Latest news with #Peet'sCoffee
Forbes
a day ago
- Business
- Forbes
RIP Cold Brew Set To Compete With Energy Drinks, Marketing To The ‘Fourth-Wave' Coffee Category
The active overachiever doesn't just search for products that help boost momentum. They search for brands that make them feel empowered to reach their goals. This demographic contains many proud coffee snobs who have limited cold brew options that match their lifestyles. Concentrates from third-wave coffee roasters, despite their new popularity, are packaged in glass and need to be refrigerated; they're for your home. Today, RIP Cold Brew introduces itself as a ready-to-drink option for the on-the-go lifestyle, making a 180 from other cold brews and taking all the traditional rules by its limbs–tossing them in the grave. It's a rebellious business strategy, aligning with the ambitions of its target demo themselves. RIP is not the brand that will have a line of coffee with different milk options and flavors like caramel and hazelnut. It's the brand that sets itself apart by offering a variety of caffeine levels and embracing the 'fourth wave' of coffee, heavily focusing on that lifestyle component. It's all in the DNA of the name itself too, because RIP doesn't mean you're dead, but the complete opposite: 'Reap Infinite Potential.' Lifestyle Cold Brew While RIP Cold Brew cofounders Ashmer Aslam and Andrew Sawyer bring their business experience to the table, fellow cofounder Brendan Flannery specifically contributes his knowledge of the coffee industry. Previously at Peet's Coffee, more of the second-wave identity, Flannery helped launch its K-cups as well as a coconut cold brew in its brick-and-mortar stores. 'Working with the Peet's R&D department, you're working with quite literally some of the foremost experts on coffee in the entire world,' Flannery tells me. The cold brew shelf is slowly becoming quite saturated, a large segment taken up by premium roasters like Stumptown, Blue Bottle and Groundwork. 'The good stuff tends to come from the brand-name third-wave roasters,' Aslam says. 'A lot of those sell the product in glass, which is problematic if you want to throw it in your backpack…The options aren't always great if you want something more portable.' This is where the RIP team seized on the opportunity to reimagine ready-to-drink coffee. They saw a market for people with active lifestyles, maybe mountain biking, skateboarding or playing other sports–largely aligned with the likes of Patagonia or YETI–especially in the regions they hail from: Boulder, Colorado and the San Francisco Bay Area. RIP's target market is for those who live this type of lifestyle, not those who are looking for a certain caliber of coffee. RIP barely even considers barista-adjacent coffee beverages its competition. 'We are not a coffee roaster,' Flannery says. 'One of our goals is to position ourselves not just against the existing coffee category, but also against other caffeinated beverages,' largely referring to energy drinks. 'There's a segment of the population that's going to graduate from the energy drink space because they don't want all the sugar and all those extra things, but they still want the caffeine,' Aslam says. 'But the cold brew brands that are well distributed on the market don't really play into that market persona.' Plus, cold brew concentrates are not ready-to-drink, they require dilution. RIP is simply cold brew coffee that's pre-diluted with water, ready to drink the moment you crack the can open. 'There are enough lattes on the market…enough sugary beverages out there too,' Flannery says. RIP is also shelf-stable, another signal that you can take it anywhere. RIP is an on-the-go beverage that has on-the-go people in mind. 'It's on-the-go by nature,' he adds. Killer Branding RIP's market differentiator is highlighted by its approach to branding. 'Baseline, the coffee must be good,' Aslam says. 'Then, how do we actually bring something to market that looks and feels different from your traditional high-end coffee product?' Max Hofert, the Boulder-based branding expert behind Max Hofert Design and Powerbomb, helmed RIP's branding strategy. '[RIP's] whole thing is pairing it with extreme sports activities, so we amplified that experience…because coffee feels like it's giving you life and energy,' Hofert tells me. From hot pink to neon green, the rainbow of highlighter colors that makes up the line of RIP's current and future varieties are unusual in the coffee set. 'If you look at the cold brew category in general, you'll see a lot of white and coffee cues, creams and browns–if you back up, everything almost blends in,' Hofert says. '[RIP's] brand in general was built to grab attention.' But it's deeper than simply standing out on a shelf. The neon also represents 80's skate and surf culture. 'I didn't even think about building this as a coffee brand. I thought about building it as a lifestyle brand…the product alone is not enough anymore,' Hofert explains. 'When you buy a Harley Davidson, you're buying the tribe.' That's the fourth wave–the experience. And while, in this case, RIP doesn't stand for 'rest in peace,' the brand didn't shy away from juxtaposing life and death. It's somewhat of a 'sleep when you're dead,' feeling, with the phrase 'RIP' as the vessel for explaining what it means to live an exhilarating life–Reap Infinite Potential. 'You immediately see a Reaper on the front [of the can]. It looks and feels different right out of the gate,' Hofert says. 'One of the taglines is 'Wake the Dead.'' As part of Hofert's Powerbomb framework, he and the RIP team brainstormed how to translate that feeling to build community by signaling its use-occasion. 'If you look at RIP's photography style, there's a lot of motion blur in it…because part of the whole concept here is portability.' RIP plans to translate this unique branding approach to marketing to its audience at music festivals, extreme sporting events and even local cycling clubs. 'It's about having a little bit more of an aggressive brand in the market,' Aslam says. 'One that draws in the younger consumer profile who would have gravitated towards a Monster [energy drink].' Infinite Potential Most RTD coffee beverages differentiate themselves as lattes based on milk types and flavored syrups. 'We want to innovate in a different way,' Flannery says. Over time, RIP will start rolling out different varieties with different caffeine levels, signalling the energy drink market as its main competitor. Lower caffeine levels could compete at the other end of the spectrum with beverages like tea. 'There's a ton of other junk that's in [energy drinks] compared to something that's just coffee and water,' Flannery says. The first RIP Cold Brew to hit shelves is a turquoise 12oz can with about 260mg of caffeine, compared with a cold brew of the same size which typically has about 200mg. If RIP is marketing itself to those with an active lifestyle, making the product shelf-stable was crucial. As the product develops over time, RIP will likely incorporate some type of shelf-stable milk options to future SKUs. But as they initially rip into the market, they know they need to make a statement about who the brand is. 'If we're really trying to capture the market that we think is there, you might not want to fill up on a heavy dairy latte before you're going to mountain bike,' Flannery says. 'Brands want to play it safe…we know the caramel macchiato type of thing works. That doesn't mean that it's not possible to have some really interesting, more refreshing flavor experimentation.' While the base of the Guatemalan-sourced medium-to-light roast has notes of dark chocolate, RIP plans to introduce flavors to some extent, too–but in a non-traditional way. RIP sees opportunity in flavor-infused beans. But the RIP guys have their minds in a completely different universe. 'Coffee is due for the same type of flavor innovation that you see in different adjacent categories like sparkling water…there's no reason why you couldn't do a blackberry lemonade with coffee,' Flannery says. 'There's so much that you can do with coconut…citrus flavors work really well with cold brew.' He adds, 'We're really not doing service to the brand if we're not pushing the envelope.'
Daily Mirror
a day ago
- Entertainment
- Daily Mirror
Cheryl Burke's unusual food habit that helped her lose 41lbs
Cheryl Burke has opened up about her weight loss journey as she shared the diet that she followed to help her shift the pounds, as well as her current exercise regime Cheryl Burke has opened up about her impressive weight loss journey, detailing how she slimmed down from 150lbs to 109lbs. And she said it included regular helping of one food. The star of Dancing With the Stars said that a particular meal plan played a crucial role in her shedding weight. Speaking with US Weekly, she shared that at her 'heaviest' she was 150lbs, but now she's enjoying increased energy levels and a much lighter weight. The dance pro expressed satisfaction with her current weight and mentioned that she's stopped "trying" after reaching her desired goals. She also highlighted that daily weigh-ins became a "problem" for her, so she ditched the habit. What did Cheryl Burke eat to lose weight? Cheryl maintains a diverse diet full of nutritious foods to keep herself going. Her day often includes a good dose of one unusual item - liquorice - and a calorie-rich morning shake that has more "than any of my meals that I'm eating." She also explained that she habitually drinks a matcha from Peet's Coffee every morning alongside a "warm pretzel bread". She admits: "I'll get it because it's just the best thing in the world. I'm very lenient." Additionally, Cheryl has embraced a meal plan from ZEN, a delivery service that brings fresh, ready-to-eat food right to her doorstep. This service supplies her with about 1,200 to 1,400 calories per day, featuring an array of dishes and nibbles such as oatmeal with fruit for breakfast, pita, hummus, chips, and salad. She said: "It's not diet food, it's real food." ZEN, an acronym for Zero Effort Nutrition, is a meal delivery service that promises to deliver 'organic & farm-to-table, health-conscious meals' directly to your doorstep. The service offers a range of meal plans tailored to various goals, such as weight loss, maintaining a healthy lifestyle, or following a vegetarian diet. Cheryl revealed that she started using ZEN around five or six years ago as a healthier alternative to her usual drive-thru meals. She noted that this made a significant difference, especially as she had become an "emotional eater" despite being an active dancer. She shared: "I would only eat at night. Now I don't even remember the last time I had fast food; it's just not something I'm craving." Cheryl also commended the meal service for bringing more "balance" to her diet. She cautioned against 'starving' herself as it was counterproductive and didn't align with her body goals. She also candidly discussed her personal self-consciousness. She admitted that she used to avoid eating in front of others due to fear of being labelled overweight, particularly in front of her fit colleagues from the show. Cheryl's exercise regime As for her exercise routine, although Cheryl no longer trains as a dancer, she maintains a modest fitness regimen to stay healthy. This includes walking her dog a "couple of miles a day" and regularly using her treadmill, which she also utilises while creating beauty content for social media. She added: "I actually can only edit content on a treadmill. It's the craziest."
Economic Times
23-05-2025
- Business
- Economic Times
US economy defies slowdown fears as corporate earnings and travel surge
AP The last three weeks I spent in the US, I found myself making some observations: It's not the economy, stupid The first was that its economy is slowing down. It's actually thriving. Q1 corporate earnings for S&P 500 grew 12%, of which the Magnificent 7 minus Nvidia (which reports on May 28) reported an average 28% growth. The 493 rest grew 9%, exceeding consensus earnings estimates by 16%. Travel, too, is booming. Hotels in Jackson Hole and Yellowstone are full, despite tourist season starting 3 weeks later. Flights are packed to capacity. Inflation's raging The US is among the most expensive countries to holiday in. Any half-decent hotel in midtown Manhattan is north of $350-450 a night (breakfast is extra). A medium cappuccino that cost $5.40 in October 2023 now costs a dollar more at Peet's Coffee in JFK's Terminal 4. A medium latte costs a whopping $6.55, +21%. Labour shortages are showing JFK's Terminal 4 has 16 immigration booths. Only 7 had officers processing incoming passengers when I was there, leading to wait times of 1.5 hrs. This is not good for the gateway to the US for most international travellers, and one of the busiest airports in the world. Restaurants and hotels, too, are stretched with limited staff. Not cut rate yet A cross-section of fund managers and asset allocators I met believe that the probability of a US recession this year just got lower with the 90-day agreement on tariffs between the US and China. China remains a no-go for now. But that may change if relations improve. Most felt that given record low unemployment and high inflation, it's unlikely that the Fed will cut rates anytime soon. India-Pakistan, huh? US investors didn't seem particularly concerned about the latest India-Pakistan conflict. Media coverage of the event was overshadowed by Trump-tariffs, his visit to West Asia and other domestic issues. In the four India-Pakistan conflicts since 2000, Nifty50 saw a median drawdown of 4% within the first 10 trading days, and recovered within a month from the event day. In fact, markets rallied 34% during the 3-month Kargil War (May-July 1999).Whether Washington and Average Joe and Jane like it or not, 'Made in China' still dominates supermarket shelves. Unlike the price of coffee, price of garments haven't been raised as yet. That said, last week, Walmart threatened to increase prices on certain goods, much to the chagrin of the White House. I found 2/3rd of Costco's private labels were made in China, followed by Mexico, Honduras, India, Cambodia, Vietnam, Pakistan, Peru and Kenya. So, how much would higher US tariffs impact India? Last year, India's merchandise exports to the US were only $80 bn (18% of India's total goods exports, a mere 2% of GDP). India's trade surplus with the US was $46 bn, significantly lower than China's $292 bn and Vietnam's $123 bn. That said, this is an opportunity for India to gain export market share from China, Vietnam and Mexico by playing the tariff arbitrage in industries ranging from footwear to garments to electronics. Fresh on the success of Apple (1 in every 5 iPhones sold globally is made in India today), GoI is focused on bringing more overseas manufacturing into ownership of the US equity market is 18%, a record high. But money is now flowing out of the US and going into markets like the EU, and some to EMs. Investors think India seems to have gone from 'very expensive' to 'expensive'. It's unlikely to go to 'moderately expensive' anytime soon, given unabated strong domestic flows for the past 48 months (net inflows of $60 bn in 2024, plus another $27.8 bn so far this year).Foreigners who had net sold as much as $14 bn upto the last week of March have returned with over $4 bn in the past six weeks, taking India's market cap to $5.2 tn. Things remain positive on India, given earnings growth, strong infrastructure build- out, return of foreign capital and huge export opportunity. The writer is managing partner,Nepean Capital (Disclaimer: The opinions expressed in this column are that of the writer. The facts and opinions expressed here do not reflect the views of Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. What pizzas are Indians eating? The clue lies with India's largest QSR. Why high gold prices are making both banks and their borrowers smile How does IndusInd's 'fraud' tag affect its future? RBI has cut repo rates twice in 3 months. But that isn't enough to boost the economy! As India steps up commercial shipbuilding, it needs a supply chain boost Stock Radar: RITES stock breaks out from Ascending Triangle pattern; time to buy? Brokerage Radar: Morgan Stanley downgrades IndusInd Bank; BNP Paribas views DOMS Industries as top consumer sector pick Corrections come and go; focus on business and its growth: 6 large-caps from different sectors with upside potential of up to 52% Weekly Top Picks: These stocks scored 10 on 10 on Stock Reports Plus
Yahoo
15-03-2025
- Business
- Yahoo
PEET'S UNVEILS NEW SPRING VITALITY MENU TO LAUNCH MARCH 19
Peet's Coffee Introduces Refreshing Coconut Water Creations And Floral Flavors This Spring, And The Offering Of Non-Dairy Options At The Same Price As Dairy-Based Drinks Beginning This Summer EMERYVILLE, Calif., March 14, 2025 /PRNewswire/ -- Kicking off spring with a burst of freshness, Peet's Coffee is renewing its focus on feel-good, functional beverages with the launch of its expanded Vitality Menu. Approved by Dietitian and Recipe Creator Sammi Brondo, she's teaming up with Peet's to share tips on how to effortlessly incorporate these functional-focused sips into your daily routine. Coconut Water-Infused Beverages: Starting April 1, Peet's coffeebars nationwide will debut irresistibly smooth and hydrating refreshments crafted with Vita Coco Pressed Coconut Water, delivering a delicious, thirst-quenching boost. At the same time, Peetnik Rewards members can also begin enjoying exclusive access to non-dairy beverage options at the same price as dairy-based, with in-store menu pricing to adjust in June. Coconut Water Cold Brew: Infused with a refreshing, revitalizing lift, this bright and breezy brew is the perfect way to spring into the season. With bold Baridi Cold Brew, crisp Pressed coconut water, and simple syrup, each and every sip is hydrating. Coconut Water Matcha: Brimming with vibrant, springtime energy, this smooth and refreshing sip is a matcha lover's dream. Ceremonial-grade Matcha pairs perfectly with crisp Pressed coconut water and simple syrup for a sweet, electrolyte boost that's just as invigorating as the season itself. Lattes Rich in Protein: Available now at coffeebars nationwide, these medium-sized lattes, crafted with Bob's Red Mill Whey Protein Powder, contain 20 grams or more of protein and are making their return this season hot or iced: Vanilla Latte: Whipped to perfection, it contains a sweet vanilla flavor and protein, making for the perfect way to pamper your taste buds and fuel your day. Golden Latte: Crafted with smooth whey protein, creamy texture meets rich flavor as this signature latte delivers a velvety body that's as satisfying as it is energizing. Matcha Latte: Get ready to power up as our classic, authentic, and earthy matcha green tea meets the creamy texture of perfectly steamed milk and is enriched with an excellent source of protein. "I'm excited to partner with Peet's as they continue to blend functional ingredients into their crafted beverages in such an innovative way," said Sammi Brondo, MS, RD, CDN. "With powerhouse ingredients like protein and coconut water, these drinks offer the perfect balance of nourishment and taste." As spring bursts into bloom, Peet's is embracing floral favorites with the arrival of the Blushing Rose Matcha Latte, Blushing Rose Sparkling Lemonade, Lavender Vanilla Latte, and Lavender Sparkling Lemonade beginning March 19. And because no seasonal refresh is complete without the perfect bite, Peet's is also debuting the Roasted Tomato Focaccia Sandwich—an ideal pairing for these vibrant sips. Starting June 4, 2025, all customers can personalize their beverages with non-dairy options—including oat, almond, and Ripple® plant-based milk —at the same price as all milk-based drinks. Peet's will be offering an exclusive in-app preview of the change for Peetnik Rewards members beginning April 1, 2025. "We were proud to introduce the first fully plant-based menu item at scale for coffee shops in 2021, and, building on that commitment, we launched a seasonal menu dedicated to plant-based ingredients. Now, we're excited to take the next step by offering non-dairy options at the same price as all milk-based drinks, beginning this summer," said Gordon Bitter, Senior Vice President, Retail. For those looking to bring the flavors of Peet's home this spring, check out vibrant at-home brews like Peet's 2025 Anniversary Blend pays tribute to the farmers at origin with every rich, crafted sip, while The Bright Collection—featuring the bold Off the Grid and radiant Sun Catcher—delivers juicy, fruit-forward flavors that bring sunshine to every cup. Peet's isn't just blooming with flavor this spring—it's also serving up fresh deals all season long at coffeebars nationwide! Sip Into Spring (3/21–3/23) – Peetniks can grab one of the limited-edition floral sips and get the second one 50% off*—perfect for sharing (or doubling the fun for yourself)! National Cold Brew Day (4/18–4/20) – Celebrate with a refreshing $3 Coconut Water Cold Brew or keep it classic with smooth Baridi Cold Brew**. Teacher Appreciation (5/6) – A little thank you goes a long way. With an Educator ID, teachers can enjoy a small free drip coffee or cold brew***. Peetnik Perks (5/18–5/31) – Brighten your day with a medium Latte and warm, toasty bite for just $9****—the ultimate spring pick-me-up. *Buy one Spring Limited Time Offer Beverage (Lavender Vanilla Latte, Lavender Sparkling Lemonade, Blushing Rose Matcha Latte, Blushing Rose Sparkling Lemonade) and get one Spring Limited Time Offer Beverage of equal or lesser value for 50% off price. Offer valid from 03/21/25 - 03/23/25 at participating Peet's retail coffeebar locations and excludes Peet's locations within airports, supermarkets, and other licensed locations. Offer is not valid on any other beverages, food, or merchandise. Cannot be combined with any other offer or discount. No cash value, and no rainchecks, adjustments, transfers or substitutions. Not valid on prior purchases. Non-negotiable. Peet's reserves the right to modify or terminate this offer at any time without notice. **Buy a Cold Brew or Coconut Water Cold Brew of any size for $3. Limited to one unit per customer. Modifiers will be charged separately and added to price. Offer valid from 04/18/25 – 04/20/25 at participating Peet's retail coffeebar locations and excludes Peet's locations within airports, supermarkets, and other licensed locations. Offer is not valid on any other beverages, food, or merchandise. Cannot be combined with any other offer or discount. No cash value, and no rainchecks, adjustments, transfers or substitutions. Not valid on prior purchases. Non-negotiable. Peet's reserves the right to modify or terminate this offer at any time without notice. ***One small free drip coffee, cold brew, hot tea pouch, or iced tea pouch for eligible teachers on 05/06/2025. Limit of one free beverage per transaction. Please show proof of occupation to redeem. Valid only at participating Peet's retail coffeebar locations and excludes Peet's locations within airports, supermarkets, and other licensed locations. Offer is not valid on any other beverages, food, or merchandise. Cannot be combined with any other offer or discount. No cash value, and no rainchecks, adjustments, transfers or substitutions. Not valid on prior purchases. Non-negotiable. Peet's reserves the right to modify or terminate this offer at any time without notice. ****Buy any Warm Food item with a Medium Latte (Caffe Latte, CBOL, Matcha Latte, Chai Latte) hot or iced, for $9.00. Offer exclusive to Peetnik Rewards members. Limited to one transaction per Peetnik Reward member, per day. Modifiers will be charged separately and added to price. Offer valid from 05/18/2025-05/31/2025 at participating Peet's retail coffeebar locations and excludes Peet's locations within airports, supermarkets, and other licensed locations. Offer is not valid on any other beverages, food, or merchandise. Cannot be combined with any other offer or discount. No cash value, and no rainchecks, adjustments, transfers or substitutions. Not valid on prior purchases. Non-negotiable. Peet's reserves the right to modify or terminate this offer at any time without notice. About Peet's CoffeePeet's is Coffee for Coffee People. Founded in Berkeley, California in 1966 by Alfred Peet, the "Big Bang of coffee," Peet's Coffee® pioneered the artisan movement in the U.S. With rich, complex, superior quality roasts unlike anything Americans ever tasted before, Peet's influenced generations of coffee entrepreneurs and connoisseurs. Today, Alfred Peet's legacy lives on in every Peet's cup whether ordered online, selected at a grocery store or served in any one of the more than 480 Peet's Coffee locations in the U.S., China and the Middle East. Peet's Coffee works with Enveritas to responsibly source its coffee per Enveritas standards. For more information, visit Stay connected to Peet's: @peetscoffee on X, Instagram and Facebook. View original content to download multimedia: SOURCE Peet's Coffee Sign in to access your portfolio
Sky News
12-02-2025
- Business
- Sky News
Plastic straw makers celebrate 'happiest days' after Trump order
It's hard to imagine anyone listening to Donald Trump announcing his new policy on straws with a greater sense of glee than Ross Boyajian, the president of a business manufacturing plastic straws in Glendale, California. Mr Boyajian, an Armenian-American, has owned Diamond Straws since 1995. His factory produces more than 800 straws a minute, supplying large US cafes and restaurants, including Peet's Coffee and BJ's Restaurant and Brewhouse. Diamond Straws currently employs 15 people but is anticipating an uptick in business in the wake of President Trump's executive order declaring that the US is " going back to plastic straws" and moving away from paper straws. "It was one of our happiest days when I heard him say that," says Mr Boyajian. "Our whole business completely switched. Previously everybody was worrying about 'what are you doing in this business, you're going to be out of business because nobody is buying plastic straws'. So thank you, Trump." Cardboard boxes emblazoned with "made in USA" are stacked around the factory. It is just one of a handful of factories remaining in the US manufacturing plastic straws after much of the industry moved abroad to China. Mr Trump has repeatedly railed against paper straws. His 2019 reelection campaign sold Trump-branded reusable plastic straws. His executive order will reverse a Biden administration policy to phase out government purchases of plastic straws, as well as plastic cutlery and packaging by 2027. Environmentalists have long been concerned about the use of plastic straws, although they say the issue is much bigger than straws alone. Dianna Cohen is a co-founder of Plastic Pollution Coalition, whose work involves educating people on the effect of plastic on the environment and the human body. "It's not the item, it's single-use plastics," she says. "We need to really pay attention to reducing and moving away from using that material. Using plastic to eat and drink all of our foods is bad for our health and the health of our children. "Plastic is polluting all of us and our bodies," she adds. "It's been linked to a number of different health issues, including fertility issues. Microplastics have been found in our brains and in testicles and placenta."
