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Business Standard
24-07-2025
- Entertainment
- Business Standard
Saiyaara ignites box office, delivers high ROI with minimal hype
Yash Raj Films' latest offering, Saiyaara, a contemporary love story starring two newcomers, has taken the domestic box office by storm, breaking the spell of lacklustre or flop releases that have plagued Bollywood for much of 2025. Released last Friday, the film is on track to deliver the highest return on investment (ROI) for any Bollywood film so far this year, according to trade analysts and major multiplexes. Made on an estimated budget of ₹60 crore, Saiyaara is projected to cross ₹170 crore in its first week alone, which ends today. Kamal Gianchandani, chief of Business Planning and Strategy at PVR Ltd, which, as the merged entity PVR-Inox, controls a majority of India's multiplex screens, says the film has witnessed no drop in occupancy across the country, including in tier 2 and tier 3 cities. As of Wednesday, the film had collected ₹154 crore, with one day still left for the first week to end. Exhibitors say the film is poised to run successfully for at least another three weeks. Based on industry estimates and Gianchandani's projections, it is likely to deliver a staggering 6.6x ROI. In just the first week, it is expected to earn more than three times its production cost. These figures don't include revenue from OTT and TV rights, music sales, or global box office collections. For comparison, the most successful film of 2025 until now has been Chhaava — a historical drama based on Sambhaji Maharaj, which generated a 4.7x return on a budget of ₹130 crore, raking in ₹615 crore at the domestic box office. Typically, box office revenues are shared roughly 50-50 between exhibitors and producers. Film trade analyst Komal Nahta calls Saiyaara a 'modern-day Dilwale Dulhania Le Jayenge (DDLJ)' for Yash Raj Films. 'What's interesting,' he says, 'is how deeply it has resonated with audiences in tier 2 and tier 3 cities, something we haven't seen in at least 15 years, and certainly not after the pandemic.' He adds that the film shows no signs of slowing down: 'Occupancy on Tuesday was as strong as on Sunday, and collections on Tuesday and Wednesday matched those on Monday.' Of course, Saiyaara is not the only love story to deliver such returns. In 2013, Aashiqui 2 earned ₹110 crore on a modest ₹15 crore budget — a 7.3x ROI. And DDLJ, made for just ₹4 crore in 1995, earned over ₹89 crore domestically, becoming one of Bollywood's most successful blockbusters. So what explains Saiyaara's success? He also points out that most production houses have avoided casting newcomers since the pandemic, preferring bankable stars to ensure a strong opening weekend. But Yash Raj Films has bucked that trend. With minimal promotion, no media overexposure of the debutants, and a marketing campaign driven largely through social media, the film has proved that fresh faces can succeed on merit and audience connection alone. Sandeep Goyal, chairman of Rediffusion, offers a cultural explanation: 'Saiyaara blends old-school romance with modern aesthetics. It revives the 'forever love' narrative in an age of fleeting reels, capitalist fatigue, and emotionally starved storytelling. That's what makes it so compelling, especially when most well-promoted films are flopping.' Given Saiyaara's success, Dharma Productions, which has co-produced Dhadak 2 with Zee Studios and Cloud 9 Pictures, has decided not to put off the film's launch that is scheduled for August 1, as was speculated -- even if that means having to compete with Ajay Devgn-starrer Son of Sardaar 2, which releases the same day. ** Movie still in theaters
Hindustan Times
11-07-2025
- Business
- Hindustan Times
Bombay high court quashes Maharashtra government ban on cinema halls charging online ticket convenience fees
The Bombay high court on Thursday struck down a decade-old Maharashtra government order that barred cinema halls from levying convenience fees on online ticket bookings, ruling that the move infringed upon the fundamental right to carry on business. The high court ruling came in response to petitions filed by PVR Ltd, Big Tree Entertainment Pvt Ltd (which operates BookMyShow), and the FICCI-Multiplex Association of India.(Representational) A division bench of Justice Mahesh Sonak and Justice Jitendra Jain held that the April 4, 2013 order issued by the Revenue Commissioner — and a follow-up order dated March 18, 2014 — lacked statutory backing and violated Article 19(1)(g) of the Constitution, which guarantees citizens the freedom to practise any profession or carry on any trade or business. 'The impugned GO transgressed the fundamental rights under Article 19(1)(g) granted to the petitioners by prohibiting theatre owners and others from collecting the convenience fees from their customers,' the bench said. 'If business owners are not permitted to determine various facets of their business (in accordance with law), economic activity would come to a grinding halt.' Notably, the 2013 and 2014 orders had remained in abeyance for nearly a decade, as the high court had stayed their operation through an interim order passed on July 9, 2014. As a result, theatre owners had continued charging the convenience fee while the matter was sub judice. The ruling came in response to petitions filed by PVR Ltd, Big Tree Entertainment Pvt Ltd (which operates BookMyShow), and the FICCI-Multiplex Association of India, challenging the legality of the state's directives. The petitioners contended that online booking was an optional facility that involved investment in technology and infrastructure. Customers, they argued, were free to purchase tickets at the box office if they did not wish to pay the extra fee. The court concurred, stating that the choice ultimately lay with the consumer and that the government could not dictate terms of business without specific legal provisions. 'The government orders... lack statutory basis and therefore cannot justify curtailing the petitioners' rights under Article 19(1)(g),' the court said. The ruling is expected to strengthen the position of private service providers offering online conveniences, particularly in the entertainment and events industry, where such charges have become standard practice.
India Today
11-07-2025
- Business
- India Today
Court strikes down Maharashtra's orders banning online ticket convenience fees
The Bombay High Court on Thursday struck down two Maharashtra government orders issued in 2013 and 2014 that had barred cinema owners from charging convenience fees on online ticket court ruled that the state lacked legislative authority under the Maharashtra Entertainment Duty Act, 1923, to issue such directives and held the orders to be unconstitutional.A division bench of Justices MS Sonak and Jitendra Jain observed that the prohibition violated Article 19(1)(g) of the Constitution, which guarantees the right to carry on any trade or "If business owners are not permitted to determine the various facets of their business (in accordance with law), economic activity would come to a grinding halt," the bench said. It added that customers are free to choose whether to book tickets online or purchase them at the court was hearing petitions filed by PVR Ltd, the FICCI-Multiplex Association of India, and BookMyShow (Big Tree Entertainment Pvt Ltd), which had challenged the orders banning recovery of any additional charges for online booking advocate Naresh Thacker, appearing for the petitioners, argued that the orders infringed on constitutional freedoms and lacked any specific statutory counsel, advocate Rohan Rajadhyaksha, submitted that the directions constituted an unreasonable interference in private business state, represented by Additional Government Pleader Milind More, defended the orders citing Article 162 of the Constitution and provisions of the Entertainment Duty court, however, rejected these arguments, noting that the cited sections did not empower the state to ban the collection of convenience fees. It concluded that the orders amounted to unauthorised restrictions on legitimate business practices and were thus liable to be quashed.- EndsTune InMust Watch
