19-06-2025
- Entertainment
- Time of India
Parle Products celebrates generations of sweet memories in new campaign
Parle Products
, India's manufacturer of biscuits and confectionery, has unveiled a new campaign for its confectionery portfolio, celebrating the brand's rich legacy and deep-rooted presence in the lives of Indian consumers.
Titled 'Parle, Since 1929', the campaign is a powerful reminder of the emotional bond generations have shared with Parle's range of sweets.
The film brings alive timeless moments from childhood mischief and classroom nostalgia to everyday joys that have been made sweeter by Parle.
With a heartwarming narrative and striking visuals, the campaign positions Parle Confectionery as more than just a product; it's a part of India's
cultural memory
.
Set against a nostalgic yet contemporary backdrop, the ad journeys through decades of Indian life showcasing how Parle has remained a constant companion in shared joys, festive traditions, and growing-up milestones.
From black-and-white frames to modern-day vignettes, the film seamlessly transitions through time to reflect Parle's enduring relevance. Without overt product placement, the confectionery appears as an organic part of daily life strengthening its emotional and cultural connection with audiences.
Mayank Shah
, vice president, Parle Products, said, 'Since 1929' is more than just a milestone; it's a symbol of trust, joy, and timeless memories shared across generations. With this film, we're not just revisiting the past—we're reinforcing our place in India's present and future.'
The campaign will be amplified through a high-impact media mix spanning digital, regional and youth-centric channels, creating strong visibility and recall across India.
Watch the video here:
