Latest news with #PatekPhilippeNautilus
Indian Express
17-05-2025
- Entertainment
- Indian Express
A look at Drake's enviable watch collection (which reportedly includes 143 Rolex)
We have extensively covered celebrity luxury watch collections, from Shah Rukh Khan, Ranveer Singh, to Hardik Pandya, and Anant Ambani. Today, we bring to you Drake's watch trousseau, which reportedly boasts 143 Rolex timepieces! Drake's watch collection includes brands such as Rolex, Patek Philippe, Audemars Piguet, and Richard Mille, to name a few. His love for opulent watches manifests in diamond-encrusted pieces such as the Rolex Datejust Pearlmaster, as well as standout pieces like the iconic Patek Philippe Nautilus. Take a look at some of his special timepieces: The Jacob and Co. Five Time Zone is a vintage timepiece that displays five distinct time zones, with New York, Los Angeles, Tokyo, Paris, and real-time in the center. According to the Jacob & Co, official website, it has a sapphire band bracelet and a 5-carat diamond bezel. The Patek Philippe Nautilus watch was designed by Virgil Abloh and brought to life by customizer MAD Paris, best known for his blackened watch treatments. With an annual calendar and moon phase complication, this Nautilus 5726 is set with emeralds all over. The Rolex Daytona 116508 with a green dial was introduced at Basel World 2016. It comes in yellow gold with a striking green dial, popularly known as the 'John Mayer' dial within the watch community. The Rolex Day-Date 228398TBR features a yellow gold finish and contemporary feature set. It has a diamond-encrusted bezel adorned with 52 round-cut stones and a matching champagne dial set with ten baguette-cut stones. The extremely rare Rolex Sky-Dweller 326259TBR with a 'Meteorite' dial has a case, bezel, and dial made of white gold. The watch is exclusively made for the Chinese market and is limited to only 3 pieces worldwide. The 42mm case has been set with 74 baguette-cut diamonds, the dial with 10 baguette-cut diamonds, and the timepiece also features a black rubber oyster strap with a diamond set 18k white gold clasp.
Time of India
30-04-2025
- Entertainment
- Time of India
Is This Show a Big Watch Ad?
It appeared as if Jon Hamm were, once again, selling us something. Hamm, who has lent his assertive baritone to Mercedes-Benz ads, an American Airlines spot and a Super Bowl intro, was this time on television enumerating the merits of an expensive wristwatch. Only this time, it wasn't for an ad. It was a scene from the first episode of 'Your Friends & Neighbors,' by Apple TV+ , a new soft satire of the financially fortunate. 'The Patek Philippe Nautilus sealed 18-karat white-gold blue sunburst dial, water-resistant up to 30 meters,' Hamm intoned in voice-over, as graphics whizzed across the screen noting the watch's 2.3-millimeter thickness and other wonky specs. Up flashed the price of this timepiece: $70,110 at retail, but around $169,000 on the resale market. In the show's first episode, Andrew Cooper, a hedge fund titan who is played by Hamm and goes by the nickname Coop, finds himself unceremoniously out of a job. With a shriveling bank account and a money-burning lifestyle, he turns to robbing his well-off neighbors. His first target is the Patek. As Coop pulls the watch from a cubbyhole of similar timepieces, he treats viewers to a data-dense recap of what makes the watch so special — and, by extension, so worth stealing. 'Like the ads say, you never actually own a Patek Philippe,' Hamm says in character. 'You merely look after it for the next generation.' The scene is a point of no return for Coop, but its adlike approach made some viewers assume it was a paid-for cameo for the watch brand. 'The amount of screen time the Patek watch gets, plus the special sequence, make it likely that this is an active product placement,' said Remmert van Braam, who runs a website cataloging watches worn on movies and TV shows. The watch brand, however, said it did not know it would be receiving the Jon Hamm treatment in the show. 'As part of our global brand strategy, we do not lend timepieces for product placements as we remain focused on the watchmaking field,' a representative from Patek Philippe said. Part of this is the Hamm of it all. Not only is he a pitchman that we're used to hearing during 'Jeopardy' breaks, but his biggest role, the one he may always live in the shadow of, was as an adman in the popular series 'Mad Men.' 'Your Friends & Neighbors' is trading on, and perhaps subverting, our familiarity with or even our trust in the 54-year-old actor. Hamm, an executive producer on the series, is not writing the marketing copy this time; he's dispensing it. He even drew his own connection between the characters, saying in an interview with The New York Times, 'Don was a seller, and Coop is a buyer.' And boy, is he. Coop drives a Maserati that, he notes in voice-over, cost $200,000. He refuses to drink anything other than 25-year-old Scotch, ordering it by the age, and talks about wearing his 'best suit' to a job interview. In the second episode, Coop steals a Richard Mille Felipe Massa watch from a neighbor. It receives a similar treatment to that of the Patek, with specs ticking by on-screen as Hamm's character notes its 'signature rose-gold and titanium skeleton and flyback function,' and price that is upward of $225,000. His neighbor, he concludes, hasn't worn it in years, so 'he may have already forgotten he owns it.' (Unmentioned in the show so far is that watches with valuations that high are also most often insured.) A representative from Richard Mille said the company had similarly not been informed that the watch would be appearing in the show. According to the prop masters, the breakout 'infomercial' sequences are a feature of the series and in later episodes won't be limited to watches. The result is that 'Your Friends & Neighbors' is often a show that quite literally fetishizes wealth, like a streaming TV version of the elitist periodical The Robb Report. The voice-of-god pseudo-ads also help viewers sympathize with a financier like Coop, so caught up in the game of coveting his neighbor's wristwatch. As he continues filching from his friends ('Keeping up with the Joneses' giving way to 'Keep stealing from the Joneses'), the flashing karat counts and big-dollar figures seem to say, 'Well, wouldn't you want this, too?' According to dealers, these were appropriate watches for a show where characters wear their wealth with the modesty of a gilded Cybertruck. 'A Patek Philippe Nautilus and any Richard Mille are arguably the two most famous 'rich guy' watches on the planet,' said Eric Wind, a vintage-watch dealer in Palm Beach, Florida. They're also logical for a burglary plotline, according to Wind. 'They are both frequent targets of thieves in places like Paris and London,' he said. Van Braam said that he was more used to seeing shows use Rolexes as symbols of wealth, but to the supposedly in-the-know financier on 'Your Friends & Neighbors,' that might have been too pedestrian. 'They needed a watch that even a wealthy person like Coop is a bit jealous of,' he said. In an interview from the front seat of a car (alas, not a Maserati), during a break in the filming of the show's second season, Ryan Gargiulo and Jackie Wertz, the husband-and-wife prop masters, explained that some watches in 'Your Friends & Neighbors' were specified in the script, while others were selected with their input. Gargiulo said he and Wertz 'did about 10 weeks of research and we went around to different bars by these big investment firms.' There, they clocked that financiers walk around with $80,000 hunks of gold strapped to their wrists. The prop masters borrowed the watches used on the show from authorized vendors who charged 'between 5 and 10% of the value' for a one-day shoot, Gargiulo said. 'It saves us $180,000 and we don't have to try to resell it at the end of the job,' he said. 'In my opinion, I think it's like a free commercial for the brand,' Gargiulo said of the unofficial watch placements. He said he couldn't speculate on how they might react. 'I just hope they're not upset with us,' he said. (This article originally appeared in The New York Times.)
Forbes
29-04-2025
- Business
- Forbes
Luxury, Loss And The Loot: What ‘Your Friends & Neighbours' Tells Us About Materialism
Apple TV's latest release, Your Friends & Neighbours, is a glossy but unflinching look at the ties between wealth, status, and desperation. Starring Jon Hamm, the drama follows a suburban executive who, facing financial collapse, turns to looting the homes of his affluent social circle. Yet it's not just the criminal act that's arresting — it's how the show lingers on the possessions themselves. Through almost forensic close-ups, viewers are shown the brands and goods that have become shorthand for success: a Patek Philippe Nautilus watch, a Hermès Birkin bag, a cellar of rare wines, a collection of blue-chip art. It's a clever storytelling device — and an astute reflection of modern luxury consumerism. Because Friends & Neighbours doesn't simply celebrate these objects. It interrogates the rise to success of each. Are they badges of accomplishment — or symptoms of misplaced value? For brands and retailers, the message is clear: in today's marketplace, luxury serves up a cocktail of aspiration and a dash of absurdity. Understanding that will be critical to navigating the next chapter of consumer loyalty. The show's careful staging of luxury items is no accident. In key scenes, Hamm's character doesn't simply steal; he pauses to narrate the heritage and value of what he takes. The audience is effectively given a primer in why these items matter — to collectors, investors, and status-seekers alike. This framing reflects a profound shift in real-world consumer behaviour: luxury today must increasingly justify its existence not just as a symbol, but as an investment. Smart brands have already recognised this — weaving narratives of heritage, craftsmanship, scarcity, and secondary market strength into their marketing. What the show captures so acutely is that for many consumers, luxury ownership is no longer an end in itself. It must also offer security, reassurance, and the sense that value endures beyond the moment of purchase. Yet the show does not let luxury — or those who chase it — off easily. There's an unmistakable commentary running through the gleaming kitchens and perfectly curated collections: the idea that wealth can become performance, that possessions can quietly replace purpose, that ambition can curdle into desperation. This nuance matters for brands. While many consumers still aspire to own icons like the Nautilus or Birkin, there is a growing parallel audience — especially among younger generations — who view such displays with scepticism, even cynicism. Sustainability concerns, ethical sourcing debates, and shifting attitudes toward ownership versus access (think resale, rental, recommerce) are reshaping what 'luxury' means. If brands misread the room — leaning too heavily into excess without authenticity — they risk alienating an increasingly values-driven audience. The balance is delicate: Your Friends & Neighbours ultimately serves as a stylish reminder that the era of unexamined consumption is over. Today's high-end consumers are making increasingly calculated decisions. For luxury brands, storytelling is not optional — but it must be rooted in truth. Brands must be ready to demonstrate that their products are not just symbols of status, but artefacts of lasting worth. Whether that's through robust resale ecosystems, lifetime service guarantees, or richer brand narratives grounded in history and meaning, the message is the same: luxury must work harder to earn its place in consumers' lives — and wallets. A TV Show to Mirror the Marketplace By putting luxury objects at the heart of its story, Your Friends & Neighbours offers more than entertainment. It delivers a pointed observation about modern consumerism:that the meaning of ownership is changing — and that brands must evolve alongside it. Those that do will continue to captivate the next generation of buyers. Those that don't risk becoming part of the backdrop — admired, perhaps, but no longer believed in. In a world where consumers are asking harder questions about what they own and why, luxury must stand ready to answer — beautifully, intelligently, and credibly.
Straits Times
29-04-2025
- Entertainment
- Straits Times
Is Jon Hamm's latest show Your Friends & Neighbors a big luxury watch ad?
NEW YORK – It appeared as if Jon Hamm was, once again, selling something. The star of award-winning period series Mad Men (2007 to 2015) – who has lent his assertive baritone to Mercedes-Benz advertisements, an American Airlines spot and a Super Bowl intro – was back on television enumerating the merits of an expensive wristwatch. Only this time, it was not for an ad. It was a scene from the first episode of Your Friends & Neighbors, a soft satire of the financially fortunate streaming on Apple TV+. 'The Patek Philippe Nautilus sealed 18-karat white-gold blue sunburst dial, water-resistant up to 30 metres,' Hamm intoned in voice-over, as graphics whizzed across the screen noting the watch's 2.3mm thickness and other wonky specs. Up flashed the price of this timepiece: US$70,110 (S$91,618) at retail, but around US$169,000 on the resale market. Jon Hamm's character Coop steals a Patek Philippe Nautilus watch in the series Your Friends & Neighbors. The watch gets a unique moment in the scene, almost like a commercial. PHOTO: APPLE TV+ In the crime drama's first episode, Hamm's Andrew Cooper, a hedge fund titan who goes by the nickname Coop, finds himself unceremoniously out of a job. With a shrivelling bank account and a money-burning lifestyle, he turns to robbing his well-off neighbours. His first target is the Patek. As Coop pulls the watch from a cubbyhole of similar timepieces, he treats viewers to a data-dense recap of what makes the watch so special – and, by extension, so worth stealing. 'Like the ads say, you never actually own a Patek Philippe,' Hamm says in character. 'You merely look after it for the next generation.' The scene is a point of no return for Coop, but its ad-like approach made some viewers assume it was a paid-for cameo for the Swiss luxury watch brand. 'The amount of screen time the Patek watch gets, plus the special sequence, make it likely that this is an active product placement,' said Mr Remmert van Braam, who runs a website which catalogues watches worn on movies and TV shows. The watchmaker, however, said it did not know it would be receiving the Jon Hamm treatment in the show. 'As part of our global brand strategy, we do not lend timepieces for product placements as we remain focused on the watch-making field,' a representative from Patek Philippe said. Hamm is a pitchman whom audiences are used to hearing during breaks for the long-running game show Jeopardy! (1964 to present), but his biggest role, the one he may always live in the shadow of, was as top ad man Don Draper in Mad Men. Your Friends & Neighbors is trading on, and perhaps subverting, people's familiarity with or even their trust in the 54-year-old American actor. Hamm – an executive producer on the series – is not writing the marketing copy this time, he is dispensing it. He even drew his own connection between the characters, saying in an interview with The New York Times: 'Don was a seller, and Coop is a buyer.' And boy, is he. Coop drives a Maserati that, he notes in voiceover, cost US$200,000. He refuses to drink anything other than 25-year-old Scotch, ordering it by the age, and talks about wearing his best suit to a job interview. In the second episode, Coop steals a Richard Mille Felipe Massa watch from a neighbour. It receives a similar treatment to that of the Patek, with specs ticking by on-screen as Hamm's character notes its signature rose-gold and titanium skeleton and flyback function and price that is upwards of US$225,000. His neighbour, he concludes, has not worn it in years, so he may have forgotten he owns it. Jon Hamm as Coop steals a Richard Mille Felipe Massa watch in the series Your Friends & Neighbors. PHOTO: APPLE TV+ A representative from Richard Mille said the Swiss luxury watchmaker had similarly not been informed that the watch would be appearing in the show. According to the prop masters, the breakout infomercial sequences are a feature of the series and, in later episodes, will not be limited to watches. The result is that Your Friends & Neighbors is often a show that quite literally fetishises wealth, like a streaming TV version of the elitist American luxury lifestyle periodical The Robb Report. The voice-of-god pseudo-ads also help viewers sympathise with a financier like Coop, so caught up in the game of coveting his neighbour's wristwatch. As he continues filching from his friends ('Keeping up with the Joneses' giving way to 'Keep stealing from the Joneses'), the flashing karat counts and big-dollar figures seem to say, 'Well, wouldn't you want this too?' In an interview from the front seat of a car, during a break in the filming of the show's second season, Ryan Gargiulo and Jackie Wertz, the husband-and-wife prop masters, explained that some watches in Your Friends & Neighbors were specified in the script, while others were selected with their input. Gargiulo said he and Wertz 'did about 10 weeks of research and we went around to different bars frequented by these big investment firms'. There, they clocked that financiers walk around with US$80,000 hunks of gold strapped to their wrists. The prop masters borrowed the watches used on the show from authorised vendors who charged 'between 5 and 10 per cent of the value' for a one-day shoot, Gargiulo said. 'It saves us US$180,000 and we don't have to try to resell it at the end of the job,' he said. 'In my opinion, I think it's like a free commercial for the brand,' Gargiulo said of the unofficial watch placements. He said he could not speculate on how they might react. 'I just hope they're not upset with us,' he said. NYTIMES Your Friends & Neighbors is available on Apple TV+. Join ST's Telegram channel and get the latest breaking news delivered to you.
New York Times
16-04-2025
- Entertainment
- New York Times
Is This Show a Big Watch Ad?
It appeared as if Jon Hamm were, once again, selling us something. Mr. Hamm, who has lent his assertive baritone to Mercedes-Benz ads, an American Airlines spot and a Super Bowl intro, was this time on television enumerating the merits of an expensive wristwatch. Only this time, it wasn't for an ad. It was a scene from the first episode of 'Your Friends & Neighbors,' by Apple TV+, a new soft satire of the financially fortunate. 'The Patek Philippe Nautilus sealed 18-karat white-gold blue sunburst dial, water-resistant up to 30 meters,' Mr. Hamm intoned in voice-over, as graphics whizzed across the screen noting the watch's 2.3-millimeter thickness and other wonky specs. Up flashed the price of this timepiece: $70,110 at retail, but around $169,000 on the resale market. In the show's first episode, Andrew Cooper, a hedge fund titan who is played by Mr. Hamm and goes by the nickname Coop, finds himself unceremoniously out of a job. With a shriveling bank account and a money-burning lifestyle, he turns to robbing his well-off neighbors. His first target is the Patek. As Coop pulls the watch from a cubbyhole of similar timepieces, he treats viewers to a data-dense recap of what makes the watch so special — and, by extension, so worth stealing. 'Like the ads say, you never actually own a Patek Philippe,' Mr. Hamm says in character. 'You merely look after it for the next generation.' The scene is a point of no return for Coop, but its adlike approach made some viewers assume it was a paid-for cameo for the watch brand. 'The amount of screen time the Patek watch gets, plus the special sequence, make it likely that this is an active product placement,' said Remmert van Braam, who runs a website cataloging watches worn on movies and TV shows. The watch brand, however, said it did not know it would be receiving the Jon Hamm treatment in the show. 'As part of our global brand strategy, we do not lend timepieces for product placements as we remain focused on the watchmaking field,' a representative from Patek Philippe said. Part of this is the Hamm of it all. Not only is he a pitchman that we're used to hearing during 'Jeopardy' breaks, but his biggest role, the one he may always live in the shadow of, was as an adman in the popular series 'Mad Men.' 'Your Friends & Neighbors' is trading on, and perhaps subverting, our familiarity with or even our trust in the 54-year-old actor. Mr. Hamm, an executive producer on the series, is not writing the marketing copy this time; he's dispensing it. He even drew his own connection between the characters, saying in an interview with The New York Times, 'Don was a seller, and Coop is a buyer.' And boy, is he. Coop drives a Maserati that, he notes in voice-over, cost $200,000. He refuses to drink anything other than 25-year-old Scotch, ordering it by the age, and talks about wearing his 'best suit' to a job interview. In the second episode, Coop steals a Richard Mille Felipe Massa watch from a neighbor. It receives a similar treatment to that of the Patek, with specs ticking by onscreen as Mr. Hamm's character notes its 'signature rose-gold and titanium skeleton and flyback function,' and price that is upward of $225,000. His neighbor, he concludes, hasn't worn it in years, so 'he may have already forgotten he owns it.' (Unmentioned in the show so far is that watches with valuations that high are also most often insured.) A representative from Richard Mille said the company had similarly not been informed that the watch would be appearing in the show. According to the prop masters, the breakout 'infomercial' sequences are a feature of the series and in later episodes won't be limited to watches. The result is that 'Your Friends & Neighbors' is often a show that quite literally fetishizes wealth, like a streaming TV version of the elitist periodical The Robb Report. The voice-of-god pseudo-ads also help viewers sympathize with a financier like Coop, so caught up in the game of coveting his neighbor's wristwatch. As he continues filching from his friends ('Keeping up with the Joneses' giving way to 'Keep stealing from the Joneses'), the flashing karat counts and big-dollar figures seem to say, 'Well, wouldn't you want this, too?' According to dealers, these were appropriate watches for a show where characters wear their wealth with the modesty of a gilded Cybertruck. 'A Patek Philippe Nautilus and any Richard Mille are arguably the two most famous 'rich guy' watches on the planet,' said Eric Wind, a vintage-watch dealer in Palm Beach, Fla. They're also logical for a burglary plotline, according to Mr. Wind. 'They are both frequent targets of thieves in places like Paris and London,' he said. Mr. van Braam said that he was more used to seeing shows use Rolexes as symbols of wealth, but to the supposedly in-the-know financier on 'Your Friends & Neighbors,' that might have been too pedestrian. 'They needed a watch that even a wealthy person like Coop is a bit jealous of,' he said. In an interview from the front seat of a car (alas, not a Maserati), during a break in the filming of the show's second season, Ryan Gargiulo and Jackie Wertz, the husband-and-wife prop masters, explained that some watches in 'Your Friends & Neighbors' were specified in the script, while others were selected with their input. Mr. Gargiulo said he and Ms. Wertz 'did about 10 weeks of research and we went around to different bars by these big investment firms.' There, they clocked that financiers walk around with $80,000 hunks of gold strapped to their wrists. The prop masters borrowed the watches used on the show from authorized vendors who charged 'between 5 and 10 percent of the value' for a one-day shoot, Mr. Gargiulo said. 'It saves us $180,000 and we don't have to try to resell it at the end of the job,' he said. 'In my opinion, I think it's like a free commercial for the brand,' Mr. Gargiulo said of the unofficial watch placements. He said he couldn't speculate on how they might react. 'I just hope they're not upset with us,' he said.
