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Gulf Today
19-04-2025
- Lifestyle
- Gulf Today
Miss UAE launches ‘sustainable fashion movement'
Jamil Khan, Senior Reporter Dr Mahra Lutfi, having two distinguished titles, Miss UAE and Miss Planet International, has announced a collaboration with a fashion brand to launch a massive 'sustainable fashion movement' aiming to preserve Planet Earth for future generations. In a press meet, Dr Mahra while talking to Gulf Today said that, to work in line with creating a sustainable fashion range of clothes, she has collaborated with Virgio, the pioneering sustainable fashion brand, and also will represent as 'Sustainable Fashion Ambassador' in region. The event was held at Paramount Hotel in Dubai and was attended by industry leaders and key stakeholders. Speaking at the launch, Dr Mahra said, 'Fashion should reflect both our individuality and our values. True style is more than just how we look and appear; it should also showcase care for our world and each other. With Virgio, I see a genuine effort to create clothing that respects both people and the planet. I am proud to collaborate with them and play a part in sharing their story. Together, we can help people see that ethical fashion can be both accessible and stylish.' Responding to a question, she said that soon she will unveil her own line of fashion designs which will be reflecting the Emirati culture and heritage, and will be showcasing them in a fashion show in Dubai. Amar Nagaram, CEO and Co-Founder of Virgio, commented, 'At Virgio, we believe that true change in fashion starts with transparency and a commitment to the environment. Dr Mahra Lutfi's passion for sustainability and her influence as a role model make her the perfect ambassador for our brand. By joining forces, we aim to inspire a movement towards fashion that is not just about looking good but also about doing good.' He vowed to reduce the waste of unsold inventory reaching landfill sites and creating more sustainable material to save the planet's resources. The brand, founded in 2023, has already sold a good number of clothes so far. 'To reach our customers, we are already in contact with a number of UAE-based brands to set up our brick-and-mortar outlets in the country and beyond,' said Nagaram. 'Our approach combines natural, biodegradable fabrics with transparent, ethical manufacturing. The collections are crafted in Sedex-certified factories, are PETA-certified cruelty-free, and use innovative packaging to reduce environmental impact. With a presence both online and in stores, Virgio has seen rapid growth in India, driven by a new generation of consumers seeking style without compromise on responsibility,' he added. Further Isheet Kaur, Head of International Business adds, 'At Virgio, we're thrilled to partner with Dr Mahra – a true icon of elegance, purpose, and positive change. Together, we're not just launching a brand collaboration – we're igniting a movement. Where science meets style, and sustainability takes centre stage. With Dr Mahra's passion and our commitment to innovative, stylish, and sustainable fashion, we're poised to change the dynamics of the fashion industry – not just in the region, but far beyond.'
Web Release
28-02-2025
- Business
- Web Release
Meals on Me Announces an Exclusive Partnership with Renowned Celebrity Chef Marco Pierre White, Titled as 'The Godfather of Modern Cooking' for the very First Time in the UAE
Meals on Me, the UAE's pioneering healthy meal plan provider, is on a mission to redefine the realm of food deliveries. As part of its ongoing efforts to elevate meal plan experiences, it has just announced an exclusive partnership with world-renowned chef Marco Pierre White. This collaboration sees the brand introduce specially curated meals by the celebrity chef, bringing a touch of excellence to convenient, flavour-packed dining. The partnership was officially unveiled on February 19th at an exclusive launch event at Paramount Hotel Midtown, marking a significant milestone for the brand. With Chef Marco himself in attendance, the event celebrated his first-ever meal plan services partnership, adding to the momentous occasion. A Revolution in Food Delivery Founded in 2019, Meals on Me was created to provide busy professionals and families with nutritious, calorie-calibrated meals without compromising on taste. Balancing health, sustainability, and culinary innovation, the brand has grown into one of the most trusted meal plan providers in the UAE. To date, Meals on Me has delivered over 2 million meals to 70+ nationalities. Meals on Me offers flexible meal plans ranging from 3-4 days to monthly subscriptions, with six diverse meal options, including Keto, Vegan, Wholesome, Indian, Arabic, and International. Each meal is carefully crafted by expert chefs and nutritionists, ensuring high-quality, fresh, and delicious options that fit seamlessly into hectic lifestyles. Committed to convenience and quality, Meals on Me meals are free from GMOs, preservatives, added colours, and MSG. Premium ingredients are mostly locally sourced, and the brand uses eco-friendly packaging, reinforcing its dedication to sustainability. Marco Pierre White Brings Culinary Mastery to Meals on Me Marco Pierre White, often regarded as the first celebrity chef, became the youngest British chef to achieve three Michelin stars in 1995. Boasting a glittering career spanning decades, White has trained some of the most renowned chefs in the world, including Gordon Ramsay and Curtis Stone. Known for his uncompromising standards and innovative approach to cuisine, White has now turned his expertise to Meals on Me, crafting an exclusive selection of indulgent, gourmet dishes that prioritise flavour and creativity. Through this partnership, Meals on Me customers will experience gourmet-inspired meal plans, infused with White's signature flair. Moving beyond calorie-counted meals, these creations focus on culinary craftsmanship, delivering dishes that are rich in flavour and gastronomic artistry. The collaboration was celebrated at a grand launch event on February 19th, where White shared insights into his inspiration behind the curated meals and his vision for redefining the everyday meal experience. The partnership signals a major evolution in the meal plan industry, proving that convenience can be paired with indulgence and exceptional culinary experiences. Appearance at Taste of Dubai and BBC Good Food Awards Recognition Further cementing its reputation as a leader in the industry, Meals on Me recently hosted a stand at Taste of Dubai, one of the UAE's most prestigious culinary festivals. Here, the brand showcased its innovative plans and attracted plenty of visitors, who got first-hand insights behind the delicious, health-conscious meals that have made Meals on Me a household name. Adding to this success, Meals on Me was recently awarded the BBC Good Food Award for Best Diet-Friendly Brand, recognising its efforts to deliver high-quality, nutritious meals that cater to modern lifestyles. Experience Meals on Me – Where Taste Meets Quality With the exclusive Marco Pierre White-curated meals now available, there has never been a better time to experience the Meals on Me revolution. Ideal for busy professionals, discerning foodies, and those seeking to enjoy delicious meals without the hassle of cooking every day, Meals on Me provides the perfect balance of taste, creativity, and quality. Discover the future of meal planning and indulge in gourmet-crafted meal plans delivered straight to your door. Visit today and embark on a culinary journey that redefines what it means to eat well. The post Meals on Me Announces an Exclusive Partnership with Renowned Celebrity Chef Marco Pierre White, Titled as 'The Godfather of Modern Cooking' for the very First Time in the UAE appeared first on Web Release.
