Latest news with #PUBGMOBILE
Time of India
5 days ago
- Entertainment
- Time of India
PUBG Mobile 3.9 beta update coming soon? Here's everything we know so far and what to expect
PUBG players, here's some good news for you! The much-awaited and anticipated PUBG Mobile 3.9 update is going to drop soon. Currently, the players are enjoying the 3.8 update that went live in May. If we talk about the date of release, we need to follow the established update cycle, and as per that, the new update is expected to go live in June, with the global release anticipated for July. On the other hand, the rollout time period helps the developers to gather important feedback about the update before it reaches the entire player community. When is the PUBG Mobile 3.9 update beta version going to be released? PUBG Mobile 3.9 beta version is much more likely to launch somewhere around June 2025. This will continue the trend of beta servers going live one month following the worldwide release of a significant upgrade, reports InsideSport. While the beta APK becomes available, players who want to help with bug reports and receive a preview of the new features can usually get it through the official PUBG Mobile website or reliable third-party sources. Stand out from the competition and play like a your skill in Ultimate Royale, and aim to be the last one standing.📲 #ultimateroyale380 #Ultimateroyale To be precise, for the announcement of the beta release, players will have to follow the official PUBG Mobile news and official social media handles. What to expect from the PUBG 3.9 beta update? After the 3.8 update, players are closer to the 3.9 update release, and according to the past updates and some leaks online, players can expect a new themed mode in the 3.9 update. The 3.9 update is expected to introduce a completely new theme called a 'Summer Update' theme, the leaks suggest. Moreover, the leaked image suggests a futuristic theme in the update and new weapons, including buffs or nerfs to existing guns. Additionally, players will also experience improved quality of life will also be improved in the 3.9 update in the game. To stay updated on the stories that are going viral, follow Indiatimes Trending.
Cision Canada
19-05-2025
- Automotive
- Cision Canada
Game-Changing Partnership: JETOUR x PUBG MOBILE Redefine Youth Lifestyle Trends in Middle East
ABU DHABI, UAE, May 19, 2025 /CNW/ -- Drawing on deep insights into digital-era consumption trends, JETOUR, a leading brand in "Travel +" auto market has partnered with PUBG MOBILE, a global powerhouse in mobile gaming, as the official auto partner for the PUBG MOBILE INFLUENCER AWARDS GALA in UAE. This collaboration leverages the strengths of both brands through "Travel + e-sports," amplifying their influence among younger audiences. Cultural Synergy in the Middle East: A High-Profile Co-brand PUBG MOBILE, a global phenomenon with over 1 billion downloads. It ranks No.1 in Saudi Arabia's mobile gaming revenue and securing top positions on UAE iOS and Android platforms. Its immersive gameplay and social connectivity have made it integral to youth culture, shaping identity and community in Middle East region. Based on "Travel +" strategy, JETOUR as the fast-rising global auto brand, has shattered industry records in 2024, achieving a remarkable 560,000 units in annual sales, marking an extraordinary 80.3% year-on-year growth. The cumulative global sales have reached 1.72 million vehicles within 6 years. In the first quarter of 2025, JETOUR achieved impressive results in the Middle East market, ranking 4th in overall SUV sales and 1st in Chinese brand SUV sales. Today, it has become the ideal companion for youth and is redefining the "Travel +" lifestyle. As industry leaders, JETOUR and PUBG MOBILE both drive innovation while connecting with trend-conscious consumers. Their shared brand values and focus on target customer create a powerful cultural impact, particularly resonating with Gen Z and Millennial audiences through this powerful collaboration. Multi Engagement: Where Travel Meets E-sports As the top sponsor of the PUBG MOBILE INFLUENCER AWARDS GALA, JETOUR achieved high exposure during the event while providing VIP Shuttles. Its vehicles, known for premium design, comfort, and performance, offered an excellent experience to gaming elites and industry leaders. This partnership leverages the "Travel + e-sports" concept to reach a broader audience, generating strong promotional momentum while building deeper brand connections with the lifestyles of Generation Z and Millennials. Starting with this collaboration, JETOUR and PUBG MOBILE will co-host regional roadshows in the Middle East, co-create the PUBG MOBILE x JETOUR Exclusive Vehicle Skin, and offer brand experiences to local users. Through sustained co-branding campaigns and experiential marketing, JETOUR aims to solidify its regional leadership while injecting e-sports energy into the "Travel +", pioneering youth lifestyle trends across the Middle East.
Yahoo
19-05-2025
- Automotive
- Yahoo
Game-Changing Partnership: JETOUR x PUBG MOBILE Redefine Youth Lifestyle Trends in Middle East
ABU DHABI, UAE, May 19, 2025 /PRNewswire/ -- Drawing on deep insights into digital-era consumption trends, JETOUR, a leading brand in "Travel+" auto market has partnered with PUBG MOBILE, a global powerhouse in mobile gaming, as the official auto partner for the PUBG MOBILE INFLUENCER AWARDS GALA in UAE. This collaboration leverages the strengths of both brands through "Travel + e-sports," amplifying their influence among younger audiences. Cultural Synergy in the Middle East: A High-Profile Co-brand PUBG MOBILE, a global phenomenon with over 1 billion downloads. It ranks No.1 in Saudi Arabia's mobile gaming revenue and securing top positions on UAE iOS and Android platforms. Its immersive gameplay and social connectivity have made it integral to youth culture, shaping identity and community in Middle East region. Based on "Travel+" strategy, JETOUR as the fast-rising global auto brand, has shattered industry records in 2024, achieving a remarkable 560,000 units in annual sales, marking an extraordinary 80.3% year-on-year growth. The cumulative global sales have reached 1.72 million vehicles within 6 years. In the first quarter of 2025, JETOUR achieved impressive results in the Middle East market, ranking 4th in overall SUV sales and 1st in Chinese brand SUV sales. Today, it has become the ideal companion for youth and is redefining the "Travel+" lifestyle. As industry leaders, JETOUR and PUBG MOBILE both drive innovation while connecting with trend-conscious consumers. Their shared brand values and focus on target customer create a powerful cultural impact, particularly resonating with Gen Z and Millennial audiences through this powerful collaboration. Multi Engagement: Where Travel Meets E-sports As the top sponsor of the PUBG MOBILE INFLUENCER AWARDS GALA, JETOUR achieved high exposure during the event while providing VIP Shuttles. Its vehicles, known for premium design, comfort, and performance, offered an excellent experience to gaming elites and industry leaders. This partnership leverages the "Travel + e-sports" concept to reach a broader audience, generating strong promotional momentum while building deeper brand connections with the lifestyles of Generation Z and Millennials. Starting with this collaboration, JETOUR and PUBG MOBILE will co-host regional roadshows in the Middle East, co-create the PUBG MOBILE x JETOUR Exclusive Vehicle Skin, and offer brand experiences to local users. Through sustained co-branding campaigns and experiential marketing, JETOUR aims to solidify its regional leadership while injecting e-sports energy into the "Travel+", pioneering youth lifestyle trends across the Middle East. View original content to download multimedia: SOURCE Jetour Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
International Business Times
14-05-2025
- Entertainment
- International Business Times
Entertainment IP x Consumer Products: Evolving Global Licensing Strategies
Entertainment IP collaborations have evolved beyond traditional marketing initiatives, now representing a core growth strategy across sectors such as gaming, mobility, and food and beverage. By merging cultural relevance with product innovation, these partnerships are reshaping how brands connect with consumers across demographics and regions. An analysis of five notable collaborations, including three developed under the leadership of Cosmo Xue, a global authority in IP licensing and cross-industry brand partnerships, illustrates the changing dynamics and expanding influence of co-branded innovation. Segway x Transformers (2022–2024): Integrating Mobility with Fan Culture The partnership between Segway-Ninebot and Hasbro's Transformers introduced five limited-edition mobility products, including the Optimus Prime and Bumblebee Gokart PROs. Distributed across China, the United States, and Canada, the collaboration remained active through April 2024. The launch campaign delivered a 37% increase in Segway's online traffic and was featured by over 500 media outlets, including License Global and PR Newswire. Under Xue's strategic leadership, the collaboration contributed to Segway's repositioning from a mobility innovator to a lifestyle brand, demonstrating the expanding role of entertainment IP within the mobility sector. PUBG MOBILE x Venom (2024): Advancing Narrative Integration in Mobile Gaming In 2024, Tencent Games collaborated with Sony Pictures to integrate Venom into PUBG MOBILE through immersive in-game content and targeted social media promotions across North America and Southeast Asia. The initiative drove over 12 million video views across TikTok and YouTube within the first weeks of launch and recorded a significant increase in user engagement. Xue directed the global execution of the campaign, ensuring narrative consistency and regional market adaptation, an approach increasingly cited as a model for cross-industry IP licensing. Fortnite x Nike (2023): Expanding Brand Presence in Virtual Spaces Fortnite and Nike's 2023 collaboration introduced "Airphoria Island," a virtual experience featuring exclusive digital Air Max sneakers. The campaign attracted millions of players globally and was widely reported by outlets such as IGN, Hypebeast, and Business of Fashion. Nike's internal metrics showed a measurable rise in brand engagement among Gen Z audiences, underscoring the importance of virtual environments for future brand licensing strategies. McDonald's x Pokémon (2023): Sustaining Franchise Value Through Co-Branding A collaboration between McDonald's and Pokémon across key Asian markets combined themed Happy Meals with location-specific toys and collectibles. The campaign achieved a 20% uplift in product sell-through during its launch week and generated significant consumer engagement, particularly in Japan and Singapore. This initiative further demonstrated the commercial strength of nostalgia-driven IP licensing in the food and beverage sector. Honor of Kings x Meet Fresh (2025): Extending Gaming IP into Lifestyle Markets In early 2025, Tencent introduced a crossover campaign between Honor of Kings and Taiwanese dessert chain Meet Fresh, featuring themed packaging and in-store activations across North America. The month-long promotion generated over 40 million impressions and expanded the gaming IP's reach into new lifestyle consumer segments. Xue led the North American rollout, coordinating execution across cities and ensuring consistent brand alignment. Strategic Impact and Emerging Leadership As global demand for multi-platform brand experiences grows, IP licensing is becoming an increasingly sophisticated discipline requiring creative integration and operational expertise. Across multiple sectors and regions, Xue's role as a senior executive and strategic architect of high-impact collaborations has been recognized for setting new benchmarks within the industry. According to Xue, effective partnerships "build cohesive narratives that extend across content, product, and consumer experiences, ultimately creating value that endures beyond the initial activation." Xue's work exemplifies how strategic IP licensing has moved from a marketing adjunct to a core pillar of global brand development, influencing new standards for cross-sector co-branded innovation.（by ：Jon Stojan）
Arab News
30-04-2025
- Sport
- Arab News
Saudi Esports Federation, PUBG MOBILE unite to forge new era for Kingdom's esports scene
Riyadh: The Saudi Esports Federation, the national body of esports in the Kingdom, and PUBG MOBILE, one of the world's most popular mobile games, announced the signing of a landmark memorandum of understanding, marking a pivotal moment in the development of the Kingdom's esports ecosystem. For the latest updates, follow us @ArabNewsSport The strategic alliance aligns PUBG MOBILE's local community with the SEF's national esports development objectives, and is expected to create unprecedented opportunities for Saudi players. It integrates the PUBG MOBILE National Championship into the SEF's Saudi eLeague, making it the main PUBG MOBILE competition within the national circuit. This alignment strengthens the SEF's grassroots-to-pro structure and embeds PMNC as a core component of Saudi Arabia's official esports calendar. The MoU has already yielded record-breaking results, further streamlining the pathway from amateur to professional for aspiring Saudi players. In addition to PMNC's role, the partnership encompasses broader development through the SEF Academy and university leagues — ensuring a structured and sustainable talent pipeline for PUBG MOBILE players in Saudi Arabia. And as a direct consequence of the collaboration, the champion of PMNC KSA, held within SEL, will now earn a coveted spot to compete at the prestigious PUBG MOBILE World Cup, held as part of the Esports World Cup later this year. The PMWC boasts a staggering $3 million prize pool, solidifying its position as one of the most sought-after global PUBG MOBILE tournaments, with the opportunity representing a monumental step for Saudi players by offering them a chance to showcase their skills on the world stage and to compete for a life-changing prize. 'Through strategic collaborations with leading titles such as PUBG MOBILE, we are expanding opportunities for our players, building sustainable pathways to international competition, and accelerating the development of a dynamic and thriving esports ecosystem,' said Prince Faisal Bin Bandar, president of the federation. 'We are proud to see Saudi talent rise to the global stage and look forward to inspiring future generations to pursue esports excellence,' he added. Vincent Wang, head of PUBG MOBILE Publishing, Tencent Games, said that PUBG MOBILE 'is deeply committed to fostering the growth of esports in Saudi Arabia, and this MoU with the Saudi Esports Federation is a testament to that commitment. 'We are thrilled to provide the Kingdom's players a clear pathway to the global stage, starting with the PMNC KSA champion's journey to the PUBG MOBILE World Cup. We believe this partnership will unlock the immense potential of Saudi esports and inspire a new generation of champions,' he added. The impact of the partnership is already clear, with PMNC KSA witnessing record-breaking player registrations, surpassing all previous PUBG MOBILE tournaments in the Kingdom. 'By embedding PUBG MOBILE into our structured leagues and talent development programs, we are enabling players to compete at a professional standard from an early stage,' said Meshal Al-Qabbani, executive director of esports at the Saudi Esports Federation. 'We look forward to witnessing a new wave of Saudi talent rise through the ranks and achieve international success through this historic collaboration.' The surge in players highlights the growing enthusiasm for PUBG MOBILE esports in Saudi Arabia, as well as the strength of the collaboration between PUBG MOBILE and the SEF. The MoU announcement coincides with the culmination of PMNC KSA, where the champion will be crowned, awarded $26,000 and have their ticket to the PMWC metaphorically punched.
