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‘Recession pop' and new Christian music surge in the US as streaming growth slows
‘Recession pop' and new Christian music surge in the US as streaming growth slows

Associated Press

time17-07-2025

  • Entertainment
  • Associated Press

‘Recession pop' and new Christian music surge in the US as streaming growth slows

— In the U.S. and globally, more music is being streamed than ever before... — But growth has slowed. — And in the U.S. specifically, there's been a resurgence in Christian music and 'recession pop.' In its midyear report, Luminate, an industry data and analytics company, provides insight into changing behaviors across music listenership. A decrease in growth, an increase in volume Music streams continued to grow globally and stateside in the first half of 2025. Global on-demand audio streams reached 2.5 trillion in the first half of 2025 — up from 2.29 trillion in the same period last year. And in the U.S., on-demand audio streams grew to 696.6 billion in 2025, compared to 665.8 billion in 2024. But even though more music is being streamed than ever before, compared to past years, the rate of growth is slowing down. In 2024, U.S. and global on-demand audio streams grew 8% and 15.1%, respectively. In 2025, those numbers have dropped to 4.6% and 10.3%. In the US, Christian music and recession pop are making a comeback In the U.S., streaming accounts for 92% of all music consumption. On-demand streams were up in 2025 as physical and digital album sales dropped. R&B/hip-hop remains the most popular genre in terms of on-demand audio streaming volume, followed by rock, pop, country and Latin. The same was true in 2024. What's interesting are the highest-growth genres: Rock leads stateside, followed by Latin, country, and Christian/gospel music. Though streams of new music — music released in the last 18 months — are slightly down from the same time last year, new Christian/gospel music has defied that trend, said Jaime Marconette, Luminate's vice president of music insights and industry relations. It is led by acts like Forrest Frank, Brandon Lake and Elevation Worship. He attributed the genre's growth to 'younger, streaming-forward fanbase,' which is 60% female and 30% millennial. 'Recession pop' — the term for upbeat hits like Kesha's 'Tik Tok,' Miley Cyrus' 'Party in the U.S.A.' and other carefree pop music that emerged in 2007-2012 around the time of the Great Recession — has also seen a jump this year. Luminate found that U.S. on-demand audio streams of pop music from that era have increased 6.4% in 2025. Songs from Cyrus, Bruno Mars, Lady Gaga and Rihanna lead the shift. 'We're actually seeing pop music from those years outpace the growth of the industry at-large,' adds Marconette. 'When looking at performance of all genres from that period, listeners are gravitating toward pop in particular, highlighting a sense of nostalgia and potentially bigger themes of escapism.'

'Recession pop' and new Christian music surge in the US as streaming growth slows

time16-07-2025

  • Business

'Recession pop' and new Christian music surge in the US as streaming growth slows

NEW YORK -- Halfway through 2025, a few music trends have become clear, according to Luminate's 2025 Midyear Report, which was released Wednesday: — In the U.S. and globally, more music is being streamed than ever before... — But growth has slowed. — And in the U.S. specifically, there's been a resurgence in Christian music and 'recession pop.' In its midyear report, Luminate, an industry data and analytics company, provides insight into changing behaviors across music listenership. Music streams continued to grow globally and stateside in the first half of 2025. Global on-demand audio streams reached 2.5 trillion in the first half of 2025 — up from 2.29 trillion in the same period last year. And in the U.S., on-demand audio streams grew to 696.6 billion in 2025, compared to 665.8 billion in 2024. But even though more music is being streamed than ever before, compared to past years, the rate of growth is slowing down. In 2024, U.S. and global on-demand audio streams grew 8% and 15.1%, respectively. In 2025, those numbers have dropped to 4.6% and 10.3%. In the U.S., streaming accounts for 92% of all music consumption. On-demand streams were up in 2025 as physical and digital album sales dropped. R&B/hip-hop remains the most popular genre in terms of on-demand audio streaming volume, followed by rock, pop, country and Latin. The same was true in 2024. What's interesting are the highest-growth genres: Rock leads stateside, followed by Latin, country, and Christian/gospel music. Though streams of new music — music released in the last 18 months — are slightly down from the same time last year, new Christian/gospel music has defied that trend, said Jaime Marconette, Luminate's vice president of music insights and industry relations. It is led by acts like Forrest Frank, Brandon Lake and Elevation Worship. He attributed the genre's growth to 'younger, streaming-forward fanbase,' which is 60% female and 30% millennial. 'Recession pop' — the term for upbeat hits like Kesha's 'Tik Tok,' Miley Cyrus' 'Party in the U.S.A.' and other carefree pop music that emerged in 2007-2012 around the time of the Great Recession — has also seen a jump this year. Luminate found that U.S. on-demand audio streams of pop music from that era have increased 6.4% in 2025. Songs from Cyrus, Bruno Mars, Lady Gaga and Rihanna lead the shift. 'We're actually seeing pop music from those years outpace the growth of the industry at-large,' adds Marconette. "When looking at performance of all genres from that period, listeners are gravitating toward pop in particular, highlighting a sense of nostalgia and potentially bigger themes of escapism.'

'Recession pop' and new Christian music surge in the US as streaming growth slows
'Recession pop' and new Christian music surge in the US as streaming growth slows

San Francisco Chronicle​

time16-07-2025

  • Business
  • San Francisco Chronicle​

'Recession pop' and new Christian music surge in the US as streaming growth slows

NEW YORK (AP) — Halfway through 2025, a few music trends have become clear, according to Luminate's 2025 Midyear Report, which was released Wednesday: — In the U.S. and globally, more music is being streamed than ever before... — But growth has slowed. — And in the U.S. specifically, there's been a resurgence in Christian music and 'recession pop.' In its midyear report, Luminate, an industry data and analytics company, provides insight into changing behaviors across music listenership. A decrease in growth, an increase in volume Music streams continued to grow globally and stateside in the first half of 2025. Global on-demand audio streams reached 2.5 trillion in the first half of 2025 — up from 2.29 trillion in the same period last year. And in the U.S., on-demand audio streams grew to 696.6 billion in 2025, compared to 665.8 billion in 2024. But even though more music is being streamed than ever before, compared to past years, the rate of growth is slowing down. In 2024, U.S. and global on-demand audio streams grew 8% and 15.1%, respectively. In 2025, those numbers have dropped to 4.6% and 10.3%. In the US, Christian music and recession pop are making a comeba ck In the U.S., streaming accounts for 92% of all music consumption. On-demand streams were up in 2025 as physical and digital album sales dropped. R&B/hip-hop remains the most popular genre in terms of on-demand audio streaming volume, followed by rock, pop, country and Latin. The same was true in 2024. What's interesting are the highest-growth genres: Rock leads stateside, followed by Latin, country, and Christian/gospel music. Though streams of new music — music released in the last 18 months — are slightly down from the same time last year, new Christian/gospel music has defied that trend, said Jaime Marconette, Luminate's vice president of music insights and industry relations. It is led by acts like Forrest Frank, Brandon Lake and Elevation Worship. He attributed the genre's growth to 'younger, streaming-forward fanbase,' which is 60% female and 30% millennial. 'Recession pop' — the term for upbeat hits like Kesha's 'Tik Tok,' Miley Cyrus' 'Party in the U.S.A.' and other carefree pop music that emerged in 2007-2012 around the time of the Great Recession — has also seen a jump this year. Luminate found that U.S. on-demand audio streams of pop music from that era have increased 6.4% in 2025. Songs from Cyrus, Bruno Mars, Lady Gaga and Rihanna lead the shift. 'We're actually seeing pop music from those years outpace the growth of the industry at-large,' adds Marconette. "When looking at performance of all genres from that period, listeners are gravitating toward pop in particular, highlighting a sense of nostalgia and potentially bigger themes of escapism.'

‘Recession pop' and new Christian music surge in the US as streaming growth slows
‘Recession pop' and new Christian music surge in the US as streaming growth slows

Winnipeg Free Press

time16-07-2025

  • Business
  • Winnipeg Free Press

‘Recession pop' and new Christian music surge in the US as streaming growth slows

NEW YORK (AP) — Halfway through 2025, a few music trends have become clear, according to Luminate's 2025 Midyear Report, which was released Wednesday: — In the U.S. and globally, more music is being streamed than ever before… — But growth has slowed. — And in the U.S. specifically, there's been a resurgence in Christian music and 'recession pop.' In its midyear report, Luminate, an industry data and analytics company, provides insight into changing behaviors across music listenership. A decrease in growth, an increase in volume Music streams continued to grow globally and stateside in the first half of 2025. Global on-demand audio streams reached 2.5 trillion in the first half of 2025 — up from 2.29 trillion in the same period last year. And in the U.S., on-demand audio streams grew to 696.6 billion in 2025, compared to 665.8 billion in 2024. But even though more music is being streamed than ever before, compared to past years, the rate of growth is slowing down. In 2024, U.S. and global on-demand audio streams grew 8% and 15.1%, respectively. In 2025, those numbers have dropped to 4.6% and 10.3%. In the US, Christian music and recession pop are making a comeba ck In the U.S., streaming accounts for 92% of all music consumption. On-demand streams were up in 2025 as physical and digital album sales dropped. Weekly A weekly look at what's happening in Winnipeg's arts and entertainment scene. R&B/hip-hop remains the most popular genre in terms of on-demand audio streaming volume, followed by rock, pop, country and Latin. The same was true in 2024. What's interesting are the highest-growth genres: Rock leads stateside, followed by Latin, country, and Christian/gospel music. Though streams of new music — music released in the last 18 months — are slightly down from the same time last year, new Christian/gospel music has defied that trend, said Jaime Marconette, Luminate's vice president of music insights and industry relations. It is led by acts like Forrest Frank, Brandon Lake and Elevation Worship. He attributed the genre's growth to 'younger, streaming-forward fanbase,' which is 60% female and 30% millennial. 'Recession pop' — the term for upbeat hits like Kesha's 'Tik Tok,' Miley Cyrus' 'Party in the U.S.A.' and other carefree pop music that emerged in 2007-2012 around the time of the Great Recession — has also seen a jump this year. Luminate found that U.S. on-demand audio streams of pop music from that era have increased 6.4% in 2025. Songs from Cyrus, Bruno Mars, Lady Gaga and Rihanna lead the shift. 'We're actually seeing pop music from those years outpace the growth of the industry at-large,' adds Marconette. 'When looking at performance of all genres from that period, listeners are gravitating toward pop in particular, highlighting a sense of nostalgia and potentially bigger themes of escapism.'

Review: Kendrick Lamar and SZA deliver a West Coast spectacle at Oracle Park
Review: Kendrick Lamar and SZA deliver a West Coast spectacle at Oracle Park

San Francisco Chronicle​

time31-05-2025

  • Entertainment
  • San Francisco Chronicle​

Review: Kendrick Lamar and SZA deliver a West Coast spectacle at Oracle Park

Surveying a sea of 40,000 people gathered at Oracle Park, rap bellwether Kendrick Lamar felt right at home. 'We're back on the West Coast, my home,' Lamar proclaimed. 'We came to the bay to turn this motherf—er all the way up.' By the end of the nearly three-hour show on Thursday, May 29, he and his tour mates SZA and DJ Mustard made good on the proclamation through a multisensory concert that demonstrated the power of Black creativity, perseverance, beauty and love through art, choreography, music and message. Like the Pacific Ocean that served as a natural backdrop, it was an evening of contrasts that came in waves, at times churning and relentless, and other times peaceful and restorative. A vintage Buick Grand National car served as a symbol of West Coast car culture that would anchor the show. DJ Mustard warmed up a crowd with a fun set that mixed regional rap bangers with Bay Area classics by E-40, Mac Dre and Too Short. He even dropped 2010s-era pop like 'Party in the U.S.A.' and 'We Are Young,' which were met with lusty sing-alongs. Lamar and SZA split their stage time into separate and collaborative mini sets. The tag-team format allowed for a musical and aesthetic reset where Lamar's prowling alpha would give way to SZA's divine feminine omega and vice versa. It was a sumptuous 10-course meal that, with their deep pantry of hits, whetted the appetite for what came next. When the two joined forces on duets '30 for 30,' 'Doves in the Wind,' they evoked the soulful intimate chemistry of Marvin Gaye and Tammi Terrell for this generation. During their collaborative hit 'All the Stars' from the 'Black Panther' soundtrack, phone lights radiated around the stadium, a spontaneous moment that combined with the audience singing along raised goose bumps. SZA's set was visually and emotionally compelling, with her exploration and embodiment of the Black female experience through a metaphor of Mother Earth. During 'Garden (Say It Like Dat),' SZA traded in the Buick ride for a giant ant. Dancers dressed as praying mantises clicked across the stage like Cirque du SZA. For 'Kill Bill,' she executed (heh) the hit while footage of a mantis mating ritual where the female devours the male played on the big screen. If SZA's goal was to shake the 'just an R&B singer' tag, she accomplished that. She showed her vocal versatility and command of hard rock, indie folk and pop. On 'F2F,' she was accompanied by a guitarist and bassist to head bang and shred alongside her. 'Scorsese Baby Daddy' gave off 'Til Tuesday vibes. A metamorphosis took place, literally, when she strapped on butterfly wings to perform the folk-inflected 'Nobody Gets Me.' Given the state of the world, where atrocities and outrage keeps building, Lamar's sets served as a much-needed release valve. Energy levels spiked during songs like 'Alright' and 'DNA,' which took on fresh meanings in the current political climate. So many rappers have diluted the art of MCing by letting a prerecorded vocal track do the heavy lifting in a live setting. Not in Lamar's case, whose genuine voice boomed out the speaker for the entire show. 'Dodger Blue' combined pinpoint choreography in a setting that, to this reviewer, reframed 'The Last Supper' as a Compton high school cafeteria table. Lamar glided across it and rapped while seated dancers performed mesmerizing handwork. Songs from Lamar's 2012 breakout 'Good Kid, M.A.A.D City' were given makeovers. 'M.A.A.D City' was remade into a quiet storm track complete with Anita Baker 'Sweet Love' backdrop. 'Poetic Justice' was accentuated with hard snares and was conspicuously missing the Drake verse. So let's talk about Drake, the Canadian elephant not in the room. Between songs, deposition-style videos played on the big screen of Lamar and SZA in the hot seat, enduring a battery of questions from a hidden interrogator. The prosecution's identity wasn't revealed, but fans knew. When the lawyer asked if allusions to violence in his songs should be taken as a threat, Lamar shot back, 'Whatever you want to take it.' While Lamar, SZA and DJ Mustard were on the marquee, Drake's aura hung in the stadium air like a pretty piñata waiting to get crushed. The most bloodthirsty pops of the night came during Lamar's performances of feud tracks 'Euphoria' and 'Not Like Us,' the latter which morphed from a Drake exposé to a West Coast anthem to a worldwide dance challenge. At Oracle, fans extended the 'A minorrrrr' line into next week, letting the candies rain. Though they shared the spotlight, Lamar and SZA traveled distinct pathways across 53 songs. After putting the show to bed with the calming 'Luther' and 'Gloria,' from Lamar's latest album 'GNX,' the duo climbed into the Buick and disappeared under Oracle Park, on to the next episode. Act I: Kendrick Lamar Act II: SZA '30 for 30' (with Kendrick Lamar) 'What Do I Do' 'Love Galore' 'Broken Clocks' 'The Weekend' Act III: Kendrick Lamar 'Euphoria' 'Hey Now' 'Reincarnated' 'Humble' 'Backseat Freestyle' 'Family Ties' 'Swimming Pools (Drank)' (shortened, a cappella) 'M.A.A.D City' (shortened) 'Alright' 'Man at the Garden' Act IV: SZA 'Scorsese Baby Daddy' 'F2F' 'Garden (Say It Like Dat)' 'Kitchen' 'Blind' 'Consideration' (Rihanna cover) 'Low' Act V: Kendrick Lamar & SZA 'Doves in the Wind' 'All the Stars' 'Love' Act VI: Kendrick Lamar 'Dodger Blue' 'Peekaboo' 'Like That' 'DNA' 'Good Credit' 'Count Me Out'/'Bitch, Don't Kill My Vibe' 'Money Trees' 'Poetic Justice' Act VII: SZA 'I Hate U' 'Shirt' 'Kill Bill' 'Snooze' 'Crybaby' 'Nobody Gets Me' 'Good Days' 'Rich Baby Daddy' 'BMF' 'Kiss Me More' Act VIII: Kendrick Lamar 'N95' 'TV Off' (Part II) 'Not Like Us' Act IX: Kendrick Lamar & SZA 'Luther' 'Gloria' Todd Inoue is a freelance writer.

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