From The Slopes To The Streets: Perfect Moment And BWT Alpine Formula One Team Partner To Launch New Collection
DETROIT, MICHIGAN - May 29, 2025 (NEWMEDIAWIRE) - Formula 1 is one of the fastest-growing sports in the world - and that is particularly evident in the United States. Between the 2023 and 2024 seasons, the U.S. fanbase grew by 10.5%, driven by high-impact media exposure and a fresh cultural relevance. The hit Netflix docuseries Drive to Survive has been pivotal in turning F1 drivers into household names, while expanded coverage across ESPN and ABC has brought the thrill of race day to millions of American homes.
As a result, the U.S. now boasts over 52 million F1 fans, making it the sport's fastest-growing market - and in some metrics, the largest TV audience globally.
On a global scale, Formula 1's fanbase is climbing towards 1 billion, with growth accelerating in key markets like China, Canada, Argentina, and Saudi Arabia. With three U.S.-based races (Miami, Austin, and Las Vegas), blockbuster sponsorship deals, and strong digital engagement, F1 has firmly cemented itself as the most popular annual sporting series worldwide - blending elite competition, luxury lifestyle, and cutting-edge technology into a global cultural phenomenon.
That hasn't been lost on Perfect Moment Ltd. (AMEX: PMNT), the luxury ski apparel company that has been outfitting skiers and swimmers for decades and went public on the New York Stock Exchange in February 2024, raising $8 million in gross proceeds. Perfect Moment is teaming up with BWT Alpine Formula One Team to launch a special-edition collection that Perfect Moment says fuses its refined ski lifestyle with the team's cutting-edge style and racing performance. This collaboration is a three-year deal that will have multiple capsule collections throughout the course of this partnership.
Two Storied Brands Hailing From The French Alps
It makes sense that Perfect Moment and BWT Alpine Formula One Team would collaborate. Both hail from the French Alps and share a passion for speed, adventure and French savoir-faire (know-how). BWT Alpine Formula One Team, formerly named Renault F1 Team, is owned by Groupe Renault and the Renault–Nissan–Mitsubishi Alliance. It was rebranded in 2021 to promote Renault's sports car brand Alpine.
The Alpine F1 Team's significant transformation in recent years, has attracted a roster of high-profile investors. These include Ryan Reynolds, Rob McElhenney, Michael B. Jordan, Patrick Mahomes, Travis Kelce, Anthony Joshua and Rory McIlroy, among others — a group that not only brings star power and global reach but also resonates deeply with new generations of fans across sport, entertainment and fashion.
The team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Formula 1 rookie Jack Doohan, under the leadership of team principal Oliver Oakes and executive advisor Flavio Briatore. The team has won the Formula One World Championship seven times, most recently at the 2021 Hungarian Grand Prix. BWT Alpine finished the 2024 season with two podium finishes and ended the year sixth place overall in the Constructor's Championship.
The Perfect Moment brand was created in 1984 by Thierry Donard, the professional skier and extreme sports filmmaker, who began making apparel for his team of free-ride skiers and surfers. The designs stood out for their quality, style and performance, helping his athletes achieve what he called a perfect skin run, wave ride or otherwise that perfect moment. The designs sought to combine high-end performance with daring, bold prints and colors. Even today the brand draws on its decades-long commitment to using performance garments and statement designs in its ski, swim and lifestyle outerwear and apparel.
In 2010, British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under the creative direction of Jane Gottschalk, Perfect Moment underwent a new style focus, which the company says is about improving fit, performance and the use of best-in-class functional materials.
'This collaboration is an exciting milestone for Perfect Moment, blending the energy of BWT Alpine Formula One Team with our signature style and technical excellence,' says Jane Gottschalk, co-founder and creative director at Perfect Moment. 'We wanted to create something truly special for fans of both worlds - high-performance apparel that looks as good as it performs on the slopes and at the track. The French heritage of BWT Alpine Formula One Team and Perfect Moment is a natural fit, for me, it just made sense and we can't wait to launch the collection soon.'
From Streets To The Slopes
Perfect Moment says the collection, which will launch during the Formula 1 2025 season, will feature a curated selection of technical outerwear and lifestyle pieces including ski jackets, ski suits and performance-driven skin pants that incorporate BWT Alpine Formula One Team's bold racing colors and design.
The line will also feature base layers, knitwear, limited-edition hoodies, T-shirts and accessories. The Perfect Moment x BWT Alpine Formula One Team collection captures the high-octane energy and engineering prowess of Formula 1, combining it with the sporting and technical innovation required in skiing apparel, says Perfect Moment. The company believes that collaboration with Alpine will provide it with global visibility across 24 Formula 1 races in more than 20 countries.
Fans of both companies will be able to purchase the collection online at perfectmoment.com and at pop-up experiences ahead of selected race events. The launch of the collection will be accompanied by what Perfect Moment says will be a high-impact campaign that blends Formula 1 precision and mountain performance to showcase the versatility of the collection.
'We are excited to join forces with Perfect Moment for this unique collaboration and bring the worlds of Formula 1 and luxury ski wear together. The technical outerwear produced by Perfect Moment resonates with BWT Alpine Formula One Team's innovative objectives and we are looking forward to launching the collection very soon,' said the BWT Alpine Formula One Team.
This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Globe and Mail
20 minutes ago
- Globe and Mail
Billionaire Bill Ackman Wants to Be the Next Warren Buffett, and He Is Buying an AI Stock Up 855% in 10 Years (Hint: Not Nvidia)
In 1965, Warren Buffett took control of Berkshire Hathaway. He said that in hindsight it was a "doomed" textile mill "headed for extinction." But he saved the business, and laid the foundation for lasting growth, by shifting its focus to insurance. That brilliant decision created a steady inflow of investable capital in the form of insurance premiums, and Buffett used that cash to great effect over the years. Berkshire's market value has increased more than 5,500,000% since Buffett took control, for an average annual return of 20% over six decades. Buffett deserves much of the credit. He (along with the late Charlie Munger) engineered acquisitions, stock purchases, and share buybacks that ultimately turned Berkshire into a trillion-dollar business, one of only 11 in the world at this writing. Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue » While Buffett plans to step down as chief executive at Berkshire this year, billionaire Bill Ackman hopes to recreate his success with Howard Hughes Holdings. Ackman recently added another 900 million shares to his hedge fund, bringing his total ownership to 46.9%. He plans to turn Howard Hughes into a "modern-day version of Berkshire" by acquiring controlling interests in private and public companies. If Ackman succeeds, he could become the "next Warren Buffett." Here's the artificial intelligence stock he just bought. Bill Ackman just bought Amazon, an AI stock up 855% in the last decade Bill Ackman ranks among the 20 most successful hedge-fund managers as measured by net gains, according to LCH Investments. And Pershing Square outperformed the S&P 500 (SNPINDEX: ^GSPC) by 24 percentage points over the last five years. Those accomplishments make Ackman an excellent source of inspiration. Importantly, he purchased three stocks during the first quarter: Hertz Global, Uber Technologies, and Brookfield Corporation. Those trades were disclosed in a Form 13F filed last month, but Pershing more recently added Amazon (NASDAQ: AMZN), an artificial intelligence (AI) stock that rocketed 855% over the last decade. Pershing's chief investment officer Ryan Israel said: "We felt that the company would be able to work through any slowdown in the cloud computing division Amazon Web Services, and we did not judge that tariffs would have a material impact on the earnings in the retail business." Interestingly, Ackman has a very concentrated portfolio that included fewer than a dozen stocks as of the first quarter. Chipmaker Nvidia was not one of those stocks. Amazon has three major growth opportunities Amazon's market value exceeds $2 trillion today, but it could be much larger in a few years. The company has a strong presence in three growing industries, as detailed below: Not only does Amazon run the largest online marketplace in the U.S., but it also expects to gain market share this year. Domestic retail e-commerce sales are forecast to increase 8% annually through 2028, according to eMarketer. Amazon is the third-largest adtech company in the world and is rapidly taking share from industry leaders Google (part of Alphabet) and Meta Platforms. Retail ad spending is forecast to increase 17% annually in the U.S. through 2028, according to eMarketer. Amazon Web Services (AWS) is the largest public cloud operator, as measured by infrastructure and platform services spending. Cloud computing sales are forecast to grow at 20% annually through 2030, according to Grand View Research. Importantly, retail advertising and cloud services revenues not only are growing faster than online retail sales, but also have higher margins. That will make Amazon more profitable over time. But the company is also developing about 1,000 generative AI applications that will improve productivity and efficiency across its retail business, from front-end tasks like customer service to back-end tasks like coding. AWS is ideally positioned to monetize AI. It already operates the largest public cloud as measured by revenue and customers, but it has also introduced new products at all three layers of the computing stack. That includes custom chips for AI training and inference at the infrastructure layer, AI-model development tools like Bedrock at the platform layer, and AI applications like Amazon Q at the software layer. That three-tiered strategy is paying off. CEO Andy Jassy recently told analysts: "Our AI business has a multibillion-dollar annual revenue run rate," and "continues to grow triple-digit year-over-year percentages." Most Wall Street analysts anticipate upside in Amazon stock in the next year Amazon shares soared 855% over the last decade as the company built strong positions in online retail, digital advertising, and cloud computing. And Wall Street is still predominantly bullish. Among the 71 analysts who follow the company, 96% rate the stock a buy, and the median target price is $235 per share, which implies 14% upside from the current share price of $205. Wall Street expects Amazon's earnings to increase at 10% annually through 2026. That makes the current price-to-earnings (P/E) ratio of 33 look somewhat expensive. But I think analysts are underestimating the company, as they have in the past -- Amazon topped the consensus earnings estimate by an average of 21% during the last six quarters. Long-term investors should feel comfortable buying a small position today. Should you invest $1,000 in Amazon right now? Before you buy stock in Amazon, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Amazon wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $651,049!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $828,224!* Now, it's worth noting Stock Advisor 's total average return is979% — a market-crushing outperformance compared to171%for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of May 19, 2025 John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors.
Globe and Mail
3 hours ago
- Globe and Mail
Asian shares slide as Russia-Ukraine conflict, OPEC+ output plan push oil prices higher
HONG KONG (AP) — Asian shares sank on Monday and oil prices jumped as trade tensions and the Russian-Ukraine conflict ratcheted up geopolitical uncertainty. Hong Kong's Hang Seng plunged more than 2% as Beijing and Washington traded harsh words over trade. U.S. President Donald Trump's announcement that he will double tariffs on steel and aluminum to 50% layered on still more worries for investors. A report over the weekend that China's factory activity contracted in May, although the decline slowed from April as the country reached a deal with the U.S. to slash President Donald Trump's sky-high tariffs, further undermined market sentiment. Markets in mainland China were closed for a holiday. Oil prices rallied after OPEC+ decided on a modest increase in output beginning in July. It was the third monthly increase in a row. U.S. benchmark crude oil gained $1.60 to $62.39 per barrel, while Brent crude, the international standard, was up $1.41 at $64.19 per barrel. Moscow pounded Ukraine with missiles and drones just hours before a new round of direct peace talks in Istanbul and a Ukrainian drone attack destroyed more than 40 Russian planes deep in Russia's territory, Ukraine's Security Service said on Sunday. Hong Kong's Hang Seng dropped 2.2% to 22,778.45 as China and the U.S. accused each other of breaching their tariff agreement reached in Geneva last month. Tokyo's Nikkei 225 lost 1.6% to 37,356.97, while the Kospi in Seoul fell 0.4% to 2,686.17. Australia's S&P/ASX 200 retreated 0.2% to 8,416.00. On Friday, Wall Street closed its best month since 2023. The S&P 500 retreated less than 0.1% to end at 5,911.69 and the Dow industrials Jones Industrial Average edged 0.1% higher to 42,270.07. The Nasdaq composite fell 0.3% to 19,113.77. Gap weighed on the market even though the retailer reported stronger profit and revenue for the latest quarter than analysts expected. The company behind Banana Republic and Old Navy fell 20.2% after saying tariffs on imports from China and other countries could add up to $300 million to its costs this fiscal year. It has strategies set to mitigate up to half of that before it hits its profits. Hopes had largely been rising that the worst of such worries had passed, which in turn sent stocks rallying, after Trump paused his tariffs on both China and the European Union. A U.S. court then on Wednesday blocked many of Trump's sweeping tariffs. That all sent the S&P 500 in May to its first winning month in four and its best since November. But the tariffs remain in place while the White House appeals the ruling by the U.S. Court of International Trade, and the ultimate outcome is still uncertain. Friday's most influential losses came from several Big Tech stocks. Nvidia fell 2.9% to give back some of its gain from earlier in the week after it topped analysts' expectations for profit in the latest quarter. It was the single heaviest weight by far on the S&P 500. On the winning side of Wall Street was Ulta Beauty, which rose 11.8% after the retailer reported stronger sales and profit than analysts forecast. It also raised the top end of its forecasted range for revenue this fiscal year even though CEO Kecia Steelman called the operating environment 'fluid.' Costco climbed 3.1% after the retailer's results and revenue for the latest quarter edged past analysts' expectations. In the bond market, Treasury yields eased after a report showed that the measure of inflation that the Federal Reserve likes to use was slightly lower in April than economists expected. A separate report from the University of Michigan said that sentiment among U.S. consumers was better in May than economists expected. Sentiment improved in the back half of the month after Trump paused many of his tariffs on China. In currency trading early Monday, the U.S. dollar fell to 143.55 Japanese yen from 143.87 yen. The euro inched up to $1.1364 from $1.1351.
National Post
6 hours ago
- National Post
Scheffler wins again at Memorial; Stark takes U.S. Women's Open
Article content DUBLIN, Ohio — Scottie Scheffler never lost the lead and never gave anyone much of a chance down the stretch Sunday in another relentless performance, closing with a 2-under 70 for a four-shot victory to join Tiger Woods as the only repeat winners of the Memorial. Article content Article content Slowed by hand surgery at the start of the year from a freak accident, Scheffler appears to be in full stride with one major already in the bag and another around the corner at the U.S. Open. Article content On one of the tougher PGA Tour tests of the year, Scheffler made one bogey over the final 40 holes at Muirfield Village. He finished at 10-under 278. Article content Ben Griffin tried to make it interesting at the end with a 12-foot eagle on the par-5 15th and a 25-foot birdie putt on the par-3 16th to close within two shots with two to play. Scheffler, however, doesn't make mistakes. Griffin made double bogey on the 17th. Article content Griffin made a 4-foot par on the 18th for a 73 to finish alone in second, worth $2.2 million, more than what he earned when he won at Colonial last week. Article content Sepp Straka (70) finished another shot back. Article content Scheffler now has won three times in his last four starts — the exception was Colonial, a tie for fourth the week after winning the PGA Championship — and expanded his margin at No. 1 in the world to levels not seen since Woods in his peak years. Article content Woods is a five-time winner at Memorial who won three straight from 1999 through 2001. No one had repeated at Muirfield Village since then until Scheffler. Article content Article content Maja Stark of Sweden continued the steady play she demonstrated all week to win the U.S. Women's Open at Erin Hills in Wisconsin for her first major championship.
