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Guess brings luxury brand experience to Portugal's coast
Guess brings luxury brand experience to Portugal's coast

Fashion Network

timea day ago

  • Business
  • Fashion Network

Guess brings luxury brand experience to Portugal's coast

American fashion label Guess is bringing its signature flair to Portugal's southern coast this summer, transforming Purobeach Vilamoura into a branded beachfront escape. As part of its growing European summer series, the Guess Beachfront Experience blends style, leisure and lifestyle branding at one of the Algarve's most exclusive coastal spots. As part of the rebranding, the beach club has been fully decked out in Guess's signature style. Sun loungers, parasols, cushions, sofas and bar accessories now feature blue accents and the brand's distinctive 4G monogram, creating a sleek, photo-ready atmosphere. The Guess Beachfront Experience isn't new to Europe. Vilamoura joins an elite list of summer hotspots where Guess has left its mark, including Ibiza, Sardinia, Positano, Forte dei Marmi, Çeşme and Bodrum. 'This project reflects our commitment to strengthening the Guess brand in key international markets,' said Paul Marciano, creative director at Guess. 'By collaborating with some of Europe's most iconic beach clubs, we're not just building brand presence—we're creating a full lifestyle experience that blends fashion, travel and luxury.' Founded in the early 1980s by the Marciano brothers, the Los Angeles-based company continues to evolve its global footprint. In its 2025 fiscal year, Guess reported sales of $3 billion (over €2.7 billion), marking an 8% year-over-year increase. In Portugal, Guess currently operates 18 premium retail locations and four outlet stores, continuing its strong performance in Southern Europe.

Guess brings luxury brand experience to Portugal's coast
Guess brings luxury brand experience to Portugal's coast

Fashion Network

timea day ago

  • Business
  • Fashion Network

Guess brings luxury brand experience to Portugal's coast

American fashion label Guess is bringing its signature flair to Portugal's southern coast this summer, transforming Purobeach Vilamoura into a branded beachfront escape. As part of its growing European summer series, the Guess Beachfront Experience blends style, leisure and lifestyle branding at one of the Algarve's most exclusive coastal spots. As part of the rebranding, the beach club has been fully decked out in Guess's signature style. Sun loungers, parasols, cushions, sofas and bar accessories now feature blue accents and the brand's distinctive 4G monogram, creating a sleek, photo-ready atmosphere. The Guess Beachfront Experience isn't new to Europe. Vilamoura joins an elite list of summer hotspots where Guess has left its mark, including Ibiza, Sardinia, Positano, Forte dei Marmi, Çeşme and Bodrum. 'This project reflects our commitment to strengthening the Guess brand in key international markets,' said Paul Marciano, creative director at Guess. 'By collaborating with some of Europe's most iconic beach clubs, we're not just building brand presence—we're creating a full lifestyle experience that blends fashion, travel and luxury.' Founded in the early 1980s by the Marciano brothers, the Los Angeles-based company continues to evolve its global footprint. In its 2025 fiscal year, Guess reported sales of $3 billion (over €2.7 billion), marking an 8% year-over-year increase. In Portugal, Guess currently operates 18 premium retail locations and four outlet stores, continuing its strong performance in Southern Europe. This article is an automatic translation. Click here to read the original article.

Guess brings luxury brand experience to Portugal's coast
Guess brings luxury brand experience to Portugal's coast

Fashion Network

timea day ago

  • Business
  • Fashion Network

Guess brings luxury brand experience to Portugal's coast

American fashion label Guess is bringing its signature flair to Portugal's southern coast this summer, transforming Purobeach Vilamoura into a branded beachfront escape. As part of its growing European summer series, the Guess Beachfront Experience blends style, leisure and lifestyle branding at one of the Algarve's most exclusive coastal spots. As part of the rebranding, the beach club has been fully decked out in Guess's signature style. Sun loungers, parasols, cushions, sofas and bar accessories now feature blue accents and the brand's distinctive 4G monogram, creating a sleek, photo-ready atmosphere. The Guess Beachfront Experience isn't new to Europe. Vilamoura joins an elite list of summer hotspots where Guess has left its mark, including Ibiza, Sardinia, Positano, Forte dei Marmi, Çeşme and Bodrum. 'This project reflects our commitment to strengthening the Guess brand in key international markets,' said Paul Marciano, creative director at Guess. 'By collaborating with some of Europe's most iconic beach clubs, we're not just building brand presence—we're creating a full lifestyle experience that blends fashion, travel and luxury.' Founded in the early 1980s by the Marciano brothers, the Los Angeles-based company continues to evolve its global footprint. In its 2025 fiscal year, Guess reported sales of $3 billion (over €2.7 billion), marking an 8% year-over-year increase. In Portugal, Guess currently operates 18 premium retail locations and four outlet stores, continuing its strong performance in Southern Europe.

Guess brings luxury brand experience to Portugal's coast
Guess brings luxury brand experience to Portugal's coast

Fashion Network

timea day ago

  • Business
  • Fashion Network

Guess brings luxury brand experience to Portugal's coast

American fashion label Guess is bringing its signature flair to Portugal's southern coast this summer, transforming Purobeach Vilamoura into a branded beachfront escape. As part of its growing European summer series, the Guess Beachfront Experience blends style, leisure and lifestyle branding at one of the Algarve's most exclusive coastal spots. As part of the rebranding, the beach club has been fully decked out in Guess's signature style. Sun loungers, parasols, cushions, sofas and bar accessories now feature blue accents and the brand's distinctive 4G monogram, creating a sleek, photo-ready atmosphere. The Guess Beachfront Experience isn't new to Europe. Vilamoura joins an elite list of summer hotspots where Guess has left its mark, including Ibiza, Sardinia, Positano, Forte dei Marmi, Çeşme and Bodrum. 'This project reflects our commitment to strengthening the Guess brand in key international markets,' said Paul Marciano, creative director at Guess. 'By collaborating with some of Europe's most iconic beach clubs, we're not just building brand presence—we're creating a full lifestyle experience that blends fashion, travel and luxury.' Founded in the early 1980s by the Marciano brothers, the Los Angeles-based company continues to evolve its global footprint. In its 2025 fiscal year, Guess reported sales of $3 billion (over €2.7 billion), marking an 8% year-over-year increase.

US brand Guess' ESG report spotlights innovation & inclusivity
US brand Guess' ESG report spotlights innovation & inclusivity

Fibre2Fashion

time08-07-2025

  • Business
  • Fibre2Fashion

US brand Guess' ESG report spotlights innovation & inclusivity

Guess?, Inc. (NYSE: GES) is proud to announce the release of its FY2024–2025 Environmental, Social, and Governance (ESG) Report titled 'It's in Our DNA.' The report underscores the company's continued dedication to sustainable, responsible business practices through its ACTION GUESS ESG strategy — a framework designed to Imagine, Innovate, and Inspire across all facets of the organization. Built on over a decade of commitment to ESG priorities, GUESS leverages globally recognized standards such as the Global Reporting Initiative (GRI) Universal Standards, the Sustainability Accounting Standards Board (SASB), and the Greenhouse Gas (GHG) Protocol in preparing this report. It also aligns with the United Nations Sustainable Development Goals (SDGs), reflecting GUESS's holistic approach to driving positive impact. Guess?, Inc has released its FY2024â€'25 ESG Report, “It's in Our DNA,” highlighting its ACTION GUESS strategy to embed sustainability across its business. The report outlines progress in responsible sourcing, emissions reduction, social equity, and governance, with assurance from a third party, aligning with global standards and the UN SDGs. 'Today, sustainability is a bigger part of our story more than ever before. And what makes me proud is seeing how our teams have embraced this challenge with the same creativity and passion they bring to everything we do,' says Paul Marciano, Guess?, Inc. Co-Founder and Chief Creative Officer . GUESS continues to secure reasonable assurance from an independent third-party assurance provider, reinforcing its commitment to transparency and accountability. These rigorous verification practices empower GUESS to accurately measure its environmental and social impact, pinpoint opportunities for ongoing improvement, and actively manage its sustainability journey — fostering innovation and resilience that support the interests of everyone connected to our business. 'ACTION GUESS drives environmental, social, and governance impact through bold commitments — it's in our DNA,' said Carlos Alberini, Chief Executive Officer and Director Guess?, Inc . 'These actions reflect our broader goal of integrating sustainability into our brand portfolio, products, operations, and culture. Our ESG strategy is not just a program; it's embedded in every fiber of what we do. We invite our partners, customers, and the GUESS Family to explore our progress, engage with our priorities, and join us in creating a more sustainable and inclusive future.' Key themes of the report include: Imagining innovative solutions that drive stakeholder engagement and governance. Innovating responsible business practices with smarter materials for greater impact. Inspiring inclusive growth and social equity within the brand and beyond. GUESS remains steadfast in its mission to grow with purpose, balancing brand heritage with the urgent need for sustainable progress. The FY2024–2025 ESG Report demonstrates meaningful advancements in responsible sourcing, emissions reductions, community engagement, and governance practices. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)

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