Latest news with #Panday
Mint
an hour ago
- Entertainment
- Mint
Ananya Panday: From Chanel to local endorsements, Gen Z's ‘brand Bae' has her breakout moment
Bollywood actor Ananya Panday is fast becoming one of the most in-demand celebrity endorsers in India, riding high on her growing resonance with Gen Z audiences. And she's just about getting started. Panday's brand partnerships have jumped sharply in the past year or so and in April, she became Chanel's first-ever Indian brand ambassador. Other international brands she has represented in India include Jimmy Choo in 2023, Swarovski and Beats by Dr. Dre in 2024 and Timex. Panday was the youngest Indian actor to represent Jimmy Choo, cementing her leap from a rising actor to a global fashion face. Ad pundits said her endorsement slate has surged in the past two years. Other top advertisers that she endorses include Hindustan Unilever, Procter & Gamble, Amazon, Gillette India, and Parle. Over half of her campaigns are with HUL alone, showing strong trust in her FMCG positioning. With about 30 active brand endorsements, especially in FMCG and retail, and an annual fee upwards of ₹2 crore per brand, Panday, 26, is now a hot commodity in the celebrity endorsement market. Also Read | The curious case of big celebrities staying away from endorsements According to Aviral Jain, managing director and head of restructuring for India at Kroll, a risk and financial advisory solutions firm, Panday has emerged as the 'blue-eyed 'Bae' of brands," thanks to her fresh appeal, massive digital following and rising global visibility. Shraddha Kapoor, Kriti Sanon and Rashmika Mandanna are also strong contenders in this youth-focused segment. "In their post-marriage and motherhood phases, stars like Deepika Padukone, Alia Bhatt and Taapsee Pannu are becoming a little less relevant. Brands are looking for younger, effervescent faces and are increasingly turning to Ananya Panday," said Sandeep Goyal, chairman of ad agency Rediffusion. 'The demand for her is only going to push up pricing." Authentic connection With pricing poised to rise and her name cropping up in more high-value campaigns, Panday may just be getting started. Kroll said in a report in 2024 that Gen Z celebrities are driving a shift in brand endorsements with their strong digital presence and authentic connection with young audiences. Unlike traditional stars, they use social media to express themselves, support causes, and engage directly with fans—making brand partnerships feel more personal and credible, said Jain of Kroll. Data collected by Kroll for Mint showed a shift in the Gen Z endorsement race in 2024. While actor Sara Ali Khan led with the number of endorsements in 2023, Panday surged ahead in 2024, doubling her brand deals from 16 to 30. Her signings in 2025 include Camay, CaratLane, Closeup, TRESemmé and Venus, along with a global breakthrough as Chanel's first Indian-origin ambassador. The French luxury group posted sales of $18.7 billion in 2024 and plans to add 48 Chanel stores this year, nearly half in the US and China, as well as in Mexico, India and Canada, Reuters reported. Also Read | Celebrities lose ground on endorsements as more brands turn to influencers Khan, meanwhile, has maintained a steady presence with 20+ brands in both years. In terms of value, Gen Z actor Janhvi Kapoor and cricketer Shubman Gill lead at ₹3 crore per deal, while Panday and Khan are in the ₹2-2.5 crore range. Most other Gen Z stars fall between ₹1-1.5 crore per brand, said industry insiders. Mint reached out to Panday's agency, Dharma Cornerstone, but did not receive any response till publishing time. Panday's film roles include those in Kho Gaye Hum Kahan (2023) and Gehraiyaan (2022). She has more than 26 million followers on Instagram. Gen Z magnet Panday's estimated brand value was $14 million in 2023 and is expected to jump by 40% this year, with a further upside forecast in 2025, according to Kroll. Beyond fashion and beauty, Panday's endorsements cut across categories—from tech and ecommerce to FMCG and real estate. Experts say brands are increasingly looking for endorsers who are both aspirational and relatable on platforms like Instagram and YouTube—areas where she has built strong equity. Also Read | Celebrities hit back at social media trolls with defamation suits to safeguard their reputations
Pink Villa
6 days ago
- Entertainment
- Pink Villa
Thirst trap alert: Ananya Panday flaunts her hourglass figure in bikini during Tu Meri Main Tera Main Tera Tu Meri shoot, PICS
Ananya Panday is turning up the summer heat with her latest social media dump that shows the actress flaunting her figure in a bikini. The pictures are truly sizzling and one cannot take their eyes off her. As she enjoys a day off in Croatia amid her busy shooting schedule of Tu Meri Main Tera Main Tera Tu Meri, her latest snapshots have taken the internet by storm. Taking to her Instagram handle, the Kesari Chapter 2 actress treated netizens with a series of candid photos. The first slide shows her striking a pose in a tiny pink bikini. Then follows a frame that features her posing candidly alongside her hair stylist. In one of the pictures, Ananya is seen relaxing on a beach and soaking up the sun by relishing an ice cream and indulging in a book. Take a look at the post here: Embracing the European summer, the Student Of The Year 2 actress can't resist but enjoys the water, making the most of her beach day. Celebrating the pride month, Ananya also posted a photo of a tote that displayed two men embracing each other. The last slide of her photo dump is a signboard that reads 'Vila Nepos.' She writes, 'A day off in sunny sunny Croatia,' in the caption. As soon as Panday treated fans with her bikini clad photos, fans showered much love in the comment section. One of the users commented saying, 'Golden girl and golden energy.' Another one remarked, 'You killed this time. You are looking so hotttt Ananya Wow.' Further, actress' mother, Bhavana Pandey also reacted to the post. For the unversed, the Kho Gaye Hum Kahan actress is in Croatia, filming for her upcoming movie Tu Meri Main Tera Main Tera Tu Meri. Bankrolled by Karan Johar and others, the movie stars Kartik Aaryan as the male lead. Under the direction of Sameer Vidwans, the first look of the film is already out. While Kartik is named Ray, Panday will be playing the role of Rumi in the forthcoming romantic comedy drama. Tu Meri Main Tera Main Tera Tu Meri is slated to hit the theatres on 13 February, 2026, marking Valentine's Day.
Pink Villa
03-06-2025
- Entertainment
- Pink Villa
Ananya Panday reveals how she changed herself in relationships to 'please' her partner: ‘I start dressing…'
Ananya Panday is one of the finest actresses we have in Bollywood currently. The Call Me Bae star often makes sure to be vocal about her feelings. Be it personal or professional life, fans are often excited to know about all the happenings in her life. The actress often makes it to the headlines for her relationships, and now in a recent interview, the actress spoke about how she has often changed herself in her previous relationships, which is not good. Ananya Panday confesses to overlooking red flags in a guy when she is deeply in love with the person. The Pati Patni Aur Woh actress further admitted that she changes herself a lot for the person she is with. Citing examples, Panday revealed that she starts watching the same films as the person she is with or starts dressing up like him and blamed her 'people pleasing personality trait' for this. 'It is not good,' she said. Having said this, the actress also said that everyone should be themselves in a relationship, and your partner should accept you for who you are. Talking about red flags in a relationship, she named 'cheating, lying and disrespecting in public' the biggest ones. 'I think someone who can't be happy for you when you are doing well is a big red flag, especially for successful women. I also feel bad for men because they are often put under this societal pressure that they need to be a certain way,' said Ananya. Talking about her work front, she was last seen in Kesari: Chapter 2 alongside Akshay Kumar and R Madhavan. The actress portrayed the role of Dilreet Gill, who played a key role in the film that explores the aftermath of the Jallianwala Bagh massacre. She has a lot of exciting projects in her kitty now. It was only recently confirmed that she is the female lead opposite Kartik Aaryan in Tu Meri Main Tera Main Tera Tu Meri. The first look poster has already created quite an excitement. This will be the duo's second collaboration after Pati Patni Aur Woh. She will also be seen reviving her role as Bae in Amazon Prime's Call Me Bae.
New Indian Express
21-05-2025
- Politics
- New Indian Express
JMM to stage protests demanding Sarna Code on May 27 in Jharkhand
RANCHI: To step up pressure on the Central government, the Jharkhand Mukti Morcha (JMM) has announced a statewide protest on May 27, demanding approval of the Sarna Tribal Religious Code Bill. Party General Secretary and spokesperson Vinod Pandey has issued an official directive to all district presidents, stating that the 'Sarna Adivasi Dharma Code' Bill has been pending with the Central Government for the last five years, but no concrete steps have been taken on it so far. According to Panday, there is deep resentment among the tribal communities of the state due to this situation, therefore, there is a need to make the voices of the people heard at the Central level. The Party General Secretary also reiterated that until the Sarna Dharma Code is recognised, the phased movement will continue with the slogan "No Census". Earlier, the demonstration proposed for May 9 on the issue, was postponed due to the tense situation between India and Pakistan. Now, the party has once again decided to raise the issue loudly.
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First Post
19-05-2025
- Entertainment
- First Post
Netflix's 'The Royals' actor Ishaan Khatter and Ananya Panday make it to Forbes 30 Under 30 Asia list
In its profile of 26-year-old Panday, Forbes notes the actor has appeared in 11 films, including 2019's Student of the Year 2 and CTRL, which released last year read more Actors Ananya Panday, Ishaan Khatter, singer Anuv Jain, and filmmaker Sulagna Chatterjee have featured in the entertainment and sports section of Forbes 30 Under 30 Asia list, the American business magazine has announced. The list showcases a total of 30 young entrepreneurs, artists, athletes and more from across the Asia-Pacific region under the age of 30. In its profile of 26-year-old Panday, Forbes notes the actor has appeared in 11 films, including 2019's Student of the Year 2 and CTRL, which released last year. STORY CONTINUES BELOW THIS AD 'In April, Panday was named Chanel's first Indian brand ambassador, a milestone for the luxury brand's expansion in South Asia. The daughter of actor Chunky Panday, she has 26 million followers on Instagram,' according to the magazine. Forbes stated Khatter (29), is on the verge of becoming 'an A-lister both in Bollywood and Hollywood'. For his first film, the indie Hindi drama 'Beyond the Clouds,' Khatter won Filmfare Awards' Best Male Debut in 2019 and the India International Film Academy's Best Male Debut award. Khatter moved on to star in A Suitable Boy (2020) on Netflix and last year acted alongside superstar Nicole Kidman in The Perfect Couple," read his profile. Jain, also a songwriter, has achieved global stardom while keeping true to his acoustic roots, said Forbes about the 29-year-old from Ludhiana. 'He is known for his heartfelt lyrics and minimal instrumentation on guitar and ukulele, giving his songs an intimate feel. He's chalked up 204 million views on YouTube for his 2023- released 'Husn' and 107 million for his breakout single Baarishein. 'On Spotify, he has 16 million monthly listeners around the world and his songs have surpassed 1.5 billion streams. In 2024, Jain toured the UK, Australia and other countries in South Asia and composed a song for the UN's Earth Day album.' The magazine, in Chatterjee's profile, said the 29-year-old dreamt of bringing queer stories to her favourite medium, TV. STORY CONTINUES BELOW THIS AD 'In 2020, Mumbai's Dice Media tapped the screenwriter to write Firsts, a mini-series on meetcutes seen through a queer woman's lens. She has written for the Netflix show Feels Like Ishq and Jio Studio's Code M. Chatterjee is now finishing and advertising a crowdfunded film called 'Pehli Date,' which has been five years in the making, and is an exploration of two women's first date.' Also part of the list in the entertainment and sports section are Korean band Stray Kids; Kdrama star and Astro band member Cha Eun-woo; K-drama actor Go Min-si; Yerin Ha, who will lead Bridgerton season four; Philippine girl group Bini; chess grandmaster D Gukesh; and Paralympian Sheetal Devi.
