Latest news with #PSAs
Yahoo
19-05-2025
- Health
- Yahoo
Yale oncologist: Biden's marker should have been picked up ‘years ago'
NEW HAVEN, Conn. (WTNH) — Doctors nationwide are responding and breaking down former President Joe Biden's recent cancer diagnosis. News 8 sat down with Dr. Isaac Kim, a urologic oncologist at Smilow Cancer Hospital and chief of urology at Yale School of Medicine. Kim tells us he was surprised when he heard the news of the former president's diagnosis because there is such a good screening marker for it. Yale doctor weighs in on Biden's cancer diagnosis 'If President Biden was getting that marker checked on a regular basis, it should have been picked up years ago,' Kim said. Biden's office released a statement on his diagnosis and included that the cancer has metastasized to his bones, indicating it is an aggressive form of prostate cancer. Kim tells us it is likely his doctors could have stopped testing for PSAs, or prostate specific antigens years ago. 'There is a guideline that says, in patients over the age of 70 we should discourage PSA,' Kim said. 'Especially over 75, PSA often times is abandoned. So that may have happened with President Biden in this case.' PSAs indicate a disturbance in the body through a blood test. The normal flow of PSA gets disturbed and leaks into the bloodstream, causing a spike in the blood level. The harm in not testing for PSAs, blood tests would usually pick up the prostate cancer before it reaches a metastatic level. Kim tells us if little to no antigens are picked up, it could mean the prostate cancer is already in an aggressive state. While it is not clear if Biden's doctors tested for PSAs, we know they identified a nodule on his prostate which led to his diagnosis. The physical exam is the second part of the common two-part screening. After identifying the cancer, Kim says the pathologist will then give a Gleason score. 'So the Gleason score is actually addition of two areas, two largest areas of cancer that the pathologist finds and those would be added up,' he said. They will grade the areas on a scale of one to five. One showing the cancer cell resembles a normal cell and five indicates it is completely abnormal and does not look like a regular cell. Yale New Haven Health notifying customers after March data breach Kim says the lowest score you can get is a two and the highest score is a 10. Biden has a Gleason score of nine. Normally, a Gleason score will help dictate the treatment course for the patient but in Biden's case, because it has metastasized his team will likely pursue the most aggressive form of treatment. Lower Gleason scores would require radiation whereas higher Gleason scores would require radiation and hormonal therapy. For patients, Kim recommends getting in a screening routine with your primary care doctor. He says you want to get prostate screenings every other year starting around the age of 50 years old, unless you are high risk. 'Like an African-American man, I recommend to get checked at age 40 as a baseline,' Kim said. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Indian Express
17-05-2025
- Politics
- Indian Express
J&K Police invokes Public Safety Act against 23 in Srinagar as SIA raids continue in city
As the State Investigation Agency (SIA) has continued its raids across Kashmir, the Jammu and Kashmir Police have said that it has invoked the Public Safety Act (PSA) against 23 'subversive and criminal elements inimical to the security and public order of the nation' in the Srinagar city. The detentions under the controversial act have come despite the government claiming return of normalcy in the valley. This is the first time that the police have themselves revealed the number of PSAs cases invoked in the city. In the past, police would keep it a guarded secret. 'In a decisive action against subversive and criminal elements inimical to the security and public order of the nation, Srinagar Police has booked 23 terror associates of proscribed terror outfits involved in subversive activities and miscreants involved in public disturbance under the Public Safety Act (PSA),' the police said in a statement while naming each individual booked under the law. The police said they have been moved to jails outside the Kashmir Valley. 'Many criminal cases have been registered against these individuals. Despite this, they did not mend their ways after getting bailed out from courts, they were brazenly involved in the disturbance of public order, criminal and subversive activities against the nation,' he said. Police said the detentions under the PSA – a law over which organisations such as the Amnesty International have previously expressed concerns — are part of systemic 'targeting and dismantling of anti-national and anti-social infrastructure in Srinagar city through its relentless crackdown on such elements' and cautioned against unlawful and disruptive activities. The large scale detentions under the Public safety Act is surprising as the government claims that normalcy has returned to the valley. Meanwhile, the State Investigation Agency Saturday raided multiple places in central and north Kashmir in a case related to sleeper modules of the militants operating in the valley. The raids have come less than a week after similar raids were conducted in South Kashmir. Officials said that on Saturday 11 locations were raided by the sleuths of the State Investigation Agency in a case registered under unlawful activities prevention act (UAPA). 'During the raids, substantial incriminating materials have been seized and the suspects have been rounded up for further questioning,' SIA said in a statement. 'Preliminary investigation has clearly brought out that these terror associates are actively engaged in terrorist conspiracy, propagating and furthering anti-India narratives aimed not only at challenging the sovereignty and territorial integrity of India but also at inciting disaffection, public disorder, and communal hatred.' The SIA said that most of the individuals under scrutiny for their suspected involvement in online radicalisation 'fall within the vulnerable and impressionable age group of 18 to 22 years'. 'In this context, the role of teachers, parents, and peers becomes crucial. While constant monitoring may not always be possible, they should remain alert to the online activities of young individuals and offer timely guidance if any concerning behaviour is noticed,' SIA said. 'If necessary, the matter should be reported to local police authorities to ensure that such youth receive appropriate intervention and counselling.' Bashaarat Masood is a Special Correspondent with The Indian Express. He has been covering Jammu and Kashmir, especially the conflict-ridden Kashmir valley, for two decades. Bashaarat joined The Indian Express after completing his Masters in Mass Communication and Journalism from the University in Kashmir. He has been writing on politics, conflict and development. Bashaarat was awarded with the Ramnath Goenka Excellence in Journalism Awards in 2012 for his stories on the Pathribal fake encounter. ... Read More
Associated Press
10-04-2025
- Health
- Associated Press
New PSAs Aim to Help Families Identify Subtle Signs of Alzheimer's in Loved Ones
Ad Council and Alzheimer's Association's campaign highlights early warning signs that can be mistaken for normal aging, with emphasis on reaching Black Americans, who are twice as likely to develop the disease NEW YORK, April 10, 2025 /PRNewswire/ -- The Ad Council, in partnership with the Alzheimer's Association, today launched new public service advertisements (PSAs) to help people recognize the early signs and symptoms of Alzheimer's disease and other dementias in their loved ones. The new suite of PSAs are the latest in the award-winning 'Some Things Come with Age' campaign, which continues to encourage pre-care partners to learn about the early warning signs of Alzheimer's. The latest PSAs focus on Black Americans, who are twice as likely to develop the disease. 'The Alzheimer's Association is proud to partner with the Ad Council on this important campaign,' said Katie Evans, Chief Programs and Mission Engagement Officer, Alzheimer's Association. 'Black Americans face a higher risk of Alzheimer's disease and are often diagnosed later in the disease's progression. This campaign encourages families to initiate conversations sooner when they notice potential signs of Alzheimer's or another dementia. Early detection and diagnosis provide the best opportunity for care, management and treatment of the disease.' The most recent data from the Alzheimer's Association shows that 19% of Black Americans ages 65 and older are diagnosed with Alzheimer's disease, compared to 10% of white Americans. The new PSAs aim to resonate with Black adults who have family members 55 and older, an age when early symptoms of the disease may begin to appear. The PSAs emphasize early warning signs that could indicate Alzheimer's and how these signs differ from normal aging. The creative content encourages families to have conversations about early detection by offering resources and tools at Since June 2019, the Ad Council and the Alzheimer's Association have partnered on multiple efforts to promote early detection of Alzheimer's and encourage family members to talk about visiting a doctor together. Creative iterations have been developed for distinct audiences, most recently for Hispanic Americans, who are also at increased risk for Alzheimer's. The new creative, created and produced pro bono by VML, seeks to educate all pre-care partners by focusing on familial love, wisdom, and core memories made with older family members, while emphasizing why it's important to have a deeper understanding of the early signs of Alzheimer's. By highlighting subtle signs like having trouble completing familiar tasks or frequently forgetting important dates or events, the PSAs raise awareness around cognitive and behavior changes that aren't normal aspects of aging. In addition to the full suite of assets, this new work also includes a three minute long-form video showcasing an in-depth look at relational bonds, further spotlighting the important role pre-care partners have in recognizing the early warning signs in loved ones and preserving their family's wisdom. 'We're deeply honored to support the launch of this crucial campaign, focused on early Alzheimer's detection within the Black community,' said John Marchese, executive director of VML Health. 'We believe that by communicating honestly and openly, we can empower individuals and families with the information they need to recognize the early signs and seek help. Alzheimer's affects so many of us, and we're inspired to contribute to a healthier future for our community.' According to Ad Council research conducted in the final quarter of 2024, individuals who were aware of the ad campaign were approximately three times more likely to say they had learned the difference between the signs of aging and signs of Alzheimer's disease than individuals not aware of the campaign. 'Alzheimer's is one of the most pressing health issues of the moment, especially as the national population of people over 55 continues to grow,' said Heidi Arthur, Ad Council chief campaign development officer. 'That's why we're so proud to partner with the Alzheimer's Association and VML to create this inspiring work, which will help all people with aging family members across the country recognize the signs and help them to get care and support for their loved ones.' The PSAs will appear across the country in donated media, with initial committed support from LatiNation, Meta, SiriusXM Media, The New York Times and UrbanMD TV, among others. In addition to donating media, LatiNation is creating a suite of videos and articles to run on their broadcast and digital and social platforms, and SiriusXM Media's Studio Resonate developed the radio PSAs in English and Spanish that will run nationally and on their channels. This new iteration builds on the success of the 'Some Things Come with Age' creative developed in 2023 by Lopez Negrete, which was selected as 'Multicultural Health Care Advertising Campaign' winner in the 2024 ANA Multicultural Excellence Awards, as well as a winner in the 2024 Hispanic Marketing Council Strategic Excellence Awards for 'Best Hispanic Cultural Insight' and 'Impactful Multicultural Research.' The campaign's website, ( 10señ in Spanish), offers tools and resources to help families learn the early warning signs of Alzheimer's, and what is considered signs of normal aging. The site also contains resources on tips for facilitating conversations about cognition, benefits of early detection and diagnosis, a discussion guide for use with doctors and health providers, and other information. About the Alzheimer's Association® The Alzheimer's Association is a worldwide voluntary health organization dedicated to Alzheimer's care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer's and all other dementia®. Visit or call 800.272.3900. About the Ad Council The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more. To learn more or get involved, visit join the Ad Council's communities on Facebook, Instagram and LinkedIn, and view campaign creative on YouTube. About VML VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is celebrated for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML is recognized as a Leader by Forrester Wave™ reports for Commerce Services, Marketing Creative and Content Services, and is a Strong Performer in the Forrester Wave™: CX Strategy Consulting Services. It was also named a Leader in IDC MarketScape: Adobe Experience Cloud Professional Services and a Visionary in the Gartner Magic Quadrant for Digital Experience Services. VML's specialist health network, VML Health, is also one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
Yahoo
14-03-2025
- Automotive
- Yahoo
Miss Mississippi Teen Volunteer Izzy Karns
JACKSON, Miss. (WJTV) – Miss Mississippi Teen Volunteer Izzy Karns is a freshman at the University of Southern Mississippi (USM). She serves as a spokesperson for the Mississippi Highway Patrol's DRIVE Campaign to educate teens on the importance of safe driving. Karns is majoring in Business and minoring in Social Media and Content strategies, with the goal of one day opening her own business. She is also passionate about advocating for shelter pet adoption and founded her organization, Choose Rescue, three years ago. To date, she has raised over $21,000 for animal shelters across the state and has hosted multiple adoption events. Through the Miss Volunteer America national partnerships, Izzy has served as a statewide ambassador for the Salvation Army, filming PSAs and raising awareness on how citizens can 'Do the Most Good' in their communities in partnership with the Salvation Army. Close Thanks for signing up! Watch for us in your inbox. Subscribe Now Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
13-03-2025
- Business
- Yahoo
AARP and the Ad Council encourage people in their "Pretirement" years to take key steps toward saving
"Pretirement" refers to the period in people's lives – typically their 40s and 50s – when they are closer to retirement than the start of their career and planning for the next phase of life WASHINGTON , March 13, 2025 /PRNewswire/ -- According to a recent AARP survey, 61% of older adults are worried they will not have enough money to support themselves in retirement, and 20% of older adults have no retirement savings at all. To help people plan for retirement and boost their financial security, today the Ad Council and AARP are launching new public service advertisements (PSAs), titled "The Pre-Game," to raise awareness of free retirement planning resources at Experience the full interactive Multichannel News Release here: AARP research shows that 47% of American private sector workers, and 52% of Black working adults, lack access to a retirement plan through their employer. Additional research shows that just 49% of Black women have retirement savings, compared to 61% of U.S. adults overall. The new PSAs provide information on how to access retirement savings tools and ultimately, to close the retirement savings gap. The PSAs tap into the pastime of card games as a metaphor for preparing for one's future. It features a woman in her Pretirement years — portrayed by award-winning actress Vanessa Estelle Williams— laying out a game as she encourages audiences to play their cards right by planning for retirement. Viewers are directed to to start building their retirement plan and work their way to the win. The PSAs were developed pro bono by Kitchen Table, a full-service creative marketing agency. "We know that planning for a secure retirement takes intention and initiative but some may not always have the resources at their disposal to take action," said Shani Hosten, Vice President of Audience Strategy at AARP. "This is Pretirement provides steps for people to take now to build a more secure financial future and accomplish goals like paying off debt and building an emergency fund." "Planning for retirement can feel overwhelming — especially if you don't know where to start," said Michelle Hillman, Chief Campaign Development Officer at the Ad Council. "This is Pretirement helps people to set up goals and work their way to the win with retirement savings though resources, personalized insights and actionable steps everyone can take to plan for their financial future. We're so proud to partner with AARP and Kitchen Table on this powerful new work to reach important audiences." "This work speaks to the very mission Kitchen Table was built for – so we all have a seat," said Gabrielle Shirdan, Founder and Chief Creative Officer at Kitchen Table. "The campaign represents the return on impact that's possible when there are passionate partners like this at both ends of the table – to create a more evenly cut deck in culture so we can all win. The campaign is rooted in the fact that Black women are less likely to report having retirement savings compared to US adults overall. Even when the cards are stacked against us, it's vital we focus on the end game for our future and the generational wealth that can leave a legacy." The This is Pretirement campaign is a part of AARP and the Ad Council's ongoing partnership focusing on helping adults close their retirement savings gap. Since its July 2017 launch, this effort has received over $181 million in donated media support. The new creative work will appear in donated media nationwide in TV, radio, digital, out of home, print and social-optimized video formats. AARPAARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit or follow @AARP, @AARPenEspañol and @AARPadvocates on social media. The Ad CouncilAbout the Ad CouncilThe Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more. To learn more or get involved, visit join the Ad Council's communities on Facebook, Instagram and LinkedIn, and view campaign creative on YouTube. Kitchen TableKitchen Table is a full-service creative marketing agency built so all brands have a seat – focusing on brands that are founded or for people of color. As a collective of cultural chefs, creators, makers and conversation starters, the agency represents the distinction between "marketing to" the culture and "marketing for" the culture. Recent clients include Bevel, Issa Rae's Sienna Naturals and Viarae, Eve By Bozoma Saint John, Fifteen Percent Pledge, Hebru Brantley x Adidas, Madam CJ Walker, StatusPRO and more. Kitchen Table is also a part of Heir Loom, a new holding company in the advertising industry. Heir Loom is a collective of cutting-edge and culture-led marketing, media and creative communication companies, designed to deliver innovative and omni-channel solutions, not only at the speed of culture, but at the need of culture. Heir Loom is a more efficient and effective alternative to the current traditional marketing ecosystem. View original content: SOURCE The Ad Council
