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Yahoo
18-04-2025
- Entertainment
- Yahoo
The top Easter candy in every state, according to Google
Peep this: Americans apparently love the nostalgic colorful sugar-coated marshmallows that spring up in the fake grass of Easter baskets every year (or at least are curious enough about Peeps to Google them). While Instacart's 2025 Easter candy report showed Reese's Peanut Butter Eggs clutched the title of top Easter treat, and the National Confectioners Association (NCA) confirmed that chocolate eggs and bunnies ranked as the holiday's favorite candy, Google search data suggests that Peeps reign supreme. About nine in 10 Americans who plan to celebrate Easter will do so with chocolate and candy, according to the NCA. The holiday, which falls on April 20 this year, is considered among the 'big four' candy seasons, which also includes Valentine's Day, Halloween and winter holidays. Top candy choices vary by state, according to Google's data, but the majority of states are on team Peeps, according to this search map. Even if you don't love the sweet, spongy candy, you've got to admit, they've inspired a lot of cute collaborations, like these sweet Peeps and Chicks Alex and Ani stud earrings and this rhinestone crossbody purse from Betsey Johson that says 'egg hunt, but make it fashion.' There's even Peeps-flavored soda and scented candles now—proof that their influence stretches far beyond just the candy aisle. Like it or not, Peeps are a pop culture phenomenon Here's the Google Trends map that plots top candy searches by state leading up to Easter: As a Coloradan, I had to laugh when I saw that 'gummies' were the most searched Easter candy in 2025. I'm not sure if people are searching for actual Easter candy or if they'll be celebrating at the Mile High 4/20 Festival with marijuana gummies. Peanut butter eggs, Instacart's top candy, did appear as the most favored candy in Kansas and North Dakota. Skittles, lollipops, jelly beans and M&Ms were also among the top-searched candy in the past month. As for Peeps, the candy originated in 1953. Before Just Born, the maker of Peeps, mechanized the marshmallow forming process in 1954, it took 27 hours to produce one marshmallow chick by hand, with a pastry tube. Today a Peep can be formed in a fraction of that time at just six minutes. Google Search Trends also revealed some more fun Easter trends, including the top Easter basket themes by state that range from Hello Kitty to baseball, as well as the top types of Easter hunts in every state. What Easter candy are you most looking forward to this Easter?
Axios
18-04-2025
- General
- Axios
America's favorite Easter candy: Reese's Peanut Butter Eggs
Reese's Peanut Butter Eggs are once again the top Easter sweet, according to data from Instacart. Why it matters: Easter is the second most popular holiday for candy purchases after Halloween, a Numerator survey of more than 5,000 people found. The big picture: Consumers are expected to spend $3.3 billion on candy this year, up from $3.1 billion for the holiday in 2024, according to the National Retail Federation's annual holiday survey. What we're hearing: Kids aren't the only ones wanting Easter baskets. 62% of adults surveyed by Ferrero North America said they would love to get an adult Easter basket. 69% said chocolate must be included. Fun fact: Most said you should start by eating the ears, not the feet, of a chocolate bunny first. Top Easter candy nationwide Zoom in: Instacart says these were the top 10 Easter candies based on Easter weekend 2024 purchases: Reese's Peanut Butter Eggs Reese's Peanut Butter Cups Cadbury Chocolate Mini Eggs Hershey's Milk Chocolate Cadbury Creme Egg Sour Patch Kids Lindt Milk Chocolate Bunny Starburst Jelly Beans Hershey's Milk Chocolate Candy Eggs Kinder Chocolate Candy Egg with toy inside Where Peeps are a local favorite The intrigue: Peeps marshmallow chicks didn't make the most popular candy list but they are a local favorite in Boston, Philadelphia and Washington, D.C., Instacart data shows. Boston Peeps purchases spiked 150%, Philly's 97% and D.C.'s 111%, during Easter weekend 2024 compared to the national average, per Instacart. Easter candy cravings Zoom out: Candy preferences vary across regions, Instacart said, noting a few regional standouts — measured by comparing orders placed on the platform versus the national average: Cadbury Creme Eggs were supreme in Houston and Portland, Oregon. Houston purchased 71% more than the national share and Portland 112% more. Charlotte picked Reese's Peanut Butter Cups, the No. 2 Easter candy nationally, with 34% more than the national average. Some regional favorites didn't wind up on the national candy list: Phoenix opted for Whoppers Malted Milk Balls, with a 227% increase, Instacart said. Chicago opted for Peanut M&Ms and purchased 52% more than the national share. San Francisco has big fans of Justin's Peanut Butter Cups, with 274% more purchased than the national average. San Diego bought 91% more Reese's Pieces than the national share. Minneapolis chose Choceur Milk Chocolate, purchasing 499% more than national average. What we're watching: The price of cocoa. Top searched Easter candy, by state The other side: Google on Thursday released the most searched Easter candy by state, which had different results from Instacart's 2024 sales data.
USA Today
08-04-2025
- Lifestyle
- USA Today
Gefilte fish, Cadbury Creme Egg: Instacart ranks favorite, reviled Easter, Passover foods
Gefilte fish, Cadbury Creme Egg: Instacart ranks favorite, reviled Easter, Passover foods Show Caption Hide Caption How to wish someone a 'happy Passover' Passover is a major religious holiday in Judaism that typically occurs in spring and lasts for eight days. unbranded - Lifestyle Both Easter and Passover are right around the corner, and stores are stocking up on egg-shaped chocolates and Charoset ingredients. Ahead of the two April holidays, Instacart published its 2025 Easter and Passover Report revealing the most popular sweets and meals ordered for celebrations last year. This includes the 10 treats most likely to appear on Easter baskets this upcoming year, from Kinder's Chocolate Candy Egg to Reese's Peanut Butter Eggs. Fans of the iconic marshmallow candy brand Peeps may find themselves shocked the colorful bunny and chick-shaped treats did not make the top 10 last year. The grocery delivery service also shared last year's most controversial meals for those who celebrate Passover of Easter. While items like honey baked ham and matzo ball soup were the most purchased for the holidays, an Instacart survey found that a hefty portion of consumers aren't fans. At the top of the list is the gefilte fish, a traditional Jewish dish made from ground fish served cold with horseradish. While this meal saw a 1,300% increase in Instacart orders last Passover season, about 44% of survey participants said they actually disliked the dish. Here's what 2025 Instacart report found. The 10 most popular Easter candies, according to Instacart Here are the 10 most ordered Easter candies on Instacart in 2024: Reese's Peanut Butter Eggs Reese's Peanut Butter Cups Cadbury's Chocolate Mini Eggs Hershey's Milk Chocolate Cadbury's Creme Egg Sour Patch Kids Lindt Milk Chocolate Bunny Starburst's Kelly Beans Hershey's Milk Chocolate Candy Eggs Kinder's Chocolate Candy Egg with toy inside The most controversial Easter and Passover meals, per Instacart Instacart also shared which meals saw a recognizable difference during the 2024 Easter weekend, as well as the percentage of survey respondents who aren't so fond of them. These are the most controversial popular Easter and Passover dishes from last year:
Buzz Feed
04-04-2025
- Entertainment
- Buzz Feed
Just 25 Things Under $25 From Target That'll Help Your Family Have A Fun Easter
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Spring has sprung. Bring on the whimsy without breaking the bank. 1. A delightful Easter banner to add a little extra charm to your Easter decorations. And with a conveniently placed pink bunny, whether you read it as "happy" or "hoppy" is completely up to you. Target 2. A chick throw pillow that the while family is just going to want to cuddle and cuddle. And if you want to add his little bunny fren — who am I to stand in the way? Target This little bb measures 16 inches tall, meaning lots of chick snuggles for your family. 3. A pair of Peeps pajamas because any holiday that CAN have kids in matching PJs SHOULD have kids in matching PJs. Target Promising review: "These Peeps pajamas are just the cutest ever! She's so tall that I had to buy one size bigger, so they are a little loose in the waist but they don't fall down. She loves them. She said they are so soft and comfy too!" — Tina 4. A Bluey lift-the-flap book because what kid isn't delighted by both Bluey and lift-the-flap books? No one is too old for this level of literary whimsy. 5. A pack of Reese's Peanut Butter Eggs for brightening up EVERYONE'S day all Easter season. I have researched this *extensively* and can definitively say that Reese's eggs have the best chocolate-to-PB ratio. It's science. Target Promising review: "These are incredible. I don't know why they're so much better than the regular cups or any other shape, but they are. I will have to stock up before they're gone for the season!" — K 6. A pack of Starburst jelly beans that are so good, you're going to be looking at your candy bowl wondering where they all went. Starburst is a top-tier jelly bean and even your pickiest eater will be willing to give these a chance. 7. A three-pack of disco eggs to make your Easter decor extra jazzy and so much more fun. You can even add a disco egg garland for a little extra razzamatazz. Target 8. A pack of fillable Easter eggs because what is Easter without a frenzied egg hunt for the kiddos? Reviewers love how easy they are to close, without being so flimsy that they open back up themselves. Target They also come in a smaller pack of 10 and in a pre-filled dinosaur and a chick version. 9. An egg-free dying kit in case the price of eggs has got you down, you're in an egg-allergy home, or the very thought of hardboiled eggs makes you 🤢. No need to pass on a favorite activity — just ditch the eggs and use these plastic ones instead. Target Each kit comes with 12 plain "eggs," four color dyes, and four bags to help contain mess. Promising review: "We use these eggs to dye and color with markers. They work well for both. The colors are vibrant. The markers do not rub off after application. They are the same price as if we bought real ones, but these last much longer." — Hide13 10. And a character egg dyeing kit for anyone who has always firmly believed that dyed eggs COULD be cuter. Target 11. A create-your-own bunny house to give them a fun little craft they can actually play with after. Let their creativity shine through as they decorate their spring-y house just so. Target This craft set is all-inclusive with all house pieces, three characters with stands, 15 poms, two foam sticker sheets, two tubes of fluffy paint, a glitter tube, a sheet of adhesive gems, a glue tube, and an instruction sheet. 12. A precious ceramic dessert bowl that deserves attention because that little bunny fren is playing peek-a-boo to brighten your day, so take a candy and give him a "good job buddy," like he deserves. 14. A Peeps chick waffle maker to make Easter breakfast as adorable as possible. All waffles that can be cute definitely need to be cute. Target 15. And a three-pack of silicone pancake molds for making some *egg-stra* cute breakfasts all season long. More pancakes = happier everyone. Target 16. A bunny and carrot duo to add a little dose of unlikely friendship to our Easter decor. Carrots are friends, not food, bunny. Target 17. An *egg-cellent* Easter wreath for bringing some much-needed Easter joy to your front door or empty wall. 18. A wooden bunnies painting kit that'll be both a fun craft and your new favorite seasonal decor. At just $5 a pop, you can split up the bunnies between your kids or get each of them their own pack of three, ensuring you'll have enough bunny masterpieces for the entire house. Target 19. A bunny and carrot silicone pan so any cake can be carrot cake. These baking pans are heat resistant up to 428 degrees and have a steel framed structure to make sure it doesn't buckle as you're getting it into the oven. Who couldn't use more adorable treats? Target 20. An Easter egg-shaped plate made of melamine for serving up cute meals without having to worry about the crash of actual dishes. Seasonal plates bring so much childhood joy without *forking* over tons of money — an easy win for every holiday. Target 21. And a carrot tumbler to keep those Easter-season sips hilariously on brand. Sure, it makes mealtime more fun for your kids, but absolutely no judgement if you need to turn your own beverage into "carrot juice." Target 22. An egg-shaped egg serving tray made of acacia wood for giving those deviled eggs the place of honor they deserve on your Easter tablescape. Target Price: $21.99 23. A floral tablecloth to bring some springy fun to your dining room table for Easter (or even just all season). A little splash of springtime colors will brighten everyone's day, no matter how many April showers come your way. Target Promising review: "So cute! The spring colors of this really look great." — Klutz1992 Price: $20 (available in two sizes) 24. A set of disposable dinner plates in case the bunnies in your patch cannot be trusted with high-end dishes. These plates are oversized, meaning you can go ahead and get the mashed potatoes, the roll, and go back to that charcuterie like you always knew you deserved. Target Price: $3 for 10 plates 25. And a set of metallic disposable cutlery so everyone can feel ~fancy~ without you panicking about losing an actual utensil to the abyss of the garbage bag. Target Promising review: "We get this every time we need the convenience of disposable utensils but with a more elegant look. They are durable, affordable, and very well made! I have never had one break, and I get compliments every time we use them at events!" — M Snider Price: $6 for a pack of 30 utensils The reviews for this post have been edited for length and clarity.
