TikTok's Viral Dubai Chocolate Is Finally Coming To This Beloved Grocery Chain
The original version of this dessert -- called Can't Get Knafeh of It -- was created by Fix Dessert Chocolates in Dubai and became a runaway hit on TikTok in December 2023. At the time, the only way to try it was to be in the UAE. Since then, however, several chocolatiers have created their own "Dubai chocolate" products, including Patislove, the supplier behind Trader Joe's much-anticipated launch, and many Dubai chocolates have been found in major grocery stores, such as Costco.
Read more: 12 Delicious Italian Cakes You Need To Try At Least Once
It's easy to understand the visual appeal of Dubai Chocolate, especially when you crack it open to reveal its striking green filling. What really made it an international sensation, however, is the contrast of flavors and textures: crisp kataifi mimics the trending Middle Eastern dessert knafeh, while the rich pistachio cream offers a smooth, nutty balance.
While the exact ingredient list is still unknown, it's expected that the Trader Joe's version will have similar elements, including the pistachio cream and kataifi. The biggest difference lies in the chocolate. Trader Joe's version uses dark chocolate instead of milk, which could be a plus for fans of more bittersweet flavors, or a disappointment for those wanting to try the milk chocolate original. Still, for most American shoppers, it may be the closest thing to the real deal -- and at a fraction of the cost and travel time.
Planning to snag a bar on release day? For the best experience, try refrigerating it first for a clean, satisfying snap, or let it soften to room temperature for a melt-in-your-mouth texture. You can also crumble it over pistachio ice cream, melt it into milk for hot chocolate, or use it to upgrade your next batch of s'mores. And if it sells out fast, DIY versions of Dubai chocolate are trending, so you can always try recreating the experience at home.
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27 minutes ago
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Make The Most Of Your Backyard With These 42 Items
An outdoor bug zapper so your arms and legs don't become a mosquito buffet this summer. It kicks in the second you plug it in and covers up to half an acre without sprays, smells, or concerned inquiries from your landlord. Trust me, your ankles will thank you. Or a Thermacell mosquito repellent if you want a peaceful backyard hang without the high-drama zapping soundtrack. This tiny but mighty device will create a 20-foot no-bug zone without a whiff of citronella or a single sticky spray. It's also rechargeable and cordless. A sleek three-piece rocking chair set so you can spend lazy days comfortably sitting on your porch for hours. It's summer, so you're probably spending more time outdoors than in, so it's essential to have a nice place to sit back and relax. Promising review: "This set is beautiful, good quality — especially for the price and so sleek and bold looking! I ordered this twice because I was so thrilled with the first set I ordered!" —Amazon Customer Get it from Amazon for $104.99. Or a wicker patio set that'll turn your outdoor space into a cozy little nook where you can sip your coffee and read an important piece of just zone out while doomscrolling TikTok. Promising review: "I love this loveseat ... when my cat is not hoarding it 😩 I spend so much time sitting longways on it, reading books. It's lightweight but sturdy — I weigh over 200 pounds and feel supported while stretched out on it. It was also super easy to assemble. I normally hire someone to assemble anything that comes in pieces, but I was able to tackle this alone in about 45 minutes." —Brittney-Elizabeth Williams Get it from Amazon for $110.49+ (available in three colors and 1-, 3-, or 5-piece sets). A wall-mounted outdoor fan to keep your patio breezy and comfortable, even during heat waves. It frees up floor space, angles exactly where you want it, and actually makes a difference when the sun's doing the most. Bonus points if it helps keep the bugs away, too. A flexible adjustable mister so you can feel like you're at a high-end resort when you're lounging around outside during a really hot day. Just hook it up to your hose and voilà! It's ready to go. Or a misting system if you want maximum misting in your outdoor space. This easy little setup connects to your garden hose and mists a fine spray that can cool the area by up to 20 degrees. Perfect for patios, play spaces, or wherever else you'd rather not melt. A two-burner griddle grill to make sure you have a delicious spread of food every time you host a meal al fresco. No need to hurry into the house to get to cooking — with this you can stay outside with your pals and enjoy what's going on. Promising review: "My whole family and I recently went to Miami for a quick vacation, and we had a barbecue, so I decided to order this grill for my house so I can cook on my back porch. One of the best things about this grill is that it's so easy to move — anyone can move it from one place to another. My wife and I assembled this, and it took us about 35–40 minutes to put together. It was so easy to assemble. I cannot wait to use this grill with my family and friends." —NPGet it from Amazon for $189.99. A western-inspired patio rug that looks like something you'd score at a desert flea market, but it's waterproof, reversible, and made from recycled plastic. The geometric pattern and swoon-worthy colors feel totally unexpected for an outdoor rug, and if it gets dirty, just hose it down and let it dry in the sun like the showoff it is. Fab Habitat is a small business that sells outdoor rugs and accessories made from recycled plastic. Promising review: "This is the third one of these rugs I have bought over the last 10 years. Not because they wear out, but because I am adding to the stock. I use them on a covered screen porch, and they look so nice and are so durable that they are in place even in the winter." —Ms Lin SewaneeGet it from Amazon for $45.74+ (available in 28 colors and 15 sizes). Or a woven patio rug to bring a Moroccan-esque look to your deck without overwhelming the space. This is a great get if you want something that's neutral but not boring. Promising review: "I'm so happy with this rug! I bought it to freshen up our patio space, and it instantly gave the area a clean, modern look with its light gray and black handwoven texture. The flat-weave construction feels durable yet soft underfoot — perfect for high-traffic areas. We've got kids and a dog, and this rug handles it all like a champ! Spills wipe up easily, and it doesn't trap dirt, which makes it super low-maintenance. I also appreciate that it's stain-resistant and doesn't fade in the sun. When it needs a deeper clean, I just hose it down with a little soap and water and hang it up to dry — so simple. Highly recommend for anyone looking for a practical yet stylish rug for either indoor or outdoor use!" —AlyssaGet it from Amazon for $37.01+ (available in 18 colors and 27 sizes). A tabletop firepit because you deserve to have some summer camp-like ambiance, minus the smoke. This compact tabletop firepit burns wood or pellets with barely any smoke, so you get the ambience of a campfire without smelling like one. Some bamboo wind chimes to bring some zen vibes to your outdoor space. When it moves, the bamboo produces deep, soothing tones that'll blend nicely with nature's soundtrack. No batteries, no wires, just peaceful background music you didn't have to find via a playlist. Promising review: "Was actually a little bigger than I expected to be for the price. Beautiful and well worth the money. 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A quilted hammock with a detachable pillow so you can take a long nap in your own backyard. Each hammock can hold up to 450 pounds, so grab a loved one and get to snuggling. If you'd like, you can get the canopy or the stand shown included: One pillow, two chains, and two S-shaped review: "There is nothing more comfortable than being cradled and rocked in a hammock that is comfortable with its padded quilted canvas, built-in pillow, and the size built for two. The craftsmanship and anchors give you a secure feeling." — it from Amazon for $69.89+ (available in seven colors). A pack of garden lights to beautifully light up your outdoor space when nighttime hits. Use these for practical purposes like illuminating a walkway, or just spread them throughout the garden to create a whimsical environment that looks like something out of a Tolkien novel. They're solar-powered and automatically turn on at night!Promising review: "I love the solar flowers. 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Fabric seems to be good quality, durable." —DB253Price: $128 (available in sizes 23–35, two lengths, and five colors) A draped top available in a sunshine yellow, symbolic of all the fresh air you'll finally be getting now that the weather app is a wee bit more forgiving. Price: $59 (originally $98; available in sizes XXS–XXL and in three colors) Barrel-leg pants I'm personally filing under "things to wear when I'm running errands, then immediately meeting my friends for brunch plans." Promising review: "Love this style. Relaxed and comfortable, but not slouchy or sloppy. Bought these in three different colors and am loving them!" —Kakester Price: $128 (available in sizes 00–16 and in three colors) A crochet dress for nights at the beach bar, ordering piña coladas, and pretending you're on a Caribbean vacation and not lounging on the Long Island Sound. Promising review: "I love the classic silhouette of this dress paired with the textures of its knits. It can be fancy ir casual depending on your accessories. The fabric is delicate and soft, particularly for cotton. It would be six stars if it had pockets." —katerabbitPrice: $103 (originally $158; available in sizes XXS–XXL and in three colors) A fanny pack for anyone who's ever made *fun* of fanny packs. This one is somehow chic and convenient and will make you wonder why you didn't hop on the bandwagon sooner. Promising review: "I have looked for a very long time for a cross body bag that didn't feel bulky but also had plenty of room for stuff. This is THE bag. Walked around Rome and Florence for a week and never felt like someone could snatch the bag from me. It doesn't have a clip so no concern with someone unclipping it and running with the bag. It feels comfortable and not heavy. And looks great!" —Tourist JenPrice: $58 (available in two colors) Leather loafers that are the footwear equivalent of a blazer: capable of making any leggings-and-tee combo look profesh. Promising reviews: "Fits just right. The quality of the leather is premium. It is buttery soft. I love how the sole is rubber. The stitching is top notch. Thinking about getting another pair in black or rum. Overall I'm happy with my purchased." —Linsieboo"I finally found loafers that don't give me blisters and hurt my feet!! The leather is so soft that I can wear them all day. They are true to size too and have plenty of room for my toes." —itsmegulsahPrice: $168 (available in sizes 5–11 and in three colors)
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17 hours ago
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What does 'MKT' mean on a menu? These customers learn the hard way in viral Tiktok
Do you know what MKT means? Not knowing what those initials mean could end up costing you, especially as beef prices are on the rise and tariffs are impacting prices of food, groceries and goods. Like it did for Aribella Menold. "POV: you didn't know what 'mkt' meant on steak menu and now (you're) paying for it," the text on the TikTok video from Menold reads. In a video on Instagram with 21.8 million views and the same video on Tiktok with 3.6 million views, you can see the reaction of three young women when the bill came. Their order had included two steaks, which each cost $52, a kid's grilled cheese sandwich for $10 and a baby kale Caesar salad for $28. A credit card surcharge of 3% was also added. With sales tax, the bill totaled $159.14. Menold, 20, told USA TODAY she and two young relatives were out to dinner at a separate table from other family members while on vacation in North Carolina. At most, she said she thought the MKT price steak would be "around 20 bucks. I'm pretty sure we just read the menu wrong but come from a big family so we never go out to fancy restaurants (too) often." The popular video sparked a lot of debate in the comments about whether the price for the meal was normal or expensive and whose responsibility it is to know how much something costs if the menu price isn't listed. So, is MKT just another way to say "expensive"? Here's what you need to know before you order: What is MKT or MP price? MKT stands for market price, and MKT or MP are often a standard way to express that on a food menu, said David Ortega, a food economist and professor at Michigan State University. "It signals that the cost of the item changes regularly based on current supply and demand conditions, rather than being listed as a fixed dollar amount. It's most often used for items whose wholesale prices fluctuate frequently, like fresh seafood, premium cuts of meat, or seasonal ingredients," Ortega told USA TODAY. "This approach gives restaurants flexibility for items whose costs can vary. Instead of constantly reprinting menus, they list the item as market price and adjust based on what they paid to source it. This means the final price consumers pay may change from one visit to the next, depending on what is happening in the market for that product." Ortega said he has also seen "seasonal pricing," on menus, especially for items like oysters or lobster that tend to be more seasonal depending on the location. How or why does the MKT price change for a particular food? Market prices fluctuate due to supply, demand, seasonality, and other factors, especially for items whose wholesale costs can vary daily, like seafood or steak, said Katie Thomas, who leads the Kearney Consumer Institute, an internal think tank at global management consulting firm Kearney. "Restaurants use MKT pricing to adjust with the real-time cost and maintain profitability," Thomas told USA TODAY. Prices can change due to shifts in supply and demand, said Ortega. "For example, ocean temperature fluctuations can reduce lobster availability, pushing prices up. For beef, the impact of drought and herd reductions has been tightening supply, driving up costs. Increased demand for certain items, like lobster in the summer, can also drive up prices," he said. Are tariffs and other economic pressures causing MKT prices to be even more volatile? While tariffs are affecting prices for a variety of products, tariffs and global economic pressures have increased food price volatility, said Thomas. "New tariffs, supply chain disruptions, labor costs, and even climate-related factors all contribute to unpredictable swings in prices for ingredients, which make menu items with MKT pricing more volatile than ever," she said. The higher tariffs on imported food or ingredients can raise the cost for restaurants, said Ortega. Other challenges like labor shortages, rising input costs, and extreme weather can also affect prices, he said. The ease of the supply chain getting food products to the restaurant also affects pricing, said Phil Kafarakis, CEO of IFMA, The Food Away From Home Association. "Many restaurants are starting to manage their food costs by using 'market price' on their menu for their most expensive and unique items," Kafarakis told USA TODAY. "Also, market price can be the cause of not having an item or being out of stock on an item, so it is a very effective technique to manage the variability in food costs on a daily basis." What should you do when you see MKT? Consumers should always ask for the current price before ordering a MKT item, said Thomas. "While the practice allows restaurants to offer fresh, high-quality dishes, diners should not assume these dishes are affordable. Sometimes they are significantly higher than the average menu item." It is a completely normal and fair question to ask your server if you see MKT or MP on the menu, said Ortega. "That way, there are no surprises when you get the bill. In some cases, the cost can exceed expectations, so it's important to ask," he said. "Some servers may offer that information upfront, but that's not always the case." Ortega also adds: "If something is listed as 'market price', it doesn't necessarily mean it's overpriced. In some cases, when there is plenty of supply, you might actually get a deal." Are beef prices the new eggs?: Beef prices at all-time high: Why summer grilling costs a lot more this year What foods or other menu items are most likely to be listed as MKT price? Dishes most likely to be listed as MKT or MP are those with the most variable and seasonal ingredient costs, such as fresh seafood (like lobster, oysters, or fish), certain steaks, or specialty produce, said Thomas. These items depend on real-time market rates for freshness and availability, she said. Additionally, Ortega said market pricing can be on items with highly variable sourcing costs or limited supply, such as seafood, premium meats (like dry-aged or high-end steaks), specialty imports (like truffles and caviar), and in some cases, seasonal produce. Chef's specials or dishes built around highly seasonal ingredients may also be listed as market price, he said. Specialty vegetables and greens, "think truffles, both white and black," are also often listed as market price, said Kafarakis. "Traditionally, when in a high-end restaurant, there is a high likelihood you will see market price and perhaps a tasting menu of items that have been bundled for one meal cost," he said. Menold's advice for others? "Pay attention to details." She will be asking the MKT price in the future, "considering the fact I learned the hard way, I know what it means now." Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at blinfisher@ or follow her on X, Facebook or Instagram @blinfisher and @ on Bluesky. Sign up for our free The Daily Money newsletter, which will include consumer news on Fridays, here. This article originally appeared on USA TODAY: What does 'MKT' even mean? These women diners pay for not knowing Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
