Latest news with #PasNormalStudios
Hypebeast
2 days ago
- Business
- Hypebeast
Pas Normal Studios Opens First Shanghai Flagship Store
Summary Copenhagen-based cycling apparel brandPas Normal Studioshas officially opened its first flagship store in Shanghai, marking a major milestone in its global expansion. Located in the city's Jing'an District, the new shop reflects the brand's long-term commitment toShanghai's rapidly growing cycling community. The flagship is designed to offer a fully immersive experience, showcasing the brand's complete product universe while serving as a hub for cultural and community engagement. The brand's CEO and co-founder Peter Lange said in a statement, 'Our entry into Shanghai marks an exciting new chapter for the brand – a bold step that reflects both our ambition and our commitment to serve a truly global community of riders. China's cycling culture is evolving at incredible speed, with Shanghai at the heart of this transformation.' To emphasize and foster community engagement, the store gives those passing by a chance to enjoy cups of coffee while perusing the seasonal collections and meet up with other fans of the brand. The store had a soft opening on Friday, August 15, and will officially open to the public on Friday, September 19, with a grand opening celebration to mark the occasion. The launch weekend will feature a grand opening ride, a press session, a media workshop, and an opening party to welcome the city's cycling community. Pas Normal Studios ShanghaiNo. 110-2 Xiansuo Phase 1Jing'an DistrictShanghai, China
Hypebeast
12-08-2025
- Entertainment
- Hypebeast
Pas Normal Studios Off-Race FW25 Collection Is Where Performance and Lifestyle Intersect
Summary Pas Normal Studios, the premier name in cycling apparel, has unveiled its completely reimagined Off-Race collection forFall/Winter 2025. This refined offering merges performance-driven design with everyday versatility, providing cyclists with a functional wardrobe for life beyond the saddle. Crafted with the same precision and commitment to quality that defines the brand's technical cycling gear, the Off-Race segment delivers a seamless transition from urban streets to outdoor exploration. Central to the collection is a curated selection of apparel engineered for adaptivity and durability. The line features a technical cotton shell jacket, tech skirt, hoodie, and logo t-shirt, all constructed with high-quality fabrics and production techniques. Each piece provides the functionality required for daily transitions from urban-to-outdoor and a considered aesthetic that resonates with a discerning audience. The collection embodies a philosophy where performance and lifestyle are not mutually exclusive but rather a symbiotic pairing. The collection's launch is anchored by the brand's fourth collaboration with Italian footwear artisanDiemme, introducing the limited-editionMovida 92. This shoe is a modern interpretation of Diemme's iconic silhouette, blending Scandinavian minimalism with alpine heritage. Engineered for transitional movement, the Movida 92 features a premium suede calf leather upper and a durable Vibram Friction rubber outsole. Subtle yet crucial details like reflective laces and logo placement ensure visibility, making this a highly technical and functional piece of footwear. The Off-Race FW25 collection and the accompanying Diemme collaboration will be available globally on Wednesday, 13 August 2025 online atPas Normal Studios.
Hypebeast
25-06-2025
- Automotive
- Hypebeast
Pas Normal Studios and Colnago Team Up for Exclusive C68 Road Bike
Summary Pas Normal StudiosandColnagohave unveiled a striking collaboration at Pitti Uomo 108, revealing the limited edition Colnago C68 x Pas Normal Studios bicycle. Created to celebrate the 10th anniversary of the Copenhagen-based cycling apparel brand, the bike blends Italian craftsmanship with contemporary Scandinavian design. The result is a sleek, high-performance machine that balances tradition and innovation. Crafted by hand at Colnago's Cambiago facility near Milan, the C68 features bonded carbon tubes and a minimalist paint scheme that reflects Pas Normal Studios' modern aesthetic. Only 30 units will be produced, each delivering Colnago's renowned ride quality with components from elite manufacturers like ENVE, Fizik and Pirelli. 'This partnership celebrates shared values of passion, performance, and excellence,' said Pas Normal Studios CEO Peter Lange. Officially launching in August, the €16,900 EUR ($19,636 USD) bike will be available via Pas Normal Studios stores, select retailers and the brand'swebsite. Colnago CEO Nicola Rosin said, 'Our shared ambition is to elevate the riding experience through a genuine love for the sport.'
Hypebeast
18-06-2025
- Entertainment
- Hypebeast
Pas Normal Studios and JJJJound Reimagine Contemporary Cycling Culture
Summary In a highly anticipated union that seamlessly blends the rigorous tradition of cycling with contemporary design, Copenhagen-based premium cycling apparel brandPas Normal Studiosannounces its inaugural product drop with Canadian brandJJJJound. At the heart of this partnership is a striking co-branded jersey that features a sublimation print of Claude Monet's iconic Impressionist landscape. This lush, atmospheric artwork evokes the romantic, rural origins of cycling's visual language, creating a deliberate contrast with the often-concrete environments where modern cyclists train and ride. This artistic centerpiece is a testament to the collection's unique vision. 'What Justin and the team at JJJJound have built is truly impressive, and we've always respected how they navigate collabs with such precision and restraint. Their minimalist approach speaks volumes,' stated Karl-Oskar Olsen, creative director and co-founder of Pas Normal Studios. He further highlighted the defining inspiration, 'The emphasis on the Monet painting and the strong heritage feel just clicked with us. It challenged me, and that's when I got really excited, seeing the depth in it and the intention behind every detail.' The collection's branding masterfully balances expressive visuals with minimalist restraint, delivering a cohesive line that caters to the discerning rider. Key pieces include the featured jersey for both men and women, alongside men's and women's black Mechanism Bibs, a crisp white mesh Base Layer, performance-oriented Socks, and a matching Bidon. Each item is designed to embody the rich, expressive tradition of cycling while being thoughtfully reinterpreted for the modern rider. The Pas Normal Studios x JJJJound collection will be available globally June 19 at 8 a.m. ET.
