Latest news with #PUMAIndia
Fashion Value Chain
20-05-2025
- Business
- Fashion Value Chain
PUMA India Partners with NEB Sports for Major Marathons
Global sportswear brand PUMA India has signed a multi-year partnership with NEB Sports Entertainment, becoming the Official Sportswear Partner for the Mumbai Half Marathon (August 17) and the Wipro Bengaluru Marathon (September 21). This collaboration is part of PUMA's broader strategy to fuel India's evolving running ecosystem, offering a 360-degree race experience—from expert-led training runs and race-day gear to post-run recovery support. The deal reflects PUMA's increasing presence in India's running culture, which has grown from a fitness trend to a vibrant lifestyle movement. Karthik Balagopalan, MD of PUMA India, said, 'Running is no longer just a sport in India—it's a lifestyle. With millions of runners and fast-growing participation in marquee events, this partnership reinforces our commitment to elevate the running experience in the country.' PUMA's NITRO running shoe line has gained dominance, with over 50% of top finishers in key races wearing it since October 2024. Its running business unit is now outpacing overall company growth in India. In 2024, India's sports economy grew 19% YoY, with marathons making up 23.5% of that growth. PUMA aims to leverage this momentum by promoting performance, participation, and community-building through running. Nagaraj Adiga, CMD of NEB Sports, added, 'With PUMA onboard, we're excited to expand our vision of creating inclusive and sustainable running events. This partnership empowers runners to pursue wellness with purpose and passion.' PUMA's marathon contributions include powering events like the Vedanta Delhi Half Marathon, Ladakh Marathon, and Adani Marathon, alongside 250+ training runs and campaigns such as the PUMA x Bumble Singles Run in 2024—strengthening its role in shaping India's running culture.
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Business Standard
20-05-2025
- Business
- Business Standard
PUMA India partners with major marathons to boost running culture
PUMA India is expanding its involvement in the country's flourishing running scene by becoming the Official Sportswear Partner for two prominent events—the Mumbai Half Marathon and the Wipro Bengaluru Marathon. The long-term collaboration with NEB Sports Entertainment highlights PUMA's mission to enhance every aspect of a runner's experience—from pre-race training to race day support and post-run recovery. The upcoming 8th edition of the Mumbai Half Marathon will be held on August 17, while the 12th edition of the Wipro Bengaluru Marathon is scheduled for September 21. Through this alliance, PUMA India will provide a comprehensive offering that includes expert-led training sessions, high-performance race gear, and in-race assistance—further embedding the brand into the growing running community across India. Running is rapidly gaining traction in the country, evolving into a lifestyle choice and cultural movement. Karthik Balagopalan, Managing Director of PUMA India, stated, 'Running is reshaping India by fostering communities, encouraging healthier lifestyles, and redefining competitive sports. Partnering with NEB Sports reflects our ongoing commitment to this transformation. With nearly 3 million registered runners and increasing participation in marquee events, this is an ideal moment to support and inspire Indian runners to reach their full potential. Our goal is to help grow the sport and elevate its impact nationwide.' The brand's focus on running is evident in the popularity of its NITRO performance footwear line. Since October 2024, over half of the elite runners placing on podiums at five major Indian races wore PUMA NITRO shoes—demonstrating their widespread trust and appeal. In fact, PUMA's running segment is expanding at a pace faster than its overall business in India, signaling strong consumer interest. India's distance running ecosystem is becoming a key part of the wider sports industry. In 2024, the sports market grew 19% year-over-year, with marathons making up 23.5% of this growth. PUMA is leveraging this momentum with initiatives that boost participation, performance, and the cultural significance of running. Also Read Nagaraj Adiga, Chairman and Managing Director of NEB Sports, shared his enthusiasm: 'We're excited to welcome PUMA India as our official sportswear partner. At NEB, we're committed to building eco-friendly, inclusive race experiences. This partnership supports our vision of promoting wellness and fitness across communities, and we believe it will motivate more people to start running with intention and energy.' PUMA's role in India's running ecosystem extends beyond partnerships. The brand has backed major events like the Vedanta Delhi Half Marathon and Ladakh Marathon, and supported the Adani Marathon. In 2024 alone, PUMA India organized more than 250 training runs across various cities and introduced innovative formats such as the PUMA x Bumble Singles Run, reinforcing its dedication to developing the running culture in India.
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First Post
16-05-2025
- Business
- First Post
HYROX 2025: Registrations open for Delhi event after successful Mumbai debut
HYROX, the global fitness race combining running and functional workouts, is coming to Delhi on 19 July at Yashobhoomi after successful debut in Mumbai. Registrations are now open for individuals, doubles, and relay teams. read more New Delhi: Building on the resounding success of its inaugural event in Mumbai, HYROX, the global fitness phenomenon that uniquely blends running with functional workouts, today announced the opening of registrations for HYROX Delhi. Fitness enthusiasts throughout the National Capital Region and beyond can now sign up for the highly anticipated race, set to take place on July 19, 2025, at Yashobhoomi (India International Convention and Expo Center). HYROX Delhi will be held in a massive 12,500 square meters area at this world-class space and promises to be an unparalleled fitness spectacle. The Delhi race will deliver the same electrifying atmosphere and accessible format that captivated 1650 participants and over 1200 spectators and supporters in Mumbai. Participants in Delhi will tackle 8 x 1 km runs, and 8 distinct functional fitness stations, testing their endurance, strength, and all-around fitness. STORY CONTINUES BELOW THIS AD The event offers categories for individuals (Open and Pro), doubles, and relay teams, ensuring a competitive and engaging experience for people of all fitness levels. Notably, the Mumbai race saw participation from a wide age range, with the oldest participant being 78 years old and the youngest 16, highlighting the format's ability to offer a fitness race for every kind of body and fitness level. 'The energy and passion we witnessed at the HYROX Mumbai event were truly inspiring, and it solidified our belief in the immense potential of hybrid fitness in India. Now, we are incredibly excited to bring the HYROX experience to Delhi. We anticipate an even greater wave of enthusiasm and participation, as individuals across the region embrace this unique test of athleticism,' said Deepak Raj, Country Head, HYROX India. The Mumbai event also saw participation from PUMA - the official apparel and footwear partners for the event. PUMA athletes Gurpreet Singh Sandhu, Suresh Singh Wangjam, Sahal Abdul Samad, Srihari Nataraj, and Tejas Shirse took on the HYROX challenge, highlighting how athletes from diverse disciplines are embracing this new challenge that combines running and functional fitness. It is a recognition of HYROX's ability to test a wide range of athletic skills beyond traditional sport-specific training. Commenting on the occasion, Karthik Balagopalan, Managing Director of PUMA India said, 'HYROX truly is the fitness competition for Every Body. We witnessed firsthand the electrifying energy and community spirit at the debut race in Mumbai, and now we are thrilled to take HYROX to challenge Delhi's dynamic fitness enthusiasts. Delhi's spirit is unmatched and as the leading sports brand we look forward to equipping the capital with our world-class gear to boost their performance. PUMA's partnership with HYROX is vital in our investment and commitment towards evolving India's sporting ecosystem." STORY CONTINUES BELOW THIS AD The Delhi event will also offer qualifying slots for the prestigious HYROX World Championships, providing an added incentive for competitive athletes to put their training to the ultimate test. To register for HYROX Delhi, check
