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New viral Trader Joe's dessert sends shoppers into frenzy
New viral Trader Joe's dessert sends shoppers into frenzy

Daily Mail​

time3 days ago

  • Entertainment
  • Daily Mail​

New viral Trader Joe's dessert sends shoppers into frenzy

Trader Joe's customers are going wild for a new Dubai-style pistachio dark chocolate bar — and it's already flying off the shelves. The $3.99 treat, made by the brand Patislove, debuted at stores nationwide this week. It's described as a blend of 'authentic Middle Eastern flavor with modern sophistication.' Shoppers in Arizona, Nevada, North Carolina, Texas, and Washington, DC, have reported seeing others 'buying it by the basket.' Some locations in California have already sold out. 'It's got a more crisp taste for the filling and the dark chocolate is quite thin,' one fan wrote online. 'Still, much better than the mall version — and an amazing price.' Others noted the bars can crack easily due to the thin chocolate, but most agree: it's worth it. Some stores have now imposed purchase limits as demand surges. TikTok has flooded with viral videos of shoppers trying the new chocolate. Multiple shoppers claimed it was delicious but 'dangerous' as its taste can make fans want nothing but to eat the Dubai-style treat. 'It's melting very fast in my hands but it's really delicious... If you like pistachio and dark chocolate it's definitely worth trying,' TikToker Danielle's Easts said in a clip. Despite the hype, some shoppers on the social media platform weren't as amazed by the chocolate. 'It's good but it's not blowing my mind,' a TikTok user known as mcdommalds said while eating the chocolate in her car. 'Their crunchy part is really good,' shopper Sila said in a video, adding she wished there was more pistachio flavor. 'I think I like it. I wouldn't be like dying to buy it again. I'd try it for the one time.' Even though some commenters don't understand the fame of Dubai-style chocolate, it has not stopped them from purchasing multiple boxes in stores. Reddit users spotted them at various locations while others claimed they were already sold out by the time they arrived at the store A few shoppers compared the chocolate to Trader Joe's mini tote bags, internet-famous products that debuted last year. The totes appeared on hundreds of TikTok videos, leading to other products such as its $4 insulated tote bags and 'Tote-ally eye-catching' mini insulated bags. Customers would wait in lines outside the store just to purchase one bag. Once the bags sell out, they appear on sites like eBay and Facebook Marketplace and occasionally sell for $500. Besides the fashion accessories, shoppers stirred up social media chaos over the return of Carrot Mini Sheet Cake, a fan-favorite dessert that debuted last year. The sheet cake quickly flew off shelves after the relaunch and is still selling for $5.49 to $5.99 in stores. While all Trader Joe's products are different, the chocolate, bags, and cake all have one thing in common, they're available in stores for a limited time only.

TikTok's Viral Dubai Chocolate Is Finally Coming To This Beloved Grocery Chain
TikTok's Viral Dubai Chocolate Is Finally Coming To This Beloved Grocery Chain

Yahoo

time3 days ago

  • Business
  • Yahoo

TikTok's Viral Dubai Chocolate Is Finally Coming To This Beloved Grocery Chain

In the age of TikTok food trends, few treats have captured global attention like Dubai Chocolate: a glossy chocolate bar filled with vibrant green pistachio cream and crunchy kataifi (shredded phyllo dough). What started as an exclusive luxury from the United Arab Emirates is now set to hit the shelves of Trader Joe's -- and for a fraction of the price. According to a now-deleted TikTok video posted by a Trader Joe's employee, the grocery chain will soon launch its own version, named Dubai-Style Dark Chocolate Bars, for just $3.99 with a projected release date of May 28. The U.S. version is reportedly made by Patislove, a food group known for its creams, chocolate-covered fruit, and, of course, Dubai Chocolate. The original version of this dessert -- called Can't Get Knafeh of It -- was created by Fix Dessert Chocolates in Dubai and became a runaway hit on TikTok in December 2023. At the time, the only way to try it was to be in the UAE. Since then, however, several chocolatiers have created their own "Dubai chocolate" products, including Patislove, the supplier behind Trader Joe's much-anticipated launch, and many Dubai chocolates have been found in major grocery stores, such as Costco. Read more: 12 Delicious Italian Cakes You Need To Try At Least Once It's easy to understand the visual appeal of Dubai Chocolate, especially when you crack it open to reveal its striking green filling. What really made it an international sensation, however, is the contrast of flavors and textures: crisp kataifi mimics the trending Middle Eastern dessert knafeh, while the rich pistachio cream offers a smooth, nutty balance. While the exact ingredient list is still unknown, it's expected that the Trader Joe's version will have similar elements, including the pistachio cream and kataifi. The biggest difference lies in the chocolate. Trader Joe's version uses dark chocolate instead of milk, which could be a plus for fans of more bittersweet flavors, or a disappointment for those wanting to try the milk chocolate original. Still, for most American shoppers, it may be the closest thing to the real deal -- and at a fraction of the cost and travel time. Planning to snag a bar on release day? For the best experience, try refrigerating it first for a clean, satisfying snap, or let it soften to room temperature for a melt-in-your-mouth texture. You can also crumble it over pistachio ice cream, melt it into milk for hot chocolate, or use it to upgrade your next batch of s'mores. And if it sells out fast, DIY versions of Dubai chocolate are trending, so you can always try recreating the experience at home. Want more food knowledge? Sign up to our free newsletter where we're helping thousands of foodies, like you, become culinary masters, one email at a time. Read the original article on Food Republic.

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