Latest news with #PerfectMoment
Associated Press
a day ago
- Business
- Associated Press
Perfect Moment May Be The Trending Skiwear Brand To Watch
By Meg Flippin Benzinga DETROIT, MICHIGAN - June 2, 2025 ( NEWMEDIAWIRE ) - Forget Canada Goose or Moncler, it appears that when it comes to trending brands, Perfect Moment Ltd. (NYSE: PMNT) may be the one to watch. The luxury ski apparel company, which has been outfitting skiers and swimmers for decades, has been making a name for itself among celebrities, influencers and sports enthusiasts - with a focus on making its mark among the top echelons of high-end skiwear and lifestyle apparel. It's not by accident. Perfect Moment, which has a storied history that dates back to the early 80s, melds high-performance garments and statement designs to create ski, swim and lifestyle outerwear and apparel that appeals to the masses. The company says its retro-inspired vivid and bold color palettes complement technical fabrics to deliver fashion, form, function and fun for women, men and children. While the luxury line appeals to well-heeled customers, it's meant to be affordable enough for everyone. That hasn't been lost on the millions of consumers who follow and engage with the brand on Social Media, enabling Perfect Moment to garner record brand coverage during the fiscal year ended March 31, 2025. 'Our highest-ever numbers demonstrate our brand's rising cultural relevance, deepening consumer appeal and strong growth momentum as we enter our next phase of growth and evolution,' says Jane Gottschalk, Perfect Moment president and chief creative officer. 'We couldn't be more excited about what we have achieved and the phenomenal opportunities ahead.' Record-Setting Year For the fiscal year 2025, Perfect Moment set a record in total number of unique visitors per month across digital platforms, hitting 16.6 billion globally and marking a 108% increase year-over-year. The brand also reached a record 934 million in total social audience based on content posted by global key opinion leaders about the brand - including celebrities, influencers, models, media publications and fashion industry notables - who the company reports organically posted about Perfect Moment during the year. During the ski season, Perfect Moment's key opinion leaders reached 597.1 million people on social media. The company's own followers currently exceed 440,000 across its social media platforms – Instagram, Facebook and TikTok - up about 15.2% year-over-year. That, says the company, places Perfect Moment among the world's most followed luxury brands. 'The tremendous global reach and influencer engagement we've achieved over the past year has elevated our brand awareness to levels rivalling our closest peers, including Moncler and Canada Goose,' noted Gottschalk. A Following Among Celebrities It's not surprising that Perfect Moment is creating such a buzz. In addition to being a fixture on the slopes with its high-performance skiwear, the company has expanded into new categories, including a line of apparel and accessories designed for customers off the slopes. Its lifestyle brand includes sweaters, pants and jackets while its accessories include hats, gloves, scarfs, bags and ski goggles. That has resulted in a following among well-known celebrities and influencers that Perfect Moment is capitalizing on by teaming up with its celebrity and influencer fans. During the fourth quarter alone, the company got a lot of attention on social, with numerous Instagram posts by high-profile celebrities and influencers. The company reports that these include Priyanka Chopra Jonas, the award-winning global film and fashion icon who has 92.5 million followers, Anitta, a Brazilian singer, songwriter, actress and businesswoman with 64.2 million followers, Miranda Kerr, Australian model and founder of Kora Organics with 14.4 million followers and Sara Sampaio, a Portuguese model and movie actress with 8.5 million followers. Other influencers to talk up the brand include Victoria Brito, a Brazilian model, dancer and designer with 2.4 million followers, Rachel Brosnahan, an American-British actress and comedian with 1.1 million followers and Xandra Pohl, a professional DJ and 2024 Sports Illustrated swimsuit model with 551,000 followers. Perfect Moment is also building brand awareness through new partnerships, including its recent collaboration with Johnnie Walker, the scotch whiskey distiller. The two teamed up to launch a limited-edition Johnnie Walker Blue Label Ice Chalet. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder actress Priyanka Chopra Jonas, the new blend comes with a bottle and bag designed by Perfect Moment and inspired by what's referred to as the 'Blue Hour,' when skiing is done and socializing commences. Perfect Moment also launched a capsule ski wear collection for both women and men, featuring coordinating designs, which have been inspired by the Johnnie Walker Blue Label Ice Chalet design. The launch was supported by several curated brand experiences, exclusive press coverage and organic influencer engagement, further underscoring Perfect Moment's trajectory as a leading brand in performance luxury. The launch received coverage in InStyle, which boasts 4.3 million followers, Refinery29, which has 3.4 million followers and L'Officiel Brazil with 543,000 followers, noted Perfect Moment. The Momentum Continues All of that branding could pay off nicely for a company going after the global luxury ski apparel market that is forecasted to reach $2.9 billion by 2033, and the luxury outerwear market, which is expected to reach $32.15 billion by 2033. It has already booked a record number of wholesale pre-orders for its Upcoming Autumn/Winter collection, with the orders already exceeding the company's wholesale orders for last year's Autumn/Winter collection by 30%, reports Perfect Moment. Excluding collaborations, Perfect Moment says this marks the largest wholesale book in the company's history and serves as a testament to its wide array of celebrity and influencer backers. The orders come from new and existing customers, with the latter increasing their year-ago levels of orders. From the slopes to the streets, Perfect Moment is outfitting women, men and children and seems to be garnering a lot of attention along the way. With a large social media presence, the company may be pushing out some of the endearing luxury brands, making a name for itself that could resonate for months and years to come. Featured image sourced fromShutterstock. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. This content was originallypublished on Benzinga. Read further disclosureshere. View the original release on
Globe and Mail
5 days ago
- Business
- Globe and Mail
From The Slopes To The Streets: Perfect Moment And BWT Alpine Formula One Team Partner To Launch New Collection
DETROIT, MICHIGAN - May 29, 2025 (NEWMEDIAWIRE) - Formula 1 is one of the fastest-growing sports in the world - and that is particularly evident in the United States. Between the 2023 and 2024 seasons, the U.S. fanbase grew by 10.5%, driven by high-impact media exposure and a fresh cultural relevance. The hit Netflix docuseries Drive to Survive has been pivotal in turning F1 drivers into household names, while expanded coverage across ESPN and ABC has brought the thrill of race day to millions of American homes. As a result, the U.S. now boasts over 52 million F1 fans, making it the sport's fastest-growing market - and in some metrics, the largest TV audience globally. On a global scale, Formula 1's fanbase is climbing towards 1 billion, with growth accelerating in key markets like China, Canada, Argentina, and Saudi Arabia. With three U.S.-based races (Miami, Austin, and Las Vegas), blockbuster sponsorship deals, and strong digital engagement, F1 has firmly cemented itself as the most popular annual sporting series worldwide - blending elite competition, luxury lifestyle, and cutting-edge technology into a global cultural phenomenon. That hasn't been lost on Perfect Moment Ltd. (AMEX: PMNT), the luxury ski apparel company that has been outfitting skiers and swimmers for decades and went public on the New York Stock Exchange in February 2024, raising $8 million in gross proceeds. Perfect Moment is teaming up with BWT Alpine Formula One Team to launch a special-edition collection that Perfect Moment says fuses its refined ski lifestyle with the team's cutting-edge style and racing performance. This collaboration is a three-year deal that will have multiple capsule collections throughout the course of this partnership. Two Storied Brands Hailing From The French Alps It makes sense that Perfect Moment and BWT Alpine Formula One Team would collaborate. Both hail from the French Alps and share a passion for speed, adventure and French savoir-faire (know-how). BWT Alpine Formula One Team, formerly named Renault F1 Team, is owned by Groupe Renault and the Renault–Nissan–Mitsubishi Alliance. It was rebranded in 2021 to promote Renault's sports car brand Alpine. The Alpine F1 Team's significant transformation in recent years, has attracted a roster of high-profile investors. These include Ryan Reynolds, Rob McElhenney, Michael B. Jordan, Patrick Mahomes, Travis Kelce, Anthony Joshua and Rory McIlroy, among others — a group that not only brings star power and global reach but also resonates deeply with new generations of fans across sport, entertainment and fashion. The team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Formula 1 rookie Jack Doohan, under the leadership of team principal Oliver Oakes and executive advisor Flavio Briatore. The team has won the Formula One World Championship seven times, most recently at the 2021 Hungarian Grand Prix. BWT Alpine finished the 2024 season with two podium finishes and ended the year sixth place overall in the Constructor's Championship. The Perfect Moment brand was created in 1984 by Thierry Donard, the professional skier and extreme sports filmmaker, who began making apparel for his team of free-ride skiers and surfers. The designs stood out for their quality, style and performance, helping his athletes achieve what he called a perfect skin run, wave ride or otherwise that perfect moment. The designs sought to combine high-end performance with daring, bold prints and colors. Even today the brand draws on its decades-long commitment to using performance garments and statement designs in its ski, swim and lifestyle outerwear and apparel. In 2010, British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under the creative direction of Jane Gottschalk, Perfect Moment underwent a new style focus, which the company says is about improving fit, performance and the use of best-in-class functional materials. 'This collaboration is an exciting milestone for Perfect Moment, blending the energy of BWT Alpine Formula One Team with our signature style and technical excellence,' says Jane Gottschalk, co-founder and creative director at Perfect Moment. 'We wanted to create something truly special for fans of both worlds - high-performance apparel that looks as good as it performs on the slopes and at the track. The French heritage of BWT Alpine Formula One Team and Perfect Moment is a natural fit, for me, it just made sense and we can't wait to launch the collection soon.' From Streets To The Slopes Perfect Moment says the collection, which will launch during the Formula 1 2025 season, will feature a curated selection of technical outerwear and lifestyle pieces including ski jackets, ski suits and performance-driven skin pants that incorporate BWT Alpine Formula One Team's bold racing colors and design. The line will also feature base layers, knitwear, limited-edition hoodies, T-shirts and accessories. The Perfect Moment x BWT Alpine Formula One Team collection captures the high-octane energy and engineering prowess of Formula 1, combining it with the sporting and technical innovation required in skiing apparel, says Perfect Moment. The company believes that collaboration with Alpine will provide it with global visibility across 24 Formula 1 races in more than 20 countries. Fans of both companies will be able to purchase the collection online at and at pop-up experiences ahead of selected race events. The launch of the collection will be accompanied by what Perfect Moment says will be a high-impact campaign that blends Formula 1 precision and mountain performance to showcase the versatility of the collection. 'We are excited to join forces with Perfect Moment for this unique collaboration and bring the worlds of Formula 1 and luxury ski wear together. The technical outerwear produced by Perfect Moment resonates with BWT Alpine Formula One Team's innovative objectives and we are looking forward to launching the collection very soon,' said the BWT Alpine Formula One Team. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice.
Associated Press
01-04-2025
- Business
- Associated Press
Perfect Moment Announces $6.4 Million Series AA Convertible Preferred Stock Private Placement
Perfect Moment Ltd. (NYSE American: PMNT) ('Perfect Moment' or the 'Company'), the high-performance luxury skiwear and lifestyle brand, today announced that it has closed a private placement financing of approximately $6.4 million of its newly created 12% Series AA Convertible Preferred Stock. The 1,723,989 shares of Series AA Convertible Preferred Stock are convertible into shares of common stock at a fixed price of $1.1601 per common share. Participants in the offering include Max Gottschalk, co-founder and chairman of Perfect Moment, who personally invested $2.0 million, reflecting his continued confidence in the company's new leadership team and long-term growth strategy. Other investors include institutional investors as well as Kahala19, LLC, who invested a further $2.0 million in the new offering. Kahala also converted its previously issued $2.0 million convertible promissory note into common stock at its original $1.00 per share conversion price. As a result of the conversion, Perfect Moment has eliminated all convertible debt outstanding. The Company intends to use the net proceeds to support strategic growth initiatives, working capital, and general corporate purposes. ThinkEquity LLC acted as placement agent in connection with the private placement. Manatt, Phelps & Phillips, LLP represented the Company and Sichenzia Ross Ference Carmel LLP represented the placement agent. Strategic and Operational Momentum The investment follows the recent appointment of a new executive leadership team—comprising seasoned operators from Canada Goose—underscoring investor conviction in Perfect Moment's long-term strategic direction. In a short time, the new team has launched a comprehensive transformation program focused on operational efficiency, sustainable growth, and brand elevation. Key initiatives already underway include structural cost reductions across the supply chain and corporate functions, enhanced gross margin discipline through improved sourcing and pricing strategies, and more agile inventory and channel management. These efforts are delivering tangible results while building a scalable foundation for growth. At the same time, the organization is doubling down on its brand-building agenda. With strong alignment between creative and commercial functions, Perfect Moment is focused on expanding its product architecture, accelerating global omnichannel reach, and deepening engagement with its customer base. 'This is a defining moment for the brand,' said Perfect Moment's President and Chief Creative Officer, Jane Gottschalk. 'We've always had a clear vision—to create technically beautiful pieces that merge performance with fashion, and speak to a lifestyle that's bold, active, and expressive. Now, with the right leadership team and infrastructure in place, we believe we finally have the platform to scale that vision globally. It's incredibly energizing to see the business and brand aligning with such momentum.' Key Terms of the Offering Each share of Series AA Preferred Stock is convertible into five shares of the Company's common stock at the option of the investor, at an initial conversion price of $1.1601 per share, subject to customary adjustments. Beginning six months after the closing date, the Company may require conversion of the Preferred Stock if its common stock trades above 200% of the then conversion price, with average daily volume exceeding 200,000 shares for 20 out of 30 consecutive trading days, subject to certain conditions. The Series AA Preferred Stock will pay cumulative cash dividends on each share of Series AA Preferred Stock at an annual rate of 12.00% and is not redeemable. The Series AA Preferred Stock is non-voting, except as required by applicable law. The Company has agreed to file a resale registration statement with the U.S. Securities and Exchange Commission covering the resale of the shares of common stock underlying the Series AA Preferred Stock. Please refer to the Company's forthcoming Current Report on Form 8-K for the complete terms of the transaction, which is filed with the Securities and Exchange Commission and made available at Securities Law Disclosure The securities sold in the private placement have not been registered under the Securities Act of 1933, as amended (the 'Securities Act'), or any state securities laws, and are being issued and sold in reliance upon exemptions from registration under Section 4(a)(2) of the Securities Act and Rule 506 of Regulation D. These securities may not be offered or sold in the United States absent registration or an applicable exemption from registration under the Securities Act. This press release does not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation, or sale would be unlawful. About Perfect Moment LTD. Perfect Moment is a high-performance luxury skiwear and lifestyle brand that blends technical excellence with fashion-forward designs, creating pieces that effortlessly transition from the slopes to the city, the beach, and beyond. The brand was born in 1984 in the mountains of Chamonix, France, relaunched by Max and Jane Gottschalk in 2012, and acquired by the company in 2017 and 2018. Initially the vision of extreme sports filmmaker and professional skier Thierry Donard, the brand has been built on a sense of adventure which it has sustained for more than 20 years. Fueled by his personal experiences, Donard was driven by a desire to create pieces that offered quality, style and performance, pushing the wearer in the pursuit of every athlete's dream: to experience 'The Perfect Moment.' In 2012, British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane's creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, along with a commitment to improving fit, performance and the use of best-in-class functional materials. As such, the designs evolved into distinct statement pieces synonymous with the brand as we know it today. Today, the brand is available globally, online and at major retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges, Saks, Bergdorf Goodman and Neiman Marcus. Perfect Moments' global luxury ski apparel market is expected to reach $1.7 billion in 2024 and grow at a compound annual growth rate (CAGR) of 6.2% through 2033, according to Business Research Insights. Its expanding market for luxury outerwear is expected to reach $17.9 billion in 2024 and grow at a 6.7% CAGR through 2033, reports Business Research Insights. Learn more at Forward-looking Statements This release contains forward-looking statements that relate to expectations or forecasts of future events. Forward-looking statements may be identified by the use of words such as 'expect', 'anticipate', 'believe', 'may', 'will' and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. Such forward-looking statements include statements relating to our use of proceeds from the transaction. Forward-looking statements are based on current expectations that are subject to known and unknown risks and uncertainties, which could cause actual results or outcomes to differ materially from expectations expressed or implied by such forward-looking statements. These factors include, but are not limited to, risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, including Item 1A (Risk Factors) of the Company's Form 10-K for the year ended March 31, 2024 and its subsequently filed periodic reports. You are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Although it may voluntarily do so from time to time, the Company undertakes no commitment to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. CONTACT: Company Contact Julie Robinson, Brand Director Perfect Moment Tel +44 7595178702 Email contact Investor Contact Ronald Both or Grant Stude CMA Investor Relations Tel (949) 432-7566 Email contact KEYWORD: UNITED KINGDOM EUROPE INDUSTRY KEYWORD: FASHION RETAIL SKIING/SNOWBOARDING SPORTS LUXURY CONSUMER WOMEN SOURCE: Perfect Moment Ltd. Copyright Business Wire 2025. PUB: 04/01/2025 08:31 AM/DISC: 04/01/2025 08:32 AM
Yahoo
26-03-2025
- Automotive
- Yahoo
BWT Alpine Formula One Team and Perfect Moment to Launch Capsule Skiwear Collection
LONDON, March 26, 2025--(BUSINESS WIRE)--BWT Alpine Formula One Team and luxury skiwear and lifestyle brand Perfect Moment Ltd. [NYSE American: PMNT] will come together to reveal a special-edition, capsule collection that effortlessly fuses Perfect Moment's refined ski lifestyle with the team's cutting-edge, racing performance. The sophisticated collection brings together two brands born in the French Alps with BWT Alpine Formula One Team's motor racing heritage and Perfect Moment, founded in the mountains near Chamonix with a reputation for high-performance skiwear, delivering a unique apparel range that embodies their shared passion for speed, adventure and French savoir-faire. COLLECTION HIGHLIGHTS The Perfect Moment x BWT Alpine Formula One Team capsule collection will feature a curated selection of technical outerwear and lifestyle pieces, seamlessly blending motorsport innovation with luxury skiwear aesthetics. The collection will include: Signature ski jackets, ski suits and performance-driven ski pants - reimagined with BWT Alpine Formula One Team's bold racing colors and dynamic design. Versatile base layers and statement knitwear - perfect for both the slopes and the racetrack. Limited-edition hoodies, T-shirts, and accessories - infusing the team's racing DNA into Perfect Moment fashion. This collaboration marks the perfect fusion of two brands that thrive in extreme environments - whether on the track or in the mountains. The Perfect Moment x BWT Alpine Formula One Team collection captures the high-octane energy and engineering prowess of Formula One combining it with the sporting and technical innovation required in skiing apparel. CAMPAIGN & LAUNCH The launch will be accompanied by a high-impact campaign. The campaign highlights the seamless blend of Formula One precision and mountain performance, showcasing the versatility of the collection. The collection will be available exclusively online at with special pop-up experiences launching ahead of selected race events. Jane Gottschalk, Perfect Moment co-founder and creative director says: "This collaboration is an exciting milestone for Perfect Moment blending the energy of BWT Alpine Formula One Team with our signature style and technical excellence. We wanted to create something truly special for fans of both worlds - high-performance apparel that looks as good as it performs on the slopes and at the track. The French heritage of BWT Alpine Formula One Team and Perfect Moment is a natural fit, for me, it just made sense and we can't wait to launch the collection soon." BWT Alpine Formula One Team added: "We are excited to join forces with Perfect Moment for this unique collaboration and bring the worlds of Formula One and luxury skiwear together. The technical outerwear produced by Perfect Moment resonates with BWT Alpine Formula One Team's innovative objectives, and we are looking forward to launching the collection very soon." About Perfect Moment Founded in 1984, in the mountains of Chamonix, Perfect Moment is a high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, resulting in pieces that transition effortlessly from the slopes to the city, the beach and back again. Initially the vision of extreme sports filmmaker and professional skier Thierry Donard, the brand was built on a sense of adventure that has sustained for over 20 years. Donard, fueled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, pushing the wearer in the pursuit of every athlete's dream: to experience 'The Perfect Moment.' In 2010 British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane's creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, committed to improving fit, performance and the use of best-in-class functional materials. As such, the designs evolved into the distinct statement pieces synonymous with the brand as we know it today. About BWT Alpine Formula One Team BWT Alpine Formula One Team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Formula 1 rookie Jack Doohan, under the leadership of Team Principal Oliver Oakes and Executive Advisor Flavia Briatore. The team, bought by the Benetton Family in 1986, was moved to Enstone, Oxfordshire, in 1992 where it is still based today. Renault bought the Italian-run team in 2000 and rebranded as Alpine F1. The team has a winning legacy, having won the Formula One World Championship seven times, including the Drivers' World Championship (1994, 1995, 2005 and 2006) with Michael Schumacher and Fernando Alonso, and the Constructors' World Championship (1995, 2005 and 2006). The team's most recent triumph came at the 2021 Hungarian Grand Prix, the 50th victory overall. The team finished the 2024 season strongly with two podium finishes and ended the year sixth place overall in the Constructor's Championship. For more information, please head to View source version on Contacts Media Contact: BWT Alpine Formula One Team media@ Perfect Moment: UK: Sadie Chase-Gardener I sadierosemantovani@ Owen Phillips I owen@ Perfect Moment Investor Contact Ronald Both or Grant StudeCMA Investor RelationsTel (949) 432-7566Email contact Sign in to access your portfolio
Forbes
26-03-2025
- Automotive
- Forbes
Perfect Moment Launches Capsule Collection With BWT Alpine F1 Team
Perfect Moment Launches Capsule Collection With BWT Alpine F1 Team Courtesy of Perfect Moment Fusing motorsport engineering and luxury sportswear, Perfect Moment and BWT Alpine Formula One Team have unveiled today an exclusive capsule skiwear collection that celebrates their shared French alpine heritage while pushing the boundaries of high performance apparel. The limited-edition collection — the first of multiple drops planned under the brands' 3-year partnership — comes at a time when F1 racing events and teams are gaining increasing popularity following the success of Netflix's documentary series, Formula 1: Driving to Survive. Featuring a range of skiwear, base layers, lifestyle pieces as well as accessories, the 20-piece range brings together Alpine F1's racing technology and Perfect Moment's signature ski aesthetic to create a range designed for both extreme conditions and fashion-forward viabilities. 'This collaboration is an exciting milestone for Perfect Moment, blending the energy of BWT Alpine Formula One Team with our signature style and technical excellence,' says Jane Gottschalk, Perfect Moment's co-founder and creative director. 'The French heritage of BWT Alpine Formula One Team and Perfect Moment is a natural fit. For me, it just made sense.' Derived organically from both brands' common roots in the French Alps and mutual pursuits of performance excellence, Gottschalk says Perfect Moment, originally founded by world-leading Freeride champions, and Alpine F1 share 'a relentless pursuit of excellence' in their respective domains. The Perfect Moment x BWT Alpine F1 Team collab collection focuses on performance and style Courtesy of Perfect Moment 'This partnership felt completely natural from the outset,' says Gottschalk, before noting that both racing suits and ski suits are engineered for extreme performance, designed to withstand high speeds and intense conditions while ensuring comfort and protection. 'It's this shared commitment to technical excellence that makes our collaboration so seamless.' A slight departure from Perfect Moment's usual silhouettes marrying elegance with performance confidence, the standout pieces from the collection adopt a notably sportier aesthetic featuring Alpine's bold racing colors and elements of the F1 team's aerodynamic engineering and cutting-edge technology, all completed with advanced fabrics that ensure the skiwear meets rigorous performance standards. Known for its elevated, polished skiwear styles on and off the slopes, the brand's latest collaboration with Alpine F1 reinforces its position as the leading name in performance as well as luxury and style. 'Formula One is the pinnacle of high-performance engineering, and collaborating with a team that operates at such an elite level reinforces our commitment to innovation,' says Gottschalk. Supported by a high-impact campaign showcasing the versatility of the collection, the products under the new range are available exclusively online at complemented by special pop-up experiences at selected race events. The pop-ups, specifically designed for the collaborated collection, are aimed to offer a different and immersive consumer experience compared to traditional retail spaces. 'We want people to step into the Perfect Moment x Alpine world,' Gottschalk shares. 'Fans will have the chance to see, feel, and interact with the collection in an environment that blends the energy of the racetrack with the spirit of mountain life.' The collection of 20 styles, launching today on March 26, includes a range of performance-driven skiwear together with base layers and lifestyle pieces Courtesy of Perfect Moment It's clear Gottschalk has her eyes set on growth. Since the company's listing on NYSE, the brand has orchestrated a series of well-positioned and publicised events and appointments, with the latest news being the AW25 wholesale bookings exceeding USD$12.7m (a 30% increase on 2024's total annual wholesale bookings) and a number of new senior management hires. In addition, Perfect Moment is set to expand further from luxury performance wear and skiwear to broader luxury outerwear, extending the brand's presence beyond the traditional fall/winter season. The collaboration with Alpine F1 leads a growing trend of luxury sportswear brands forming partnerships outside their traditional domains. Gottschalk sees this as responding to evolving customer expectations: 'Customers today expect more from their clothing — it needs to perform seamlessly across multiple environments while making a statement. A collaboration like this demonstrates that high-performance apparel can also be high-fashion.' The collection launches today, with pop-ups planned at two major race events and in London, offering fans and fashion enthusiasts the opportunity to experience what Gottschalk calls 'the perfect fusion of two brands that thrive in extreme environments — whether on the track of in the mountains.'
