Latest news with #PatrickO'Keefe
Cision Canada
5 days ago
- Business
- Cision Canada
e.l.f. SKIN Stages Traffic-Stopping Stunt in Montreal to Unblock the Road to Radiance
e.l.f. SKIN, a brand from e.l.f. Beauty (NYSE: ELF), and global leader in clean, accessible skincare, just brought its signature high-performance glow to the streets of Montreal in a way only e.l.f. can. To launch its new Bright Icon Vitamin C + E + Ferulic Serum in Canada, the brand activated the e.l.f. SKINstruction Co. — a bold, tongue-in-cheek, and disruptive stunt that transformed Montreal's most iconic symbol of delay, the orange traffic cone, into a beacon of glow. Why orange cones? In Montreal, they've become more than infrastructure, they're a cultural meme, a souvenir item, and a symbol of endless delays. e.l.f. SKIN turned that narrative upside down, proving glow can arrive on time, on budget, and with zero excuses, the e.l.f. way. Wrapped in orange and packed with skincare, the SKINstruction Co. truck rolled through the city, surprising content creators with mini "construction zones" outside their homes. Faux road crews set up branded orange cones, cheeky roadwork signage, and caution tape before revealing skincare drops that delivered one thing: radiance without roadblocks. The e.l.f. SKIN Bright Icon Vitamin C + E + Ferulic serum features a covetable blend of 15% Vitamin C, 1% Vitamin E, and 0.5% Ferulic Acid to help visibly brighten, even out tone, soothe skin, and reduce the look of dark spots and fine lines. With a fast-absorbing, non-greasy, non-comedogenic formula, often reserved for luxury brands, the serum is available at a price point of just $22 CAD, available now at Shoppers Drug Mart—paving the way to more accessible skincare across Canada. The e.l.f. SKINstruction Co. also made its way straight to real construction and roadwork sites across the city, dropping cones and handing out skincare to the crews on the ground, a nod to e.l.f.'s belief that beauty should be inclusive, uplifting, and for every face, and a bold example of how the brand continues to show up in the most unexpected places. True to e.l.f. Beauty's mission to make the best of beauty accessible to every eye, lip and face, the activation flipped a citywide punchline into a playful delivery system for skin confidence, proving that radiant skin doesn't have to come with detours, drama, or luxury price tags. "At e.l.f. SKIN, we believe high-quality skincare should deliver real results and real value," said Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. "This launch reflects everything we stand for—powerful ingredients, uplifting experiences, and prices that don't make you think twice. We're showing up with confidence, creativity, and a commitment to accessibility—because skincare should feel good, do good, and be within reach. That's the difference." Stay social with e.l.f. SKIN @elfskincare for stunt coverage and more. Shop e.l.f. SKIN online and in stores at Shoppers Drug Mart, Walmart, Amazon Canada and e.l.f. SKIN e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. SKIN champions clean and kind skin care by making innovative, efficacious formulas at accessible prices with universal appeal. e.l.f. SKIN is e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified ™ facilities. Learn more at
National Post
16-06-2025
- Entertainment
- National Post
e.l.f. Introduces "color e.l.f.nalysis" and Curated Pinterest Boards
Article content Personalized tool democratizes access to color analysis for every eye, lip, and face. Article content OAKLAND, Calif. — e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces 'color global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their unique features and get matched with a curated Pinterest board featuring shoppable e.l.f. products tailored to their individual color story. Article content e.l.f. introduces 'color and curated Pinterest boards. The personalized tool democratizes access to color analysis for every eye, lip, and face. Article content This innovative and free experience delivers color-season analysis at your fingertips—no gatekeeping, no guesswork. Just snap a selfie (or upload one from your camera roll), and the tool analyzes your hue (warm or cool), value (light or deep contrast), and chroma (bright or muted) to reveal your color season and custom board. Article content ''color is about breaking down beauty barriers and making personalized color analysis accessible to every eye, lip, and face—for free,' said Patrick O'Keefe, Chief Integrated Marketing Communications Officer at e.l.f. Beauty. 'This tool, developed with Pinterest and in collaboration with real-life color experts, complements—not replaces—the human touch. It's a smart, seamless, and fun way for our community to discover what works for them—and find their perfect e.l.f. product matches in just a few taps.' Article content To bring this experience to life, e.l.f. worked with Pinterest's insights team to map seasonal trends. By looking at user search, save, and shop behavior on Pinterest —including, a 23% increase in 'true summer makeup' 1 and a 30% increase in 'spring color palette analysis' 2 — the Pinterest team identified trending searches to fuel e.l.f.'s curated boards. The experience also features Pinterest's newest collages format, bringing color ideas to life in a dynamic way that reaches shoppers exactly when inspiration strikes. 'With 1.6 billion makeup-related searches over the past year and a 22x increase in interest around tools like 'color season analysis,' it's clear consumers are craving personalized beauty experiences,' said Katie Dombrowski, VP of CPG at Pinterest. 'We're thrilled to partner with e.l.f. to bring this innovation to life and meet users exactly where inspiration strikes.' Article content e.l.f. partnered with Pinterest creators to develop season-specific content through the platform's new creator partnership packages. This collaboration enables creators to produce Pinterest-first content and amplify their reach using Idea Ads with paid partnerships. To bring 'color to life, e.l.f. also tapped Movement Strategy — a social-powered creative agency that uses real-time insights and platform behavior to build brand strategies, breakthrough content, and influencer partnerships that move culture. Article content e.l.f. is changing the way beauty lovers discover, explore, and shop for their perfect colors on Pinterest. Explore the experience here. Article content e.l.f. and Pinterest will bring 'color to Pinterest Manifestival at the Carlton Beach Club in Cannes on June 19, 2025. Attendees will get an exclusive first look at the new tool and enjoy a mini seasonal makeup styling session. Article content About e.l.f. Cosmetics Article content e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at About Pinterest Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide. Article content Article content Article content Article content Article content Contacts Article content e.l.f. Beauty Article content Article content Alexandria Kasper Article content Article content Akasper@ Article content
Business Wire
16-06-2025
- Business
- Business Wire
e.l.f. Introduces 'color e.l.f.nalysis' and Curated Pinterest Boards
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces 'color global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their unique features and get matched with a curated Pinterest board featuring shoppable e.l.f. products tailored to their individual color story. e.l.f. introduces 'color and curated Pinterest boards. The personalized tool democratizes access to color analysis for every eye, lip, and face. Share This innovative and free experience delivers color-season analysis at your fingertips—no gatekeeping, no guesswork. Just snap a selfie (or upload one from your camera roll), and the tool analyzes your hue (warm or cool), value (light or deep contrast), and chroma (bright or muted) to reveal your color season and custom board. ''color is about breaking down beauty barriers and making personalized color analysis accessible to every eye, lip, and face—for free,' said Patrick O'Keefe, Chief Integrated Marketing Communications Officer at e.l.f. Beauty. 'This tool, developed with Pinterest and in collaboration with real-life color experts, complements—not replaces—the human touch. It's a smart, seamless, and fun way for our community to discover what works for them—and find their perfect e.l.f. product matches in just a few taps.' To bring this experience to life, e.l.f. worked with Pinterest's insights team to map seasonal trends. By looking at user search, save, and shop behavior on Pinterest —including, a 23% increase in 'true summer makeup' 1 and a 30% increase in "spring color palette analysis' 2 — the Pinterest team identified trending searches to fuel e.l.f.'s curated boards. The experience also features Pinterest's newest collages format, bringing color ideas to life in a dynamic way that reaches shoppers exactly when inspiration strikes. 'With 1.6 billion makeup-related searches over the past year and a 22x increase in interest around tools like 'color season analysis,' it's clear consumers are craving personalized beauty experiences,' said Katie Dombrowski, VP of CPG at Pinterest. 'We're thrilled to partner with e.l.f. to bring this innovation to life and meet users exactly where inspiration strikes.' e.l.f. partnered with Pinterest creators to develop season-specific content through the platform's new creator partnership packages. This collaboration enables creators to produce Pinterest-first content and amplify their reach using Idea Ads with paid partnerships. To bring 'color to life, e.l.f. also tapped Movement Strategy — a social-powered creative agency that uses real-time insights and platform behavior to build brand strategies, breakthrough content, and influencer partnerships that move culture. e.l.f. is changing the way beauty lovers discover, explore, and shop for their perfect colors on Pinterest. Explore the experience here. e.l.f. and Pinterest will bring 'color to Pinterest Manifestival at the Carlton Beach Club in Cannes on June 19, 2025. Attendees will get an exclusive first look at the new tool and enjoy a mini seasonal makeup styling session. About e.l.f. Cosmetics e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at About Pinterest Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.
Business Wire
11-06-2025
- Business
- Business Wire
e.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to by teaming up with not one but two standout National Women's Soccer League clubs—San Diego Wave FC and Kansas City Current—through immersive, fan-first experiences that bring beauty, sport and community together. e.l.f. Cosmetics teams up with San Diego Wave FC and Kansas City Current through immersive, fan-first experiences that bring beauty, sport and community together. Earlier this year, e.l.f. became the first official makeup and skincare partner of the NWSL and was named Presenting Partner of the NWSL Challenge Cup through 2027. 'As a brand, we don't just show up—we show up with purpose,' said Patrick O'Keefe, Chief Integrated Marketing Communications Officer at e.l.f. Beauty. 'Soccer in the U.S. is experiencing incredible growth, reflecting both its global popularity and cultural relevance. We're leaning in to help level the playing field and change the game for women in the sport. Teaming up with San Diego Wave and Kansas City Current for these fan-first moments—and through our partnership with the NWSL—is about more than visibility; it's about creating meaningful impact. From the players on the field to the fans in the stands, we're here to Empower. Legendary. Females. and inspire the next generation to dream bigger, play harder, and always show up as their bold, authentic selves.' In San Diego, e.l.f. joins Wave FC as a Presenting Sponsor on June 22, 2025, at the Club's Pups at the Pitch match. As part of the match, Wave FC is partnering with The Animal Pad, a local dog rescue, to feature adoptable pups in-venue, including a photo moment as Wave FC players arrive to Snapdragon Stadium. Alongside the Club, e.l.f. will help shine a light on the rescue dogs — bringing to life its purpose to stand with every eye, lip, face and paw as a cruelty-free brand. Fans will have the opportunity to adopt the dogs at the match. 'We're thrilled to team up with e.l.f. Cosmetics for Wave's first-ever Pups at the Pitch match and to officially kick-off their larger NWSL partnership here in San Diego. This fun and inclusive event celebrates the unique bond between our fans and their furry friends—something that aligns perfectly with e.l.f.'s bold, joyful spirit. Together, we're bringing a fresh, feel-good energy to Snapdragon Stadium and creating unforgettable matchday moments for our Wave community,' said Alyssa Haynes, San Diego Wave FC Senior Director of Corporate Partnerships. On August 16, 2025, e.l.f. will head to Kansas City Stadium as the KC Currents take on Orlando Pride. 'Ahead of our August 16th match against Orlando Pride, e.l.f. is partnering with the Kansas City Current to create a one-of-a-kind activation at CPKC Stadium, the first stadium in the world purpose-built for a women's professional sports team,' said Kansas City Current SVP of Commercial Missy Jenkins. 'We are excited to partner with an industry-leading brand that raises the bar for fans and the community. This opportunity will amplify our fan experience ahead of a great matchup on the pitch.' Both matches will feature experiential, on-site activations designed to celebrate fandom and inspire the next generation of players. The e.l.f. Training Center will invite the community to test their soccer skills, recharge in a glow-up recovery area, and envision their future se.l.f. as a soccer star through a photo experience and custom trading cards. A storytelling wall will highlight iconic female soccer legends, and the events will be livestreamed on e.l.f. You!, the brand's Twitch channel. e.l.f. continues to show up in unexpected places to support women who are breaking barriers and redefining what's possible. A bold voice for women's empowerment, e.l.f. also supports the Billie Jean King Cup, Kendall Coyne Schofield and the National Women's Hockey League, professional race car driver Katherine Legge, Paralympic swimmer Anastasia Pagonis and the Wonder Women of Wrestling Varsity Tournament, among other initiatives that democratize access for all on the playing fields. About e.l.f. Cosmetics e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at About San Diego Wave Fútbol Club San Diego Wave Fútbol Club, founded in 2021, competes in the National Women's Soccer League (NWSL). Since its inception, the Wave has quickly emerged as one of the premier clubs in global women's soccer - setting the NWSL single-game attendance record, reaching the playoffs in its inaugural season, and capturing its first trophy with the 2023 NWSL Supporters Shield. In 2024, the Club continued to make history, ranking #2 worldwide in women's soccer attendance. Committed to excellence on the pitch and impact off it, the Wave is deeply rooted in the San Diego community and proudly led by the Leichtman Levine Family. The team plays its home matches at Snapdragon Stadium, a state-of-the-art venue in the heart of the city. For more information, visit About the Kansas City Current Founded in December 2020, the Kansas City Current is led by the ownership group of Angie Long, Chris Long, Brittany Mahomes and Patrick Mahomes. The team competes in the National Women's Soccer League (NWSL). The Kansas City Current plays its home matches at CPKC Stadium, the first stadium purpose-built for a professional women's sports team. Named The Most Ambitious NWSL Club for two consecutive seasons by ESPN, the Current is proud of its many precedent-setting accomplishments. To receive updates on the Current, visit The National Women's Soccer League is the premier women's professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston, Chicago Stars FC, Houston Dash, Kansas City Current, NJ/NY Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit.
Yahoo
11-06-2025
- Business
- Yahoo
e.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current
Builds on the brand's multi-year engagement with the National Women's Soccer League OAKLAND, Calif., June 11, 2025--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to by teaming up with not one but two standout National Women's Soccer League clubs—San Diego Wave FC and Kansas City Current—through immersive, fan-first experiences that bring beauty, sport and community together. Earlier this year, e.l.f. became the first official makeup and skincare partner of the NWSL and was named Presenting Partner of the NWSL Challenge Cup through 2027. "As a brand, we don't just show up—we show up with purpose," said Patrick O'Keefe, Chief Integrated Marketing Communications Officer at e.l.f. Beauty. "Soccer in the U.S. is experiencing incredible growth, reflecting both its global popularity and cultural relevance. We're leaning in to help level the playing field and change the game for women in the sport. Teaming up with San Diego Wave and Kansas City Current for these fan-first moments—and through our partnership with the NWSL—is about more than visibility; it's about creating meaningful impact. From the players on the field to the fans in the stands, we're here to Empower. Legendary. Females. and inspire the next generation to dream bigger, play harder, and always show up as their bold, authentic selves." In San Diego, e.l.f. joins Wave FC as a Presenting Sponsor on June 22, 2025, at the Club's Pups at the Pitch match. As part of the match, Wave FC is partnering with The Animal Pad, a local dog rescue, to feature adoptable pups in-venue, including a photo moment as Wave FC players arrive to Snapdragon Stadium. Alongside the Club, e.l.f. will help shine a light on the rescue dogs — bringing to life its purpose to stand with every eye, lip, face and paw as a cruelty-free brand. Fans will have the opportunity to adopt the dogs at the match. "We're thrilled to team up with e.l.f. Cosmetics for Wave's first-ever Pups at the Pitch match and to officially kick-off their larger NWSL partnership here in San Diego. This fun and inclusive event celebrates the unique bond between our fans and their furry friends—something that aligns perfectly with e.l.f.'s bold, joyful spirit. Together, we're bringing a fresh, feel-good energy to Snapdragon Stadium and creating unforgettable matchday moments for our Wave community," said Alyssa Haynes, San Diego Wave FC Senior Director of Corporate Partnerships. On August 16, 2025, e.l.f. will head to Kansas City Stadium as the KC Currents take on Orlando Pride. "Ahead of our August 16th match against Orlando Pride, e.l.f. is partnering with the Kansas City Current to create a one-of-a-kind activation at CPKC Stadium, the first stadium in the world purpose-built for a women's professional sports team," said Kansas City Current SVP of Commercial Missy Jenkins. "We are excited to partner with an industry-leading brand that raises the bar for fans and the community. This opportunity will amplify our fan experience ahead of a great matchup on the pitch." Both matches will feature experiential, on-site activations designed to celebrate fandom and inspire the next generation of players. The e.l.f. Training Center will invite the community to test their soccer skills, recharge in a glow-up recovery area, and envision their future se.l.f. as a soccer star through a photo experience and custom trading cards. A storytelling wall will highlight iconic female soccer legends, and the events will be livestreamed on e.l.f. You!, the brand's Twitch channel. e.l.f. continues to show up in unexpected places to support women who are breaking barriers and redefining what's possible. A bold voice for women's empowerment, e.l.f. also supports the Billie Jean King Cup, Kendall Coyne Schofield and the National Women's Hockey League, professional race car driver Katherine Legge, Paralympic swimmer Anastasia Pagonis and the Wonder Women of Wrestling Varsity Tournament, among other initiatives that democratize access for all on the playing fields. About e.l.f. Cosmetics e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at About San Diego Wave Fútbol Club San Diego Wave Fútbol Club, founded in 2021, competes in the National Women's Soccer League (NWSL). Since its inception, the Wave has quickly emerged as one of the premier clubs in global women's soccer - setting the NWSL single-game attendance record, reaching the playoffs in its inaugural season, and capturing its first trophy with the 2023 NWSL Supporters Shield. In 2024, the Club continued to make history, ranking #2 worldwide in women's soccer attendance. Committed to excellence on the pitch and impact off it, the Wave is deeply rooted in the San Diego community and proudly led by the Leichtman Levine Family. The team plays its home matches at Snapdragon Stadium, a state-of-the-art venue in the heart of the city. For more information, visit About the Kansas City Current Founded in December 2020, the Kansas City Current is led by the ownership group of Angie Long, Chris Long, Brittany Mahomes and Patrick Mahomes. The team competes in the National Women's Soccer League (NWSL). The Kansas City Current plays its home matches at CPKC Stadium, the first stadium purpose-built for a professional women's sports team. Named The Most Ambitious NWSL Club for two consecutive seasons by ESPN, the Current is proud of its many precedent-setting accomplishments. To receive updates on the Current, visit About National Women's Soccer League The National Women's Soccer League is the premier women's professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston, Chicago Stars FC, Houston Dash, Kansas City Current, NJ/NY Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit. View source version on Contacts e.l.f BeautyLaura CosgraveLcosgrave@ San Diego Wave FCJustyne Freudjfreud@ Kansas City CurrentDani National Women's Soccer LeagueMadelyn FlaxMflax@ Sign in to access your portfolio
