Latest news with #ParleProducts
India.com
2 days ago
- Business
- India.com
Amul, Parle, Godrej… What's Indian companies gateway to avoid Trump tariffs? they can…
Indian manufacturers are exploring various ways to avoid paying higher taxes in the US after Trump's announcement of tariffs of around 50%. Some of India's leading consumer goods companies like Amul and ITC are looking for alternative ways to ship products to the US. According to The Economic Times report, they may set up factories in countries with lower taxes, or even establish manufacturing units in the US itself. The move comes after the US increased tariffs on Indian goods. Parle Products, Godrej To Set Up Factories In US? Companies like Parle Products, AWL Agri Business, and Godrej Consumer Products also sell products like flour, noodles, biscuits, frozen food, and dairy items in the US, mainly through stores made for the Indians in the country. On Wednesday, US President Donald Trump doubled tariffs on Indian imports from 25% to 50%, which has raised concerns among Indian exporters. The US has a very small share of these companies' overall revenue but exports to the country have been steadily growing. What's These FMCG Companies Plan? Amul's Managing Director, Jayen Mehta, said the company is already producing and selling milk in the US, which is more cost-effective. Now, it is considering manufacturing paneer, cheese, and butter locally instead of shipping them from India. There are already tariffs of 60–70%, and now additional tariffs by President Trump will make Indian products more expensive there. This can impact their business in the US, which already depends on the price. According to a media report ITC executive said the company might export biscuits, frozen food, prawns, and ready-to-eat products to the US from Dubai. A final decision will be made in a few months, depending on whether the US continues with the higher tariffs on India. FMCG products are considered as cost sensitive products. Even a marginal increase in price can move customers from one country to another.
Time of India
28-07-2025
- Entertainment
- Time of India
This Friendship Day, Parle-G positions mom as a bestie
Biscuit brand Parle-G has released its Friendship Day film. This year's campaign is to pause and reflect on the bonds that weren't chosen , but were always there . Mayank Shah, vice president, Parle Products, said, 'Friendship isn't just about who we laugh with. It's also about those who quietly stand by us through every step of life.' He added, "Through this film, we honour not just our bonds with friends, but the deeper bonds of companionship with those who are our silent pillars of support—our mothers, sisters, mentors—who've moulded us with love and care. The fact that we understand and empathise with our near and dear ones comes through naturally in this film.' Vinod Kunj, founder and chief creative officer, Thought Blurb Communications , said ,'This film reflects a generational shift in parenting. That change in perspective lies at the heart of our film.' Renu Somani, national creative director, Thought Blurb Communications said, 'Today's mother isn't just parenting, she's growing with her teen. She's evolving, unlearning, listening, and effortlessly stepping into the role of a friend. And what's beautiful is, it's mutual. This film is a celebration of the quiet, unspoken friendship that so many mothers and daughters share today.' The film shows a child's worry in modern times and sacrifices of the mother. The film begins with a daughter segregating friendship bands for her close friends and getting confused on who can get the title of a 'bestie'. The conversation then revolves around how her mother would have spent her days with friends, without the pressures of the current times. It shares the essence of the bond between a mother and her daughter that evolves continuously, into a lifetime bond full of so many emotions . Watch the film on ET Brand Equity here:
Time of India
19-06-2025
- Entertainment
- Time of India
Parle Products celebrates generations of sweet memories in new campaign
Parle Products , India's manufacturer of biscuits and confectionery, has unveiled a new campaign for its confectionery portfolio, celebrating the brand's rich legacy and deep-rooted presence in the lives of Indian consumers. Titled 'Parle, Since 1929', the campaign is a powerful reminder of the emotional bond generations have shared with Parle's range of sweets. The film brings alive timeless moments from childhood mischief and classroom nostalgia to everyday joys that have been made sweeter by Parle. With a heartwarming narrative and striking visuals, the campaign positions Parle Confectionery as more than just a product; it's a part of India's cultural memory . Set against a nostalgic yet contemporary backdrop, the ad journeys through decades of Indian life showcasing how Parle has remained a constant companion in shared joys, festive traditions, and growing-up milestones. From black-and-white frames to modern-day vignettes, the film seamlessly transitions through time to reflect Parle's enduring relevance. Without overt product placement, the confectionery appears as an organic part of daily life strengthening its emotional and cultural connection with audiences. Mayank Shah , vice president, Parle Products, said, 'Since 1929' is more than just a milestone; it's a symbol of trust, joy, and timeless memories shared across generations. With this film, we're not just revisiting the past—we're reinforcing our place in India's present and future.' The campaign will be amplified through a high-impact media mix spanning digital, regional and youth-centric channels, creating strong visibility and recall across India. Watch the video here:
Time of India
17-06-2025
- Business
- Time of India
Crude awakening: Companies wait & watch
This is an AI-generated image, used for representational purposes only. MUMBAI: From packaged goods makers to retailers and paint companies, firms are keeping a close tab on crude oil prices, which have been volatile since the start of the escalating conflict between Israel and Iran. Higher crude oil prices tend to inflate input costs for companies-crude-linked derivatives, for instance, are used in the packaging of FMCG products across categories such as food and beverages and personal care, while certain segments like detergents and dishwashing liquids are heavily dependent on Linear Alkyl Benzene (a crude derivative) as a key raw material. Beauty products like lotions, creams, and lip balms also use crude derivatives like petroleum jelly, said Anuj Sethi, senior director at Crisil Ratings. The development comes at a time when broader consumption had started seeing some green shoots after several sluggish quarters, helped by tax sops, easing food inflation, and rate cuts. Further escalation of the conflict in West Asia could impact demand recovery in the near term. For companies, the challenge will be on two fronts- protecting margins if input costs spike and getting consumers to spend more; high oil prices typically impact overall household spending, nudging consumers to cut budgets on their discretionary purchases. "Crude plays a major role in two cost centres- freight and packaging. This can impact the bottom line of companies. We are monitoring the situation and hope things do not escalate," Mayank Shah, vice-president at Parle Products, told TOI, not ruling out risk to demand recovery in the short term. Geopolitical tensions in West Asia could pose short-term headwinds by driving up crude oil prices. "This may drive up prices of the overall purchase basket and pinch consumers," said Krishna Khatwani, head of sales (India) at Godrej Consumer Products. Oil prices settled 7% higher on Friday, rising more than 13% during the session to their highest levels since Jan. On Monday, prices edged down after opening higher as the attacks so far didn't hit critical export infrastructure, international media reported. But oil markets remain tense, and the future trajectory is uncertain. "Israel-Iran tensions and Brent Crude climbing into the high $70s per barrel pose cost pressures. If sustained, these may translate into pricing adjustments for some businesses and temper consumer sentiment," said Tarun Arora, CEO at Zydus Wellness. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
India.com
07-06-2025
- Business
- India.com
Why Parle-G Costs Rs 2,300 In Gaza? Viral Video Reveals Food Crisis Plight
A video going viral of a Palestinian dad handing over a packet of India's favourite Parle-G biscuits to his daughter has highlighting the severe food crisis in Gaza, where the cost of the biscuit has risen to Rs 2,300 because of the ongoing Israel-Palestine war. Viral Video Sparks Global Attention On June 6, a resident of Gaza named Mohammed Jawad uploaded a video on X wherein he is giving his daughter, Rafif, a packet of Parle-G, her favourite biscuit. In the caption, Jawad had written, "After a long wait, I finally got Rafif her favourite biscuits today. Even though the price jumped from €1.5 to over €24, I just couldn't deny Rafif her favourite treat." The video, which showed the outrageous price tag of the otherwise low-priced biscuit, went viral, leaving viewers who were used to Parle-G's usual Rs 100 price point in foreign markets speechless. June 1, 2025 Food Scarcity Drives Price Surge The Gaza conflict has resulted in critical food shortages, with prices of common items such as Parle-G taking a dramatic rise. Normally costing Rs 100 for a packet worldwide, the biscuit is now available for up to Rs 2,342 in Gaza because of low availability and broken import channels. The crisis has rendered even staple items scarce, worsening the plight of civilians in the conflict area. Online Reactions And Calls For Aid The clip elicited mass reactions on X, with people shocked and empathising. A user named India's External Affairs Minister S Jaishankar, pleading, "The baby is having India's favourite biscuit. May we send more Parle-G to Palestine? These are glucose biscuits and will ease the civilian population." Another said, "Rafif deserves all the biscuits she wants, be safe family," capturing the emotional impact of the story. Wider Gaza Crisis Context The Parle-G price hike reflected the wider humanitarian crisis in Gaza, where conflict has ravaged food supply chains, driving up prices and leaving families scrambling to afford even basic foodstuffs. As matters deteriorate, demands for international intervention, including food aid, remain on the increase. Parle Products, the manufacturer of Parle-G, has yet to make a comment on the viral video or the Gaza situation. This article will be updated if a statement is made.
