to crisis management specialist Matthew Hiltzik, who is described as an "attack dog". 6 6 6 6 The fearsome PR guru is "known for his aggressive manner" claims the Daily Mail, and makes it his mission to "bulldoze the press on both sides of the Atlantic into not printing any negative stories about his clients." The publication reports that Nicola has taken on the bullish publicist who has been described as "the most hardcore PR in America" and will "go to war" for the actress as the fallout with her in-laws plays out in the media. "He can be rude and agressive and that's why people hire him," a source is quoted as saying in the report. "It's a real statement that Nicola wants to bullishly lead the narrative . It's very telling just how desperate she is to come out of this looking good." Nicola is said to have taken a page out of her billionaire father Nelson Peltz's playbook, with the entrepreneur having raised her to "be a rottweiler" when it comes to business. Hiltzik famously represented film producer Weinstein, as well as Johnny Depp during his legal battle with ex wife Amber Heard. He has also been taken on by YouTuber Mr Beast, aka Jimmy Donaldson, after a series of allegations were made against the Beast Games creator. "Nicola hiring Hiltzik shows her determination to be in control of the narrative," says an insider. It comes after Nicola was labelled a "mean girl" in a series of articles, and she has also faced accusations that she is "controlling" Brooklyn. The couple certainly put on a united front i n a loved-up cover shoot with Glamour Germany this week. "You have to marry your best friend, someone you feel at home with. For me, Nicola is exactly that," Brooklyn said. Peltz-Beckham's respond to reports of family feud Nicola also dismissed claims she is a 'narcissistic monster', calling such reports "fake news" and added: "I'd love to deny it immediately, but it's not worth it.' As well as Hiltzik, Brooklyn and Nicola have also taken on Harry and Meghan's lawyer Jenny Afia. The appointment comes after the two couples hit it off at a dinner party in Montecito, California recently. And it appears as these efforts are a bid to reignite Nicola's film career after she feels her reputation has been damaged. "There is a lot at stake for Nicola," a source told the Mail. "Acting is where her heart is and there is no way she will want all of this noise going on to affect her chances of succeeding 6 6
