Latest news with #PartnerCommunity
Tahawul Tech
31-07-2025
- Business
- Tahawul Tech
Salesforce deploys Agentforce to support partners around the clock
The rapid rise of agentic AI introduces an immense $6 trillion digital labour opportunity set to reshape and benefit the global technology ecosystem, including Salesforce partners and System Integrators (SIs). But it also presents challenges like complex infrastructure and data silos that leave many potential adopters unsure of how to begin or scale AI effectively. With their ability to identify and develop specific use cases for tailored and effective AI solutions, partners are a critical part of the front line of helping customers accelerate agent adoption and implementation. To support these vital implementations, Salesforce is investing in its partner ecosystem with innovative tools and resources. The latest investment includes Agentforce for Partner Community, an AI agent embedded in Salesforce's Partner Community experience that provides 24/7 conversational support grounded in technical and program knowledge. Boosting partner efficiency with conversational AI Launched in late March 2025, Agentforce for Partner Community elevates Salesforce's service for partners of all sizes, allowing them to benefit from: Self-service access to information: The AI agent provides quick answers to common questions from Partner Community visitors, reducing the need to log cases and saving time searching for information. The AI agent provides quick answers to common questions from Partner Community visitors, reducing the need to log cases and saving time searching for information. Tailored responses based on partner record: Because Agentforce is grounded in CRM data on Data Cloud, the agent will be able to provide instant insights, including personalized responses based on partner program level, scorecard data, benefits, certifications, and tiering — eliminating guesswork and saving time. Because Agentforce is grounded in CRM data on Data Cloud, the agent will be able to provide instant insights, including personalized responses based on partner program level, scorecard data, benefits, certifications, and tiering — eliminating guesswork and saving time. Automation of Trial Org requests: Partners can easily initiate Trial Org extensions by asking the AI agent: 'Can I extend a Trial Org?' The AI agent will then gather the required information to determine eligibility, create a case, and complete the action to extend the Trial Org. This feature improves accuracy in handling requests and delivers quicker resolution times. Salesforce as 'customer zero' Agentforce for Partner Community reflects Salesforce's broader 'customer zero' approach — using its own products at scale to test, improve, and prove value before taking them to market. Salesforce first deployed Agentforce on its own Salesforce Help and sites to provide 24/7 AI-powered support. Since launching in October of 2024, the platform has handled over 1 million customer conversations, resolving more than 84% of questions autonomously. This has significantly reduced costly human escalations and improved response times. Salesforce's internal use of Agentforce goes far beyond customer support. The company now uses agents to nurture sales leads at scale, deliver tailored training and career recommendations for employees, generate millions of lines of code to increase developer productivity, and automate routine communications within Slack workflows, all while continuously capturing learnings to improve agent performance and user experience. By using Agentforce across its business, Salesforce gains firsthand insights to refine the platform and set the standard for what great looks like in the era of digital labour. Differentiated AI-driven partner experience drives real-world impact In the three months since Agentforce for Partner Community's launch, more than 19,000 requests have been handled, averaging 1,400 conversations per week. In total, 120,000 monthly Partner Community users are engaging with the platform. Natasa Marinkovic, Vice President of Marketing and Alliances at highlighted how the agent reduces information search time by approximately 75% and allows her team to focus more on the customer experience. 'Agentforce for Partner Community has been transformational in terms of how we engage with Salesforce, one of our primary partners', she said. 'This is not a capability that we have across our other partnerships in the ecosystem right now'. Lynne Feeney, Director of Salesforce Partnership and Strategic Alliances at Wilco Source, a CitiusTech company, said, 'Agentforce for Partner Community is a very helpful tool and I use the agent as my first point of reference for information'. Driving agentic success together As Salesforce continues to launch partner-focused innovations like the newly expanded AgentExchange, partners will continue to receive resources and tools that enable them to help customers rapidly realise the full value of Agentforce implementations. Phil Samenuk, Salesforce's SVP of Global Alliances & Channels and Outsourcing Service Providers, said, 'Our partners are essential in helping CIOs and business leaders define AI strategies, assess organisational readiness, and create phased roadmaps for adoption. Agentforce for Partner Community is a critical part of Salesforce's broader vision to help partners lead in agentic AI adoption and delivery'. With training, workshops, an Agentforce Partner Guidebook, AI certifications, and opportunities to build their own agents, over 272,000 consultants working for Salesforce partners have completed AI certifications, and these consultants have built over 18,000 agents. Salesforce consulting partners have also launched new services tailored to help customers navigate agentic transformation with Agentforce. 'As companies increasingly turn to AI agents, the partnership ecosystem is crucial', continued Samenuk. 'Through resources like Agentforce for Partner Community, Salesforce and its partners together are uniquely positioned to meet rising demands for digital labour and drive the next era of agent-first businesses'. Middle East perspective Mukesh Kumar, Regional VP of Alliances and Channels at Salesforce Middle East, said: 'Agentforce for Partner Community is a game changer for partners in the Middle East. The UAE, Saudi Arabia, plus the wider GCC and Egypt, are investing heavily in AI and are committed to becoming global leaders in the technology, with public and private sector organisations following their lead to stay ahead of the curve. Partners play a key role in this by helping customers identify AI use cases and then deploy the technology effectively. Agentforce for Partner Community is empowering partners in the Middle East with the information and tools they need to blaze a trail – enabling them to deliver the services customers require to win with agentic AI and digital labour'. Image Credit: Salesforce
Business Wire
22-05-2025
- Business
- Business Wire
Emburse Invests in Travel and Expense Partner Ecosystem with Launch of 140-Strong Global Community
NASHVILLE, Tenn.--(BUSINESS WIRE)-- Emburse, whose innovative travel and expense solutions power forward-thinking organizations, today announced the launch of the Emburse Partner Community with 140 global partners. The move signals Emburse's commitment to partnering with financial services organizations, travel management companies, SaaS platforms, enterprise resource planning (ERP) ecosystems, business marketplaces, integrators and resellers to transform the way organizations — including its over 20,000 customers — spend. 'At Emburse, we believe real transformation doesn't occur in silos — it happens in communities. By investing in our partners, we're not just expanding our reach, we're growing our impact. Together, we're building a unified travel and expense infrastructure that gives finance professionals smarter tools before they spend and intelligent validation after — without compromising flexibility or control,' says Michele Shepard, Chief Revenue Officer of Emburse. By integrating with partners, Emburse is eliminating common travel and expense pain points like duplicate submissions, confusing approval processes, and disconnected systems, turning those traditionally frustrating moments into intelligent, seamless experiences. This close collaboration is essential for delivering true Expense Intelligence, a proactive, AI-powered approach to managing corporate spend. The Emburse Partner Community signals a significant investment in tools, resources and incentives for partners — designed to unlock growth and accelerate the impact of Expense Intelligence. Partners benefit from lead sharing, marketing development funds, enablement materials, events and training and certifications. Partners also have access to a partner portal with collaboration tools, real-time reporting, and an on-demand content library to stay current on the latest AI-driven product releases from Emburse. A new three-tiered structure allows each partnership to be designed according to the partner's specific needs. Darren Toohey, Chief Sales & Customer Officer at CTM, said: "At CTM, we believe strong partnerships are the foundation of transformative travel and expense solutions. The Emburse Partner Community reflects a shared commitment to innovation, transparency, and global customer success. We're proud to be part of a collaborative ecosystem that helps businesses around the world travel smarter and manage spend more effectively.' Ron Botchan, Co-Founder, Datanamic, said: "Datanamic is thrilled to join the Emburse Partner Community, helping customers successfully connect Emburse to their systems. Additionally, the Emburse Partner Community is full of great companies that help accelerate the growth of our business.' Pam Peddler, Regional VP – Northeast, Public Sector, OMNIA Partners, said: "At OMNIA Partners, we are thrilled to partner with Emburse, whose innovative approach to expense and spend management aligns seamlessly with our mission to deliver value and efficiency to our members. Emburse's commitment to customer-centric solutions and continuous improvement makes them an ideal partner. We're especially excited to be part of the Emburse Partner Community, where collaboration and shared vision drive meaningful impact across the organizations we serve." Mike May, Vice President, Technology Partner Program, at UKG, said: "Partnering with Emburse allows us to extend our reach and provide even greater value to our customers. Together, we are well-positioned to help organizations navigate the complexities of today's business environment and achieve their strategic goals.' "We're doubling down on our commitment to partners because they're not an add-on to our strategy — they're a force multiplier. This new community and tiering structure reflects our belief that growth should be mutual, transparent, and built on real alignment. When our partners win, our customers thrive,' said Greg Leven, VP, Global Head of Strategic Partnerships, Emburse. The Emburse Partner Community was launched at the inaugural Emburse Partner Summit, held concurrently with Emburse in Motion, Emburse's user conference, and made possible in part through the generous support of our partner sponsors: Amadeus Cytric Amex GBT Egencia AmTrav AppZen Convera Corporate Travel Management (CTM) Mastercard About Emburse Emburse delivers Expense Intelligence—transforming reactive expense management into forward-thinking financial confidence. Expense Intelligence harnesses AI to orchestrate corporate spend across travel booking, procurement, reimbursements, and payments, embedding dynamic policy controls and predictive insights directly into workflows. This real-time approach empowers organizations with the agility to adapt, control risks, and strategically optimize spend. Trusted globally by more than 12 million finance leaders, travel managers, and professionals, Emburse serves over 20,000 organizations in 120 countries—including Global 2000 enterprises, SMBs, public sector agencies, and nonprofits. By proactively managing and accurately validating spend, Emburse ensures robust financial governance, enhanced compliance, and unsurpassed visibility into spend behaviors—all while dramatically streamlining the process for every employee. At Emburse, Expense Intelligence is more than a feature—it's a framework for transformation, reshaping the role of finance teams from administrators to strategic drivers of organizational success. To learn more about Emburse, visit and check out our social channels @emburse.
