Latest news with #Percentil
Yahoo
7 days ago
- Business
- Yahoo
MySize Inc. Appointed Borja Cembrero Saralegui as Chief Growth Officer to Accelerate Global Expansion and Circular Fashion Strategy
CEO and Co-Founder of Naiz Fit to Lead Growth Strategy and Innovation Across AI-Powered Retail Solutions AIRPORT CITY, Israel, May 30, 2025 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ), a global leader in AI-driven sizing solutions and omnichannel e-commerce platforms, is pleased to announce the appointment of Borja Cembrero Saralegui as Chief Growth Officer (CGO). As MySize enters its next phase of global growth and sustainability-driven innovation, the Company has appointed Borja Cembrero Saralegui who brings a proven track record in fashion-tech innovation, strategic growth, and AI deployment in retail. As co-founder and CEO of Naiz Fit—acquired by MySize in 2022—he played a pivotal role in scaling Naiz Fit's AI-powered sizing technology across more than 18 countries, helping global brands like Desigual and Canali reduce return rates, boost conversion, and deliver personalized shopping experiences. In his new role as CGO, Cembrero will spearhead MySize's international expansion strategy, oversee potential partnership and M&A opportunities, and strengthen the Company's position as a category leader in AI-powered fashion & retail solutions. "Borja is a proven innovator who has already demonstrated how AI and data can solve fashion's biggest challenges. With his leadership, we are doubling down on strategic growth, M&A, and scaling our circular fashion strategy with Percentil. I encourage investors to follow MySize closely — we're just getting started," said Ronen Luzon, Founder and CEO of MySize. "He has already proven the commercial value of AI in fashion retail. As CGO, we believe that he will be instrumental in driving accelerated growth, strategic innovation, and long-term shareholder value." Cembrero joins the executive team at a pivotal moment, supported by potentially breakthrough technologies in virtual try-on, size personalization, smart data platforms and the recent announcement on entering the circular fashion segment through MySize's acquisition of Percentil, a leading managed marketplace for second-hand fashion. Recent innovations include the Integrated Virtual Try-On solution and Naiz Fit's Generative AI strategy unveiled at CES and NRF 2025. "I'm honored to take on this role at such a transformative time for the company," said Borja Cembrero Saralegui. "MySize has unique technology, strong momentum, and a bold vision to redefine how fashion is experienced—online and offline. I look forward to building on this foundation to scale our impact worldwide." As part of his expanded remit, Cembrero will also lead the development of growth-focused initiatives across MySize's SaaS portfolio and digital retail platforms, ensuring continued innovation and agility in evolving markets. About MySize Inc. (NASDAQ: MYSZ) is a global leader in AI-powered size recommendation and digital commerce platforms for the fashion industry. With solutions like MySizeID and Naiz Fit, and its expansion into circular fashion through Percentil, MySize helps retailers improve fit, reduce returns, and enhance the customer journey—online and offline. We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram, and X (formerly known as Twitter). For more information, visit Forward-Looking Statements: This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to the Company's strategic and business plans, technology, relationships, objectives, and expectations for its business, growth.. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Logo: For more information or to schedule a demonstration, please contact: Oren Elmaliah, CFOEmail: ir@ View original content: SOURCE My Size Inc.
Yahoo
7 days ago
- Business
- Yahoo
MySize Inc. Appointed Borja Cembrero Saralegui as Chief Growth Officer to Accelerate Global Expansion and Circular Fashion Strategy
CEO and Co-Founder of Naiz Fit to Lead Growth Strategy and Innovation Across AI-Powered Retail Solutions AIRPORT CITY, Israel, May 30, 2025 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ), a global leader in AI-driven sizing solutions and omnichannel e-commerce platforms, is pleased to announce the appointment of Borja Cembrero Saralegui as Chief Growth Officer (CGO). As MySize enters its next phase of global growth and sustainability-driven innovation, the Company has appointed Borja Cembrero Saralegui who brings a proven track record in fashion-tech innovation, strategic growth, and AI deployment in retail. As co-founder and CEO of Naiz Fit—acquired by MySize in 2022—he played a pivotal role in scaling Naiz Fit's AI-powered sizing technology across more than 18 countries, helping global brands like Desigual and Canali reduce return rates, boost conversion, and deliver personalized shopping experiences. In his new role as CGO, Cembrero will spearhead MySize's international expansion strategy, oversee potential partnership and M&A opportunities, and strengthen the Company's position as a category leader in AI-powered fashion & retail solutions. "Borja is a proven innovator who has already demonstrated how AI and data can solve fashion's biggest challenges. With his leadership, we are doubling down on strategic growth, M&A, and scaling our circular fashion strategy with Percentil. I encourage investors to follow MySize closely — we're just getting started," said Ronen Luzon, Founder and CEO of MySize. "He has already proven the commercial value of AI in fashion retail. As CGO, we believe that he will be instrumental in driving accelerated growth, strategic innovation, and long-term shareholder value." Cembrero joins the executive team at a pivotal moment, supported by potentially breakthrough technologies in virtual try-on, size personalization, smart data platforms and the recent announcement on entering the circular fashion segment through MySize's acquisition of Percentil, a leading managed marketplace for second-hand fashion. Recent innovations include the Integrated Virtual Try-On solution and Naiz Fit's Generative AI strategy unveiled at CES and NRF 2025. "I'm honored to take on this role at such a transformative time for the company," said Borja Cembrero Saralegui. "MySize has unique technology, strong momentum, and a bold vision to redefine how fashion is experienced—online and offline. I look forward to building on this foundation to scale our impact worldwide." As part of his expanded remit, Cembrero will also lead the development of growth-focused initiatives across MySize's SaaS portfolio and digital retail platforms, ensuring continued innovation and agility in evolving markets. About MySize Inc. (NASDAQ: MYSZ) is a global leader in AI-powered size recommendation and digital commerce platforms for the fashion industry. With solutions like MySizeID and Naiz Fit, and its expansion into circular fashion through Percentil, MySize helps retailers improve fit, reduce returns, and enhance the customer journey—online and offline. We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram, and X (formerly known as Twitter). For more information, visit Forward-Looking Statements: This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to the Company's strategic and business plans, technology, relationships, objectives, and expectations for its business, growth.. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Logo: For more information or to schedule a demonstration, please contact: Oren Elmaliah, CFOEmail: ir@ View original content: SOURCE My Size Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
18-05-2025
- Business
- Yahoo
MySize Bets On Fashion Resale With Percentil Acquisition
Israel-based e-commerce and AI-driven apparel-sizing firm MySize aims to expand its reach in fashion resale and up its circularity profile with the acquisition of European second-hand fashion marketplace Percentil. Percentil was founded in Spain to promote second-hand fast fashion from brands such as Zara, Mango and Massimo Dutti. The retailer filed for bankruptcy in February, citing competition from fast-fashion brands such as Shein as a factor. With its acquisition, MySize will reposition the platform as a premium marketplace focusing on higher-value items and an elevated re-commerce experience. More from Sourcing Journal Rising Prices, Falling Confidence: Secondhand Retail Steps Up Up Close: In Conversation with Archive Co-founder and CEO Emily Gittins ThredUp Launches Vintage Popup with Beyond Retro 'Our goal with Percentil is clear: Build a profitable, scalable and sustainable circular fashion business from day one,' said Ronen Luzon, CEO of MySize, Inc. 'This is not about growth at all costs. We are focused on smart, cash-efficient scaling—with a model that generates EBITDA-positive returns from the very beginning.' MySize sees the deal as a potentially profitable investment, as the total transaction value was around approximately 610,000 euros (approximately $679,000), consisting of a 40,000-euro (approximately $44,500) cash payment made by one of MySize's wholly-owned subsidiaries and the assumption of certain customer and labor liabilities and debt and social security payments in the aggregate amount of approximately 570,000 euros (approximately $634,500). MySize financed the acquisition through existing cash reserves without the issuance of additional shares or debt. MySize expects the Percentil business to generate $1.5 million in revenue in the second half of 2025, representing a projected 25-percent increase to the company's total revenue and a step-function improvement in group profitability. 'We believe this to be a strategically sound and financially compelling acquisition,' Luzon said. 'With a minimal upfront investment, we believe that we've secured a revenue-generating business with deep logistics capabilities, a growing customer base and a model that's profitable. We believe that Percentil's integration accelerates our entry into the circular economy while strengthening the financial foundations of our group.' With the acquisition, MySize will launch a B2B resale solution that enables brands to monetize overstock and returns by integrating with Percentil's platform. This will allow fashion brands to sell returned, overstock or pre-owned garments. The platform will help major retailers to comply with new European Union legislation requiring formal reuse plans for garments. The monetization model is SaaS-based, providing recurring revenue streams and potential high-margin scalability. The total accessible market for second-hand and circular fashion in Western Europe is estimated to exceed $25 billion by 2025, according to ThredUp's 2024 Resale Market Report and Statista's projections for the European second-hand apparel market. MySize said the addition of Percentil will create synergies with its existing portfolio of companies, including Naiz Fit, which provides size and fit solutions to reduce returns, and Orgad, MySize's e-commerce and logistics unit. Percentil also will be able to tap into MySize's proprietary AI technology to optimize pricing, enhance product recommendations, personalize user experience and improve operational efficiency. As part of the acquisition, MySize will take select assets of Percentil's operating structure out of bankruptcy, including 17 employees (including the former CEO and chief marketing officer), the central warehouse and its proprietary quality control and picking systems, an AI-powered pricing engine and proprietary garment assessment tools and processes, and a stock of more than 120,000 quality-vetted garments ready for sale. Luzon said that the new Percentil model will offer brands a solution for compliance with the EU Strategy for Sustainable and Circular Textiles, which will soon require plans for reuse, recycling and waste-reduction frameworks as part of environmental responsibility. 'With the EU leading global efforts in textile circularity, we see second-hand platforms evolving from niche alternatives into critical infrastructure for the fashion industry,' Luzon said. 'Percentil gives us a front-row seat in this transformation.' Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
15-05-2025
- Business
- Yahoo
MySize enters circular fashion, recommerce with Percentil deal
MySize's strategic acquisition for €610,000 ($679,000) follows the insolvency of Percentil's previous proprietor within Spanish jurisdiction. It also marks MySize's first foray into the circular fashion and recommerce sectors. The total cost of the acquisition includes a cash payment of €40,000 made by a subsidiary of MySize and the assumption of certain liabilities related to customers, labour, debt, and social security payments totalling approximately €570,000. Percentil's business model is designed to advance sustainable fashion by offering high-quality used clothing and it operates in Spain, France, Germany, and Italy. The company ensures the quality of products, which in turn promotes higher resale values and enhances the experience for both buyers and sellers. MySize believes this strategy will yield better financial results and customer loyalty than peer platforms such as Vinted and other fast fashion resellers. The deal includes the acquisition of 17 employees from Percentil's team, including its former CEO and CMO, as well as Percentil's central warehouse along with its specialised quality control and picking systems. It encompasses an AI-powered pricing engine as well as proprietary garment assessment tools and processes. MySize has also acquired an inventory of over 120,000 garments that have been rigorously evaluated for quality, positioning the company for an upsurge in sales. MySize plans to rebrand Percentil as a premium marketplace aligning with consumer preferences for quality and authenticity while fostering a premium recommerce experience. This strategic shift aims to bolster the platform's commitment to sustainability through improved profit margins and long-term brand value. MySize CEO Ronen Luzon said: "Our goal with Percentil is clear: build a profitable, scalable, and sustainable circular fashion business from day one. This is not about growth at all costs. We are focused on smart, cash-efficient scaling — with a model that generates EBITDA-positive returns from the very beginning." MySize anticipates that Percentil will contribute $1.5m to its revenues in the latter half of 2025, a projected 25% increase to MySize's overall revenue and a significant enhancement to the group's profitability. The purchase was funded through existing cash reserves without issuing additional shares or incurring debt. "We believe this to be a strategically sound and financially compelling acquisition. With a minimal upfront investment, we believe that we've secured a revenue-generating business with deep logistics capabilities, a growing customer base, and a model that's profitable. We believe that Percentil's integration accelerates our entry into the circular economy while strengthening the financial foundations of our group," Luzon added. Following the acquisition, MySize launched a B2B resale solution that empowers brands to capitalise on excess stock and returned items by integrating with Percentil's system. This scalable service allows fashion brands to resell returned or previously owned garments. Early pilots conducted by Percentil with Springfield and C&A have demonstrated demand for this model among major retailers who are adapting to new EU regulations mandating formal reuse strategies for clothing. MySize intends to incorporate its proprietary AI technology used in solutions like MySizeID and Naiz Fit into Percentil's platform. This integration is expected to improve pricing strategies and personalised tailor product recommendations are expected to improve the overall customer experience. MySize also hopes the AI-driven backbone will reduce customer turnover rates and streamline inventory management. "MySize enters circular fashion, recommerce with Percentil deal" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Fashion United
13-05-2025
- Business
- Fashion United
MySize enters circular fashion market with Percentil acquisition
MySize, AI-driven sizing solutions and omnichannel e-commerce platform, has announced the acquisition of key assets of Percentil, a marketplace for second-hand fashion, with operations across Spain, France, Germany, and Italy for 679,000 dollars. This strategic move marks MySize's entry into the circular fashion and re-commerce sectors, aligning with the company's commitment to sustainable and innovative retail solutions. The acquisition is set to enhance MySize's existing portfolio, which includes the MySizeID and Naiz Fit sizing solutions, by integrating Percentil's extensive inventory and customer base. "Our goal with Percentil is clear: build a profitable, scalable, and sustainable circular fashion business from day one," said Ronen Luzon, CEO of MySize, Inc. "This is not about growth at all costs. We are focused on smart, cash-efficient scaling — with a model that generates EBITDA-positive returns from the very beginning." Percentil, known for its vast selection of pre-owned clothing, has established itself as a trusted name in the European re-commerce market. By acquiring Percentil's key assets, MySize aims to capitalize on the growing demand for sustainable fashion and expand its presence in the European market. This acquisition is expected to contribute to MySize's projected revenue growth, with the company targeting 15 million dollars in revenue by 2025.
