Latest news with #PeanutButterJellyTime
Business Wire
06-05-2025
- Entertainment
- Business Wire
Lunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Today, Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J. Grounded in kids' love of dipping¹ and the timeless debate between the perfect ratio of peanut butter and jelly in a PB&J — the new product gives kids the freedom to enjoy a PB&J exactly how they like it. Lunchables PB&J, a 'remix' of a beloved lunchtime staple, includes two deliciously creamy, crustless peanut butter sandwiches per pack, complete with a side of delicious grape or strawberry flavored dip—perfectly crafted for optimal dipping and with no artificial colors. 'The launch of Lunchables PB&J is a continuation in our mission to reinvent the refrigerated category by providing high quality, delicious, affordable and convenient solutions for snack time and beyond,' said Danni Levin, Associate Director of Innovation, Lunchables. 'We're remixing a classic, delivering on parents' desire for convenience and kids' love of dipping and customizing – PB&Js will never be the same!' Beyond equipping kids with the independence to customize, Lunchables PB&J also solves the number one pain point for parents: thaw time. 2 Current PB&J category offerings are frozen, which require 30-60 minutes of thaw time before serving. Now, Lunchables is tackling this frustration head-on with the first-ever no-thaw, crustless PB&J that's ready-to-eat straight from the refrigerator for any time hunger strikes. Kid meltdowns, no more! To spread the excitement, the brand is reuniting GRAMMY Award-winning producer and artist Lil Jon and hip hop icon Twista for the first time in over a decade to remix a nostalgic, viral hit that many millennial parents can sing at the drop of a dime: 'Peanut Butter Jelly Time.' Just as Lunchables is 'remixing' kids' #1 favorite sandwich variety, 3 Lil Jon and Twista are putting a fresh spin on the nostalgic hit over 20 years after the original track's debut. Dropping today, fans can listen to the song on Lunchables YouTube as well as download for their playlists via Spotify. "It was cool to link back up with Twista on the Lunchables 'Peanut Butter Jelly Time' remix, cause I knew it would be fun, and we would make somethin' fire,' said Lil Jon. 'PB&J takes me back to my childhood days…YEAHHH!' The debut of Lunchables PB&J reinforces the brand's commitment to making bigger, more intentional bets to fuel growth and create new experiences for consumers. The innovation grows Lunchables' presence in the sandwich category, following the brand's first entrance with the debut of Grilled Cheesies in 2023. The launch of PB&J enables Lunchables to bring a convenient, kid-loved offering to the refrigerated section and reflects Kraft Heinz's broader ambition to drive $2 billion in incremental sales through innovation by 2027. Starting today, Lunchables PB&J is rolling out to select retailers nationwide for $2.49/pack. To learn more about the 'Peanut Butter Jelly Time' remix and new Lunchables PB&J, follow along on the Lunchables Instagram or TikTok. ¹ The NPD Group/National Eating Trends In-Home Individual Database ² Lunchables PBJ Qualitative Research 2022 ³Lunchables PBJ Qualitative Research 2022 ABOUT THE KRAFT HEINZ COMPANY We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting or following us on LinkedIn.
The National
14-04-2025
- Entertainment
- The National
Bella Ramsey 'got bored of being sad all day' filming The Last of Us season two
The Last of Us, the HBO series based on the beloved video game, is often gruelling to watch. Imagine what it's like filming it. "I would get to points where I'm bored of being dark and sad and deep all day. Like, I'm exhausted by it," star Bella Ramsey tells The National. But this didn't bother Ramsey on a personal level. After all, this is what they signed up for. You can't exactly take the lead role in a post-apocalyptic series in which humanity is under threat from fungi that turn people into zombies and complain that it's too sad. The problem for Ramsey was the artistic impact of all that darkness. If you're always feeling deep and sad, eventually, the effect wears off. Sooner or later, you become depressed, and then you just feel numb. And once you're bored, your performance starts to get boring as well. Ramsey couldn't let that happen, especially during the filming of season two, which premieres on Monday on OSN+ in the Middle East. In season one, Ramsay played a child named Ellie, miraculously immune to the zombie fungi. Trying to find a cure for humanity, Ellie goes on a cross-country trip with a man named Joel (Pedro Pascal) to find the scientists who can study her ability and save the world. But season one ended in tragedy, and Joel's controversial actions in the finale ensured dark consequences. And as The Last of Us's story evolves, it is Ellie, now an adult in season two, who will be the primary driver of where the story goes next. With the weight now firmly on Ellie's shoulders, Ramsey had to find a way to give this story the performance it deserved. And to film the season's darkest twist, which fans of the game have been hotly debating for years, Ramsey turned to one of the silliest novelty songs of the 21st century for help: Peanut Butter Jelly Time. "When I'm doing a super dark scene like that, I find it helpful, for some reason, to be in the completely opposite mindset for the whole day – right up until the moment of being really dark and traumatised," Ramsey explains. "It's not a matter of cheering myself up. The juxtaposition is so helpful. I need to live in the opposite. So I listened to Peanut Butter Jelly Time in order to go to the depths that I have to go." That wasn't the only song on Ramsey's feel-good playlist while shooting season two. Ramsey became enamoured with the work of American singer Dan Reeder, 70. "There's a song called Fuzzyfalafelosophy – good luck spelling that – that I was introduced to this season. It was really sweet song that was completely outside the post-apocalyptic world and was wonderful," Ramsey says. This isn't a trick that Ramsey picked up from an acting coach. In fact, Ramsey, who started acting at age 11 in Game of Thrones, "doesn't really have a process, necessarily". Instead, Ramsey, who has recently become open about having autism, partially credits neurodiversity for their acting ability. "I've been observing people so intensely for all of my life that I have all of this in my subconscious, and it comes to the surface when it needs to," Ramsay says. "There are many really specific, nuanced emotions that I have picked up on by focusing on how that looks on someone. I've been able to absorb that information and then let it be known because of I'm highly perceptive as a result of being neurodiverse. That really comes out in my acting, and it's part of the reason that I'm able to do it like I do it." Ramsey, 21, thinks back often to the early days of their career on the Game of Thrones set, as they struggled behind the scenes with the pressures of playing the steely and precocious noblewoman Lyanna Mormont. "I'm so grateful for the opportunity in Game of Thrones. It set me up for a career I didn't even know I wanted until it started happening. But I think as an actor, I've become more self-assured," says Ramsey. "I would beat myself up a lot more in the beginning if I had what I perceived to be a bad day on set. If I didn't do a scene quite as well as I thought I could have done, it would kind of ruin my week. "I've gotten to a point where I understand the process of filmmaking a lot more than I did at 11. I'm able to give myself more grace. Now, if I'm at 95 percent instead of 100 per cent in one scene, it's OK. It's 20 seconds in an entire series. And that's an especially valuable lesson in a show like The Last of Us," Ramsay continues. But learning to treat yourself with kindness and listening to viral novelty songs can only get you so far. Season two was an incredibly difficult task for Ramsey – two months of training for the demanding physicality of the season followed by a seven-month shoot. "It really becomes your life, and I love that part. The grind of it is part of the reason I love being on set so much," says Ramsey. "By the end of it, I didn't know how I was going to get through the last few months, because the exhaustion was so deep set. But in the end, it pays off, and you get through it with the support of those around you. "You just have to keep going. That's the trick, I suppose, to endure and survive. So that's what we did," Ramsey continues. Perhaps another reason that Ellie's journey in season two feels so real is that it mirrors Ramsey's own. They've grown up together, established their independence, and through adversity come out the other side ready for anything. "These have been formative years, for both of us," says Ramsey. The Last of Us season two premieres on Monday on OSN+ in the Middle East
The National
13-04-2025
- Entertainment
- The National
The Last of Us star Bella Ramsey: 'I got bored of being dark and sad and deep all day'
The Last of Us, the HBO series based on the beloved video game, is often gruelling to watch. Imagine what it's like filming it. "I would get to points where I'm bored of being dark and sad and deep all day. Like, I'm exhausted by it," star Bella Ramsey tells The National. But this didn't bother Ramsey on a personal level. After all, this is what they signed up for. You can't exactly take the lead role in a post-apocalyptic series in which humanity is under threat from fungi that turn people into zombies and complain that it's too sad. The problem for Ramsey was the artistic impact of all that darkness. If you're always feeling deep and sad, eventually, the effect wears off. Sooner or later, you become depressed, and then you just feel numb. And once you're bored, your performance starts to get boring as well. Ramsey couldn't let that happen, especially during the filming of season two, which premieres on Monday on OSN+ in the Middle East. In season one, Ramsay played a child named Ellie, miraculously immune to the zombie fungi. Trying to find a cure for humanity, she goes on a cross-country trip with a man named Joel (Pedro Pascal) to find the scientists who can study her ability and save the world. But season one ended in tragedy, and Joel's controversial actions in the finale ensure dark consequences. And as The Last of Us's story evolves, it is Ellie, now an adult in season two, who will be the primary driver of where the story goes next. With the weight now firmly on Ramsey's shoulders, Ramsey had to find a way to give this story the performance it deserves. And to film the season's darkest twist, which fans of the game have been hotly debating for years, Ramsey turned to one of the silliest novelty songs of the 21st century for help: Peanut Butter Jelly Time. "When I'm doing a super dark scene like that, I find it helpful, for some reason to be in the completely opposite mindset for the whole day – right up until the moment of being really dark and traumatised," Ramsey explains. "It's not a matter of cheering myself up. The juxtaposition is so helpful. I need to live in the opposite. So I listened to Peanut Butter Jelly Time in order to go to the depths that I have to go." That wasn't the only song on Ramsey's feel-good playlist while shooting season two. Ramsey became enamoured with the work of American singer Dan Reeder, 70. "There's a song called Fuzzyfalafelosophy – good luck spelling that – that I was introduced to this season. It was really sweet song that was completely outside the post-apocalyptic world and was wonderful," Ramsey says. This isn't a trick that Ramsey picked up from an acting coach. In fact, Ramsey, who started acting at age 11 in Game of Thrones, "doesn't really have a process, necessarily". Instead, Ramsey, who has recently become open about having autism, partially credits neurodiversity for their acting ability. "I've been observing people so intensely for all of my life that I have all of this in my subconscious, and it comes to the surface when it needs to," Ramsay says. "There are many really specific, nuanced emotions that I have picked up on by focusing on how that looks on someone. I've been able to absorb that information and then let it be known because of I'm highly perceptive as a result of being neurodiverse. That really comes out in my acting, and it's part of the reason that I'm able to do it like I do it." Ramsey, 21, thinks back often to the early days of their career on the Game of Thrones set, as they struggled behind the scenes with the pressures of playing the steely and precocious noblewoman Lyanna Mormont. "I'm so grateful for the opportunity in Game of Thrones. It set me up for a career I didn't even know I wanted until it started happening. But I think as an actor, I've become more self-assured," says Ramsey. "I would beat myself up a lot more in the beginning if I had what I perceived to be a bad day on set. If I didn't do a scene quite as well as I thought I could have done, it would kind of ruin my week. "I've gotten to a point where I understand the process of filmmaking a lot more than I did at 11. I'm able to give myself more grace. Now, if I'm at 95 percent instead of 100% in one scene, it's ok. It's 20 seconds in an entire series. And that's an especially valuable lesson in a show like The Last of Us," Ramsay continues. But learning to treat herself with kindness and listening to viral novelty songs can only get you so far. Season two was an incredibly difficult task for Ramsey – two months of training for the demanding physicality of the season followed by a seven-month shoot. "It really becomes your life, and I love that part. The grind of it is part of the reason I love being on set so much," says Ramsey. "By the end of it, I didn't know how I was going to get through the last few months, because the exhaustion was so deep set. But in the end, it pays off, and you get through it with the support of those around you. "You just have to keep going. That's the trick, I suppose, to endure and survive. So that's what we did," Ramsey continues. Perhaps another reason that Ellie's journey in season two feels so real is that it mirrors Ramsey's own. They've grown up together, established their independence, and through adversity come out the other side ready for anything. "These have been formative years, for both of us," says Ramsey. The Last of Us season two premieres on Monday on OSN+ in the Middle East
