Latest news with #PatternBeauty
Cosmopolitan
30-05-2025
- Entertainment
- Cosmopolitan
Mahalia loves a Hydrafacial – here, she spills the tea on her go-to clinic, plus more beauty secrets
Here at The Cosmo Black Beauty Hub, we absolutely do not gatekeep, so when we get a chance to quiz some of our favourite Black women about their go-to beauty products, tips and treatments, we don't hold back – after all, that's how our Little Black Beauty Book Franchise was born. All the tea on our favourite star's life in beauty, served hot. This week, we caught up with British singer-songwriter and actress, Mahalia, to find out her top beauty tips, tricks and secrets – from her wash day hair routine to the stylist she's been going to since 14 years old, below, the star spills all the tea... Black beauty to me represents so many things. Creativity, strength, history and the richness of black identity. I absolutely love a Hydrafacial. I always leave feeling like a brand new button!!!! My skin feels so clean and young after. Skin and Sanctuary is my favourite place to go. The facial treatments are fab, and the clinicians are honestly brilliant. I always get a Hydrafacial! It's such a lovely, relaxing space too! At the moment, because of my boho braids, I don't really have a signature wash day routine. But when my curls are out, I use all Pattern Beauty. I use the Pattern Medium Shampoo twice before going into the Heavy Conditioner. I usually leave this on for about 30 minutes before washing it out. Then I use the Leave-In Conditioner from root to tip and go over the tips with the Argan Oil Blend Serum. Diffuse until almost dry and then let the air do the rest! Ah! My hairstylist is my go-to. He's been doing my hair since I was 14, and I wouldn't go to anyone else. Rio Sreedharan – collect your flowers, honey!!! I definitely had bad experiences growing up in Leicester. There were lots of salons that wouldn't touch my Afro when I was a kid, which messed me up a lot, I think. I was constantly confused about why they wouldn't cut it or style it, and I think it just amplified all of my insecurities about being different as a kid growing up in a majority white town. Weleda Skin Food. Ugh. My fave. I've honestly never had one! I love the idea of getting a lymphatic drainage but I've never actually been for one. I'm a high street, affordable girly mostly, but I am completely obsessed with the Dior Dreamskin Care & Perfect Le Fluide Perfecteur. It's so beautiful under makeup and keeps me feeling so hydrated. The £1 lipgloss in Paks at the counter. They're so sticky and a bit messy but my gos,h do they give you GLOSS!!! Dream Matte Mousse – when they only had about 10 shades. I spent every day of year 8 looking like Casper the ghost!!! My Made By Mitchell Curve Case. I love her. Can't go anywhere without her! Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK. Covering everything from viral celebrity hair and makeup news to the latest trend predictions, she's an expert in recognising the season's next big beauty look (before it ends up all over your social media feeds). You'll usually find her putting TikTok's recent beauty hacks to the Hype Test, challenging the gender-makeup binary and social stereotypes, or fangirling over the time Kourtney Kardashian viewed her Instagram Story (yes, it's true). Find her also on LinkedIn.
Vogue
22-05-2025
- General
- Vogue
The Best Curly Hair Shampoos to Give your Natural Texture TLC
Textured hair can't lather up without any care or thought behind product choices, and the best curly hair shampoos, are the equivalent of washing your face to ensure a clean canvas for the skin-care products that follow to do their magic. Specifically formulated to define curl patterns, fight frizz, and soften strands, these shampoos will help you hit the reset button with intention—and set the stage for your multi-step curly or wavy hair routine. 'A high-quality curly hair shampoo is designed to cleanse without stripping the hair of its natural oils,' says pro hair stylist and Pattern Beauty educator, Ebony Bomani, explaining that first and foremost curly hair types are thirsty for moisture, so your shampoo choice should be ultra hydrating to meet the cravings of your curls. Vogue's Favorite Curly Hair Shampoos In This Story Fellow pro hair stylist Ruslan Nureev adds that hair history can also impact whether curls are in need of some extra tender, love, and care. 'Consider if your hair is virgin, color-treated, or chemically altered. Otherwise, when talking about simply embracing your natural texture, I recommend prioritizing clean, high-quality ingredients that take cleanse thoroughly without stripping the hair,' Nureev tells Vogue, reminding us to avoid silicones and artificial fillers as harsh ingredients can manipulate natural curl pattern over time.
Business of Fashion
21-05-2025
- Business
- Business of Fashion
How an Indie Beauty Brand Finds Its Hero
When Beyoncé launched her beauty line Cécred in February 2024, critics were quick to question the premise: could a global superstar known for wigs, protective styles and high-glam extensions credibly sell haircare? Her response came not in words, but in a video of the musician parting her long, natural hair, walking viewers through her Cécred wash-day ritual. It was intimate, deliberate and effective. The message was direct, dispelling the myth that those who wear wigs don't have long and healthy hair. Fans weren't just convinced — they wanted in. By September, Cécred had its answer: the Restoring Hair & Edge Drops, which promised fuller, thicker hair, whether thinning was due to stress, hormonal shifts or styling tension. The product quickly became a bestseller, selling out repeatedly at Ulta Beauty and on Cécred's own website. Reddit threads and TikTok product reviews praised its performance, and word-of-mouth helped turn it, and by extension the brand, into a breakout hit. In less than a year, Cécred had found its hero. Beauty brands launch thousands of products each year — in makeup alone, more than 2,000 SKUs debut annually, according to data from Circana — standing out in a saturated market takes more than strong formulas, sleek packaging or even a following of 300 million-plus. It requires a hero product: the one item that cuts through the noise and elevates the entire brand profile. It's a proven strategy across the industry. Legacy players like MAC Cosmetics and Clinique have long relied on hero products to build brand equity and deepen consumer loyalty. But for independent brands, often operating without the capital, infrastructure or distribution muscle of larger conglomerates, the stakes are even higher. In a tightening market, a breakthrough product isn't just helpful, it is essential. Identifying the right product — and knowing when to double down — is key for indie brands aiming to scale and attract new customers. A successful hero can anchor brand identity, inform product pipeline decisions and influence both retail positioning and marketing plans. According to Sarah Lee, co-founder and co-CEO of Glow Recipe, the winning strategy is relatively simple: 'Launch, sustain and build.' Formulation First A product can only become a hero if it works consistently, visibly and better than what's already on the market. That was the strategy behind Pattern Beauty's leave-in conditioner, one of the first products to launch from the brand founded by actress Tracee Ellis Ross and incubated by the Beach House Group. From the outset, the team focused on solving two persistent pain points: delivering enough slip to detangle coily, tightly textured hair, while locking in moisture for curls that dry out more quickly. 'It wasn't about sacrificing one for the other. The formula had to have it all,' said Tiffani Carter, Pattern Beauty's chief marketing officer. Today, the leave-in conditioner accounts for nearly half of the brand's daily revenue on its direct-to-consumer site — and remains one of its highest-replenishment SKUs. A Palo Santo-scented variant launched in 2023. For skincare label Topicals and its Faded serum, the brand set out to destigmatise chronic skin conditions like hyperpigmentation and post-inflammatory discolouration, offering results without a prescription or dermatologist visit. Wrapped in playful pink packaging, the product aimed to make the typically clinical 'ointment aisle' feel more fun, said Roxana Ontiveros, Topicals' product marketing lead. The team initially worried that Faded's strong, sulphurous odour might alienate consumers. One Reddit user described it as 'wet cat food mixed with some kind of floral perfume.' But it ended up working in their favour, as consumers began to associate the scent with efficacy. 'It coincidentally ended up being something that really gave us a lot more authority and credibility in the clinical space,' said Ontiveros. From Hype to Habit Initial buzz can drive early sell-outs, but long-term success depends on sustained storytelling, consistent visibility and finding new ways to engage consumers. For skincare brand Glow Recipe, that meant continuing to invest in its hero SKU, the Watermelon Glow Niacinamide Dew Drops, even alongside new launches. It's 2023 Dew You campaign, featured models explaining their love for Dew Drops and ran on the brand's social platforms. Though the product was originally positioned as a brightening and glow-boosting serum, consumers began sharing their own use-cases: as a makeup primer, or mixed with other products for added shimmer. 'That drum beat over the years has helped people really understand that Dew Drops is a product to be used in a multitude of ways,' said Lee. Pattern Beauty takes a similar approach — treating its hero product, the leave-in conditioner, like a marquee launch several times a year. 'It gets all the marketing support a new product would — new model imagery, updated product visuals, on-site programming, influencer outreach, social activities and review campaigns,' said Carter. In summer 2023, Pattern focused an entire campaign solely on the leave-in. The key to that push, said Carter, was tapping into performance claims that immediately communicated why the product outperforms the competition. 'Why should I keep coming back as an existing customer, or why, as a new customer, should I choose this product over any other?' she said. 'Those are the questions we're always answering.' Build on the Success Strong hero products often set the stage for what comes next. For Glow Recipe, the way consumers used Dew Drops laid the groundwork for a broader Dew franchise, including Watermelon Glow Niacinamide Dewy Flush (a blush) and Hue Drops (a bronzer). Both products extend the original's glow-first positioning while expanding the brand's presence in colour cosmetics — without straying from its skincare roots. For Topicals, iterating on Faded became essential to addressing consumer concerns, particularly around the product's strong scent. The brand expanded into new offerings, including eye patches designed to target dark circles, which quickly became a go-to for travellers and celebrities alike. They also launched a body bar to combat hyperpigmentation. In March, Topicals re-released the Faded Serum in an odourless version to further broaden its appeal. The label's popular eye masks didn't just respond to a consumer need, they also helped redefine how and where skincare is used, said Ontiveros. 'We didn't anticipate how much the product would be taken out of the home,' she said. 'But the fun branding and portability made it feel different — more accessible, more wearable. It felt like an ad for the hero itself.'
Yahoo
19-05-2025
- Entertainment
- Yahoo
The Best Dyson Airwrap Alternatives on Sale for Memorial Day, From Shark Beauty's Star Hairstylist-Approved Tool to Our Favorite T3 Styler
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. While few hairstyles beat Halle Berry's iconic pixie cut, we also love the long, bouncy blowouts mastered by Gisele Bündchen, Jennifer Lopez and Beyoncé. Additional voluminous hair icons include Jane Fonda in Barbarella (Sydney Sweeney will star in the remake of the 1968 cult sci-fi film) and — more recently — Gen Z muse Matilda Djerf. One thing all of these women have in common is that they've inspired dozens of fans to attempt their legendary looks at home with the help of hair styling tools. More from The Hollywood Reporter Marlon Brando Envisioned a Luxurious Eco Resort for His Private Island - Here's What It's Like to Stay at the Star-Loved Getaway Today The Best At-Home IPL Laser Hair Removal Devices for Every Skin Tone (Plus, the Top Deals on Amazon) Sperry x Aritzia Boat Shoes Restocked After Initial Collab Sold Out Within Hours Related: The Best Heat Protectant Sprays From Brands Loved by Hollywood Hairstylists While the very viral Dyson Airwrap is a clear crowd-pleaser, some of us may be looking for a similar multi-tasking tool that gets the job done for a fraction of the price. If you're on the hunt for well-vetted alternatives, we've rounded up some of the best Dyson Airwrap alternatives for salon-quality blowouts. From T3's newest celebrity stylist-approved tool and Shark's popular Dyson competitor, to Tracee Ellis Ross' Pattern Beauty blow dryer for curlyl and coily tresses, see our top picks below. BEST OVERALL T3 Aire 360 Multi-Styler, $240 $299 MOST ATTACHMENTS Dreame AirStyle Pro, $299 $400 BEST UNDER $100 InfinitiPro by Conair DigitalAire Multi Hair Styler, $97 $130 BEST VALUE Shark FlexStyle Air Styling and Drying System, $239 $300 BEST BLOW DRYER BRUSH Drybar Reserve 3-in-1 Interchangeable Blow Dryer, $349 BEST FOR CURLY & COILY HAIR Pattern by Tracee Ellis Ross Blow Dryer, $189 BEST FOR TRAVEL Shark SpeedStyle Pro Flex Hair Dryer, $149.99 $230 BEST BLOW DRY BRUSH UNDER $50 Revlon One-Step Volumizer Plus 2.0 Dryer/Brush, $29 $70 BEST CURLER Chi Spin N Curl, $59.30 $120 BEST TRAVEL-FRIENDLY CURLER L'Ange Le Duo 360 Airflow Styler, $60 $119 BEST OVERALL $239.99 $300 20% off Buy at Amazon Buy at T3 After extensively testing out T3's recently released Aire 360 multi-styler across several months, we can confidently say it's our new alternative to the Airwrap. We love the ceramic coating on the curling attachments and brush, and we've noticed that our styles last for days with the help of heat protectant spray before and flexible-hold hair spray after. (The brand was among celebrity hairstylist Adir Abergel's Red Carpet Essentials of 2025, star hairstylist Kellon Deryck used T3's tools to create Megan Thee Stallion's Coachella curls and hair pro Tai Simon styled Zendaya's retro waves at the 2024 Oscars using T3's hot rollers. (The company has also scored the approval of Hollywood tress experts Renato Campora, Laura Polko and Mara Roszak.)The T3 Aire 360 multi-styler has a lightweight, slim base that feels comfortable to hold and maneuver. It comes with four attachments: a gloss-giving oval brush, two ceramic 1.35-in. curling barrels (one left and one right) and a SoftAire concentrator. Designed to leave hair glossy and without heat damage, the multi-tool air styler has three heat and speed settings (up to 237 degrees Fahrenheit) and is equipped with a smart microchip to distribute precise, digitally controlled heat. BEST VALUE $299 at Amazon $300 at Shark Hollywood hairstylist Chris Appleton is an ambassador of Shark's FlexStyle Air Styling and Drying System, which has quickly become a direct Dyson Airwrap competitor. In our experience, it's noticeably heavier than Dyson's tool and doesn't offer the same Coanda hair-wrapping effect (which helps deliver tighter, smoother curls and styling), but is still comparable in getting the job done in record time and on a budget. The set comes in two system options based on your hair type, plus a bonus build-your-own system if you want to mix accessories. The Straight and Wavy system features two 1.25-in. auto-wrap curlers, one oval brush, one concentrator and one paddle brush, while the Curly and Coily system comes with all of those accessories, except the paddle brush is swapped for a curl-defining diffuser. MOST STYLISH $299 $399.99 25% off Buy at Amazon One of our Best of CES 2025 finds in the beauty space, Dreame's new seven-in-one AirStyle Pro stands out from the pack with its chic faux leather-wrapped handle and gold accents. It includes seven magnetic accessories, including two auto-wrapping curlers, soft and hard smoothing brushes, a round brush and flyaway attachment. BEST BLOW DRYER BRUSH $349 at Sephora $350 at Nordstrom $349 at Amazon Celebrity hairstylist Bryce Scarlett (who works with Hailey Bieber, Olivia Rodrigo, Margot Robbie and more) is an ambassador for Drybar, which is known for making Hollywood blowouts accessible to all. The brand's Reserve 3-in-1 Interchangeable Blow Dryer features an ultralight, ergonomic design and three interchangeable attachments — an oval brush, paddle brush and concentrator — to help you achieve long-lasting waves at your leisure. BEST FOR CURLY AND COILY HAIR $189 at Ulta $189 at Pattern Approved by Oprah Winfrey, Tracee Ellis Ross-founded hair care brand Pattern's blow dryer is one of the best for curly, coily and tight-textured hair. It comes with four attachments (a diffuser, brush, wide tooth comb and concentrator nozzle) specifically designed to shape, define and stretch textured hair. The dryer features an ion generator 'to smooth the cuticle to enhance natural curls,' while AC motor heps to cut down on dry time. BEST BLOW DRY BRUSH UNDER $50 $29.49 $70 58% off Buy at Target $34.87 $69.99 50% off Buy at Walmart $48.99 $69.99 30% off Buy at Amazon With over 430,000 positive ratings of four stars or more, Revlon's One-Step Volumizer Plus 2.0 Hair Dryer styler is one of the best affordable Dyson Airwrap alternatives — and it's on sale for 56 percent off during Prime Day. It offers a versatile 2.4-in. head size that helps create a range of styling options, from flips to soft waves. Other key features include your choice of four heat settings (low, medium, high and cool), a smooth glide that helps reduce frizz and ceramic barrel with titanium tourmaline to reduce and protect against heat damage. BEST CURLER $59.30 $119.89 51% off Buy at Amazon $120 at Chi Over 26,000 shoppers have spoken, and they're reaching for Chi's Spin N Curl tool to recreate salon-quality curls and waves like Gisele Bündchen in her Victoria's Secret Angel era. One unique detail that sets this styler apart is its design: hair is inserted into the opening of the curl chamber rather than wrapped around the tool, making it kinder to your recommend this tool for short to medium-length hair, as those with longer hair may have a difficult time dealing with the curl chamber's strand limitations. (It will beep if you put too much hair in at once.) BEST BUDGET $97.41 $129.99 25% off Buy at Amazon $144.99 at Ulta The big selling point for Conair's InfinitiPro DigitalAire is the ceramic-coated attachments that help lock in curls and waves without damaging your hair. It includes a curler, 1.25″ round brush, paddle brush and a drying nozzle, plus a handy storage bag. BEST TRAVEL-FRIENDLY CURLER $59 $119 50% off buy at Amazon $59.95 $119 50% off USE CODE MOM AT L'ANGE Buy at Target Given that our hairstyles change with our moods, L'Ange's Le Duo 360 Airflow Styler makes it easy to switch from a smooth and sleek look to a bouncy curls moment. (It also comes in a Grande size for longer hair.) Favorite features include floating titanium plates with rounded edges for even heat distribution and none of the creasing and snagging we've all experienced while attempting waves with a basic flat iron. This styler also includes a built-in fan and 360-degree vented airflow to instantly cool hair on contact, locking in your shiny, frizz-free style. It has five temperature settings from 280°F to 430°F and a built-in clip to easily secure and style hair, and the dual voltage makes it great for traveling. MOST COMPACT $169.99 $199.99 15% off Buy at Amazon $149.99 $199.99 25% off Buy at Shark One more innovative Shark tool, this time the powerful SpeedStyle Pro Flex hair dryer, which conveniently folds for easy storage and traveling. The company says the device's dual optical sensors can automatically recognize styles and intelligently regulate heat and airflow up to 1,000 per second. Ideal for those on the go, Fans are most impressed with its high-velocity heated air and ionized air output, which delivers ultra-fast drying with no heat damage. This kit also includes a Scalp Shield attachment to ensure your skin and roots aren't damaged while drying and a turbo concentrator that rotates 360 degrees. Best of The Hollywood Reporter From 'Lady in the Lake' to 'It Ends With Us': 29 New and Upcoming Book Adaptations in 2024 Meet the Superstars Who Glam Up Hollywood's A-List Rosie O'Donnell on Ellen, Madonna, Trump and 40 Years in the Queer Spotlight
Vogue
14-05-2025
- Lifestyle
- Vogue
The Best Hair Diffusers for Defined Curls and Tousled Waves
Waves, curls, and coils can't opt for just any hair dryer—you'll need to enlist one of the best hair diffusers when tending to your textured lengths. If you're a novice in diffusers in general, consider this your sign to add one to your hair styling regimen. Long story short, the uncontrolled airflow of a standard blow dryer can create tangles galore on loose to tight curl patterns while the nozzle detachment used to create a smooth blowout effect does away with curls entirely. Enter diffusers, an often bowl-shaped attachment with a plethora of vents to slow down and evenly distribute airflow and hot air for defined curls. Vogue's Favorite Hair Diffusers Pro hair stylist Syd Hayes considers diffusers to be one of the most wildly underrated styling accessories on the market. '[Diffusers] are one of the most effective styling tools especially useful for anyone with wavy, curly or coily hair. It helps enhance natural texture without causing frizz,' Hayes tells Vogue. Even if you're not blessed with curls or coils, don't dismiss your diffuser attachment. Say you're committed to air drying your textured hair, diffusers be dammed—no one would fault you, but pro hairstylist and Pattern Beauty educator Eboni Bomani encourages you to think again. 'Air drying hair isn't an ideal method, as textured hair stays wet longer, and strands are at their weakest when wet.' Bomani tells Vogue. 'However, if you still dead set on air drying, at least at least diffuse the roots [for volume and scalp health].' In This Story
