08-07-2025
- Business
- Fashion Value Chain
Hana Fashion Boosts Speed with Centric PLM Integration
PT Hana Fashion, a fast-growing D2C women's fashion company based in Jakarta, has partnered with Centric Software® to implement Centric PLM™. This strategic move is aimed at accelerating product development, improving workflow efficiency, and supporting the brand's expansion into Southeast Asian markets.
Founded in 2019, Hana Fashion manages every stage of its go-to-market process internally—design, sourcing, sampling, production, marketing, and online retail via Shopee and TikTok. The company runs three brands—Hana Fashion, Bigins, and Eraya—all focused on delivering fast, trend-responsive apparel to consumers.
Faced with operational inefficiencies from using fragmented platforms, Hana Fashion turned to Centric PLM to centralize data, reduce manual tasks, and improve collaboration across its 500+ employee base. Centric's platform offers intuitive tools for calendar tracking, costing simulations, and supplier communication, allowing faster transitions from design to prototype and sampling.
According to the company's CEO and Founder, Centric PLM offers the visibility and agility needed to stay competitive in a fast-moving industry. The brand expects significant gains in speed, decision-making, and coordination as it prepares to scale internationally.
Fabrice Canonge, President of Centric Software, welcomed Hana Fashion to its global clientele, emphasizing the platform's value in driving digital transformation for fashion-forward businesses.
