11-04-2025
Lilly Pulitzer opens new store at Mount Pleasant Towne Centre
MOUNT PLEASANT, S.C. (WCBD) – A women's clothing line known for its colorful prints has opened a new retail store in Mount Pleasant.
Lilly Pulitzer joined the 50+ retailers in Mount Pleasant Towne Centre on Thursday with a storefront located at 1239 Belk Drive. The shop will be open Monday through Thursday from 10 a.m. to 7 p.m., Friday and Saturday from 10 a.m. to 8 p.m. and Sundays from 12-6 p.m.
The opening marks the 69th location for the clothing brand.
'We're very happy to welcome Lilly Pulitzer to Towne Centre,' says Mount Pleasant Towne Centre's Marketing Director Kathi Herrmann. 'The brand embodies Southern culture with its eye-catching colors and Palm Beach-inspired patterns, and our shoppers will be thrilled to have this new storefront in our shopping center this spring!'
The 1,929-square-foot store will carry classic styles such as The Shift dress, activewear, men's wear, accessories, swimwear, and more.
'We are thrilled to bring the Lilly Pulitzer brand to Mount Pleasant Towne Centre,' said Debbie Negri, Vice President of Retail for Lilly Pulitzer. 'Our Charleston area consumer lives the Lilly lifestyle, and Mt. Pleasant will be our third store in this important market, alongside the King Street location and Kiawah retail stores. The store will feature women's, men's, and children's fashion and offer a unique shopping experience with elements such as shelled fixtures and hand-painted fitting rooms tailored to this location.'
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