Latest news with #PasNormalStudios
Hypebeast
9 hours ago
- Automotive
- Hypebeast
Pas Normal Studios and Colnago Team Up for Exclusive C68 Road Bike
Summary Pas Normal StudiosandColnagohave unveiled a striking collaboration at Pitti Uomo 108, revealing the limited edition Colnago C68 x Pas Normal Studios bicycle. Created to celebrate the 10th anniversary of the Copenhagen-based cycling apparel brand, the bike blends Italian craftsmanship with contemporary Scandinavian design. The result is a sleek, high-performance machine that balances tradition and innovation. Crafted by hand at Colnago's Cambiago facility near Milan, the C68 features bonded carbon tubes and a minimalist paint scheme that reflects Pas Normal Studios' modern aesthetic. Only 30 units will be produced, each delivering Colnago's renowned ride quality with components from elite manufacturers like ENVE, Fizik and Pirelli. 'This partnership celebrates shared values of passion, performance, and excellence,' said Pas Normal Studios CEO Peter Lange. Officially launching in August, the €16,900 EUR ($19,636 USD) bike will be available via Pas Normal Studios stores, select retailers and the brand'swebsite. Colnago CEO Nicola Rosin said, 'Our shared ambition is to elevate the riding experience through a genuine love for the sport.'
Hypebeast
18-06-2025
- Entertainment
- Hypebeast
Pas Normal Studios and JJJJound Reimagine Contemporary Cycling Culture
Summary In a highly anticipated union that seamlessly blends the rigorous tradition of cycling with contemporary design, Copenhagen-based premium cycling apparel brandPas Normal Studiosannounces its inaugural product drop with Canadian brandJJJJound. At the heart of this partnership is a striking co-branded jersey that features a sublimation print of Claude Monet's iconic Impressionist landscape. This lush, atmospheric artwork evokes the romantic, rural origins of cycling's visual language, creating a deliberate contrast with the often-concrete environments where modern cyclists train and ride. This artistic centerpiece is a testament to the collection's unique vision. 'What Justin and the team at JJJJound have built is truly impressive, and we've always respected how they navigate collabs with such precision and restraint. Their minimalist approach speaks volumes,' stated Karl-Oskar Olsen, creative director and co-founder of Pas Normal Studios. He further highlighted the defining inspiration, 'The emphasis on the Monet painting and the strong heritage feel just clicked with us. It challenged me, and that's when I got really excited, seeing the depth in it and the intention behind every detail.' The collection's branding masterfully balances expressive visuals with minimalist restraint, delivering a cohesive line that caters to the discerning rider. Key pieces include the featured jersey for both men and women, alongside men's and women's black Mechanism Bibs, a crisp white mesh Base Layer, performance-oriented Socks, and a matching Bidon. Each item is designed to embody the rich, expressive tradition of cycling while being thoughtfully reinterpreted for the modern rider. The Pas Normal Studios x JJJJound collection will be available globally June 19 at 8 a.m. ET.
