24-07-2025
Peacock Bros unveils all-in-one warehouse solution for ANZ
Peacock Bros has launched a comprehensive warehouse optimisation solution tailored to simplify the management of modern supply chain operations in Australia and New Zealand.
The newly introduced package integrates Zebra Technologies' rugged mobile computing and scanning equipment and is positioned for businesses aiming to upgrade or replace legacy warehouse systems. The company says its modular, plug-and-play offering is adaptable to a variety of operational environments, with the flexibility sought by organisations wanting streamlined deployment and configuration.
The solution features a complete suite of warehouse-ready tools including cloud-based warehouse management systems (WMS), enterprise-grade hardware, a range of labelling options, reliable scanning technologies, and ongoing support and maintenance. These components are bundled to help organisations automate key supply chain workflows, maintain productivity, and support scalable growth.
Product features
The cloud-based WMS allows users to automate processes like receiving, picking, stocktaking, and goods synchronisation on a subscription basis. Enterprise-grade devices, powered by Zebra Technologies, are aimed at providing durability in demanding warehouse settings. Peacock Bros also supplies consumables such as smudge-resistant shipping labels and durable racking tags, designed for longevity and print head protection.
Connectivity across operations is underpinned by handheld scanners equipped to work with Wi-Fi 6 and 5G WWAN, while proactive support services are offered to help prevent downtime and ensure a strong return on investment.
The all-in-one solution is intended to be delivered and supported entirely by Peacock Bros as a single-source provider, reducing the need for multiple vendor management and promising accelerated deployment for organisations.
Industry insights
Kelvin Lim, Senior Channel Manager at Zebra Technologies, said: "Zebra Technologies is proud to support Peacock Bros.' new warehouse modernisation solution. In today's fast-changing and often disrupted supply chain environment, it's critical that Australian businesses can modernise quickly and with confidence. Combining best-in-class hardware, software, and service, the solution delivers immediate value, making it easier for businesses to upgrade their warehouse operations efficiently."
Peacock Bros states that its experience across warehousing, logistics, manufacturing, retail, and healthcare over more than 130 years has informed the development of the new solution, enabling flexibility for each client's site and requirement.
Ryan McGrath, Managing Director at Peacock Bros, commented: "Warehousing is no longer just about storing and shipping. It's about speed, accuracy, visibility and control. This solution helps organisations stay ahead of disruption and customer demand by delivering a reliable, integrated technology foundation that can evolve with their business needs."
Partnership approach
As a Platinum Partner of Zebra Technologies, Peacock Bros draws on a longstanding relationship to offer fully managed deployments in the region. The company's in-house teams oversee installation, training, and ongoing technical support, aiming to provide a stable and future-ready warehousing infrastructure.
Tom Christodoulou, Sales Vice President ANZ & ISC at Zebra Technologies, remarked: "We're excited about this initiative, which will make it easier for warehouses to boost efficiency and productivity. Peacock Bros has been a trusted Zebra Technologies partner for over 30 years and their expertise in delivering this innovative solution has the potential to be a real game-changer in the Australian market,"
Peacock Bros' approach to the solution is grounded in tailoring deployments to the specific needs and challenges of each individual site, reflecting both local and industry-wide trends in supply chain modernisation and digital transformation. The company continues to support more than 12,000 customers across Australia and New Zealand with identification, tracking, mobility and data capture technologies.
