Latest news with #PartnershipforACircularTomorrow
Syyaha
2 days ago
- Business
- Syyaha
The Coca-Cola Foundation Partners with Women-Led Saudi Tech Startup Lesser App and The Global Environment and Technology Foundation to Support Recycling Projects
Riyadh – The Coca-Cola Foundation (TCCF) and the Global Environment and Technology Foundation (GETF) have partnered with Lesser App, a pioneering technology solution developed by the Saudi women-led company Naqaa Solutions For Environmental Services, to help reduce packaging waste and improve waste recovery in the Kingdom. The partnership reflects TCCF's ongoing commitment to supporting impactful local initiatives that contribute to a more sustainable collaboration is part of a newly launched initiative, Partnership for A Circular Tomorrow (PACT) – with an initial US $1 million grant by TCCF that invests in solutions and service delivery models to uplift waste workers and scale growth-stage waste enterprises. The effort aims to use innovation to reduce waste and help transform lives across five countries, including Saudi part of the initiative, Lesser App is leading the implementation of targeted PET plastic collection interventions across Riyadh and Jeddah. Key components include a door-to-door collection program, the establishment of four community drop-off centers, and the installation of PET plastic collection bins at six high-footfall mosques. Lesser App will also manage logistics, real-time impact tracking via its proprietary Sustainability Dashboard, and stakeholder coordination throughout the rollout.'Our support for Lesser App reflects our commitment to the Kingdom and the importance of empowering local organizations to drive more innovation and improve waste recovery. We seek to create robust value chains, support informal waste workers, and support solutions in waste management, ultimately paving the way for a more sustainable future,' said Carlos Pagoaga, President, The Coca-Cola Foundation. Through this partnership, TCCF, GETF, and Lesser App will focus on raising environmental awareness, promoting responsible waste disposal, and driving large-scale PET plastic collection efforts throughout the Kingdom. The initiative directly supports Saudi Arabia's broader sustainability agenda and aligns with the ambitions of Vision 2030.'As a women-led tech startup company, we are proud to play a central role in driving environmental change and empowering female leadership in the sustainability space. This collaboration allows us to bring innovative, community-centric recycling models to life, from tech-enabled pickups to plastic collection, and demonstrate the value of inclusive approaches to solving environmental issues,' said Mona Othman, CEO and co-founder, Lesser App. Saudi Arabia is one of the five countries included in the first phase of the PACT program, alongside Türkiye, Azerbaijan, Kazakhstan, and Uzbekistan.
Business Wire
16-05-2025
- Business
- Business Wire
The Coca-Cola Foundation and the Global Environment and Technology Foundation Launch ‘Partnership for a Circular Tomorrow (PACT)' to Support Recycling Projects
ISTANBUL--(BUSINESS WIRE)--The Coca-Cola Foundation (TCCF) and the Global Environment and Technology Foundation (GETF) have launched a new partnership platform called 'Partnership for A Circular Tomorrow (PACT)', with an initial US $1 million circular economy grant by TCCF that invests in solutions and service delivery models to accelerate the transition toward reducing packaging waste, improve waste recovery across the Eurasia and the Middle East Region. In 2025, the first phase of PACT is launching high-impact initiatives across five countries: Türkiye, the Kingdom of Saudi Arabia (KSA), Azerbaijan, Kazakhstan, and Uzbekistan. These initiatives aim to uplift waste workers and scale growth-stage waste enterprises, supporting circular innovation and transforming lives. Centrally managed by GETF and co-financed by TCCF, grants of US $100,000 to US $400,000 are being allocated to NGOs, social enterprises, and startups for each selected project. Learn more here: 'The Global Environment & Technology Foundation (GETF) is proud to partner with The Coca-Cola Foundation to help address critical waste management challenges in Eurasia and the Middle East,' said Monica Ellis, CEO of GETF. 'The PACT Fund aims to support innovation, improve waste recovery and accelerate the transition toward a circular economy regionally, building scalable solutions for long-term environmental resilience.' Carlos Pagoaga, President, The Coca-Cola Foundation, said, "We're excited to launch PACT with our partners to drive circular innovation and improve waste recovery in Eurasia and the Middle East. Our goal is to create robust value chains, support informal waste workers, and drive innovations in waste management, ultimately paving the way for a cleaner, more sustainable future." About The Coca-Cola Foundation The Coca-Cola Foundation's mission is to make a difference in communities around the world where The Coca-Cola Company operates and where our employees live and work. We support transformative ideas and institutions that address complex global challenges and that leave a measurable and lasting impact. Our giving is focused on sustainable access to safe water, climate resilience and disaster risk preparedness and response, circular economy, economic empowerment, and causes impacting our hometown community. Since its inception in 1984, The Coca-Cola Foundation has awarded grants of over $1.6 billion in service of its mandate to strengthen communities across the world. About GETF The Global Environment & Technology Foundation (GETF), established in 1988, is a leading 501(c)(3) nonprofit organization, that designs and manages high impact public-private partnerships improving the lives of nearly 58 million people in over 100 countries through water security and water access initiatives, health systems strengthening, circularity, entrepreneurship, community empowerment, sustainable agriculture and resilience. Leading partnership platforms under GETF's management include the Africa Water Stewardship initiative, Project Last Mile Partnership (PLM), Partnership for a Circular Tomorrow (PACT), Cargill Currents, and many others. GETF also serves as the Secretariat for two high-impact water coalitions – Global Water Challenge and the U.S. Water Partnership.
