2 days ago
Tracee Ellis Ross, 52, bares it all in new campaign while unveiling new body care line
Tracee Ellis Ross proved 52 has never looked better while stripping down for a fiery new campaign to announce her latest beauty venture.
On Tuesday, the entrepreneur unveiled Pattern Body, the first body care collection from her brand Pattern Beauty, with a sizzling set of promo images that immediately set the internet ablaze.
In the bold shoot, Ross, who recently made headlines for her wildly unconventional in-flight beauty routine, appears nude alongside another model, both glowing against a vibrant red backdrop as they embrace and laugh with radiant confidence.
Another shot shows the Black-ish star seated cross-legged in a golden bodysuit, flashing her signature smile while surrounded by the brand's colorful new products.
The five-piece line, which includes a body wash, exfoliating dry scrub, lotion, rich cream, and body oil, launches on August 21.
Ross explained that expanding into body care has always been part of her vision since she founded Pattern in 2019.
'It's the reason I named the company Pattern Beauty and not Pattern Hair,' she told Elle. 'These products are for every body — every shape, size, color, and texture.'
And while her decision to bare it all has fans buzzing, Ross insists it's about more than creating a viral moment.
'I want you to be able to use these products and remember who you are,' she said. 'Scrub, hydrate, and love it. I want that skin to pop, glow, and look like an expression and reflection of your soul!'
Additionally, she told Forbes: 'Each of these products is anchored in my personal routine.'
Underneath her post, Ross' celebrity pals and fans were quick to celebrate her new body care line.
'[Three heart-shaped eyes,]' Jennifer Garner commented.
Another wrote: 'I am OBSESSED!!! THE PACKAGING!!! ARE YOU KIDDING!!!'
Underneath her post, Ross' celebrity pals, like Jennifer Garner, and fans were quick to celebrate her new body care line
'AHHHHH SO exciting!!! These campaign visuals look stunning,' a third gushed.
Others praised the actress for tagging 'everyone who went into making this short video.'
'I think regular people and brands alike need to get used to seeing and understanding the immense work, time, and coordination that goes into these campaigns!!' one Instagram user wrote.
A second commented: 'I'm so here for not only the products but how you all have each and every person involved credit and highlighted them. You don't see brands do that too often!'
