Latest news with #PRstunt
Daily Mail
9 hours ago
- Entertainment
- Daily Mail
Truth behind Sydney's Eastern Suburbs 'cheating scandal' exposed - after mystery Range Rover is spray-painted with brutal message
The social set of Sydney 's eastern suburbs was sent into a frenzy over the weekend after a black luxury Range Rover was spotted vandalised with the word 'cheater' sprayed in bold silver paint across its side. And now Daily Mail Australia can reveal the truth behind the mystery. While many assumed it was a savage act of romantic revenge, it turns out to be a cheeky and cleverly executed PR stunt by cult beauty brand Nude by Nature, orchestrated by PR maven Danielle Williams of The Concierge Agency. The stunt first unfolded early Saturday morning when the eye-catching vehicle appeared parked along Campbell Parade in Bondi Beach. The word 'cheater' was sprawled across the doors, prompting stunned locals to whip out their phones to capture the explosive scene. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new showbiz newsletter to stay in the loop. Among them was Love Island star Aidan Knox, who quickly posted a snap of the defaced SUV to his Instagram Story with several laughing emojis. A closer look revealed the Range Rover had been fitted with fake licence plates, adding to the intrigue. Later that afternoon, the same vehicle was spotted again - this time parked across the road from Double Bay's Royal Oak Hotel. Gym-goers and brunchers couldn't help but notice a message plastered across the windscreen which read 'Don't deny it, I have the receipts!' accompanied by a mysterious QR code. Naturally, curious passersby scanned the code in droves, expecting a bombshell exposé on a local love rat. Locals say the car remained parked for hours, with dozens of people filming it for TikTok, uploading photos to Instagram and scanning the QR code to get in on the action. But instead of a scandalous identity reveal, they were redirected to a dedicated landing page on the Nude by Nature website, promoting their new mascara, Lash Affair. The tongue-in-cheek page declared: 'Cheater! You've clumped and flaked. You are toxic'. It then offered the new ceramide-infused formula for just $1 and invited beauty lovers to 'cheat on your toxic mascara' and have a clean Lash Affair. The bold activation had already made waves online by that point, especially in the Bondi Local Loop Facebook group, where amused locals posted the photos and debated whether the vehicle was the result of relationship drama or a publicity stunt. 'Well deserved,' one user commented. Another called the act 'too funny,' while others speculated: 'Who did they upset?' and 'This is gold.' Some commenters suspected it was a PR move from the start, given Bondi's history of outrageous marketing stunts. Marketing Manager Xenia Charovatova told Daily Mail Australia: 'We knew the word 'cheater' would turn heads and that's exactly what we wanted. But our goal was to reframe it with a wink. 'We want Australians to feel confident cheating on their current mascara in favour of a cleaner, more nourishing formula that actually performs. It's time to ditch the drama, not your lashes.'
Daily Mail
15-05-2025
- Entertainment
- Daily Mail
Ryan Reynolds blasted for 'blatant PR stunt' as he fails to win over fans amid Blake Lively lawsuit
Ryan Reynolds has been slammed after appearing on Conan O'Brien's podcast - with listeners declaring his latest appearance was a 'blatant PR stunt.' The 48-year-old actor, who has been embroiled in wife Blake Lively 's legal battle with her It Ends With Us co-star Justin Baldoni, was a guest on the 62-year-old's show Conan O'Brien Needs A Friend. Reynolds discussed his early career and his comedy regrets while unleashing quip after quip but failed to win over the audience and, notably, did not mention his wife or the ongoing drama, much to the chagrin of listeners. 'At this point, I think it's Ryan Reynolds that needs a friend,' one user commented. 'Tbh I don't even care about his business behind the scenes with the lawsuit and whatnot... the problem is that Ryan is not even remotely funny. This is the only time I've ever questioned Conan's judgement,' declared one. Another user shared: 'Thoughts and prayers to Conan and the gang for having to spend time with Ryan,' while another observed that the conversation 'feels like he's just reciting jokes he came up with weeks ago and not actually having a real conversation.' '"I regret hurting someone 22 years ago." Ryan you can't think of anyyyyyyyyone else from more recent times? Interesting,' snarked someone else. 'I loved the gigantic elephant in the room,' joked another listener. 'Not exactly the most subtle of manipulated PR moves, Ryan Reynolds. I would love to see the full list of topics that Conan was asked not to mention in this interview,' one curious fan wrote. 'Ryan and Blake's PR team is working hella overtime these days huh? lol,' chimed in another. Someone else described the Emmy-award winning actor as a 'personality demon.' 'He's not funny,' they declared. 'He just goes around pretending to be other people.' In the near hour-long interview, Reynolds spoke about his rise to fame and joked about his regrets - with the interview being kept light-hearted with no mention of his recent controversies surrounding his involvement with the It Ends With Us drama or Lively. The Deadpool actor was talking about his creative process, when O'Brien asked him about his projects. After praising O'Brien for never 'punching down' on people during his comedic sets, Reynolds claimed that he too enjoys being the butt of the joke and rarely makes fun of people. 'Like I've done it I did it once in my life and I deeply, deeply regretted it,' the actor admitted. He failed to win over the audience and notably, did not mention his wife or the ongoing drama, much to the chagrin of the listeners 'It was 22 years ago and it was such a lesson I'll never forget it,' he continued. 'It was a little bit like when the just the comedian or the guy with the microphone starts picking on someone, and you're just like they don't have a microphone as well. It's not fair you know,' he explained. 'It left a mark that I'll never ever [forget].' Reynolds said he felt so terrible he ended up sending a 'long letter' and a case of champagne, but later read a story that left him horrified. 'I read a story about his wife saying that he fell off the wagon back in June [and] I had no idea,' he admitted. 'This was before you don't just Google someone, like I didn't know,' he anguished. 'So you mocked him and then your apology was to send him the substance that he had successfully kicked,' O'Brien asked. 'And then so that's where I got the lesson to never apologize,' Reynolds joked. Earlier in the week, Reynolds was seen leaving a studio in New York where he had filmed an appearance on the Late Show With Stephen Colbert - his first TV interview since Lively filed her complaint against Baldoni. The Gossip Girl alum has been embroiled in a bitter and extremely public feud with her former costar for months. It began after she filed a lawsuit against Justin in December, accusing him of sexual harassment and creating a 'hostile work environment on set.' Justin, 41, retaliated with his own $400 million filing against the actress, along with her husband with the brutal melee now scheduled for a trial on March 29, 2026. All parties have denied the claims.
