Latest news with #PakistanTourismDevelopmentCorporation
Express Tribune
12-04-2025
- Business
- Express Tribune
Pakistan, Uzbekistan deepen tourism ties
Listen to article In a significant move to bolster bilateral ties and promote regional tourism, Pakistan and Uzbekistan held a high-level tourism engagement in Islamabad. The event brought together senior tourism officials, diplomats, and industry stakeholders from both countries. The Uzbek delegation was led by Umid Shadiev, Chairman of Uzbekistan's Tourism Committee, along with Ambassador Alisher Tukhtaev. Senior officials from the Pakistan Tourism Development Corporation (PTDC) and representatives from the local tourism sector participated on behalf of Pakistan. PTDC's managing director highlighted the shared historical and cultural heritage between the two nations, rooted in the ancient Silk Road. "Tourism is not just an exchange of money; it is an exchange of stories, experiences, and friendships," he noted, emphasising travel as a means to foster peace and collaboration. Discussions focused on leveraging tourism opportunities in both countriesfrom Uzbekistan's historic cities of Samarkand, Bukhara, and Khiva to Pakistan's scenic north and archaeological sites like Mohenjo-Daro and the Shahi Fort. Prominent Pakistani tour operators were invited to explore Uzbekistan as a travel destination. The Uzbek delegation offered detailed insights into Uzbekistan's tourism offerings, covering cultural, historical, and natural attractions. Shadiev reaffirmed Uzbekistan's desire to expand cooperation with Pakistan. "Uzbekistan sees Pakistan not just as a neighbour, but as a trusted friend," he said, envisioning a tourism bridge connecting both nations. Actionable steps were outlined, including launching joint cultural festivals, promoting youth and media exchange programmes, and improving direct flight connectivity.
Express Tribune
06-03-2025
- Express Tribune
Tourists flock to Murree as snowfall transforms landscape
Murree and the northern areas are experiencing a surge in tourism as heavy snowfall blankets the upper parts of Pakistan. According to Pakistan Tourism Development Corporation (PTDC) officials, the snowfall has attracted thousands of visitors eager to enjoy the picturesque winter landscapes, with popular destinations like Murree Mall Road, Jhiga Gali, Ayubia, Kashmir Point, and Ghora Gali, Swat, Malam Jabba witnessing a significant influx. Local authorities have deployed additional personnel, including traffic police and administrative staff, to manage the increase in visitors. Murree Chief Traffic Officer emphasised the need for safety, advising tourists to arrive in well-equipped four-wheel vehicles and to avoid parking on main roads. "Our traffic personnel have been assisting vehicles struggling with slippery conditions, and I commend them for their diligent work in such extreme weather." Beyond Murree, the enchanting valleys of Kalam, Bahrain, and Malam Jabba in Swat have also seen a considerable rise in tourist activity. Families from Central Punjab and across Khyber Pakhtunkhwa are flocking to these scenic locations to relish snowfall and partake in winter sports. The cold temperatures have heightened the winter atmosphere, prompting visitors to bundle up as they explore the stunning surroundings. Naveed, a government employee from Islamabad, expressed his enthusiasm for the region's unique offerings, "Swat's combination of snowfall, trout fishing, and winter sports is unmatched in Pakistan." His sentiments reflect a growing appreciation for the diverse experiences available to visitors, from skiing in Malam Jabba to fishing in the pristine waters of the Swat River. The Swat region is garnering attention not only for its natural beauty but also for its rich cultural heritage, hosting archaeological treasures that attract history enthusiasts. The Saidu Sharif Museum and ancient Buddhist sites highlight the valley's historical significance, drawing visitors from around the globe. To facilitate this surge in tourism, the relevant tourism departments are implementing various projects aimed at enhancing infrastructure and promoting new tourist spots, with an emphasis on environmental preservation. Upcoming events include a winter gala and sports rafting competitions along the Swat River, aimed at further boosting local tourism. Authorities are aware of the challenges posed by snow-covered roads and are working diligently to ensure access is restored. The Emergency Operation Centre remains operational, with the Pakistan Disaster Management Authority coordinating efforts to clear blocked routes. As winter progresses and temperatures continue to drop, northern Pakistan is poised to offer unforgettable experiences for adventure seekers and nature lovers alike, solidifying its status as a prime winter tourism destination.
Express Tribune
26-01-2025
- Business
- Express Tribune
Pak pavilion wins award at NY travel show
ISLAMABAD: Pakistan Tourism Pavilion received the Best Partner Pavilion Award at the Travel & Adventure Show 2025, which kicked off in New York on Sunday, according to a statement. The Pakistan Tourism Development Corporation (PTDC) and the Trade Development Authority of Pakistan (TDAP) jointly set up the Pavilion in collaboration with the Consulate General of Pakistan, New York. A total of 13 Pakistani companies, all provincial tourism departments and the PTDC set up their booths at the pavilion under the banner of the national tourism brand "Salam Pakistan". The pavilion was inaugurated by Pakistan's Ambassador to US Rizwan Saeed Sheikh and Gilgit-Baltistan (G-B) Chief Minister Gulbar Khan. The event was attended by G-B Tourism Minister Ghulam Muhammad, and the Planning Minister Raja Nasir Ali Khan. The pavilion showcased Pakistan's breath-taking tourist destinations, rich cultural heritage, and a wide range of tourism services. A large number of visitors attended the pavilion on the first day of the show, expressing keen interest in mountaineering, adventure tourism, and religious tourism.
