Latest news with #PaperBoat
Fashion Value Chain
4 days ago
- Business
- Fashion Value Chain
Snitch x Paper Boat Bring Refreshing Style to Summer 2025
In a refreshing twist to seasonal fashion, Snitch, India's trailblazing D2C men's fashion brand, has partnered with beloved beverage label Paper Boat to turn up the heat on summer style and cool down the experience with its newest launch: Nata, India's first chewable drink. This collaboration delivers a unique in-store campaign that combines fashion-forward collections with tropical refreshment, promising customers a summer that's light, lively, and loaded with flavour. Designed to delight all senses, Snitch stores have transformed into immersive summer escapes with vibrant Paper Boat branding, colourful photo booths (available across all stores except Lajpat Nagar), and interactive elements that heighten the shopping experience. Customers are welcomed with complimentary Paper Boat drinks with every bill and a curated display of Snitch's latest seasonal collection, elevating every visit into a joyful moment. The activation is currently running in key Snitch outlets in Delhi (Lajpat Nagar) and Bengaluru (HRBR, HSR, BEL Road, Brigade Road, and Banashankari). To amplify the experience, digital buzz is driven by influencer content and shareable moments straight from the stores. A Paper Boat spokesperson remarked, 'Summer is all about comfort, colour, and fun—values both Paper Boat and Snitch deeply connect with. Paper Boat has chosen Snitch as their BTL partner this season because of their strong brand connection with today's youth and their fresh, fashion-forward vibe.' Chetan Siyal, Chief Marketing Officer at Snitch, added, 'At Snitch, we believe that stepping into one of our stores isn't just about shopping, it's about the feeling you take back home. This collaboration with Paper Boat is our way of turning a simple store visit into a refreshing summer experience, blending style with joy, playfulness, and unforgettable moments.' Together, Snitch and Paper Boat are redefining seasonal retail—where shopping feels as good as sipping a cold drink on a hot day.
Fashion Network
4 days ago
- Business
- Fashion Network
Snitch collaborates with Paper Boat for summer
Menswear brand Snitch has teamed up with beverage label Paper Boat to launch a summer-themed in-store activation across select outlets in Delhi and Bengaluru. The collaboration brings together Snitch's seasonal apparel collection and Paper Boat's new tropical-inspired drink, Nata, positioned as India's first chewable beverage, aiming to create an immersive, summer-ready shopping experience. Shoppers visiting Snitch stores are welcomed with vibrant Paper Boat branding, a dedicated photo booth (available at all outlets except Lajpat Nagar), and complimentary servings of Nata with every purchase, the brand announced in a press release. The in-store activation is designed to evoke the spirit of summer through fashion, flavour, and fun, transforming each visit into what the brand calls a 'breezy escape'. 'Summer is all about comfort, colour, and fun- values both Paper Boat and Snitch deeply connect with,' announced Snitch in a press release. Paper Boat has selected Snitch as its below-the-line partner for the season, citing the brand's youth appeal and trend-driven positioning. The partnership is supported by influencer content and seasonal store displays. 'At Snitch, we believe that stepping into one of our stores isn't just about shopping, it's about the feeling you take back home,' said Chetan Siyal, chief marketing officer at Snitch. 'This collaboration with Paper Boat is our way of turning a simple store visit into a refreshing summer experience.'
