Latest news with #PassantEl-Ghannam
Mid East Info
09-04-2025
- Entertainment
- Mid East Info
Heinz launches the world's first ad interrupted by a movie; and you'll want to stick around for it - Middle East Business News and Information
In a world where everything is skippable, Heinz is reminding people that some things, just like its thick, rich ketchup, are worth the wait. Introducing Heinz's Post-Post Credits; the first-ever ad that gets interrupted by a movie! Exclusively playing during the showings of A Working Man on April 9th and, Mickey 17 and The Amateur on April 10th and 11th at Dubai Mall Reel Cinemas, this one-of-a-kind cinematic experience plays in two parts. The first half teases before the movie, but the real reward? That comes after the credits roll. Only those patient enough to stay until the very end will unlock limited-edition Heinz merch and exclusive discount deals, a treat, that like the thick and rich Heinz ketchup itself, is worth the wait. Passant El-Ghannam, Marketing Director MEA, Heinz Arabia said: 'You've got to really love something to wait for it – whether it's the final scene after the credits, or that glorious, gravity-defying pour of Heinz. It's irrational. It's rich. It's Heinz. And that's what this campaign is all about. In a world of skips and scrolls, Heinz is a reminder that some things like great ketchup and great scenes are worth the wait.' Federico Fanti, Chief Creative Officer, FP7McCANN Dubai said: 'Post-credit scenes have become a cultural phenomenon between filmmakers and audiences, a reward for those who wait. We saw a perfect parallel with Heinz, a brand that has always turned waiting into an experience, in a way that only Heinz can.' Now, go to Dubai Mall Reel Cinemas, and stay put. The longer you wait, the better the reward. Because just like Heinz, it will be worth the wait.
Campaign ME
08-04-2025
- Entertainment
- Campaign ME
Heinz launches cinema ad campaign that is ‘interrupted by a movie'
Heinz has launched what it claims is the first ad interrupted by a movie with Post Post-Credits, a cinema ad campaign that plays in two parts. The first half will tease before the movie begins, but to catch the whole spot, viewers will have to wait till after the end credits roll. Only those patient enough to stay until the very end will unlock limited-edition Heinz merch and exclusive discount deals as part of the campaign. 'You've got to really love something to wait for it – whether it's the final scene after the credits, or that glorious, gravity-defying pour of Heinz,' said Passant El-Ghannam, Marketing Director MEA, Heinz Arabia. The campaign was creatively developed in partnership with FP7 McCann Dubai, MCN and Big Kahuna Films. Federico Fanti, Chief Creative Officer, FP7 McCann Dubai said: 'Post-credit scenes have become a cultural phenomenon between filmmakers and audiences, a reward for those who wait. We saw a perfect parallel with Heinz, a brand that has always turned waiting into an experience, in a way that only Heinz can.' 'It's irrational. It's rich. It's Heinz. And that's what this campaign is all about. In a world of skips and scrolls, Heinz is a reminder that some things like great ketchup and great scenes are worth the wait,' El-Ghannam said, explaining the ideation behind the campaign. Post Post-Credits by Heinz will run at Dubai Mall's Reel Cinemas during the showings of A Working Man on 9 April and Mickey 17 and The Amateur on 10 April and 11 April. Credits: Brand – Kraft Heinz Passant El-Ghannam, Marketing Director MEA Marketing Director MEA Samar Hasanin, Regional Senior Category Manager Regional Senior Category Manager Lobna Saad, Head of Brand Build MEA Head of Brand Build MEA Ilya Myskin, Brand Manager Creative – FP7 McCann Dubai Federico Fanti, Chief Creative Officer Chief Creative Officer Nayaab Rais, Executive Creative Officer Executive Creative Officer Paulo Engler, Senior Creative Director & Head of Art Senior Creative Director & Head of Art Jonathan Cruz, Creative Director Creative Director Liam Galt, Associate Creative Director Associate Creative Director Rob Hall, Associate Creative Director Associate Creative Director Diego Fernandez-Cid, Senior Copywriter Senior Copywriter Roy Sebastian, Senior Art Director Creative Excellence – McCann Worldgroup & MCN Javier Campopiano, Global CCO, McCann Worldgroup Global CCO, McCann Worldgroup Adrian Botan, Global ECD & CCO Europe, McCann Worldgroup Global ECD & CCO Europe, McCann Worldgroup Carmem Bistrian, Global Product Excellence Director, McCann Worldgroup Global Product Excellence Director, McCann Worldgroup Lara De Souza, Creative Excellence Senior Manager, MCN Production – FP7 McCann Dubai & Big Kahuna Films Kaue Akimoto, Motion Designer, FP7 McCann Dubai Motion Designer, FP7 McCann Dubai Murilo DePaula, Video Editor, FP7 McCann Dubai Video Editor, FP7 McCann Dubai Jessica Younes, Senior Producer, FP7 McCann Dubai Senior Producer, FP7 McCann Dubai Amin Soltani, Director, FP7 McCann Dubai Director, FP7 McCann Dubai Eddy Rizk, CEO, Big Kahuna Films CEO, Big Kahuna Films Zaid Mohammad, Editor, Big Kahuna Films Editor, Big Kahuna Films Belal Hibri, Grading, Big Kahuna Films Account Management – FP7 McCann Dubai Tarek Ali Ahmad, Managing Director Managing Director Sana Omran, Head of Business Leadership Head of Business Leadership Amr Lotfy, Account Director Account Director Maryam Aqueel, Account Manager Account Manager Fernanda Stein, Social Media Manager Public Relations & Communications – Current Global MENAT Peter Jacob, Managing Director Managing Director Jude Lahham, Account Director Account Director Riya Awtaney, Account Manager Account Manager May Hajouj, Senior Associate Senior Associate Aastha Chaurasia, Associate Associate Umar Gulamnabi, Junior Associate Company Credits
Yahoo
08-04-2025
- Entertainment
- Yahoo
Heinz launches the world's first ad interrupted by a movie; and people will want to stick around for it
DUBAI, UAE, April 8, 2025 /PRNewswire/ -- In a world where everything is skippable, Heinz is reminding people that some things, just like its thick, rich ketchup, are worth the wait. Introducing Heinz's Post-Post Credits; the first-ever ad that gets interrupted by a movie. Exclusively playing during the showings of A Working Man on April 9th and, Mickey 17 and The Amateur on April 10th and 11th at Dubai Mall Reel Cinemas, this one-of-a-kind cinematic experience plays in two parts. The first half teases before the movie, but the real reward? That comes after the credits roll. Only those patient enough to stay until the very end will unlock limited-edition Heinz merch and exclusive discount deals, a treat, that like the thick and rich Heinz ketchup itself, is worth the wait. Passant El-Ghannam, Marketing Director MEA, Heinz Arabia said: "You've got to really love something to wait for it - whether it's the final scene after the credits, or that glorious, gravity-defying pour of Heinz. It's irrational. It's rich. It's Heinz. And that's what this campaign is all about. In a world of skips and scrolls, Heinz is a reminder that some things like great ketchup and great scenes are worth the wait." Federico Fanti, Chief Creative Officer, FP7 McCANN Dubai, said: "Post-credit scenes have become a cultural phenomenon between filmmakers and audiences, a reward for those who wait. We saw a perfect parallel with Heinz, a brand that has always turned waiting into an experience, in a way that only Heinz can." Now, go to Dubai Mall Reel Cinemas, and stay put. The longer you wait, the better the reward. Because, just like Heinz, it will be worth the wait. ABOUT THE KRAFT HEINZ COMPANY We are driving transformation at The Kraft Heinz Company (NASDAQ: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting or following us on LinkedIn. ABOUT FP7/McCann Established in Beirut in 1968, FP7 McCann is a full-service creative agency, with connected marketing solutions across advertising, digital, social and production. As one of the largest regional networks, FP7 McCann has 14 offices across 14 countries. The agency network has been consistently recognised for its standout creativity, effectiveness, and culture; recent highlights include being the no. 1 most awarded agency in MENAT at Cannes Lions 2023, no. 1 MENAT agency at NY Festivals and the Webby Awards 2023, Agency of the Year at the MENA Effie Awards for eight consecutive years and receiving the prestigious Great Place To Work accolade in 2023. FP7 McCann is part of McCann Worldgroup, one of Fast Company's Most Innovative Companies of 2023. FP7 McCann is also a flagship agency of the MCN (Middle East Communications Network) group. For more information, visit: Campaign Credits Brand - Kraft Heinz Passant El-Ghannam, Marketing Director MEA Samar Hasanin, Regional Senior Category Manager Lobna Saad, Head of Brand Build MEA Ilya Myskin, Brand Manager Creative - FP7 McCann Dubai Federico Fanti, Chief Creative Officer Nayaab Rais, Executive Creative Officer Paulo Engler, Senior Creative Director & Head of Art Jonathan Cruz, Creative Director Liam Galt, Associate Creative Director Rob Hall, Associate Creative Director Diego Fernandez-Cid, Senior Copywriter Roy Sebastian, Senior Art Director Creative Excellence - McCann Worldgroup & MCN Javier Campopiano, Global CCO, McCann Worldgroup Adrian Botan, Global ECD & CCO Europe, McCann Worldgroup Carmem Bistrian, Global Product Excellence Director, McCann Worldgroup Lara De Souza, Creative Excellence Senior Manager, MCN Production - FP7 McCann Dubai & Big Kahuna Films Kaue Akimoto, Motion Designer, FP7 McCann Dubai Murilo DePaula, Video Editor, FP7 McCann Dubai Jessica Younes, Senior Producer, FP7 McCann Dubai Amin Soltani, Director, FP7 McCann Dubai Eddy Rizk, CEO, Big Kahuna Films Zaid Mohammad, Editor, Big Kahuna Films Belal Hibri, Grading, Big Kahuna Films Account Management - FP7 McCann Dubai Tarek Ali Ahmad, Managing Director Sana Omran, Head of Business Leadership Amr Lotfy, Account Director Maryam Aqueel, Account Manager Fernanda Stein, Social Media Manager Public Relations & Communications – Current Global MENAT Peter Jacob, Managing Director Jude Lahham, Account Director Riya Awtaney, Account Manager May Hajouj, Senior Associate Aastha Chaurasia, Associate Umar Gulamnabi, Junior Associate Company Credits Creative, Production & Account Management: FP7 McCann Dubai Production house: Big Kahuna Films Servicing production house: Mitra Film SRL Editing PH: PixelMob Sound Design: Mango Jam PR & Communications: Current Global MENAT Photo: View original content to download multimedia: SOURCE Heinz Sign in to access your portfolio
