08-05-2025
Gucci to present Cruise 2026 collection at the Gucci Archive in Florence
Gucci announced on Thursday that its Cruise 2026 collection will be unveiled at the House's historic Archive in Palazzo Settimanni on via delle Caldaie.
Located in the city's Oltrarno district, the site houses the Gucci Archive and will serve as the backdrop for the upcoming show.
Acquired by Gucci in 1953, Palazzo Settimanni has long played a central role in the house's story including as a workshop, showroom, factory, and, since 2021, as the Archive, where the brand's most iconic creations are preserved and reimagined.
'Returning to Florence - and specifically to Palazzo Settimanni - is both a tribute and a declaration of intent,' said Stefano Cantino, CEO of Gucci.
'The Archive is not merely a repository of our past; it is a living space where Gucci's identity codes are preserved and reinterpreted through an ongoing dialogue. Presenting the Cruise 2026 collection here reaffirms our bond with the cultural and artisanal heritage that defines us, while projecting it into the future with coherence and ambition.'
The location choice represents a homecoming for the house, which was founded by Guccio Gucci in Florence in 1921. Today, the brand's presence in the region remains strong through Palazzo Gucci, Gucci ArtLab, Gucci Osteria, and its production hubs in Casellina.
As part of the initiative, Gucci will also support the city's cultural and civic life by contributing to the 2026 edition of Estate Fiorentina, Florence's annual summer festival, and participating in the redevelopment of Parco delle Cascine, the city's largest historic park.
Florence Mayor Sara Funaro praised the announcement: 'The relationship between Gucci and Florence is profound. Despite the House's international success, this bond has never been broken. This event marks a homecoming for a brand that, in truth, never truly left, having always preserved and nurtured its roots through both its production hubs and the iconic sites that enrich our city. It also confirms Florence's central role in the fashion industry, thanks to global leaders like Gucci.'
